从雅典奥运会看我国体育媒介传播的现状及北京奥运会的对策

从新闻传播学和社会学的角度,分析了我国体育媒介市场的基本现状,结合雅典奥运会我国体育媒介传播的特点及存在的问题,提出了发展我国体育媒介市场的对策,旨在为2008年北京奥运会我国体育媒介市场的发展提供借鉴。     

Talent development as an ecology of games: a case study of Norwegian handball

Structured talent identification and development, it has been argued, is one of the foundations of international sporting success and many modern elite sport systems have applied normative talent development (TD) models. The success of Norwegian handball, however, is based on an alternative approach to TD. Norwegian handball is characterized by a heterarchical organizational structure in which several key actors function highly autonomously. The aim of this article is three-fold: (a) to describe the organization of TD in Norwegian handball, (b) to identify how the inherent organizational characteristics of Norwegian handball have influenced the TD processes used and (c) to discuss if contemporary TD models provide an adequate conceptualization of the model used in Norwegian handball. This case study includes three units of analysis: (i) the overall organizational structure of Norwegian handball, (ii) the characteristics of the key actors involved and (iii) the inter-communication and collaborations of the key actors. The data sources were (a) documents and (b) interviews with 11 key informants. The informants were selected strategically to represent experienced coaches and professionals from multiple organizational units. The National Handball Federation uses a broad-based model for TD: 23% of male handball players and 15% of female handball players from the age of 13–17 years participate in regional-level initiatives in addition to practising daily in community-based volunteer sport clubs and sport schools. Findings reveal that the broad base of TD initiatives creates multiple access points to the talent pipeline for adolescents. However, because the heterarchical structure involves many actors, the unintended consequences are often related to (im)properly managing training and competition loads. There is a need therefore for well-developed coordination mechanisms and good communication between the key actors involved.     

The Olympic Games in London 2012 from a Swedish Media Perspective

The purpose of this article is to analyse the cultural information on (Olympic) sports presented in Swedish media coverage of the London Games 2012. A starting point for the analysis is that the media plays an important part in shaping a majority of the viewers' ideas about what sport is, and who is a real sportsman or sportswoman. In that way, the media gives cultural information on sports. The article focuses on a quantitative analysis of media representations, exploring how coverage intersects with gender and nationality, and devotes special attention to a comparison between the ways in which Sweden and Britain are represented in the media. The study demonstrates that there was a higher percentage of articles on Swedish sportswomen participating in the London Olympic Games compared to previous Olympics. A possible explanation is that the Swedish gender equality discourse has permeated the Swedish media, influencing it to cover sportswomen more than before. In addition, the cultural information presented to the Swedish readership about the London Olympic Games is, in short and oversimplified, nationalism rather than internationalism; that women, and especially Swedish women, practise sport; that track and field, swimming, handball, equestrian sports and football are very important and that they are performed by both men and women; and, finally, that in Britain, men play football and women are not involved in many sporting activities.     

我国体育大众传播中泛娱乐化的传播学解析

运用数理分析法、逻辑分析法和传播学的"内容分析法"分析我国体育大众传播中的"泛娱乐化"现象.从体育泛娱乐新闻报道产生的机制、传播者、受众以及体育媒体等角度进行解析,认为体育大众传播的泛娱乐化是众多体育媒体对受众病态心理做出的呼应,体育新闻的娱乐价值已经脱离了体育娱乐本质.     

当代传媒话语权下对女性体育文化的思考

传媒的声音遍布全球的每个角落,伴随传媒技术的提高,传媒对女性体育文化的影响和控制日趋加强。传媒是文化变动的、延续的载体,体现在女性体育文化领域方面,传媒运用电视、网络、报纸、广播等媒介工具,通过对文化的出版、播出、整合、构建,使女性体育文化不间断地被继承、扬弃、塑造。事以利弊而区之,从广度上来说,当代传媒正推动着女性体育文化为更多的人所认知,而与此同时,当代传媒的发展却给女性体育文化的健康、深度发展造成危机,女性原本薄弱的体育意识得不到强化。受社会父权制的影响,在收视率、点击率等因素的操纵下,媒体中有关女性体育内容的占有时间、占有版面少之又少。在网络传媒等传播体育文化的版面,女性以“足球宝贝”、“球星女友”、“赛车美女”等相对男性处于辅助地位的角色频繁、醒目出场,性感、漂亮、美丽的身体文化俨然成为女性体育文化的象征,女性体育文化正被传媒扭曲、利用和淡化。面对传媒话语的强权控制,本文对女性体育文化发展进行了初步的探讨。     

