媒介素养与媒介

在媒介素养越来越被关注,甚至成为一种时尚的今天,人们对媒介素养的认知及其未来发展的走向正在面临着一种潜在的困惑和危机。本文将根据英国电影学院多年的研究和实践就这个问题发表了自己的看法。     

Media and Media Related

Ronald Gottesman and Harry Geduld (eds.) Guidebook to Film: An Eleven-in-One Reference (New York: Holt, Rinehart &; Winston, 1972 – ,$6.95/3.95)

C. Edward Wall (ed.) Multi Media Reviews Index: 1970 (Ann Arbor, Mich.: Pierian Press, 1971 – $19.50)

Dorothy I. Weil's (ed.) The American Film Institute's Guide to College Film Courses 1971-72 (Chicago: American Library Association, 1972 – $3.50, paper)

Raymond Fielding's The Technique of Special Effects Cinematography (New York: Hastings House, 1972 – $18.50)     

传媒监督与传媒自律

传媒监督对社会政治、经济、法律、社会道德及整个社会生活具有积极的意义.但同时,由于它在市场经济中本身也是利益主体,如果只有监督而没有自律,那么对社会造成的破坏也是无法想象的.因此,传媒在发挥监督职能的同时,应加强传媒自律.     

媒体融合重新定义电视媒体影响力

媒体融合时代,电视媒体的传播格局、传播方式和角色功能都发生了根本性变化,基于结构—功能主义的大众传媒影响力定义及评估体系已不足以解释媒体融合时代电视媒体的影响力.准确把握媒体融合的深刻内涵和基本精神,对媒体融合带来的信息生产方式、消费方式,传媒经营方式、管理方式变化进行深入探讨,对电视媒体及电视传播活动的全流程、全要素重新界定和定位,对媒体融合背景下电视传播生态、传播规律、传播特点和产业发展模式进行重新归纳总结,全方位全要素进行能力培育和建设,电视媒体才能在媒体激烈竞争时代继续保持和发挥自己独特的影响力.     

Red Media,Blue Media,and Purple Media: News Repertoires in the Colorful Media Landscape

This study extends past research on news repertoires by examining how individuals combine news exposure across an array of media platforms and content. Results from a national survey reveal 6 distinct news repertoires. While some respondents have clear ideologically driven repertoires, others have repertoires that are best described as medium-centric. A closer look at socio-demographic factors and participation levels among the 6 news repertoires are also explored. Results shed light on the democratic implications of the high-choice media landscape and research on news exposure and effects.     

论新媒介时代的“媒介控制”

文章以麦克卢汉理论视角来观察当前的媒介控制现状,讨论媒介“形式”与“内容”的关系将随着媒介融合生态的出现而体现新的内涵,新媒体的本质是互动和参与,媒介控制的关键不在事后处理而在于准确预见并做好规划,大数据时代的来临将给有效的网络舆论预测提供科学方法.     

Electronic Media

THE FUTURE OF TELEVISION: A GLOBAL OVERVIEW OF PROGRAMMING, ADVERTISING, TECHNOLOGY AND GROWTH by Marc Doyle (Lincolnwood, IL: NTC Business Books, 1992‐$39.95, ISBN 0–8442–3461–3, 187 pp.)

TELE‐ADVISING: THERAPEUTIC DISCOURSE IN AMERICAN TELEVISION by Mimi White (Chapel Hill: University of North Carolina Press, 1992‐$29.95/10.95, ISBN 0–8078–2055–5 hard, 0–8078–4390–3, 218 pp.)

THE FACTS ON FILE DICTIONARY OF FILM AND BROADCASTTERMS by Edmund F. Penney (New York: Facts on File, 1991‐$29.95/14.95, ISBN 0–8160–1923–1 hard, 0–8160–2782‐X paper, 251 pp.)

SOCIETY'S IMPACT ON TELEVISION: HOW THE VIEWING PUBLIC SHAPES TELEVISION PROGRAMMING by Gary W. Selnow and Richard R. Gilbert (Westport, CT: Greenwood, 1993‐$49.95, ISBN 0–275–94390–9, 240 pp.)

TELELITERACY: TAKING TELEVISION SERIOUSLY by David Bianculli (New York: Continuum, 1992—$24.95, ISBN 0–8264–0535–5, 315 pp.).

