Demand for Live Theater with Market Segmentation and Seasonality

Using performance level box-office receipts from the PacificConservatory of the Performing Arts over eight years, we analyzeperformance-level demand for live theater. The disaggregated data allowsus to estimate demand at a particular venue and to characterize theseasonality of demand for live theater. We examine whether the supply ofshows matches the differentiated tastes of theater-goers at each of thethree locations and the sensitivity of demand to critical reviews andprior attendance.     

Economics of cultural tourism: issues and perspectives

The special issue aims at exploring, with an economic perspective, the interconnections between cultural participation, in all its expressions, and tourism organization and patterns with the purpose of understanding economic effects, emerging trends and policy implications. The expanding notion of the cultural consumption of tourists makes the definition of cultural tourism increasingly elusive. Empirical investigations of the relationships between cultural participation and cultural heritage and tourism offer interesting hints in many directions. This introduction briefly overviews the premise of this special issue, the literature and the several perspectives taken by the included articles. Aside from their cultural topics—general, intangible or temporary—these essays all tackle some important economic dimensions of tourism. We encourage cultural economists to invest more in these fascinating areas as more than just intellectual tourists.     

歌剧《红楼梦》的启示

正剧团借助戏院而立足发展,戏院则凭借剧团而名扬四方,两者应当做到你中有我、我中有你,各得其所。歌剧《红楼梦》2016年9月10日,歌剧《红楼梦》在旧金山歌剧大戏院上演。旧金山歌剧大戏院是世界歌剧界的重要演出场所,其短短几十年的发展过程和做法,对渴望文化发展繁荣的中国城市来说,有一定的启示作用。进入21世纪以来,旧金山歌剧团致力于邀请世界顶级歌     

Cultural goods creation, cultural capital formation, provision of cultural services and cultural atmosphere accumulation

The cultural atmosphere in a society is accumulated over time through the consumption of cultural services and is diminished through depreciation. Using cultural capital (e.g., cultural heritage, paintings, music scores), cultural services are provided by the cultural-services industry (e.g., museums, opera houses); cultural capital is enlarged by new cultural goods created by individuals. Individuals’ utilities are positively affected by the cultural services they consume, by the cultural goods they create and by the cultural atmosphere and the cultural capital accumulated in society. In a laissez-faire economy, individuals tend to ignore the positive external effects of their cultural-services consumption and creation of cultural goods on other individuals via accumulating cultural atmosphere and cultural capital. Consequently, suboptimally little cultural atmosphere and cultural capital will be accumulated. The efficient intertemporal allocation can be restored by introducing an appropriate subsidy that not only stimulates consumers’ demand for cultural services and the creation of new cultural goods but also enhances the accumulation of cultural atmosphere and cultural capital.

Municipal elections and cultural expenditure

The aim of this paper is to analyze the effect of electoral timing on municipal public cultural spending. We use a panel sample of all municipalities from the Spanish Region of Murcia for 1995–2008. Our results reveal that mayors adopt an opportunistic behavior, increasing cultural spending in the election year and reducing it in the second year after the election. We also investigate whether the electoral cycle in cultural spending is influenced by mayors’ ideology, political strength, willingness to run for re-election, and electoral competitiveness. In this regard, our study shows that when mayors expect close elections, political budget cycles’ size is greater. Concerning political leadership, the magnitude of the electoral cycle is influenced by mayors’ political ideology rather than mayors’ political strength and re-election willingness. Additionally, we seek to shed some light on the determinants of public cultural spending. We find that income and upper-level governments’ transfers have a positive impact on cultural spending. Finally, unemployment, young people’s proportion and elderly people’s proportion negatively influence cultural spending.     

