General Media

David Manning White, ed. The Great Contemporary Issues: Popular Culture (New York: Arno Press, 1975—$35.00)

Stan Lee's Son of Origins of Marvel Comics (New York: Simon and Schuster, 1975—$10.95/6.95)

Les Daniels' Living in Fear: A History of Horror in the Mass Media (New York: Scribners', 1975—$12.95)     

General Media

THE CRITICAL COHHUNICATIONS REVIEW III: POPULAR CULTURE AND MEDIA EVENTS edited by Vincent Mosco and Janet Vasko (Norwood, NJ: Ablex, 1985—price not given)

GETTING INTO PRINT: THE DECISION-MAKING PROCESS IN SCHOLARLY PUBLISHING by Walter W. Powell (Univ. of Chicago Press, 1985—$19.95)

MEDIA NOW edited by Donald F. Ungurait et al. (New York: Longman, 1985—price not given, paper)     

General Media

Matilda Butler and William Paisley's Women and the Mass Media: Sourcebook for Research and Action (Human Sciences Press, 72 Fifth Ave., New York, N.Y. 10011, 1980--$24.95/9.95)     

General Media

FUNDAMENTALS OF ADVERTISING RESEARCH by Alan D. Fletcher and Thomas A. Bowers (Columbus, Ohio: Grid, 1983 2nd ed.)

THE LIBRARY OP CONGRESS by Charles Goodrum and Helen Dalrymple (Boulder, Colo.: Westview Press, 1982---$25.00/10.95)

THE PERSONAL COMPUTER BOOK and THE PERSONAL COMPUTER IN BUSINESS BOOK, both by Peter A. McWilliams (Prelude Press, Box 69773, Los Angeles, CA 90069/distribution by Ballantine Books---$9.95 each, paper)     

General Media Works

Ida Oswald and Susanne Wilson, This Bag Is Not A Toy: A Handbook for The Use of Videorecording in Education For the Professions (New York: Council on Social Work Education, 1972 – (price not known), paper.

Thomas R. Giblin (ed.) Popular Media and the Teaching of English (Pacific Palisades, Calif.: Goodyear Publishing Co., 1972 – $3.95, paper)

Charles Boeckman's And the Beat Goes On: A Survey of Pop Music in America (Washington: Luce, with distribution by David McKay of New York, 1972 – $5.95)

Donald R. Gordon's The New Literacy (Toronto: University of Toronto Press, 1971 – $10.00/2.75/10.00 (hard, paper, microfiche editions)

Jess Ritter and Grover Lewis (eds.) Focus/Media (San Francisco: Chandler, 1972 – $5.00, paper)

Otto Lerbringer (of Boston University's School of Public Communication), Designs for Persuasive Communication (Englewood Cliffs, N.J.: Prentice-Hall, 1972 – $8.95/4.95)     

General Media and Media-Related

Henry Currall (ed.) Phonograph Record Libraries: Their Organization and Practice (Hamden, Conn.: Archon Books, 1971 —price not known)

Jonathon Miller's Marshall McLuhan (New York: Viking Press “Modern Masters” series, 1971—$1.75, paper)     

The Media in General

Millerson, Gerald. Effective TV Production (1976, 192 pp., $8.95, paper)

Robinson, J.F., and P.H. Beards. Using Videotape (1976, 163 pp., $7.95)

A. Arthur Englander and Paul Petzold's Filming for Television (New York: Hastings House, 1976—$19.50)

Dwight V. Swain's Film Scriptwriting: A Practical Manual (New York: Hastings House, 1976—$14.50/7.50)

Walter Herdeg's Film and TV Graphics 2: An International Survey of the Art of Film Animation (Zurich: The Graphis Press [New York: Hastings House], 1976—$28.00)     

General Media and Society

Atwan, Robert, Barry Orton, and Alliam Vesterman. American Mass Media: Industries and Issues (New York: Random House, 1978—$8.95, paper)

Dennis, Everette E., Arnold H. Ismach, and Donald M. Gillmor, eds. Enduring Issues in Mass Communication (St. Paul, Minn.: West P.' _fishing Co., 1978—price not given, paper)

White, David Manning, and John Pendleton, eds. Popular Culture: Mirror of American Life (Del Mar, Calif.: Publisher's Inc., 1977—$11.95/6.25)

Charlene J. Brown, Trevor R. Brown, and William L. Rivers' The Media and the People (New York: Holt, Rinehart a Winston, 1978 —price not given, paper)

Malcolm Muggeridge's Christ and the Media (Grand Rapids, Mich.: William B. Eerdmans Publishing Co., 1977— $5.95)     

