World Communication

WORLD BROADCASTING IN THE AGE OF THE SATELLITE by W. J. Howell, Jr. (Norwood, NJ: Ablex, 1986—$45.00/27.50)

MEDIA IN COMPETITION: THE FUTURE OF PRINT AND ELECTRONIC MEDIA IN 22 COUNTRIES by George Wedell and Georg-Michael Luyken ($30.00, paper, 173 pp.)

LOCAL RADIO AND REGIONAL DEVELOPMENT IN EUROPE by Philip Crookes and Patrick Vittet-Philippe ($26.00, paper “Media Monograph No. 7,” 162 pp.)

NEW MEDIA POLITICS: COMPARATIVE PERSPECTIVES IN WESTERN EUROPE edited by Denis McQuail and Karen Siune (Beverly Hills, CA: Sage, 1986—$40.00/14.95)

THE POLITICAL IMPLICATIONS OF THE GLOBAL SPREAD OF VIDEOCASSETTE RECORDERS AND PROGRAMMING by Gladys Ganley and Oswald Ganley (Harvard Program on Information Resources Policy, 200 Aiken, Harvard University, Cambridge, MA 02138 price not given, paper)

XEROX: AMERICAN SAMURAI by Gary Jacobson and John Hillkirk (New York: Macmillan, 1986—$18.95)

A WORLD OF DIFFERENCE—THE INTERNATIONAL DISTRIBUTION OF INFORMATION: THE MEDIA AND DEVELOPING COUNTRIES by Gunnar Garbo (Paris: Unesco Communication Documentation Centre, [or, write Public Information, Unesco, 2 United Nations Plaza, Room 900, NY 10017] 1986(?)—price not given, paper)     

Third World Communication

COMMUNICATING IN POPULAR NICARAGUA edited by Armand Mattelart (International General, PO Box 350, New York 10013—$ 8.95, paper)

PHILIPPINE CARTOONS: POLITICAL CARICATURE OF THE AMERICAN ERA, 1900–1941 by Alfred McCoy and Alfredo Roces (Quezon City: Vera-Reyes, 1985, 370 pp.)

A HISTORY OF THE KOMIKS OF THE PHILIPPINES AND OTHER COUNTRIES (Quezon City: Islas Filipinas Publishing Co., 1985, 305 pp)

RURAL EDUCATIONAL BROADCASTING: A PHILIPPINE EXPERIENCE by Felix Librero (Laguna: University of Philippines—Los Banos, 1985 155 pp.)

THE MANIPULATED PRESS: A HISTORY OF PHILIPPINE JOURNALISM SINCE 1945 by Rosalinda Pineda-Ofreneo (Manila: Cacho Hermanos, 1984, 256 pp.)

PHILIPPINE MASS MEDIA: A BOOK OF READINGS edited by Clodualdo del Mundo, Jr. (Manila: Communication Foundation of the Philippines, 1986, 280 pp.)

THE PHILIPPINE PRESS: UNDER SIEGE by the National Press Club (Manila, Press Club, 1984, 1985, two vols)

MANUAL ON MEDIA EDUCATION by Vicente S. Froilan (Manila: Communication Foundation for Asia, 1985, 88 pp.)

MEDIA AND THE CHINESE PUBLIC: A SURVEY OF THE BEIJING MEDIA AUDIENCE, special issue of Chinese Sociology and Anthropology (Spring-Summer 1986, 200 pp.)

VIDEO PIRACY AND THE LAW by B.V. Gopal (New Delhi: Deep & Deep Publications, 1986, 160 pp.)

ASIAN PR by Vincent Lowe (Singapore: Times Books International, 1986, 208 pp.)

PUBLIC RELATIONS: THE MALAYSIAN EXPERIENCE (Kuala Lumpur: Institute of Public Relations Malaysia, 1986, 260 pp)

SELLING DREAMS: HOW ADVERTISING MISLEADS US by the Consumers' Association of Penang (Pengan, CAP, 1986, 149 pp.)

ABUSE OF WOMEN IN THE MEDIA by the Consumer's Association of Penang (Penang: CAP, 1982, 85 pp)     

东方卫视"世博"宣传层次浅析

本文对东方卫视"世博"宣传层次进行了分析.     

中外文献交流中的"文化势差"和"马太效应"

人类社会离不开文献交流,不同文化之间存在的文化势差决定了文献交流不是均衡的,文献收藏程度的不同又形成了"马太效应",这一效应影响并改变了文献交流的状态。     

Scientific Communication in the Developing World in an Open Access Mode: The SciELO Model

[Abstract） This paper introduces the Scientific Electronic Library Online （SciELO） program and its three main objectives. Then the paper presents the methodology of open access to scientific information by the SciELO. At last, it shows the perspectives of open access in developing countries.     

A Publisher Perspective: How One Publisher is Responding to the Changing World of Scholarly Communication

For this talk, Marks was tasked with summarizing the important trends in scholarly publishing in 45 minutes. The speaker reflected on the rapid changes that have occurred in journal publishing, which followed more than 300 years of relatively slow progress. Marks discussed key technology trends such as data curation, Open Access (OA) mandates, and the changes occurring in the global landscape of scholarly communications and library budgets. Wolters Kluwer Health has been responding to these trends with new publishing experiments including a Platinum OA model in emerging markets. Marks discussed the ways that publishers and libraries need to alter their traditional practices and instill a focus on their customers and communities.     