唐山市体育产业发展前景研究

采用文献资料法对唐山市体育产业发展现状及发展前景进行研究,旨在为唐山体育产业发展提供理论依据,为行政职能部门的决策提供参考。     

我国不同性别大学生的媒介体育信息需要研究

通过采用定量与定性相结合的研究方法,对不同性别大学生大众传媒体育信息的需要进行比较系统的调查分析,证实了我国不同性别大学生有多种媒介接触动机,并且对每种媒介的动机有所不同.并充分证实了大学生媒介接触是一种主动的选择,为体育教育工作者进行媒介教育和传播工作者工作和决策提供参考.     

大众传播媒介对大学生参与体育的作用和力度研究

运用文献研究和调查方法,从大众传媒与人这一普遍互动现象发现,体育信息对大学生体育意识培养和体育素养的提高起着潜移默化的积极作用和影响,提出学校体育领域里体育教育应与大众传媒相结合的整合教育思想。同时,指出了当前大众体育信息的内容、形式方面对培养大学生体育意识所存在的一些问题。     

The Scandinavian sport model: myths and realities. Norwegian football as a case study

What are the myths and realities of the Scandinavian sport model? The author analyses four constituents of the Scandinavian sport model, using Norwegian football as an example. For adult football, there is clear discrepancy between conceptions and realities, while the current model describes the realities of children’s and youth football fairly accurately. The author reports and analyses interviews with leaders of an elite sports club and a sport-for-all club, as well as the results of a survey of 155 coaches of children’s and youth football. The survey and interviews reveal that Norwegian football is a divided house, possibly signalling future trends in Scandinavian sport as a whole. Whether the distinguishing features of Scandinavian sport will continue is an open question.     

我国社区体育发展理念的思考

社区体育是社区发展到一定阶段的产物，其产生和发展必然与社区发展紧密联系。从社区发展的实践起源、社区体育发展的机制原理、社区体育发展的价值理念进行分析研究，目的从一个更宽阔的实践视角来研究社区体育，更有效地推动我国社区体育发展。     

我国北方冰雪体育旅游产业发展浅探

通过对我国北方地区冰雪旅游产业现状的分析,阐述了冰雪旅游的发展及冰雪旅游对北部地区经济建设的作用,并根据我国冰雪旅游产业发展的需要,对发展对策进行了一定的思考,为我国旅游市场快速健康发展提供参考的依据。     

体育强国建设进程中竞技体育发展的隐性指标探析

以竞技体育发展的隐性指标为视角,探析体育强国建设路径,指出在国际影响力方面,应充分利用建立邦交关系的发展中国家对外推广我国的成功经验,宣传"中国品牌"、"中国制造",以点带面、层层渗透,以提高我国的国际影响力和话语权;在竞技体育项目的拓展上,可将奥运弱势项目分散到各省市,利用我国竞技体育体制优势,打造和形成具有各省市地方特色的优势竞技体育项目,提高我国的竞技体育整体水平。     

Twitter,Team GB and the Australian Olympic Team: representations of gender in social media spaces

Twitter is used by athletes, sporting teams and sports media to provide updates on the results of sporting events as they happen. Unlike traditional forms of sports media, online sports media offers the potential for diverse representations of athletes. The current study examined gender in social media coverage of the 2016 Olympic Games using a third wave feminist lens. The analysis focused on the Twitter pages of ‘Team GB’ and the ‘Australian Olympic team’ and the sports stories and images posted during the Rio Olympic Games. Despite a number of traditional differences in the ways that male and females were represented being present, such as the presence of ‘active’ images of male athletes accompanying sports stories and the presence of infantalization in the language used to represent female performers, this analysis demonstrated significant strides forward in terms of the quantity of coverage received by women in online spaces. It further highlights virtual platforms as dynamic spaces for the representation of women athletes.     