THE RADIO STATION by Michael Keith, with Joseph M. Krause (Stoneham, MA: Focal Press, 1993—price not given, paper, ISBN 0–240–80159–8, 315 pp.)

ELECTRONIC MEDIA PROGRAMMING: STRATEGIES AND DECISION MAKING by Raymond L. Carroll and Donald M. Davis (New York: McGraw‐Hill, 1993—price not given, ISBN 0–07–010298–8, 532 pp.)

WHY VIEWERS WATCH: A REAPPRAISAL OF TELEVISION EFFECTS by Jib Fowles (Newbury Park, CA: Sage Publications, 1992‐$19.95, paper, ISBN 0–8039–4077–7, 280 pp.)

CRITICAL THINKING IN AN IMAGE WORLD: ALFRED KORXYBSKI'S THEORETICAL PRINCIPLES EXTENDED TO CRITICAL TELEVISION EVALUATION by Geraldine E. Forsberg (Lanham, MD: University Press of America, 1993–18.50, paper, ISBN 0–8191–8971–5, 208 pp.)

TUNED IN: TELEVISION IN AMERICAN LIFE by Lloyd DeGrane (Urbana: University of Illinois Press, 1991‐$11.95, paper, ISBN 0–252–06222–1, about 80 pp.)

BROADCASTING/CABLE AND BEYOND: AN INTRODUCTION TO MODERN ELECTRONIC MEDIA by Joseph Dominick, Barry Sherman, and Gary Copeland (New York: McGraw‐Hill, 1993—price not given, ISBN 0–07–017819–4, 493 pp.)

CABLE TELEVISION LAW 1993: LEARNING TO LIVE WITH THE 1992 CABLE ACT (Practicing Law Institute, 810 Seventh Ave., New York, NY 10019‐$80.00, paper, two vols, no ISBN given, 1,040 pp.)

BASIC LIGHTING WORKTEXT FOR FILM & VIDEO by Richard K. Ferncase (Stoneham, MA: Focal Press, 1992—price not given, paper, ISBN 0–240–80085–0, 109 pp.)

SINGLE‐CAMERA VIDEO PRODUCTION by Robert B. Musburger (Stoneham, MA: Focal Press, 1993‐$22.95, paper, ISBN 0–240–80034–6, 195 pp.)

THE AGE OF MISSING INFORMATION by Bill McKibben (New York: Random House, 1992‐$20.00, no ISBN available, 261 pp.)

POLITICAL BROADCAST CATECHISM (National Association of Broadcasters, 1771 N St. NW, Washington, DC 20036–1992, price not given, ISBN 0–89324–151–2, 103 pp.)

DUNCAN'S RADIO MARKET GUIDE 1993 EDITION (Duncan's American Radio, PO Box 90284, Indianapolis, IN 46290‐$265, paper, about 350 pp.)

BROADCAST AND CABLE SELLING by Charles Warner and Joseph Buchman (Belmont, CA: Wadsworth, 1993—price not given, ISBN 0–534–19770–1, 447 pp.)

DUNCAN'S RADIO COMMENTS... by James H. Duncan, Jr. (Duncan's American Radio, Box 90284, Indianapolis, IN 46290‐$50.00

PRICING & RATE FORECASTING USING BROADCAST YIELD MANAGEMENT by Shane Fox (Washington, DC: National Association of Broadcasters, 1992—price not given, paper, ISBN 0–89324–150–4, 138 pp.)     

媒体扫描

上海3家民营公司获电视剧制作甲种制作许可；大量虚假医疗广告仍充斥媒体；媒体内部资源整合要达到四个目标；中国电视媒体人力资源管理的难点；中国媒体在境外的发展策略；亚洲广播媒体代表出席东京预警广播系统研讨会     

新闻观察

改革开放的30年是中国经济复苏和快速发展的30年,财经类媒体从极少的几家发展到现在如雨后春笋般的涌现。财经媒体今后的发展趋势会怎样?跨媒体的财经新闻整合路在何方?资深财经传媒人、《第一     

Print Media

Robert Adams' Creativity in Communications (New York Graphic Society, $20.00)

Jon G. Udell's Future Newsprint Demand: 1970-1980 (University of Wisconsin Graduate School of Business, free on request)     

International Media

Charles Roetter, The Art of Psychological Warfare:1914-1945 (New York: Stein and Day, 1974–$8.95).

