英文广告中双关语的认知探究

双关语是广告语中一种很重要的修辞手法。本文以关联理论（Relevance Theory）和概念整合理论（ConceptualBlending Theory）为依据对英文广告中的双关语进行分析,探讨广告受众解读广告双关语的心理机制。研究再次验证了关联理论和概念整合理论的互补性,两者结合对英文广告双关语的解读具有很强的解释力。     

概念整合理论下饮用水广告语的意义建构

Fauconnier及其同事提出的概念整合理论是认知语言学的新发展。在商业广告中如何向消费者传达产品的核心概念,使品牌形象深入人心,是广告成功的关键。以饮用水广告为例,运用概念整合理论的四个整合网络模型（简单型、境象型、单域型、双域型）,对成功的饮用水广告语进行分析,为广告设计者提供参考,以实现广告核心概念的有效传播。     

广告英语中的名物化隐喻解读

广告是商家与广告受众之间的一种特殊的言语交际行为,语言学家们也从各个角度对广告语言进行研究。名物化隐喻作为语法隐喻最有力的工具为我们解读英文广告语提供了一个新的视角。本文旨在探究广告英语中名物化隐喻的特点及其如何实现广告语的可信度及其劝诱功能,运用名物化隐喻知识可以帮助我们提高解读、翻译、设计英文广告语的能力。     

叠义广告语的多维解读

叠义广告语是广告语言的创新形式,它将熟悉的东西陌生化,创造出一种“不平常的东西”.概念合成理论、隐喻认知理论、完型趋向理论和图形—背景理论为解读叠义广告语提供了理论支持,揭示了叠义广告语理解的认知过程.叠义广告语是一种特殊的文本,更是一个实时性强的隐喻,只有在特殊语境下进行理解才能获知其真正意义.     

关联理论的认知语境观对英语广告语篇的解读

广告是一种特殊的交际形式。本文将从关联理论的认知语境观的角度,解读广告语篇策略的认知交际过程,从而揭示广告语篇的一些语用特征,并且为广告策划的市场策略提供理论依据和指导。     

基于语用学的广告语研究

广告主要通过语言传递相关信息,现阶段广告主要包括文字、图片、声音、视频等要素。本文主要以广告文字实例为基础,研究广告语背后所含意义,从语用学角度对广告语的语言内涵进行分析解读,通过对广告文本的分析帮助读者深层次理解广告内涵信息。     

管窥广告语选择的心理动态顺应模式

社会发展使广告深入社会的各个角落。研究广告信息最重要的载体——广告语,是有效制作和解读广告的关键所在。任何广告主为实现其广告意图,都会在选择广告语时有意无意地顺应广告受众的心理需求。根据维索尔伦的语言顺应论,广告语具有变异性、商讨性和顺应性,因此,广告语的使用过程实际上是一个动态的语言选择过程。广告主选择广告语时顺应受众心理有一定的模式。     

关联理论视角下体育用品广告的分析

体育用品广告越来越多地出现在人们的生活中,消费者对广告的兴趣和成功的解读是促成购买行动的两个关键因素。本文运用斯波伯和威尔逊的关联理论,解读体育用品广告的交际过程,揭示广告语篇的交际认知面,为广告策划提供一定的理论依据和指导。     

概念整合理论对英文广告双关的认知阐释

双关是广告语中非常重要的修辞格,它的使用能增加广告语的吸引力与趣味性。笔者从认知语言学的角度出发,并在概念整合理论的基本框架指导下,对广告语中双关修辞的意义进行阐释,以此来探索人们在创造与理解广告语言时的认知活动。     

概念整合理论视角下化妆品广告语研究

化妆品广告是化妆品信息的载体。近年来,对化妆品广告语的研究大多专注于语用,审美或结构功能等角度。本文运用Fauconnier和Turner等人提出的概念事合理论和概念整合网络,从认知的层面对化妆品广告语进行了分析和分类。     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

Western and Eastern culture differences in commercial field

The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity.     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

风的曲线

Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose.