Electronic Media

TELEVANGELISM: THE MARKETING OF POPULAR RELIGION by Razelle Frankl (Carbondale: Southern Illinois University Press, 1986--$19.95)

BROADCAST AND CABLE MANAGEMENT by Norman Marcus (Englewood Cliffs, NJ: Prentice-Hall, 1986--price not given)

NORMAN CORWIN AND RADIO: THE GOLDEN YEARS by R. LeRoy Bannerman (University: Univ. of Alabama Press, 1986---$28.50)

AMERICAN TELEVISION DRAMA: THE EXPERIMENTAL YEARS by William Hawes (University: University of Alabama Press, 1986--$29.95)

PRODUCERS ON PRODUCING: THE MAKING OF FILM AND TELEVISION edited by Iry Broughton (Jefferson, NC: McFarland, 1986---$29.95)

OFF CAMERA: CONVERSATIONS WITH. THE MAKERS OF PRIME-TIME TELEVISION by Richard Levinson and William Link (New York: New American Library/Plume, 1986---$8.95, paper)

CABLE ADVERTISER'S HANDBOOK by Ronald Kaatz (Lincolnwood, IL: Crain Books, 1985---$19.95)

TELECOMMUNICATIONS TECHNOLOGIES AND PUBLIC BROADCASTING 1986 by John Carey (Washington, DC: Corporation for Public Broadcasting, 1986---$5.00, paper)     

Electronic Media

THE FUTURE OF TELEVISION: A GLOBAL OVERVIEW OF PROGRAMMING, ADVERTISING, TECHNOLOGY AND GROWTH by Marc Doyle (Lincolnwood, IL: NTC Business Books, 1992‐$39.95, ISBN 0–8442–3461–3, 187 pp.)

TELE‐ADVISING: THERAPEUTIC DISCOURSE IN AMERICAN TELEVISION by Mimi White (Chapel Hill: University of North Carolina Press, 1992‐$29.95/10.95, ISBN 0–8078–2055–5 hard, 0–8078–4390–3, 218 pp.)

THE FACTS ON FILE DICTIONARY OF FILM AND BROADCASTTERMS by Edmund F. Penney (New York: Facts on File, 1991‐$29.95/14.95, ISBN 0–8160–1923–1 hard, 0–8160–2782‐X paper, 251 pp.)

SOCIETY'S IMPACT ON TELEVISION: HOW THE VIEWING PUBLIC SHAPES TELEVISION PROGRAMMING by Gary W. Selnow and Richard R. Gilbert (Westport, CT: Greenwood, 1993‐$49.95, ISBN 0–275–94390–9, 240 pp.)

TELELITERACY: TAKING TELEVISION SERIOUSLY by David Bianculli (New York: Continuum, 1992—$24.95, ISBN 0–8264–0535–5, 315 pp.).

THE RADIO STATION by Michael Keith, with Joseph M. Krause (Stoneham, MA: Focal Press, 1993—price not given, paper, ISBN 0–240–80159–8, 315 pp.)

ELECTRONIC MEDIA PROGRAMMING: STRATEGIES AND DECISION MAKING by Raymond L. Carroll and Donald M. Davis (New York: McGraw‐Hill, 1993—price not given, ISBN 0–07–010298–8, 532 pp.)

WHY VIEWERS WATCH: A REAPPRAISAL OF TELEVISION EFFECTS by Jib Fowles (Newbury Park, CA: Sage Publications, 1992‐$19.95, paper, ISBN 0–8039–4077–7, 280 pp.)

CRITICAL THINKING IN AN IMAGE WORLD: ALFRED KORXYBSKI'S THEORETICAL PRINCIPLES EXTENDED TO CRITICAL TELEVISION EVALUATION by Geraldine E. Forsberg (Lanham, MD: University Press of America, 1993–18.50, paper, ISBN 0–8191–8971–5, 208 pp.)

TUNED IN: TELEVISION IN AMERICAN LIFE by Lloyd DeGrane (Urbana: University of Illinois Press, 1991‐$11.95, paper, ISBN 0–252–06222–1, about 80 pp.)

BROADCASTING/CABLE AND BEYOND: AN INTRODUCTION TO MODERN ELECTRONIC MEDIA by Joseph Dominick, Barry Sherman, and Gary Copeland (New York: McGraw‐Hill, 1993—price not given, ISBN 0–07–017819–4, 493 pp.)

CABLE TELEVISION LAW 1993: LEARNING TO LIVE WITH THE 1992 CABLE ACT (Practicing Law Institute, 810 Seventh Ave., New York, NY 10019‐$80.00, paper, two vols, no ISBN given, 1,040 pp.)

