传播学视野中视觉文化研究的谱系

在传播学的发展脉络中,贯穿着视觉文化研究的谱系。这一理论判断包括两方面的含义:一是在传播学的演进中,关于摄影、电影、电视等视觉媒介的研究都有自己相应的理论位置;二是依据英国社会学家伍迪维斯(Woodiwiss)的观点判断,传播学是一种具有视觉性的学科体系,因为视觉是大部分现代媒介得以有效传播的感觉基础。     

‘Around the Meeting Tree’: methodological reflections on using digital tools for research into Indigenous adult education in the Networking Tranby project

ABSTRACT

The authors reflect on the methodology of using digital tools to learn about the experiences of Indigenous people enrolled from 1980 to 2000 as adult students at Tranby, an Indigenous-controlled post-secondary college. This collaboration between Tranby and the University of Technology Sydney drew on debates in post-colonial studies, oral history and archival studies. The authors found that participants prioritised personal control in all social media communication and engaged most actively in person-to-person communication to take part in this research. Participants were eager to share memories of student experiences but they have preferred to contribute to online publications which focused on activities, rather than on individuals. To support participants’ desire for control over digital communication, the authors slowed the pace of online outcome development to allow flexible and ongoing consent arrangements along with non-custodial approaches to oral, archival, photographic and material collections.     

Candidates’ use of informal communication on social media reduces credibility and support: Examining the consequences of expectancy violations

ABSTRACT

This experiment (N= 476) investigates how individuals evaluate political candidates who use informal communication on social media. We use expectancy violations theory (EVT) to predict that informal communication will lead to negative evaluations. Our results suggest that politicians’ use of informal communication on social media leads to expectancy violation, which decreases perceived credibility and lessens intention to support a candidate. This effect was not moderated by sex (male versus female) or age (young versus old) of the candidate, nor of participants being the same sex as the candidate. These findings suggest that political figures should use informal communication on social media with caution.     

Picturing the war: Visual genres in civil war news

This study examines the genres of visual communication utilized by the daily and illustrated weekly papers during the Civil War, when photography existed, but photographs could not yet be printed using the halftone process. I propose a typology of visual genres in use at that time, wherein each genre is differentiated by conventions that governed inclusion and interpretation. Though photography could not be reproduced in the news, an ideal of photorealism can be detected in many of these genres, as illustrations were made to approximate the mode of the photograph. This blending of photography and illustration, it is argued, contradicts the assumption of a metaphysical divide between photographic and illustrated representations, and elucidates the role of convention in visual communication.     

Really Social Disaster: An Examination of Photo Sharing on Twitter During the #SCFlood

In the open marketplace of visuals where the most valued photographs “rise to the top” via tweets, likes, and retweets rather than being dictated by professionals, the study of what makes an image go really social is merited. One occurrence during which professional photojournalism and nonprofessional photography truly coexist, intermingle, and blur is that of a natural disaster. A body of research exists that has examined the visual framing of disasters, but none has addressed how these differently framed photos go social online or by whom. In this study, 1,078 Twitter photos shared by professional media outlets and nonprofessional tweeters were examined to see what portrayals of photos are elevated in the network. Established frames and new frames were examined: depictions of people, emotional hierarchy, novelty, victims, ordinary people, uniforms, emergency professionals, valence, pragmatic, human interest, and political. The results add empirical evidence to the different ways that professional members of media and other visual sharers understand, visually communicate, and react to disaster and add to the visual framing literature an element of really social visual framing.     

A Gate in the Wall of Sound

This study examines how gatekeeping aspects of photography, particularly embodied gatekeeping, interact with a subset of photojournalism that faces numerous barriers to access—music photography. Through in-depth interviews with concert photographers in a large metropolitan city, this study expands upon what is known about gatekeeping when it comes to visual media. While much has been studied on photojournalists as a whole, little is known about particular subgroups, such as music photographers. As a part of lifestyle journalism, concert photography contributes to the interaction of popular culture and society, showing us visual evidence of the spectacle of musical performance. Gatekeeping practices are found not only in the managers who issue credentials for access and control where photographers can shoot from but also in the community of photographers themselves. This is extended into embodied gatekeeping in how they jostle for access to space in the pit and enforce the rules with their bodies, such as physically pushing a camera out of the way.     

Adopting an Integrated Behavioral Model Approach to the Study of News Media Exposure: A Focus on Experiential and Instrumental Attitudes Toward Politics

Stepping beyond traditional mass communication and political communication frameworks, this study utilizes the integrated behavioral model to predict traditional broadcast and print news media exposure. Specific focus is given to experiential (Is politics interesting?) and instrumental (Is politics important?) attitudes. A secondary analysis is performed on 2010–2014 World Values Survey data (N = 6,961) consisting of representative samples collected from the United States, Germany, Australia, and Sweden. Interest is a statistically significant predictor of both types of news media exposure, but importance and Interest × Importance are statistically significant for broadcast only. The positive predictive value of political interest for broadcast is isolated to only those individuals who perceive politics to be of low personal importance. Discussion focuses on task difficulty when comparing broadcast and print news media exposure and the theoretical implications of the study’s findings. In addition, a research agenda based on the integrated behavioral model is proposed for the study of news media engagement.     