General Media and Media-Related

William L. Rivers, Theodore Peterson and Jay W. Jensen's The Mass Media and Modern Society (Rinehart Press, $8.95)

Ronald T. Farrar and John D. Stevens' (eds.) Mass Media and the National Experience (Harper & Row, price not known (paper back))

Bernard Rosenberg and David Manning White's Mass Culture Revisited (Van Nostrand, both hardback and paperback at same time–price not yet known)

Wilbur Schramm (ed.) Process and Effects of Mass Communications (University of Illinois Press, details unknown)

The Steranko History of Comics (Supergraphics Publications, 501 Spruce St., Reading, Pa. 19602, $3.00 paperback)     

10. General Media

50 Years of Japanese Broadcasting (NHK Radio &; TV Culture Research Institute, 1-10, Atago-cho, Minato-ku, Tokyo, Japan&;mdash;5,000 yen or $17.00 which includes airmail postage)

Gertrude Joch Robinson's Tito's Maverick Media: The Politics of Mass Communication in Yugoslavia (Urbana: University of Illinois Press, 1977&;mdash;$12.95)

Mie Berg, et al., eds. Current Theories in Scandinavian Mass Communication Research (GMT, Postbox 97, 8500 Grenaa, Denmark &;mdash;90 dkr, or about $15.00 or L9)

Nordicom: Bibliography of Nordic Mass Communication Literature. Editions are available for both 1975 and 1976, and each is in two parts: the document list and the index. The document list (about 100 pp. in each case

The List of Works on Mass Communication by Scandinavian Scholars in English (1976, revised edition, 21 pp.)

R.T.B.'s Studies in Radio -Television no. 28, “Local and Community Radio” (Bureau d'Etudes R.T.B., 1040 Brussels, Cite RTB, Local 10M25, Boulevard A. Rayers, Belgium)

Eulalio Ferrer's Por el Ancho Mundo de la Propaganda Politica (The Wide World of Political Propaganda) (Ediciones Eufesa, Apartado Postal 1945, Mexico 1, D.F.&;mdash;$40.00)

Benno Signitzer, et al. Massenmedia in Osterreich (Mass Media In Austria) (Internationale Publikationen, Altmannsdorferstr. 154-156, A- 1232 Vienna, Austria&;mdash;about $21.00)

Benno Signitzer, et al. Materialien Zu Massenmedien in Osterreich' (Department of Mass Communication, University of Salzburg, Austria&;mdash;about $3.20     

General Media and Journalism

William E. Francois, Introduction to Mass Communications and Mass Media (Columbus, Ohio: Grid Publishing Co., 1977—$9.95, paper)

John M. Phelan's Mediaworld: Programming the Public (New York: Seabury Press, 1977—$8.95)

Harvey L. Zuckman and Martin J. Gaynes' Mass Communications Law in a Nutshell (St. Paul, Minn.: West Publishing Co., 1977—price not given but under $10.00, paper)

Communication Abstracts (Beverly Hills, Calif.: Sage Publications, quarterly beginning Spring 1978/$30.00 for individuals; $54.00 for institutions, and these are introductory rates)

Margaret Harmon, ed. Working with Words: Careers for Writers (Philadelphia: Westminster Press, 1977—$7.95)

Walter Fox's Writing the News: Print Journalism in the Electronic Age (New York: Hastings House, 1977—$8.95/4.50)

Lee Finkle's Forum for Protest: The Black Press During World War II (Ruthorford, N.J.: Fairleigh Dickinson University Press, 1975—$12.50)

Lucien Febvre and Henri-Jean Martin's The Coming of the Book: The Impact of Printing 1450-1800 (Atlantic Highlands, N.J.: Humanities Press [London: NLB], 1976—$27.00)

George Seldes' Even the Gods Can't Change History: The Facts Speak for Themselves (Secaucus, N.J.: Lyle Stuart Inc., 1976—$10.00)

Denis McQuail's Review of Sociological Writing on the Press (London: IIMSO, 1976—£16 or about $2.00, paper, including postage)     

General Media and Related Subjects

Paul Wasserman and Janiece McLean's Consultants and Consulting Organizations Directory (Detroit: Gale Research Co., 1973—$45.00),

Brian Rust's The Complete Entertainment Discography from the mid-1890s to 1942 (New Rochelle, N.Y.: Arlington House, 1973—$12.95)

Stefan Kanfer's A Journal of the Plague Years (New York: Atheneum, 1973—$7.95)

K. Aubrey Stone's I'm Sorry, the Monopoly You Have Reached is not in Service (New York: Pallantine/Grassroots, 1973—$1.50, paper)

