World Communication

WORLD BROADCASTING IN THE AGE OF THE SATELLITE by W. J. Howell, Jr. (Norwood, NJ: Ablex, 1986—$45.00/27.50)

MEDIA IN COMPETITION: THE FUTURE OF PRINT AND ELECTRONIC MEDIA IN 22 COUNTRIES by George Wedell and Georg-Michael Luyken ($30.00, paper, 173 pp.)

LOCAL RADIO AND REGIONAL DEVELOPMENT IN EUROPE by Philip Crookes and Patrick Vittet-Philippe ($26.00, paper “Media Monograph No. 7,” 162 pp.)

NEW MEDIA POLITICS: COMPARATIVE PERSPECTIVES IN WESTERN EUROPE edited by Denis McQuail and Karen Siune (Beverly Hills, CA: Sage, 1986—$40.00/14.95)

THE POLITICAL IMPLICATIONS OF THE GLOBAL SPREAD OF VIDEOCASSETTE RECORDERS AND PROGRAMMING by Gladys Ganley and Oswald Ganley (Harvard Program on Information Resources Policy, 200 Aiken, Harvard University, Cambridge, MA 02138 price not given, paper)

XEROX: AMERICAN SAMURAI by Gary Jacobson and John Hillkirk (New York: Macmillan, 1986—$18.95)

A WORLD OF DIFFERENCE—THE INTERNATIONAL DISTRIBUTION OF INFORMATION: THE MEDIA AND DEVELOPING COUNTRIES by Gunnar Garbo (Paris: Unesco Communication Documentation Centre, [or, write Public Information, Unesco, 2 United Nations Plaza, Room 900, NY 10017] 1986(?)—price not given, paper)     

World Communication

GLOBAL INFORMATION AND WORLD COMMUNICATION: NEW FRONTIERS IN INTERNATIONAL RELATIONS by Hamid Mowlana (New York.: Longman, 1986—price not given)

IBM VS. JAPAN: THE STRUGGLE FOR THE FUTURE by Robert Sobel (Briarcliff Manor, NY: Stein & Day, 1986—$18.95)

TELECOMMUNICATIONS—ASIA, AMERICAS, PACIFIC: PTC '86 PROCEEDINGS edited by Dan J. Uedemeyer (Honolulu: University of Hawaii Press, 1986—$45.00, paper)

JAPANESE-U.S. SPACE POLICY ISSUES: COMMUNICATIONS SATELLITE AND LAUNCH VEHICLE TECHNOLOGY by Neil W. Davis (Information Resources Policy Program, Harvard University, 200 Aiken, Cambridge, MA 01238—price not given, paper)

FROM TELECOMMUNICATIONS TO ELECTRONIC SERVICES: A GLOBAL SPECTRUM OF DEFINITIONS, BOUNDARY LINES AND STRUCTURES by Robert Bruce, et al (for information contact International Institute of Communications, Tavistock House South, Tavistock Square, London WC1H 9LF)     

Evaluating Third World national bibliographies as selection resources

Theoretically, national bibliographies are regarded as important library resources for a variety of reasons. Internationally accepted standards suggest that such compilations are valued for their currency, comprehensiveness and accuracy; all of these attributes indicate that national bibliographies should be particularly useful in the selection process. However, the reality of their content, especially from Third World countries where bibliographic control generally operates under severe constraints, shows that they are less adequate than expected. This may be in part because we apply unrealistic and unnecessarily complex criteria to their evaluation. If these are simplified and tailored to Third World realities, do national bibliographies fare any better? On the whole they rate below average even according to special criteria and at best are marginally acceptable as selection resources—although some exceptions are apparent.     

东方卫视"世博"宣传层次浅析

本文对东方卫视"世博"宣传层次进行了分析.     

