Media Production

BROADCAST WRITING: PRINCIPLES AND PRACTICES by Roger L. Walters (New York: Random House, 1988—$17.00, paper)

WRITING BROADCAST NEWS: SHORTER, SHARPER, STRONGER—A PROFESSIONAL HANDBOOK by Mervin Block (Chicago: Bonus Books, 1987—$22.95)

HANDBOOK FOR PUBLIC RELATIONS WRITING by Thomas Bivins (Lincolnwood, IL: NTV Business Books, 1988—$14.95, paper)

PUBLIC RELATIONS CASES by Jerry A. Hendrix (Belmont, CA: Wadsworth, 1988—price not given, paper—also available is a 100 page instructor's manual for adopters)     

Media Production

Thomas D. Burrows and Donald N. Wood's Television Production: Disciplines and Techniques (Dubuque, Iowa: Wm. C. Brown, 1978---$11.95, paper)

Robert Edmonds' Scriptwriting for the Audio-Visual Media (New York: Teachers College Press, Columbia University, 1978---$8.95, paper)

Charles Bensinger's The Home Video Handbook (Video-Info Publications, P.O. Box 1507, Santa Barbara, Calif. 93102---$8.95, paper)

Ben Brady's The Keys to Writing for Television and Film (Dubuque, Iowa: Kendall-Hunt, l978---price not given, paper)     

Media Production

Peter Utz' Video User's Handbook (Englewood Cliffs, N.J.: Prentice-Hall, 1980--- $12.95 in paper with a hardback available as well).

Martin Maloney and Paul Max Rubenstein's Writing for the Media (Englewood Cliffs, N.J.: Prentice-Hall, 1980---$14.95).

Betsy P. Graham's Magazine Article Writing: Substance and Style (New York: Holt, Rinehart & Winston, 1980---$10.95, paper)

Michael L. Kleper's How to Build a Basic Typesetting System (1979---$10.00, paper)

Martin L. Gibson's Editing in the Electronic Era (Ames: Iowa State University Press, 1980---$15.50).     

Media Production

Bob Westmoreland's Teleproduction Shortcuts: A Manual for Low-Budget Television Production in a Small Studio (Norman: University of Oklahoma Press, 1974—$10.95)

Joseph F. Robinson's Videotape Recording.: Theory and Practice (New York: Hastings House, 1975– $18.50)

L. Bernard Happe's Your Film & the Lab (New York: Hastings House, 1974 —$11.50/6.50)     

Media Production

Barrie Redfern's Local Radio (London and New York: Focal Press, 1978—$8.95, paper)

Norman Crowhurst's How to Select and Install Your Own Speakers (Blue Ridge Summit, Pa.: TAB Books, 1979—49.95, and also in paperback)

Hindman, Janes, Larry Kirkman, and Elizabeth Monk. TV Acting: A Manual for Camera Performance (1979—$15.50/7.95 , 191 pp.)

Williamson, Daniel R. Newsqathering. (1979—$13.50/7.50 , 250 pp.)

Stonecipher, Harry W. Editorial and Persuasive Writing: Opinion Functions of the News Media (1979—$13.95/7.95, 256 pp.)

Richard Robinson's The Video Primer: Equipment, Production, and Concepts (New York: Quick Fox, 1979—$14.95/6.95)

Marshall Lee's Bookmaking: The Illustrated euide to Design/production/editing (New York: R.R. Bowker, 1979—$25.00)

Lenny Lipton's Lipton on Filmmaking (New York: Simon and Schuster, 1979—$7.95, paper, with a hardback also available)

Philip C. Geraci's Photojournalism: Making Pictures for Publication (Dubuque, Iowa: Kendall/Hunt Publishing, 1978—$12.95, paper)     

Media Production

Michael Murray's The Videotape Book: A Basic Guide to Portable TV Production (New York: Taplinger, 1975—$9.95),

Rudy Bretz's Handbook for Producing Educational and Public-Access Programs for Cable Television (Englewood Cliffs, N.J.: Educational Technology Publications, 1976— price not given, paper)

Paul Yerbic's Les Animations Simples Pour la Vidéo Éducative (Agence de Coopération Culturelle et Technique, Les Cahiers de Direct, 19 Avenue de Messine, 75008 Paris, France—25 French francs, paper)

Marlin Skiles' Music Scoring for TV & Motion Pictures (Blue Ridge Summit, Pa.: TAB Books, 1976—$12.95)

Arthur Wimer and Dale Brix's Workbook for Radio and TV News Editing and Writing (Dubuque, Iowa: Wm C. Brown, 1975—$7.95, paper).

Judith L. Burken's Introduction to Reporting (Dubuque, Iowa: C. Brown, 1976—price not given, paper).     