Assessing cultural values: developing an attitudinal scale

Effective measurement of cultural value is often elusive because of its multidimensional nature. It is also influenced by sociodemographic characteristics (manifest variables) and attitudinal characteristics (latent variables) of populations. While the former is easily available to researchers, the latter has not been fully studied. This paper suggests the use of a cultural worldview scale that was developed to measure cultural attitudes of people, using factor and cluster analysis. Four factors comprise the scale: cultural linkages, recognition of cultural values, cultural loss and preservation of traditions and customs. Some advantages of using this scale are demonstrated, and relationships with sociodemographic variables are investigated. Managerial and policy implications are discussed.

The cultural entrepreneur and the creative industries: beginning in Vienna

In this paper on the creative industries and cultural entrepreneurship I take my point of departure in Richard Caves’ Creative Industries [Caves, R. (2000). Creative industries: Contacts between art and commerce. Cambridge, MA: Harvard University Press.]. While Caves draws heavily on economic analysis and contemporary sociology in his excellent analysis of these two topics, he does not use the sociological classics at all. The main purpose of the paper is an attempt to remedy this, by drawing attention to the possible contribution that the works of Max Weber, Emile Durkheim, and Georg Simmel can make to our understanding of the creative industries and cultural entrepreneurship. Since this paper was prepared as a keynote address for the 2006 conference of the Association for Cultural Economics International in Vienna, I also discuss Schumpeter’s ideas on art and entrepreneurship, ideas which grew out of Viennese culture.

Between business and morality: cultural politics in independent bookshops in China

ABSTRACT

This article investigates how cultural businesses may facilitate contentious political activity in authoritarian contexts. Existing research in Western liberal democracies has shown the widespread political activism of actors in the cultural and creative industries. Whether such activism exists in authoritarian society, how it may differ in character and form, and what implications this will have for our understanding of relations between business, politics, and culture in authoritarian countries remain to be addressed. Drawing on data collected from 55 ‘independent bookshops’ in China, I illustrate how these organisations perform ‘cultural politics,’ a type of political participation in which actors employ mainly symbolic means to express social and political concerns. The organisations’ economic relations and conditions facilitate their efforts to create spaces in which contentious questions can be raised, sensitive topics explored, and alternative ideas expressed, despite the Chinese state’s political regulation of the cultural sphere. The finding of the economic embeddedness of cultural politics sheds new light on our understanding of the political economy of cultural businesses in contemporary China.     

International trade in cultural goods: A cross-sectional analysis

Both industrialized and developing countries have historically applied various trade barriers to protect their domestic cultural industries. International trade statistics show that highly populated countries such as the U.S. have exerted a general pattern of cultural influence over the rest of the world through export of films, music, books, and periodicals. The following empirical study suggests that trade barriers effectively increase the net export of cultural products. While domestic market size seems to factor significantly into the trade for films and prercorded music, protectionism based on the economies of scale argument does not find widespread support among cultural industries.     

Rational addiction and cultural goods: the case of the Italian theatregoer

This paper tests whether demand for theatre in Italy is consistent with the model of rational addiction presented in Becker and Murphy (J Polit Econ 96(4):675–700, 1988). Data from a novel 34-year panel on regional annual theatre attendance are used to estimate market demand. Four models are applied to investigate the demand function, and all of these also include per capita income and other control variables as regressors. The first two models are estimated to check whether theatregoers are myopically addicted to theatre. The results suggest that the theatre is an addictive good because past consumption (and prices) significantly raises the marginal utility of current consumption. The third model tests the rational addiction hypothesis, which assumes that future attendance also influences current attendance, whilst past and future prices influence current attendance only indirectly through their impact on past and future attendances. However, our most highly specified model, introducing past and future prices, demonstrates that Italian theatregoers are not myopic but fully rational as outlined in Becker and Murphy (1988). The results demonstrate that the rational addiction hypothesis is applicable not only to “harmful” addictions such as alcohol, cigarettes and drug consumption, but also to “beneficial” addictions, such as theatre attendance. This result has important policy implications because theatre is one of the most subsidised performing arts in Italy; if theatregoers are fully rational, policy makers can influence theatre attendance using alternative policy instruments (price and income), thereby reducing government expenditure on theatre subsidies.