公共电视与公共领域构建

当代德国著名思想家尤根·哈贝马斯(Juergen Habermas)在其经典著作《公共领域的结构转型》中提出公共领域这一概念,并且详细论述了资产阶级公共领域的理想状态和结构转型.     

Local Television News Anchors' Public Appearances

Top local anchors (50.4%) were surveyed about community appearances. They personally schedule and make appearances regularly and see them as beneficial to causes, ratings, and their careers and communities; they paradoxically realize appearances take time from producing a quality broadcast. Results illustrate Bantz's (1985) theory of normalization of conflicts among journalistic, business, and entertainment norms; respondents agreed across most demographics, but exceptions support Berkowitz's (1993) scholarship on news-worker socialization. Most reported making appearances that are covered as news. Younger and small-market anchors were more likely to link public appearances to ratings; older anchors were more likely to equate appearances with community service.     

Measuring the Welfare Effects of Public Television

Based on an explorative case study in the Netherlands, the authors developed a methodology to assess the welfare effects of public service broadcasting. This methodology consists of a combination of revealed and stated preferences, using readily available data for all programs broadcast in the evening in 2011. The results cover both individual programs and an aggregate level. Because the data used encompass both public and commercial programs, the analysis allows for comparisons between these.     

Public Policies and Research on Cultural Diversity and Television in Mexico

The issue of how to preserve and promote cultural diversity in Mexico has not been central in policy debates and regulations. However, scholars, politicians, and public officials increasingly are debating how to promote and maintain cultural diversity here. This article reviews the current Mexican debate on policies related to the promotion of cultural diversity through television, using the concepts of source, content, and exposure diversity. The article argues that current commercial strategies in Mexico do not stimulate cultural diversity in media content. Instead, it advocates a mixed system of media with different mandates and modes of financing.     

The Contested Meaning of Public Service in American Television

Public service and public interest are familiar phrases to those who follow U.S. broadcasting policy, yet clear and useful definitions of these terms have proven elusive over time. In the early 1900s, America s educational broadcasters built their definition of service on the foundation of comprehensive, pluralistic programming. .     

Willingness to Pay for Public Television and the Advent of "Look-Alike" Cable Television Channels: A Case Study

In this case study we examine willingness to pay (WTP) for PBS using an open-ended, single-question contingent valuation method. Using data collected from 128 mail and 101 telephone surveys, we develop illustrative findings with respect to 'look-alike' cable television on WTP for PBS. Inverse demand equations were estimated. Statistically significant effects were found in models estimated with both biased and adjusted data using ordinary least squares, restricted least squares, and Tobit censored regression methods.     

Predictors of Localism in Public Television Scheduling in the United States

In the United States, public television claims itself a champion of localism. A prime-time schedule analysis of the Public Broadcasting Service's (PBS) member stations establishes localism scores, and discriminant analysis finds variables that predict differences among stations. Market level variables (income, education, ethnic diversity, geographic component) and organizational level variables (Community Service Grants, membership funding, overall revenue) affect localization of member stations' schedules. This is the first empirical study utilizing a structural operationalization of localism, inclusive of all programming genres, applied to PBS member stations.     

The Effect on Public Library Circulation of Advertising Via Cable Television

The hypothesis that public library circulation of individual titles would be significantly greater when publicized via CATV than when not so publicized was tested by an experiment in which older public library titles were publicized using low-intensity cablecast advertisements. Circulation of the advertised titles was not significantly altered when compared with either previous rates of circulation or control titles. Low-intensity cablecast advertisement for older public library titles was judged not to be an effective means for increasing circulation.     

Digitalizing Diversity: Public Service Strategies and Television Program Supply in Finland in 2002

In this article, we examine content supply as a public service strategy in Finland, one of the forerunner countries of digital terrestrial television in Europe. Regarding digitalization, European broadcasters face several options from full service to a specialized mission. The case at hand is the first full digital year of 2002 in Finland. The focus is on one of the traditional principles of public service broadcasting, the diversity of programming, as it is realized in the new, digital, multichannel environment. We examine content diversity by comparing channel profiles as well by analyzing indexes of the horizontal and vertical breadth and dissimilarity of programming. In a market of two public service and two commercial analogue generalist TV channels, the five new thematic digital channels have radically altered the amount of system-wide supply, but the diversity of programming has not suffered. This is due to the specializing strategy of the public service broadcaster. Its approach to focus on factual programming is clear in its digital output but can be detected in moderation also in its analogue supply. However, with the expected increase on commercial digital supply also in terrestrial networks, there is the possibility of the generalist public service broadcaster to turn into a fragmented one.     