Electronic Media Production

AUDIO IN MEDIA by Stanley R. Alten (Belmont, CA: Wadsworth Publishing, 1990—price not given, ISBN 0-534-12132-2, 644 pp.)

RADIO PRODUCTION WORKTEXT: STUDIO AND EQUIPMENT by Lynne Gross and David E. Reese (Stoneham, MA: Focal Press, 1990—$19.95, paper, ISBN 0-240-80045-1,146 pp.)

BROADCAST/CABLECOPYWRITING by Peter B. Orlik (Needham Heights, MA: Allyn & Bacon, 1990—price not given, ISBN 0-205-12325-2, 746 pp.)

REWRITING NETWORK NEWS: WORDWATCHING TIPS FROM 345 TV AND RADIO SCRIPTS by Mervin Block (Chicago: Bonus Books, 1990—price not given, ISBN 0-929387-15-5, 221 pp.)

SCRIPT SUPERVISING AND FILM CONTINUITY by Pat Miller (Stoneham, MA Focal Press, 1990—$24.95, paper, ISBN 0-240-80018-4, 228 pp.)

PUBLIC RELATIONS WRITING by E. W. Brody and Dan L. Lattimore (New York: Praeger, 1990—$16.95, ISBN 0-275-92896-9, 267 pp.)

SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS by Herbert Zettl (Belmont, CA: Wadsworth, 1990—price not given, ISBN 0-534-07952-0, 408 pp.)

THE TECHNIQUE OF TELEVISION PRODUCTION by Gerald Millerson (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-51289-8, 566 pp.)

TV SCENIC DESIGN HANDBOOK by Gerald Millerson (Stoneham, MA: Focal Press, 1989—price not given, paper, ISBN 0-240-51285-5, 249 pp.)

THE VIDEO STUDIO by Alan Bermingham, et al. (Stoneham, MA: Focal Press, 1990—$18.95, paper, ISBN 0-240-51267-7,192 pp.)

ELECTRONIC POST-PRODUCTION TERMS AND CONCEPTS by Arthur Schneider (Stoneham, MA: Focal Press, 1990—$19.95, paper, ISBN 0-240-80006-0,152 pp.)

INTRODUCTION TO TELEVISION PRODUCTION by Ken Fielding (White Plains, NY: Longman, 1990—price notgiven, ISBN 0-8013-0313-3, 307 pp.)

CORPORATE TELEVISION: A PRODUCER'S HANDBOOK by Ray DiZazzo (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-80023-0, 201 pp.)     

Media Production Guides

Unipub/Unesco, two recent additions to methods “Monographs” series

Robert Hoyt's How to Write Educational and Technical Films (Big Morning Press, Inc. Box 3342, Lawrence, Ks. 66044---$4.95, paper)

Nancy Brigham's How to Do Leaflets, Newsletters and Newspapers (Urban Planning Aid/Media, 120 Boylston St., Rm. 527, Boston, Mass. 02116---$1.50, paper including postage)     

Mass Media Production Guides

William Hawes' The Performer in Mass Media in Media Professions and in the Community (New York: Hastings House, 1978—$15.75/8.95)

Robert L. Hilliard, ed. Television Broadcasting: An Introduction (New York: Hastings House, 1978— $15.75/7.95)

Charles Bensinger's The Video Guide (Santa Barbara, Calif.: Video-Info Publications (P.O. Box 1507), 1977— $11.95, paper)

Mike Wolverton's And Now the News (Houston, Tex.: Gulf Publishing Co., 1977— $10.95)

The WAFL Book: A Guide to Film and Video in the Washington, D.C. Area (Washington Area Filmmakers League, P.O. Box 6475, Washington, D.C. 20009 —$5.45, including postage, paper)

David E. Fear's Technical Writing (New York: Random House, 1978—price not given, paper)     

链与网:媒介竞争和媒介生产的视角切换

本文从媒介竞争中经常使用的价值链一词出发,回顾了这一概念的演变脉络,及其对媒介生产行为的意义。在此基础上,作者认为价值链正在向空间尺度扩展,媒介生产网络更能概括目前社会情境下的媒介生产方式,体现传播资源的集散运动。     

媒介生产的社会学思考

新闻的作用之一是更新社会的认知模式和受众的知识结构,但在特定社会情境下的媒介产品,只是复制了原有的社会认知模式,再一次把原有的社会权力结构和固定成见生产出来,受众在其中受益很少,甚至得到了更多的思想束缚,减弱了社会行动能力。本文从记者的专业教育与其在媒介生产中的地位、媒介生产组织的管理与分工、采写编排的模式、新闻源与媒介生产的关系、新闻价值的社会制约因素等方面来理解和批判媒介的生产过程。     

重构媒介现实——数据驱动下的新闻生产再思考

大数据进一步促使传统媒体以及传统新闻生产方式转型与变革,但同时也应看到媒介现实并不能代之以“数据现实”.文章认为,基于数据的“媒介现实”重构,是大数据背景下新闻生产所面临的新问题,数据驱动下的新闻生产须重视从表象到真相、从相关到因果、从数据到人性等几个关键点.     