Richard F. Hixson's Mass Media: A Casebook (New York: Crowell, 1973—price not known, paperback),

Donald I. Rogers' Since You Went Away (New Rochelle, N.Y.: Arlington House, 1973—$8.95),     

Communication Research and General Media

William B. Fairley and Frederick Mosteller, eds. Statistics and Public Policy (Reading, Mass.: Addison-Wesley, 1977— price not given)

Julian L. Simon's Basic. Research Methods in Social Sciences: The Art of Empirical Investigation (New York: Random House, 1978—$14.95)

Delbert C. Miller's Handbook of Research Design and Social Measurement (New York: McKay, 1978—$14.95, with a paperback edition available)

James Monaco, ed. Media Culture and Celebrity: The Media as Image Makers (New York: Delta Books (Dell), 1978—$4.95 each, paper)     

General Media (Advertising)

Varda Langholz Leymore's Hidden Myth: Structure and Symbolism in Advertising (New York: Basic Books, 1975—$10.00).

John S. Wright and John E. Mertes's Advertising's Role ie Society. (St. Paul, Minn.: West Publishing Co., 1974—price not given, paper).

Allan M. Cartter's Ph.D's and the Academic Labor Market (New York: McGraw-Hill, 1976—$12.50).     

General Media: Related Works

Media Ecology Review (New York: NYU School of Education, 1972—$7.00 for 16 issues which make up the year's volume)

Frederick D. Wilhelmsen and Jane Bret's The War in Man: Media and Machines (Athens: University of Georgia Press, 1970—$4.50)

Carl Belz' The Story of Rock (New York: Oxford University Press, 1972—$7.50)

Roger Karshner's The Music Machine (Los Angeles: Nash, 1971—$7.95)

Ann Christine Heintz' Persuasion (Chicago: Loyola University Press, 1970—$3.20, paper)     

General Media: Texts/Readers

Peter M. Sandman, David M. Rubin and David B. Sachsman's Media: An Introductory Analysis of American Mass Communications (Englewood Cliffs, N.J.: Prentice-Hall, 1972—$8.95)

Media Casebook: An Introductory Reader in American Mass Communications (Englewood Cliffs, N.J.: Prentice-Hall, 1972—$3.95, paper)

Rod Holmgren and William Norton (eds.) The Mass Media Book (Englewood Cliffs, N.J.: Prentice-Hall, 1972—$4.95, paper)

Alan Wells (ed) Mass Media and Society (Palo Alto, Calif: National Press Books, 1972—$9.95/6.95)

William Kuhns' The Information Explosion (New York: Thomas Nelson, 1971—$1.95, paper)     

General Media,Minorities, and Research

Ronald G. Hick A Survey of Mass Communication (Gretna, La.: Pelican Publishing Co., 1977—$7.95, paper)

Everette E. Dennis The Media Society: Evidence About Mass Communication in America (Dubuque, Iowa: Wm. C. Brown, 1978—$6.95, paper)

Leslie J. Friedman Sex Role Stereotyping in the Mass Media: An Annotated Bibliography (New York: Garland Publishing, 1977—$25.00)

Maurine Beasley and Sheila Silver Women in Media: A Documentary Source Book (Women's Institute for Freedom of the Press, 3306 Ross Place, N.W., Washington, D.C. 20008—$5.95, paper)

Preben Sepstrup Consumption of Mass Communication: Construction of a Model on Information Consumption Behavior (Handelsvidenskabelig Boghandel, Fuglesangsalle 4, DK-8210 Aarhus V, Denmark—D. kr . 12, paper)

J. Michael Crabtree and Kenneth E. Moyer Bibliography of Aggresive Behavior: A Reader's Guide to the Research Literature (Alan R. Liss, Inc., 150 Fifth Ave., New York, N.Y. 10011—$35.00).

Marcia Guttentag and Shalom Saar, Evaluation Studies Review Annual, Volume 2: 1977 (Beverly Hills, Calif.: Sage Publications, 1977—$29.95)

Paul C. Cozby Methods in Behavioral Research (Palo Alto, Calif.: Mayfield Publishing, 1977—$6.95, paper)     

关于中国新闻媒介总体格局的探讨——关于二级电视、三级报纸、四级广播的构想

从1978年党的十一届三中全会至今的20余年中,伴随着新闻改革进程的深入,中国新闻媒介取得了举世瞩目的飞速发展,初步形成了多样化的媒介结构,媒介信息市场显得空前繁荣,媒介信息产品也变得越来越丰富多样。但与此同时,以数量增长为主导的粗放型的发展模式所带来的媒介整体结构散乱、规模效益低下以及媒介市场竞争的无序、混乱等矛盾也日益凸现出来。