Communication

INFORMATION AND COMMUNICATION TECHNOLOGIES: VISIONS AND REALITIES edited by William H. Dutton (New York: Oxford University Press, 1996— price not given, ISBN 0–19–877459–1 hard, 0–19–877496–6 paper, 464 pp., figures, tables, notes, bibliography, index)

ETHICAL ISSUES IN THE COMMUNICATION PROCESS by J. Vernon Jensen (Mahwah, NJ: Lawrence Erlbaum, 1997—$49.95/ 27.50, ISBN 0–8058–2035–3 hard, 0–8058–2036–1 paper, 236 pp., notes, bibliography, index)

TEXT ANALYSIS FOR THE SOCIAL SCIENCES: METHODS FOR DRAWING STATISTICAL INFERENCES. FROM TEXTS AND TRANSCRIPTS edited by Carl W. Roberts (Mahwah, NJ: Lawrence Erlbaum, 1997—$74.50/ 34.95, ISBN 0–8058–1734–4 hard, 0–8058–1735–2 paper, 316 pp., charts, notes, references, index)

TOTAL PROPAGANDA: FROM MASS CULTURE TO POPULAR CULTURE by Alex Edelstein (Mahwah, NJ: Lawrence Erlbaum, 1997—$79.95/29.95, ISBN 0–8058–0892–2 hard, 0–8058–0892–2 paper, 345 pp., notes, index)

RELIGION, AND CULTURE by Stewart M. Hoover and Knut Lundby (Thousand Oaks, CA: Sage, 1997‐$24.95, paper, ISBN 0–7619–0171‐X, 332 pp.. notes, index)     

Communication

MEDIA ECONOMICS: THEORY AND PRACTICE edited by Alison Alexander, James Owers and Rod Carveth (Hillsdale, NJ: Lawrence Erlbaum, 1993— price not given, paper, ISBN 0–8058–1307–1, 391 pp.)

MEDIA MANAGEMENT: A CASEBOOK APPROACH by Stephen Lacy, Ardyth B. Sohn and Jan LeBlanc Wicks (Hillsdale, NJ: Lawrence Erlbaum, 1993—price not given, paper, ISBN 0–8058–1308‐X, 391 pp.)

MEDIA ANTHROPOLOGY: INFORMING GLOBAL CITIZENS edited by Susan L. Allen (Westport, CT: Bergin & Garvey/Greenwood, 1994—$49.95, ISBN 0–89789–342–5, 208 pp.)     

漫画之页

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Enhancing Communication Interventions and Evaluations through Communication Design

Communication design is first and foremost about creating, engineering, or critiquing approaches to communication that achieve specific goals or values. A design approach acts as an integrative perspective for finding the relevance of theory to a specific site of intervention. Communication design processes are illustrated through work on ombuds processes and organ donation campaigns. This research highlights four propositions related to communication design. First, design should be about both creation and critique. Second, design is complementary to, and strengthens, theory (and vice versa). Third, design can be both unique to an intervention or context and iterative from previous designs. Finally, design helps us uncover unexpected and unintended consequences, uncovering hidden properties of communication and leading to opportunities for modifying and correcting communication practices. These unintended consequences and other design successes and failures provide opportunities for learning and creating better systems. In these ways, a commitment to design processes strengthens both our research and our practice of communication across a variety of communication contexts and across different levels of communication.     

试论传播学研究的多元方法

本文分析了镜式、灯式、神话式等三种传播研究方式,认为我国传播学研究存在三种态势,建议我国的传播学研究走“学术趣味”+“现实关怀”的道路。     

Political Communication

ELOQUENCE IN AN ELECTRONIC AGE: THE TRANSFORMATION OF POLITICAL SPEECHMAKING by Kathleen Hall Jamieson (New York: Oxford, 1988—$24.95, ISBN 0-10-503826-6)

TELEVISED PRESIDENTIAL DEBATES AND PUBLIC POLICY by Sidney Kraus (Hillsdale, NJ: Lawrence Erlbaum, 1988—$14.95, paper, ISBN 0-8058-0008-5)

THE SPOT: THE RISE OF POLITICAL ADVERTISING ON TELEVISION by Edwin Diamond and Stephen Bates (Cambridge, MA: MIT Press, 1988—$25.00/10.95, ISBNs 0-262-04095-6 and 0-262-54049-5)

THE ELECTRONIC COMMONWEALTH: THE IMPACT OF NEW MEDIA TECHNOLOGIES ON DEMOCRATIC POLITICS by Jeffrey B. Abramson, et al.(New York: Basic Books, 1988—$21.95, ISBN 0-465-01878-5)

TEE IOWA PRECINCT CAUCUSES: THE MAKING OF A MEDIA EVENT by Hugh Winebrenner (Ames: Iowa State University Press, 1987—$15.95, ISBN 0-8138-1001-9)