技术交易中的用户行为与市场策略研究

以技术采纳理论中的UTAUT模型为研究框架,纳入风险认知要素,构建技术市场用户行为分析模型,通过模型中绩效预期、付出预期、社会影响、促成条件和风险认知五个要素系统分析其与技术市场中用户认知和行为的关系,并提出多重整合、市场推广及风险控制三项策略,最后指出技术市场用户行为未来研究的两个方向。     

Mobile applications in government services (mG-App) from user's perspectives: A predictive modelling approach

Mobile applications are becoming a preferred delivery method for the government sector and contributing to more convenient and timely services to citizens. This study examines the intention to use mobile applications for the government services (mG-App) in Oman. This study extended the Unified Theory of Acceptance and Use of Technology (UTAUT) model by including two constructs namely trust and information quality. Data were collected from 513 mobile application users across Oman. The research model was analysed in two stages. First, structural equation modelling (SEM) was employed to determine significant determinants affecting users' acceptance of mG-App. In the second stage, a neural network model was used to validate SEM results and determine the relative importance of determinants of acceptance of mG-App. The findings revealed that trust and performance expectancy are the strongest determinants influencing the acceptance of mG-App. The findings of this research have provided theoretical contributions to the existing research on mG-App and practical implications to decision-makers involved in the development and implementation of mG-App in in Oman.     

数字反哺与群体压力:老年群体微信朋友圈使用行为影响因素研究

本文以北京市60岁以上使用微信朋友圈的老年群体作为研究对象,使用整合型技术接受和使用理论模型(UTAUT)作为理论框架,通过结构方程模型对老年群体使用微信朋友圈的意愿与行为进行分析。研究发现,影响老年群体微信朋友圈使用行为关键的两个潜变量是使用意愿和数字反哺;在影响使用意愿的潜变量中总效应最高的两个潜变量依次是子代社会经济地位、社群影响,而风险感知与使用意愿呈负效应;在影响使用行为的潜变量中,使用意愿、子代社会经济地位和数字反哺意愿是效应最高的潜变量。在此基础上,本文延展和构建了老年群体的新技术使用UTAUT模型。     

感知有用与易用对用户移动视觉搜索行为意向的影响分析

[目的/意义]从用户视角研究感知有用与易用性对用户移动视觉搜索行为意向的影响,对于理解用户移动视觉搜索行为、改善与扩展MVS的应用与搜索服务具有积极的指导意义。[方法/过程]基于技术接受模型和移动搜索行为意向影响的相关研究,构建了感知有用性与感知易用性对移动视觉搜索的影响的研究模型,并开展结构方程模型对研究假设进行验证和分析。[结果/结论]结果表明,感知有用性与感知易用性对三种移动视觉搜索应用方式的行为意向均有正向影响作用;同时,两者的影响作用受到用户自身特征、搜索期望以及系统特征等方面的多重作用,且对两者起作用的前因变量不尽相同。     

影响学术出版及科研机构实现开放存取(OA)的因素及模型研究

文章以UTAUT模型为基础,以我国学术出版以及科研机构为对象,对原始UTAUT模型核心变量、控制变量和因变量进行修正,构建我国学术期刊和学术机构对于开放存取(OA)系统的采纳模型。通过模型来探讨促进和阻碍我国学术机构实施开放存取(OA)的各种因素,并为后续实证研究验证该模型的有效性打下基础。     

The roles of privacy concerns and trust in voluntary use of governmental proximity tracing applications

A growing aspect of e-government is healthcare-related. Although preventative e-health services provided by governments like proximity tracing applications (PTAs) can bring important benefits, their adoption is lagging behind expectations. Researchers and policymakers need a better understanding of the factors that influence their adoption. The paper draws from the Unified Theory of Acceptance and Use of Technology (UTAUT) model and extends it by including privacy concerns as an explanatory factor regarding the intention to use PTAs. The study empirically evaluates the impact of privacy concerns together with two of its antecedents – trust in government and trust in technology – on the intention to use a PTA. Data from 762 adult respondents from Slovenia and Germany were collected and analysed using partial least squares structural equation modelling (PLS-SEM). The main findings are: (1) even in the unique context of a PTA the universal predictors of UTAUT have a significant impact; (2) privacy concerns have a direct impact on intention to use; and (3) trust in government and trust in technology both have a significant impact on privacy concerns. The theoretical implications are important for technology adoption research on e-health services provided by the government generally and PTAs in particular.     

