General Mass Communications

Rudy Bretz' A Taxonomy of Communication Media (Educational Technology Publications, 140 Sylvan Ave., Englewood Cliffs, N.J. 07632, $4.95)

Donald F. Theall's The Ledium is the Rear View Mirror: Understanding McLuhan (Montreal: McGill-Queen's University Press, $2.65 paperback)

John Hohenberg's Free Press/Free People: The Best Cause (Columbia University Press, $9.95)

Robert Cirino's Don't Blame Me: How the News Media Use Bias, Distortion and Censorship to Manipulate Public Opinion. (Diversity Press, Box 45764, Los Angeles 90045, $2.95 paperback)

Barbara J. Love (ed.) Foremost qomen in Comunications: A Biographical Work on Accomplished Women in Broadcasting, Publishing, Advertising, Public Relations, and Allied Professions. (Foremost American Publishing co./R.R. Bowker, $25.00)

Robert L. Breeden (chief ed.) Those Inventive Afcricans (National Geographic Society, Washington D.C. 20036, $4.25)

Black Comnunicator (Suite 405, 1730 11 St. NU, Washington D.C., 20036, $5.00 annually)

Arthur R. Miller's The Assault on Privacy: Coaputers, Data Banks, and Dossiers (University of Michigan Press, $7.95)

George Katona, Burkhard Strumpel and Ernest Zahn's Aspirations and Affluence (McGraw-Hill, $12.95)     

General Mass Communications

Ben H. Bagdikian's The Information Machines: Their Impact on Men and the Media.

R. Buckminster Fuller, I Seem To Be A Verb (Bantam D5235, $1.65).     

General Mass Communications

Alan Gowans' The Unchanging Arts: New Forms for the Traditional Functions of Art in Society (J. B. Lippincott, $12.95)

Manley R. Irwin's The Telecommunications Industry: Integration vs. Competition (Praeger Special Studies in U.S. Economic and Social Development, $11.00).

Robert Shelton and Burt Goldblatt's The Country Music Story (Arlington House, 81 Centre Ave., New Rochelle, N.Y. 10801, $7.95).

Howard Stephenson (ed.) Handbook of Public Relations (McGraw-Hill, $24.50– second edition)

Scott M. Cutlip and Allen H. Center's Effective Public Relations (Prentice-Hall, $11.95).     

General Mass Communications

Jerry Robinson's The Comics: An Illustrated History of Comic Strip Art (New York: Putnam, 1974—$15.00)

A History of the Comic Strip [Crown, 1968—$3.95, paper]

Perry and Aldridge's The Penguin Book of Comics [Penguin, 1967—$4.95, paper]

Reitberger and Fuchs' Comics: Anatomy of a Mass Medium Little, Brown, 1972— 6.95, paper—this last is discussed in 4:6:4 ; of which the latter appears the best competition to this new volume)

Arthur Asa Berger's The Comic-Stripped American (Baltimore: Penguin Books, 1974—$2.95, paper)

Eli M. Oboler's The Fear of the Word: Censorship and Sex (Metuchen, N.J.: Scarecrow Press, 1974—$10.00)

The Annals of the American Academy of Political and Social Science (3937 Chestnut St., Philadelphia, Pa. 19104—$4.00/3.00 per issue)

Ted Klein and Fred Danzig's How to Be Heard: Making the Media Work for You (New York: Macmillan, 1974—$9.95)

Douglas R. Berdie and John F. Anderson's Questionnaires: Design and Use (Metuchen, N.J.: Scarecrow Press, 1974—$7.50)

S.H. Steinberg's Five Hundred Years of Printing (Baltimore: Penguin Books, 1974— $3.25, paper)     

General Mass Communications

Harold A. Innis' Empire and Communications (Toronto: University of Toronto Press, 1972---$12.50/2.75)

The Bias of Communication (Toronto: University of Toronto Press, 1964---$8.50/3.50)

John Gordon Burke (ed.) Print, Image and Sound: Essays on Media (Chicago: American Library Association, 1972---$6.95)

Mark Slade, Language of Change: Moving Triages of Man (Toronto: Holt, Rinehart & Winston of Canada Ltd, 1970 (available in this country.from Winston Press, 25 Groveland Terrace, Minneapolis 55403)---price not known, paper)     

General Mass Communications

Edward Jay Whetmore's Mediamerica: Form, Content, and Consequence of Mass Communication (Belmont, Calif.: Wadsworth, l979—price not given, paper)

Mary B. Cassata and Molefi K. Asante's Mass Communication: Principles and Practices (New York: Macmillan, 1979—price not given, paper)

James M. Curtis' Culture as Polyphony: An Essay on the Nature of Paradigms (Columbia: University of Missouri Press, 1978—$15.00)

Colin Cherry's On Human Communication (Cambridge, Mass.: MIT Press, 1978—$17.50)

James E. Fletcher and Stuart H. Surlin's Mass Communication Instruction in the Secondary School (ERIC Speech Module, SCA, Suite 1001, 5205 Leesburg Pike, Falls Church, Va. 22041 —$5.50, paper)

Information Market Place 1978-79—An International Directory of Information Products and Services (New York: R.R. Bowker, 1978—$21.50, paper)     

General Mass Communications and Related

Larry Samovar and Richard E. Porter's (eds.) Intercultural Communication: A Reader (Belmont, Calif.: Wadsworth, 1972 -- price not known, paper)

John Mebane's Collecting Nostalgia (New Rochelle, N.Y.: Arlington House, 1972 -- $11.95)