BASIC LIGHTING WORKTEXT FOR FILM & VIDEO by Richard K. Ferncase (Stoneham, MA: Focal Press, 1992—price not given, paper, ISBN 0–240–80085–0, 109 pp.)

SINGLE‐CAMERA VIDEO PRODUCTION by Robert B. Musburger (Stoneham, MA: Focal Press, 1993‐$22.95, paper, ISBN 0–240–80034–6, 195 pp.)

THE AGE OF MISSING INFORMATION by Bill McKibben (New York: Random House, 1992‐$20.00, no ISBN available, 261 pp.)

POLITICAL BROADCAST CATECHISM (National Association of Broadcasters, 1771 N St. NW, Washington, DC 20036–1992, price not given, ISBN 0–89324–151–2, 103 pp.)

DUNCAN'S RADIO MARKET GUIDE 1993 EDITION (Duncan's American Radio, PO Box 90284, Indianapolis, IN 46290‐$265, paper, about 350 pp.)

BROADCAST AND CABLE SELLING by Charles Warner and Joseph Buchman (Belmont, CA: Wadsworth, 1993—price not given, ISBN 0–534–19770–1, 447 pp.)

DUNCAN'S RADIO COMMENTS... by James H. Duncan, Jr. (Duncan's American Radio, Box 90284, Indianapolis, IN 46290‐$50.00

PRICING & RATE FORECASTING USING BROADCAST YIELD MANAGEMENT by Shane Fox (Washington, DC: National Association of Broadcasters, 1992—price not given, paper, ISBN 0–89324–150–4, 138 pp.)     

Electronic Media

VIDEO MEDIA COMPETITION: REGULATION, ECONOMICS, AND TECHNOLOGY edited by Eli M. Noam (New York: Columbia University Press, 1985---price not given)

RESEARCH PAPERS SERIES (Research Program in Telecommunications and Information Policy, 726 Uris Hall, Columbia University, New York 10027—$5.00 each)

THE NEW VIDEO MARKETPLACE: A REGULATORY IDENTITY CRISIS by Erwin G. Krasnow and Jill Abeshouse Stern (Cambridge, MA: Harvard University Program on Information Resources Policy, 1985---price not given, paper)

CABLE ADVERTISER'S HANDBOOK by Ronald B. Kaatz (Lincolnwood, IL: National Textbook Company, 1985---$19.95)

THE NEW INSTRUCTIONAL TECHNOLOGIES AND THE DEVELOPMENT OF EDUCATIONAL BROADCAST TELEVISION by Kathy Krendl et al (Bloomington, IN: Institute for Communication Research of Indiana University, 1985--- price not given, paper)     

Electronic Media

THE REMOTE CONTROL IN THE NEW AGE OF TELEVISION edited by James R. Walkerand Robert V. Bellamy, Jr. (Westport, CT: Greenwood, 1993—$55.00, ISBN 0–275–94396–8 288 pp.)

ENLIGHTENED RACISM: THE COSBY SHOW. AUDIENCES, AND THE MYTH OF THE AMERICAN DREAM by Sut Jhally and Justin Lewis (Boulder, CO: Westview Press, 1993—$15.95, paper, ISBN 0–8133–1419–4,152 pp.)

TELEVISION NETWORK WEEKEND PROGRAMMING 1959–1990 by Mitchell E. Shapiro (Jefferson, NC: McFarland, 1992— $42.50, ISBN 0–89950–682–8, 464 pp.)

BROADCASTING IN AMERICA: A SURVEY OF ELECTRONIC MEDIA by Sydney W. Head, Christopher H. Sterling, and Lemuel B. Schofield (Boston: Houghton Mifflin, 1994—price not given, ISBN 0–395–63682–5,675 pp.)

COMMUNICATION TECHNOLOGY UPDATE: 1993–1994 edited by August Grant and Kenton Wilkinson (Technology Futures Inc., 500 N. Capital of Texas Highway, Suite 2–100, Austin, TX 78746—price not given, paper, ISBN not given, 352 pp.)

AMERICAN RADIO—SPRING 1993 by James Duncan (Duncan's American Radio, PO Box 90284—$84, paper, ca 275 pp.)     

Electronic Media Production

AUDIO IN MEDIA by Stanley R. Alten (Belmont, CA: Wadsworth Publishing, 1990—price not given, ISBN 0-534-12132-2, 644 pp.)

RADIO PRODUCTION WORKTEXT: STUDIO AND EQUIPMENT by Lynne Gross and David E. Reese (Stoneham, MA: Focal Press, 1990—$19.95, paper, ISBN 0-240-80045-1,146 pp.)