媒介融合趋势下的知识生产

随着信息、通讯技术的迅猛发展,互联网、手机等新媒体开始崛起,与报刊、广播、电视等传统媒体构成一种多向竞争、交融互渗的媒介生态。媒介融合为知识生产、传播注入了新内涵。传媒技术改进会导致知识形态、思维模式和接受方式的变化。针对媒介融合的发展趋势,研究者需要多学科的视野,跨越多个领域的话语界限,全方位地审视信息社会的媒介实践。     

论数字化背景下媒介的知识生产转向

数字化技术的日益兴盛,引发了知识生产方式的重要变迁,而媒介在“知识—社会”系统中充当的角色则从传统意义上的信息传播者转变为知识生产者.文章借助知识社会学的视角,分析媒介在知识生产过程中的三大具体功能:知识生产传播功能、知识节点链接功能、知识讨论平台功能,进而通过知识生产源头、知识流动秩序、知识内容表征、知识统筹方式等4方面探讨数字化与知识生产联姻后的情况,为数字媒介研究提供新的理论思路.     

移动的自留地:知识青年、新媒介赋权、场景生产与媒介素养——以大学生的新媒介使用实践为观察

本文以新媒介接纳与使用活跃的知识青年代表之一的大学生为例,采用定性研究为主,结合定量研究,走进大学生日常生活,集中探讨了新媒介对于大学生的社会意义。研究发现,新媒介具有赋权现象;新媒介具有场景生产现象;新媒介对于大学生而言已成了一块移动的自留地。大学生在新媒介的场景中潜移默化地被娱乐,但又表现出较强的抵抗性与自主性。     

新媒体传播对影视内容生产的影响

新媒体由网络有线终端和无线移动终端构成.新媒体传播对影视内容生产的影响主要表现在视听语言变化带来全新用户体验、短平快生产的小微化制作、类型化生产与商业化包装、观众对制作的干预度增强、进一步去精美化的创作倾向等方面.     

北京华谊兄弟公司电视事业群的治理模式与管理机制探讨

北京华谊兄弟公司的电视事业部是专责华谊兄弟公司的电视节目制作,因而在电视事业部门的运作中,华谊公司大量吸收了12位大腕制作人入伙,这是一个改变电视制作生态,以及未来将会引领风潮的一个制作内容产业的公司治理模式.因此将这个治理模式的精华与管理上可能发生的一些矛盾整理出来,以供未来这类公司治理结构和管理实践的借鉴.     

建设性视角下智能化新闻生产实践及反思

人工智能与新闻业深度融合,全方位嵌入内容生产流程,不仅颠覆了传统新闻生产方式,重塑了新闻生态格局,也带来了一系列新的挑战.兴起于西方的建设性新闻理念能够弥合智能化生产带来的算法"黑箱"和数据权力等问题.秉持建设性理念提升智媒伦理价值,成为传统媒体重塑自身社会角色的一种创新策略.智媒实践与建设性新闻理念彼此契合,也为公民赋权、积极情绪、问题导向等理念落地提供了实践路径.     

媒介内容生产方式变革与编辑职业的前途

文章从编辑活动的本质和规律出发,全面分析了媒介内容生产方式变化对编辑职业的影响.认为信息传播速度和数量与内容可靠性、稳定性及可传承性的矛盾,是编辑活动固有的基本矛盾,决定了编辑职业的内涵.文章认为,现代编辑是集文明选择者、标准制定者、作品加工人、传播把关人于一身的人类文化缔构师,会通过否定之否定过程建立新常态.从编辑的职业内涵出发,从人类文化和社会进步的高度探究编辑职业变迁的规律,是打造全新的编辑职业形象,适应媒介内容生产方式变革的可行路径.     

媒体融合时代下的出版文化与文化生产

出版是人类选择、记录和传播文化的重要方式,也因此成为推动人类社会进步的一个重要因素.在全球范围内,文化的演进及传承、传播模式和发展路径正在经历着深刻的变革.当下,以社会学视角重新思考出版的本体论与认识论问题,对构成当代出版事业、产业的各种不同要素及其结构性关系进行反思,能够帮助人们推进媒体融合时代下文化与出版的互动,呈现媒介环境下出版的进路与出版文化转型的广阔图景,为阐释文化生产与文化传播问题提供有益的思考维度.