Children's media use in Indonesia

This article explores how Indonesian children have integrated media into their daily lives: media ownership at home, media uses, and gratifications sought, are discussed, as is the way in which gender and social-status influence the children–media relationship. Survey data of Jakarta-based children aged 9–15 (N=589) reveal that Indonesian children live in a media saturated environment, with high availability of media platforms in their homes and bedrooms. Similar to children in the US and Europe, children in Jakarta spend considerable amounts of time on a wealth of media platforms and experience multiple gratifications from using multiple media. Gender differences persist in that boys tend to be more into gaming, while girls focus more on communication aspects. High social-status children tend to have more media at their disposal in their bedroom, especially electronic games, computers, and Internet connections. Television is still prominent in the media menu of today, but mobile phones are ready to take its place in the near future.     

Textual DNA

For the first time, this paper studies the evolution of photojournalists' bylines compared to reporters' bylines, which proved a sensitive barometer of longitudinal changes in reporters' status, professionalism, creativity and authorship. Based on a sample of 8800 photographs and news items published across the twentieth century in five quality national dailies: New York Times, The Times of London, Le Figaro, Irish Times and Ha'aretz, this paper shows that photojournalists were discriminated against substantially, consistently and internationally throughout the entire century, lagging not only behind reporters, but also behind the growing centrality of their own photographs. This paper suggests that attribution of photojournalists was hindered by the perception of photography as an objective reproduction of reality that has a weaker claim to attribution; by publishers being attributed of photographic authorship; by the efforts of textual journalists to preserve their superior jurisdiction over news reporting, constructing the inferiority of photojournalism and restricting it to denotative functions; and by the conceptual separation between the growing significance of photography, and the secondary status of its creators, who remain visual creatures in a predominantly textual kingdom. Findings indicate how textual the DNA of the Western press is, which makes its survival more difficult in an increasingly visual world.     

Silent Majority: Childhood Vaccinations and Antecedents to Communicative Action

The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Focusing on the concept of communicative action and drawing from spiral of silence and other research, a survey of mothers (N = 455) found that those who do not support childhood vaccinations are more likely to engage in communication about the issue, including information seeking, attending, forefending, permitting, forwarding, and sharing. In addition, issue importance and affective and cognitive involvement help drive communicative action regarding childhood vaccinations, which could affect public opinion or public perceptions of the issue. Theoretical and practical implications are discussed.     

Are pictures worth a thousand words? The effect of information presentation type on citizen perceptions of government websites

With the increasing disclosure of public information and government data through information and communication technologies, along with the considerable privately generated data now available online, individuals have access to a huge volume of information. This “disintermediation” of (i.e., greater direct access to) public information may improve transparency and facilitate citizen engagement, but it may also overwhelm citizens not only with too much information but also by requiring them to take responsibility for gathering, assembling, and processing information. Despite the importance of effective information processing to successful use of available information, existing studies have not yet fully integrated this consideration into research on citizen use of e-government and open government data. Based on information processing theory—according to which individuals have a finite information processing capacity, which is affected not only by the quantity and quality of information but also by one's preferences for how information is presented—this study examined the effects of information presentation type (infographic versus text) on perceived information overload, along with the consequent effect of information overload on perceived website usefulness. We also investigated whether individual information processing propensity (visual or verbal) moderated the effect of information presentation type on perceived information overload. Our results showed that textual information tended to cause greater information overload, especially for those with a propensity for visual information processing, and that higher information overload was associated with a lower perception of website usefulness. Moreover, individual information propensity moderated the effect of information type on perceived information overload; people with visual information processing propensity were more strongly affected by the presentation of textual information. We discuss the implications of our findings for improving the communication of policy information through government websites.     

Discovering Differences in the Nature of Verbal and Visual Messages

Objective: Students will identify several unique characteristics of verbal vs. visual messages, including the superior ability of language to communicate objective, factual, philosophical content in past, present, and future terms; and the superior ability of visual images to communicate social-emotional meaning and concrete information limited in time to the present

Courses: This activity could be useful in any class that includes units on the nature of verbal and nonverbal messages, such as a basic survey course, communication theory, media literacy, language and communication, and verbal and nonverbal communication

A version of this assignment was presented at the 2004 Central States Communication Association Convention, Cleveland, Ohio     

Qatar's Hidden Women: Symbolic Annihilation and Documentary Media Practice

This article explores how documentary film practice and visual storytelling can be used to help portray Qatari women's narratives, even though many are prohibited by cultural norms from appearing in visual media. We investigate which communication and media practices can provide a work-around, ensuring that women's stories and testimonies are documented. We also explore whether Qatar's social and cultural restrictions result in a form of “symbolic annihilation” for Qatari women, as articulated by Gaye Tuchman, and how this impacts Qatari women's position and visibility in local society.     