BROADCAST/CABLECOPYWRITING by Peter B. Orlik (Needham Heights, MA: Allyn & Bacon, 1990—price not given, ISBN 0-205-12325-2, 746 pp.)

REWRITING NETWORK NEWS: WORDWATCHING TIPS FROM 345 TV AND RADIO SCRIPTS by Mervin Block (Chicago: Bonus Books, 1990—price not given, ISBN 0-929387-15-5, 221 pp.)

SCRIPT SUPERVISING AND FILM CONTINUITY by Pat Miller (Stoneham, MA Focal Press, 1990—$24.95, paper, ISBN 0-240-80018-4, 228 pp.)

PUBLIC RELATIONS WRITING by E. W. Brody and Dan L. Lattimore (New York: Praeger, 1990—$16.95, ISBN 0-275-92896-9, 267 pp.)

SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS by Herbert Zettl (Belmont, CA: Wadsworth, 1990—price not given, ISBN 0-534-07952-0, 408 pp.)

THE TECHNIQUE OF TELEVISION PRODUCTION by Gerald Millerson (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-51289-8, 566 pp.)

TV SCENIC DESIGN HANDBOOK by Gerald Millerson (Stoneham, MA: Focal Press, 1989—price not given, paper, ISBN 0-240-51285-5, 249 pp.)

THE VIDEO STUDIO by Alan Bermingham, et al. (Stoneham, MA: Focal Press, 1990—$18.95, paper, ISBN 0-240-51267-7,192 pp.)

ELECTRONIC POST-PRODUCTION TERMS AND CONCEPTS by Arthur Schneider (Stoneham, MA: Focal Press, 1990—$19.95, paper, ISBN 0-240-80006-0,152 pp.)

INTRODUCTION TO TELEVISION PRODUCTION by Ken Fielding (White Plains, NY: Longman, 1990—price notgiven, ISBN 0-8013-0313-3, 307 pp.)

CORPORATE TELEVISION: A PRODUCER'S HANDBOOK by Ray DiZazzo (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-80023-0, 201 pp.)     

Electronic Media in Libraries

This article is a report of the uses of electronic media, such as the Internet, by librarians in academic, public, school, and special libraries. Their utilization includes searching databases, the retrieval of documents, locating materials for requests through interlibrary loan, and conducting the work of committees.     

对电子文献与纸质文献的比较研究

本文从7个方面对电子文献与纸质文献进行比较研究,从而得出,21世纪电子文献与纸质文献将发挥各自优势,共存互补,共同发展。     

Racism and Stereotypes in Electronic Media

This article discusses how racial, ethnic, and sexual stereotypes find their way into electronic media, both television and games. This article is presented here to help librarians understand the ethnic, racial, and sexual biases that are built into electronic communication and the importance of thoughtful media literacy analysis in watching over the electronic media that come into their collections and programs.     

Understanding Electronic Media Audiences: The Pioneering Research of Alan M. Rubin

One can hardly be considered knowledgeable of uses and gratifications theory without being familiar with the work of Alan M. Rubin. His advancement of our knowledge about the centrality of the individual in the media uses and effects relationship has inspired numerous scholars to add to the body of knowledge guided by uses and gratifications research. The breadth of Rubin's work in this regard is extraordinary, but his devotion to clarifying central concepts of uses and gratifications in his audience-centered research should also be recognized. Rubin's pioneering studies in uses and gratifications remain as benchmarks for scholars seeking to understand electronic media and how engaged audiences relate to media content.     

在竞争中共同发展——论电子文献与纸质文献的关系

电子文献是信息社会文献载体形成、发展、进化的必然产物。它具有信息存储量大、使用方便、图文声像并茂、获取快、更新快等特征 ,而观念与阅读习惯使人们更愿意接受纸质文献。2 1世纪将是纸质文献与电子文献互为补充、彼此并存 ,在竞争中共存共荣的时代。参考文献 6。     

A Comparison of Three Approaches to Electronic Media Diaries

This project compared the richness of reporting and reflection of three approaches to electronic media diaries. For 1 week, 145 students were randomly assigned to keep daily diaries about their media use and perceptions of media content using one of three methods: (a) a traditional daily journaling approach conducted online, (b) an experience sampling method (ESM) approach that combined daily journaling with multiple daily message prompts, and (c) an approach that combined online peer-group discussion with online daily journaling. The goal was to determine if the supplementary diary activities yielded more detailed, emotive, and cognitive responses. Diary content was analyzed using traditional manual content analysis and linguistic software. Results indicated that the ESM condition elicited less cognitive- and affective-oriented language than the other conditions. The group discussion condition evidenced some advantage over the diary-only group in terms of number of media channels and specific content mentioned.