我国“体企合作”面临的问题与发展路径

"体企合作"是在我国经济转型下体育和企业寻求的一种发展战略和管理运作新模式,我国体企合作面临法律制度不健全、资金管理不规范、长效合作难以实现等问题,提出了加强法律保障、转变政府职能、完善中介组织、建立长效合作机制等拓展我国体企合作的路径。     

Emergent models of sport development and delivery: The case of triathlon in Australia and the US

Sport development is a core concern for all nations as they seek to enhance elite performance and cultivate opportunities for mass participation. In the sport of triathlon, new models for sport development have been shown to exist where third party organisations have a critical role in the delivery of it. Using institutional theory as a framework, the purpose of this study was to explore the emerging models of sport development in triathlon. A case study of triathlon in Australia and in the United States was used. The results illustrated emerging models of sport development in both the US and Australia. Third party organisations as well as local councils have become increasingly involved in the creation and implementation of programmes and activities that would normally be the responsibility of a governing body. As such, the organisational fields and institutional logics in triathlon are rendering governing bodies irrelevant. Governing bodies are grappling with finding relevance and legitimacy in triathlon. Implications for sport management research, practice, and education are discussed.     

论体育在现代城市发展中的价值功能

体育与现代城市发展之间的关系密切,体育在现代城市发展进程中具有经济、社会、文化、空间、生态等方面的促进功能。它拉动城市的经济发展,推动城市现代化进程,提高城市人力资本质量,促进城市的社会和谐,提升城市的形象,丰富城市的文化品位,拓展城市的发展空间,改善城市的生态环境。     

我国体育新闻研究生教育的发展现状研究

新中国体育事业的繁荣发展推动体育新闻教育的发展,而体育新闻研究生教育的创办将更有利于推动体育事业的发展。文章通过梳理我国体育新闻研究生教育的历史脉络,分析其办学现状、培养现状,找出我国体育新闻研究生教育中的不足．并提出相应的对策及发展路径。     

我国体育产业发展中的机制性障碍分析

就目前我国体育产业发展中的体育市场观念、体育赛事经营模式、体育赞助运作、健身服务产品供给、市场权益以及专业人才培养等问题进行探讨.体育产业要上台阶,取决于是否真正按市场经济的内在规律办事;体育赛事经营必须在职业化观念、市场意识和专业化的组织和管理方式上有所突破;体育赛事赞助并不是单纯的＂花钱买名＂,达到赞助权益的最大化才是最具有价值的;我国体育健身娱乐市场所提供的产品和服务品种有限且单一,产品换代及新潮产品生产滞后;在市场权益处理方面,需要建立一套责任明晰、权力到位、利益明确的机制;体育产业专门人才的培养,关系到我国体育产业的未来.     

Personal development of disadvantaged youth through community sports: a theory-driven analysis of relational strategies

Abstract

Participant–practitioner relationships in community ‘sport-for-development’ practices are seen as central in working towards broader developmental outcomes. Using Noddings’ Ethics of Care as an analytical framework, we investigated relational strategies of practitioners in three community sport practices (Belgium) to understand the personal developmental potential of these relationships. Based on the data (participatory observations, interviews, focus groups), we identified the following themes that are viewed as fundamental in building relationships that hold the potential to instigate personal development for young people in disadvantaged situations: (a) time demanding interactions, (b) authenticity of practitioners, (c) equalizing expertise, (d) non-judgmental approach, (e) practitioners’ cultural capital, (f) co-organizing activities, (g) a ‘thousand chances’ philosophy, and (h) providing individual support. The identified themes can be used to develop youth-centred and qualitative evaluation methodologies that are more congruent with the daily work of community sport workers and, by doing so, go beyond a narrow quantitative ‘outcome-fixated’ evaluation dogma.