The John and Mary R. Markel Foundation Annual Report: 1971/72 (New York: the Foundation, 50 Rockefeller Plaza, 1972 -- no charge, paper)

Flossie L. Perkins' Book and Non-Book Media: Annotated Guide to Selection Aids for Educational Materials (Urbana, Ill.: National Council of Teachers of English, 1972 -- $4.25, paper)

Performing Arts Review: The Journal of Management and Law of the Arts (Law-Arts Publishers, Inc., 453 Greenwich St., New York 10013 -- $10.00 per year/four issues)     

General Works on Mass Communications

Russel B. Nye's The Unembarrassed Muse: The Popular Arts in America (Dial Press, $12.50)

Otto Friedrich's Decline and Fall (Harpor & Row, $10.00)

“The Sociology of Mass Media Communicators,” The Sociological Review Monograph No. 13 (University of Keele, Staffordshire, England, January 1969, $4.60 including air mail costs)

Audio Visual Marketplace: A Multimedia Guide (Bowker, $12.25)

Jerry Della Femina's From Those Wonderful Folks Who Gave You Pearl Harbor (Simon and Schuster, $6.50)     

The Law of Mass Communications

David G. Clark and Earl R. Hutchinson, Mass Media and the Law: Freedom and Restraint (Wiley-Interscionco, $12.95)

John M. Kittross and Konnoth Harwood, Free & Fair: Courtroom Access and the Fairness Doctrino (Journal of Broadcasting, Temple University, $3.95)

Paul W. MacAvoy's The Crisis of the Regulatory Commissions: An Introduction to a Current Issue of Public Policy (Norton, $5.95; paper, $2.95)

Eric Moon, Book Selection and Consorship in the Sixties (Hawker, $10.95)

Edward De Grazia's Censorship Landmarks (Hawker, $19.75)     

大众传媒在城市文化传播中的误区探析

本文从多个实例中对大众传媒与城市文化之间的关系,大众传媒在城市文化传播中的误区进行了分析,并提出改进的建议.     

数字出版环境下亟待破解著作权海量授权的难题

在数字出版时代,由于海量作品、海量作者的存在,海量授权问题已制约数字出版产业的发展,原有的著作权授权方式已不能适应数字出版时代的需求,需探索建立更合理的著作权授权机制,以解决数字出版中作品使用者与版权人沟通不畅的鸿沟问题,降低交易成本、提高交易效率,有效防止数字出版商、网络商在使用他人作品时存在的版权侵权.     

对出版和出版学科的再认识

一部出版史,其实就是一部人类文明史.出版既是通往人类文明的路径,也是标识人类文明的手段.在拙作《中外出版史》中,曾对出版给出过八个动词的定义性判断:“出版是对人类知识和信息的收集、挖掘、整理、编选、校勘、把关、传播、传承的过程和活动.”可以推进性简化为:“出版是人类收录信息、整理知识、萃积文化、传承文明的重要活动.”而“学科”是英文discipline的意译,是指相对独立的知识体系,侧重于知识的分类和学习的科目.出版学科就是有关出版的独立知识体系,或者有关出版的知识分类和学习科目.中国目前将人类所有知识划分为13个学科门类,110个一级学科.1998年,教育部将编辑出版学作为二级学科归属于新闻传播学一级学科之下,此后,出版学科取得了一定的发展,但总体看并不理想.今年是10年一次的学科目录调整年,应在对出版和出版学科进行再认识的基础上,积极推进出版学科建设升级.     

传统出版业的现代化之路——数字出版与传统出版的结合

随着信息技术、数字技术和互联网技术的不断发展,数字出版已对传统出版构成了挑战。在传统出版业面临生存危机的时候,我们要认清数字出版在出版产业中的地位,明确它只是技术手段的更新,出版的本质并未发生根本性的转变,它是促使传统出版现代化的催化剂,并且改变着传统出版业的经营理念。     

数字出版的商业模式与传统出版企业的数字出版发展

毋庸质疑,数字出版是近几年国内出版界最热门的话题之一,政府管理部门给予了高度关注,业内各路精英乃至各类实体纷纷试水,但传统出版业向数字出版时代的跨越却始终难有实质性的、突破性的进展. "明知数字出版是未来发展方向,却不知道路该如何走"似乎成了出版社普遍的尴尬.     

论网络出版与传统出版的结合

网络出版技术的诞生与发展也仅仅是近十年的时间,但因其强大的信息存储功能和方便快捷的传输特点,很快就风行于世界,成为我们所称的第四媒体,由此引发出关于网络出版的新理念.从近年人们对网络出版发展趋势的分析和预测,它似乎大有在不远的将来取代传统出版媒体的趋势.但从现实情况来看,我认为网络出版从严格意义上来讲,还只是一个概念,尚未形成一套完整的出版理念,而且从法律层面上来看,它也还缺乏应有的法律地位.因此在未来的一段时期内,网络出版与传统出版是一种并行不悖的关系.     

出版产业集群与出版产业竞争力

"产业集群"(Industrial Cluster)这一概念是美国哈佛大学教授、著名企业战略专家迈克尔·波特于1990年在其代表作《国家竞争优势》中提出的.1998年,他又在《哈佛商业评论》上发表论文《集群与新的竞争经济学》,对产业集群这一现象作了充分论述.在这篇文章中波特教授提出,产业集群就是指在某一个特定的产业领域内,大量联系密切的企业以及相关支撑机构在特定地区的集聚和发展,并形成强劲、持续的区域竞争力的现象.简言之,产业集群就是在某个产业领域里相互关联的公司和机构在地理上的集中.