公共产品提供与生产理论对电视媒介体制改革的启示

本文根据西方公共产品提供与生产理论,对电视产品的生产和提供进行规范分析,提出了我国电视媒介体制改革的一些设想。     

构建影视传媒艺术类院校人才培养的创新教育体系

创新教育是影视传媒艺术类院校发展的必由之路,是培养影视传媒创新型人才的重要途径。本文从影视传媒艺术类院校实施创新教育、培养创新型人才的背景出发,阐述影视传媒艺术类院校构建创新教育体系的基本思路、主要对策,探讨如何在现有的社会环境中将创新教育融入影视传媒人才教育中,从而培养出有创新精神和创新能力的影视传媒艺术人才。     

从公共服务角度谈我国广电体制的改革走向

本文以上海文广与湖南广电的传媒体制改革为例,分析广电"制播分离制"的意义、实质及其困境,指出制播分离应该是整体转制的缓冲和过渡阶段,我国广电体制的改革走向是立足公共服务,形成以国家、社会、市场机制为互补的多元化制度格局.     

创新农村广播影视公共服务的制度安排

随着计划经济体制向市场经济体制过渡的逐步完成,根据计划经济体制设计的农村广播影视公共服务制度已经失去了体制基础。1998年以来,实施广播电视村村通工程、农村电     

Radio and Television

Television and Children: Priorities for Research (New York: Ford Foundation, 1976—free on request, paper),

Bob Shanks' The Cool Fire: Flow to Make it in Television (New York: Norton, 1976—$9.95).

Clas Zilliacus' Beckett and Broadcasting: A Study of the Works of Samuel Beckett for and in Radio and Television(Acta Academiae Aboensis, Library, 20500 Abo 50, Finland—priced at 40 FmK, paper),

Edward N. McNulty's Television: A Guide for Christians (Nashville, Tenn.: Abingdon, 1976—$3.50, paper).     

Radio and Television

Ralph M. Jennings and Pamela Richard's How to Protect Your Rights in Television and Radio (Office of Communication, United Church of Christ, 289 Park Ave. South, New York 10010—price not given, paper)

Ted C. Smythe and George A. Mastroianni's Issues in Broadcasting: Radio, Television, and Cable (Palo Alto, Calif.: Mayfield Publishing Co., 1975—price not given but around $7.00 we learned from editors, paper)

James D. Secrest's Electronic Industries Association: The First 50 Years (Washington: EIA, 1974—price not given)

Ann M. Velia's KOB: Goddard's Magic Mast, Fifty Years of Pioneer Broadcasting (Las Cruces, N.M.: New Mexico State University Press, 1972—$6.95)

Harold Niven's Broadcast Education 1975: 14th Report (Washington: National Association of Broadcasters, 1975—$5.00, paper)

Broadcast Programming and Production (bimonthly/$7.00 per year, with first three issues free on request)

Joel L. Efrein, Cablecasting Production Handbook (Blue Ridge Summit, Pa.: TAB Books, 1975—$12.95)

NCTA is Over the Cable (Washington: National Cable Television Association, 1975—free on request, paper)

Community Antenna Television Journal (4209 N.W. 23rd St., Suite 106, Oklahoma City 73107)     

Television and Radio

TVPE (1826 Spaight St., Madison, Wisconsin 53704; to begin publication on a monthly basis in February 1973 at $6.00 per year)

Television Quarterly

Terry Galanoy's Tonight! (New York: Doubleday, 1972 -- $7.95)

Gene Kievan, Turn That Damned Thing Off: An Irreverent look at TV's Impact on the American Scene (Indianapolis: Bobbs- Merrill, 1972 -- $6.95)

John Gambling's Rambling with Gambling (Englewood Cliffs, N.J.: Prentice-Hall, 1972 -- $6.95)

Mary Francis Rhymer (ed.) The Small House Halfway Up in the Next Block: Paul Rhymer's Vic and Sade (New York: McGraw-Hill, 1972 -- 9.50)

Charles E. Lowman's Magnetic Recording (New York: McGraw-Hill, 1972 -- $14.50)     

Attention-Getting and Comprehension-Raising Attributes in Visuals in Dutch and American,Public and Private Television News about Violence

This content analysis of 251 Dutch and American, public and private, television newscasts draws on empirical research to measure whether elements of visuals, identified in other studies as aiding in recall, are used in news about violence. A literature review on the contributions of visuals to television news learning pointed to a paradox: although getting attention is necessary for comprehension, over-emphasizing attention attributes may impede comprehension. This study concludes that although visuals from public broadcasters contain more elements identified as increasing the comprehensibility of a news item, visuals primarily have attention- gaining attributes, regardless of country or broadcast system.