Technology Focus Analysis in the Perspective of Technical Coordinate:A Case for the Third Generation Mobile Communication

以第三代移动通信技术领域为例,本文从17 864项专利文献的标题和摘要中抽取了技术术语,之后对其进行了技术坐标视角下的共词分析.在卡龙的技术子簇的构建方法基础上,运用饱和值标准进行聚类和技术主题的划分,从技术术语的频次和年份的角度,本文构建了关注度和新颖度指标,并在实证分析中将共词分析法、聚类分析法与技术坐标分析法相结合,绘制出了技术坐标图,展示了第三代移动通信技术领域的技术研发现状和发展趋势.探寻的结果表明,位于技术坐标1、2象限的技术主题超过一半,表明在技术主题中多数是近些年来的研发主题;位于1、4象限备受关注的中心主题和基础主题较少,位于2、3象限属于次级或边缘的技术主题居多.     

中外文献交流中的"文化势差"和"马太效应"

人类社会离不开文献交流,不同文化之间存在的文化势差决定了文献交流不是均衡的,文献收藏程度的不同又形成了"马太效应",这一效应影响并改变了文献交流的状态。     

Scientific Communication in the Developing World in an Open Access Mode: The SciELO Model

[Abstract） This paper introduces the Scientific Electronic Library Online （SciELO） program and its three main objectives. Then the paper presents the methodology of open access to scientific information by the SciELO. At last, it shows the perspectives of open access in developing countries.     

融媒体语境下“第三媒介时代”媒介形态研究

在媒介融合的时代背景下,以技术聚合为特征的融媒体形态,是媒介形态演进的需要,也是新兴媒介技术时代发展的必然趋势.文章以媒介史的视角探讨第三媒介的发展路径,分析第三媒介时代所具有的时代特征,进而提出融媒体传播引导下的“第三媒介时代”的发展特征.     

A Publisher Perspective: How One Publisher is Responding to the Changing World of Scholarly Communication

For this talk, Marks was tasked with summarizing the important trends in scholarly publishing in 45 minutes. The speaker reflected on the rapid changes that have occurred in journal publishing, which followed more than 300 years of relatively slow progress. Marks discussed key technology trends such as data curation, Open Access (OA) mandates, and the changes occurring in the global landscape of scholarly communications and library budgets. Wolters Kluwer Health has been responding to these trends with new publishing experiments including a Platinum OA model in emerging markets. Marks discussed the ways that publishers and libraries need to alter their traditional practices and instill a focus on their customers and communities.     

电子商务的“第三次浪潮”

电子商务是运用现代计算机通信息技术尤其是网络技术来进行的一种社会生产经营形态，根本目的是通过提高企业生产效率、降低经营成本、优化资源配置从而实现社会财富的最大化。从此意义上说，电子商务要求的是整个生产经营方式价值链的改变，是利用信息技术实现商业模式的创新与变革。 电子商务发展的三个阶段 纵观电子商务到今天的发展历程，它呈现出三个较为明显的阶段：即电子零售阶段、电子贸易阶段与网上交易市场阶段。在电子零售阶段中，人们对电子商务的认知还停留在初始层面上，看重的是网络技术所带来的信息容量无限性与超时空性的…     

关于正确使用《世界各国和地区名称代码》第三版国家标准的几个问题

关于正确使用《世界各国和地区名称代码》第三版国家标准的几个问题朱南Ａｂｓｔｒａｃｔ：Ｔｈｅｎａｔｉｏｎａｌｓｔａｎｄａｒｄ＂ＮａｍｅＣｏｄｅｓｏｆｃｏｕｎｔｒｉｅｓａｎｄＲｅｇｉｏｎｓｉｎｔｈｅＷｏｒｌｄ（ＴｈｉｒｄＥｄｉｔｉｏｎ）＂Ｗａｓｐｕｂｌｉ...     

图书馆“第三空间”营造途径研究

星巴克"第三空间"的成功营造给了图书馆"第三空间"营造的启发与借鉴,图书馆作为区分于家庭与工作之外的第三空间的认识也已成为社会的共识。图书馆"第三空间"的营造可从环境设计、布局划分、读者活动、休闲服务等途径入手,此外,还需在理念、制度、人员等方面给予保障建设。