The Tyranny of the Empty Frame

This study explores the notion of the “tyranny of the empty frame” within the online departments of the two leading Slovenian newspapers, Delo and Dnevnik, where online journalists—newsworkers with little or no training or experience in photojournalism—are required to provide each news item with at least one photograph. By adopting newsroom observation and in-depth interviews with online journalists working for Delo and Dnevnik, we investigate paradoxes associated with this imperative. Despite often being faced with a desperate search for “any image,” online journalists at both institutions are reluctant to use citizen-produced photographs—their use appears to be an aberration rather than a norm. Instead, they frequently resort to using what they refer to as a “symbolic photograph” to overcome the lack of visual material originating from the reported event. This move from indexical–iconic nexus to metaphoric visual communication signals challenges to the dominant paradigm of press photography. At the same time, we suggest that we should not view the phenomena of citizen photojournalism as a radical break with the past but as the latest development in a series of interrelated processes, intellectual projects of modernity, such as ocularcentrism, journalism, capitalism and the nation state.     

There is Something I Need to Tell You: Balancing Appropriateness and Efficiency in Modality Choice for Interpersonal Disclosures

An array of communication technology, such as text messaging, social networking sites, and mobile apps, have become the platforms through which many self-disclosures take place. This brings forth questions about which factors determine media selection for self-disclosure, such as media appropriateness and efficiency. Survey participants (N = 598) indicated modality preferences for disclosing hypothetical negative, positive, private, and public scenarios to a friend. For positive or public disclosures, modalities considered most convenient were more likely to be chosen; for negative or private disclosures, participants were more likely to select modalities that were considered most appropriate. Results also show a discrepancy between perceptions of appropriateness and motivations for media selection. These findings present implications for the balance between media appropriateness and efficiency in self-disclosure strategies.     

Living with a rare health condition: the influence of a support community and public stigma on communication,stress, and available support

People affected by rare diseases often have limited coping resources and sometimes face stigma. They build communities with others who share their conditions, but not all members may benefit from these communities. This study investigated how adults with a rare genetic health condition (Alpha-1 antitrypsin deficiency; AATD) think about both the Alpha-1 community and public stigma about AATD, and how these cognitions predict their communication responses and well-being. The results showed that people with AATD-encountered stigmatization from various sources. Stronger public stigma predicted more secrecy, more stress, and less available support. Stronger group identification with the Alpha-1 community predicted less secrecy; stronger group activism predicted more available support and more communication to challenge stigmatizers. Post hoc analyses showed significant interactions between public stigma and group cognitions on communication to challenge stigmatizers. Practical implications for bolstering communities to improve the well-being of people with rare diseases were discussed.     

Remixing,Reposting, and Reblogging: Digital Media,Theories of the Image,and Copyright Law

Social media have changed the way we create, share, and experience visual media. Such collaborative exchanges defy traditional notions of ownership and do not conform to copyright's view of the image as a singularly “fixed” construct. In mobile contexts especially, images are dialogic, conveying far more complicated messages than ever before. This article relies on an examination of theories of the image to inform discussions about copyright reform in the digital age. It briefly explores visual culture theory and the status of visual media in copyright law, and it offers suggestions for how copyright law might adapt to encourage online visual expression, creativity, and economic gain.     

JOURNALISTS AT WAR

This article looks closely at the issue of unionization among a sample of Arab journalists working in transnational media. Although divided geographically, these media share the same trait of addressing Arab audiences all over the Arab region and indeed the whole world. The main question addressed in this article is how those journalists perceive the role of unions and whether there are differences among those who work in Europe, particularly London, vis-à-vis those in the Gulf. The article is based on interviews with 25 journalists from such outlets, who were asked about their membership and views of journalism unions in their local or host countries. I argue that journalists who work in London and who have joined the British National Union of Journalists (NUJ) see the NUJ as part of the British political scene and consider it to be a powerful potential tool in defending journalists' rights when reporting inside the Arab region.     

INSIGHT Telling and Showing: The Intersection of Visual Communication Content Knowledge and Pedagogical Strategies in STEM

Decades of research in (oral) communication across the curriculum can provide a firm foundation for many forms of communication, but the related research focused on discipline-specific visual modalities is sparse. For this pilot investigation, we interviewed 12 faculty members across STEM fields about how students are asked to use visual communication within a course and what kind of visual communication instruction or guidance they are given. The results provide an empirically supported investigation into the perception of the value of visuals in STEM, how students in STEM disciplines learn how to create and use visuals, and how this instruction is accomplished through communities of practice. Based on these results, we argue that it is not enough to teach students discipline-specific writing and oral skills with a quick nod to visuals, but instead there should be special attention devoted to unique pedagogical strategies in teaching visual communication construction.