Benjamin Draper (ed.) Pacific Nations Broadcasting III and Bibliography (Broadcast Inudstry Conference, San Francisco State University, 1600 Holloway Ave., San Francisco, Cal. 94132—$10.00, paper)

Structures of Television by Nicholas Garnham (48 pp.)

Light Entertainment by Richard Dyer (43 pp.):

The Cultural Policy of the United Republic of Tanzania by L.A. Mbughuni (72 pp., paper, $3.30):

Cultural Policy in Hungary (79 pp., paper, $3.30):

Culturalyolicy in Liberia by Kenneth Y. Best (59 pp., paper, $2.65):

Cultural Policy in Romania by Ion Dodu Balan (70 pp., paper, $3.30):

Unesco in Perspective by Rene Maheu (129 pp., paper, $3.30):

For Books: Unesco and its Programme by Emile Delavenay (74 pp., paper, $1.00):     

Print Media

Bernard M. Fry and Herbert S. White's Publishers and Libraries: A Study of Scholarly and Research Journals (Lexington, Mass.: Lexington Books/D.C. Heath, 1976—price not given, but about $15.00)

Karl I.R. Arndt and May E. Olsen's The German Language Press of the Americas, Volume I: History and Bibliography 1732-1968, United States of America (Munich: Verlag Dokumentation [New York: Unipub] , 1976—DM 148, or $52.00)

The Reader's Advisor: A Layman's Guide to Literature, 12th Edition (New York: R.R. Bowker, 1977—three volumes for $69.95 per set, or $25.00 per volume if purchased separately)

Donald McQuade and Robert Atwan (eds.) Popular Writing in America: The Interaction of Style and Audience, Shorter, Alternate Edition (New York: Oxford University Press, 1977—$5.00, paper)     

Educational Media

Patterns of Performance: Public Broadcasting and Education: 1974-76 compiled by Robert D.B. Carlisle ($3.00, 146 pp., paper)

Public Radio/Television Survey: January-February 1978 (issued in four reports, Summer 1978)

The Economics of New Educational Media (Paris: Unesco and New York: Unipub, 1977—$11.90, paper)

James W. Brown, ed. Educational Media Yearbook: 1978 (New York: Bowker, 1978—$25.00)

The Public Broadcasting Report (Television Digest, 1836 Jefferson Place NW, Washington, D.C. 20036—$127 per year/biweekly)

Dean T. Jamison, Steven J. Flees, and Stuart J. Wells' The Costs of Educational Media: Guidelines for Planning and Evaluation (Beverly Hills, Calif.: Sage Publications, 1978—$16.95/7.95)     

Electronic Media

TELEVANGELISM: THE MARKETING OF POPULAR RELIGION by Razelle Frankl (Carbondale: Southern Illinois University Press, 1986--$19.95)

BROADCAST AND CABLE MANAGEMENT by Norman Marcus (Englewood Cliffs, NJ: Prentice-Hall, 1986--price not given)

NORMAN CORWIN AND RADIO: THE GOLDEN YEARS by R. LeRoy Bannerman (University: Univ. of Alabama Press, 1986---$28.50)

AMERICAN TELEVISION DRAMA: THE EXPERIMENTAL YEARS by William Hawes (University: University of Alabama Press, 1986--$29.95)

PRODUCERS ON PRODUCING: THE MAKING OF FILM AND TELEVISION edited by Iry Broughton (Jefferson, NC: McFarland, 1986---$29.95)

OFF CAMERA: CONVERSATIONS WITH. THE MAKERS OF PRIME-TIME TELEVISION by Richard Levinson and William Link (New York: New American Library/Plume, 1986---$8.95, paper)

CABLE ADVERTISER'S HANDBOOK by Ronald Kaatz (Lincolnwood, IL: Crain Books, 1985---$19.95)

TELECOMMUNICATIONS TECHNOLOGIES AND PUBLIC BROADCASTING 1986 by John Carey (Washington, DC: Corporation for Public Broadcasting, 1986---$5.00, paper)