移动图书馆场景化服务模式及其应用

文章结合国内移动图书馆开展服务的实际,对移动图书馆场景化服务进行了梳理,指出目前移动图书馆在开展场景化服务方面具体存在的不足,提出移动图书馆场景化服务需要改变现有以用户为中心的落地应用模式。研究结果表明移动图书馆应以场景作为用户信息接受的触点,通过场景化信息接受情境的适配,找到用户信息接受体验的痒点,发掘用户信息接受的痛点,制造用户信息接受的爽点,形成移动图书馆场景化服务的卖点。     

Multifaceted Evaluation Criteria of Digital Libraries in Academic Settings: Similarities and Differences From Different Stakeholders

Digital library (DL) evaluation is essential to the success and enhancement of DLs. However, there is a lack of research on the assessment of comprehensive evaluation criteria across multiple dimensions of DLs. In particular, limited research is available on criteria prioritization to determine which criteria are perceived important by different stakeholders. This study was conducted to compare similarities and differences in perceptions of the importance of different DL evaluation criteria by heterogeneous stakeholders in academic settings. Ninety subjects were recruited with 30 from each of the group representing DL scholars, DL librarians, and DL users. Subjects were instructed to fill in an in-depth survey consisting of 10 evaluation dimensions with 94 criteria. ANOVA and t-test were applied to examine the similarities and differences among the three groups. This study reveals consensus and divergence in perceptions of criteria importance among the three groups, and indicates an inherent tension among the stakeholders. Moreover, the differences identify gaps not only between user expectations and the DL practice but also between what's desirable and what's possible in the academic environment. The findings provide a comprehensive list of criteria to guide practical evaluation of DLs, and contribute to the narrowing of the identified gaps.     

User-centered E-Government in practice: A comprehensive model for measuring user satisfaction

New information and communication technologies (ICT) offer the government new possibilities for providing citizens and businesses with better, more efficient services. Criticism about the provision of E-Government services, however, has proposed a more user-oriented approach. The user needs to be placed at the center of the development and the provision of electronic public services. Simultaneously, it is important to investigate the impact of the new services on customers. User satisfaction may indeed have a decisive influence on large-scale adoption and use of E-Government services.This article describes the development of a comprehensive model for measuring user satisfaction in the context of E-Government. It rethinks the e-strategies of government and subsequently presents a conceptual model derived from ICT acceptance theory. Both quantitative as well as qualitative research have been carried out in order to elaborate the model and to formulate adequate indicators for measuring user satisfaction.The measurement model has been tested using data from five Flemish E-Government websites. Structural equation modeling (SEM) was applied in order to investigate the goodness of fit of the model and the underlying indicators. Based on the results, it becomes possible to reduce the list of indicators to nine items, still covering the full conceptual model. With this shortlist of satisfaction determinants, E-Government suppliers would be able to get a clear view on acceptance of their internet services by the users.     

Why do people use information kiosks? A validation of the Unified Theory of Acceptance and Use of Technology

The importance of information kiosk development and implementation in the context of E-Government policies has been discussed in previous research. While many governments are today making considerable investments to implement information kiosks, previous research suggests that citizens may not use information kiosks in spite of their availability. However, the successful implementation of information kiosks depends significantly on whether or not citizens are willing to adopt the new information technology (IT). Therefore, based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this study investigates the determinants of use behavior regarding information kiosks and the moderating effects of age and gender differences on the relationships between the determinants and behavioral intention/use behavior. Data collected from 244 respondents in Taiwan were tested against the research model using structural equation modeling techniques. The results partially support the applicability of the UTAUT in the context of information kiosks. The findings of this research provide several prominent implications for the research and practice of information kiosk development and implementation.     

我国移动图书馆高校用户接受行为影响因素Meta分析

[目的/意义] 针对已有移动图书馆高校用户接受行为影响因素实证研究结果之间的不一致问题，对该领域相关实证研究加以梳理和再分析。以明确影响移动图书馆高校用户接受行为一般性因素在程度和方向上的差异。[方法/过程] 利用元分析方法，通过系统收集与移动图书馆高校用户接受行为相关的实证研究文献，梳理和识别影响移动图书馆高校用户接受行为的关键因素。从移动图书馆的知识内容特征、技术媒介特征、用户个体特征和接受情境特征等4个维度构建移动图书馆高校用户接受行为因素模型。[结果/结论] 研究发现影响我国移动图书馆高校用户接受行为的主要因素为：感知有用性、任务-技术匹配、感知质量、感知易用性、便利条件、个体创新、自我效能、社会影响、主观规范和感知成本等10个因素。其中，感知成本和任务-技术匹配对移动图书馆高校用户接受行为的影响不显著，个体创新和自我效能对移动图书馆高校用户接受行为的影响最大，感知易用性和感知有用性是影响移动图书馆高校用户接受行为最显著的变量。     

物联网环境下的交易类移动商务用户接受模型

以技术接受模型(TAM)为基础,引入网络外部性理论的感知用户数量,结合物联网环境下交易类移动商务的自身特征,分析用户接受的影响因素,提出一个扩展的TAM模型。利用AMOS7.0对数据进行信度、效度分析,并采用结构方程模型对研究模型和假设进行实证分析。结果表明,交易类移动商务的用户感知有用性、感知易用性、感知技术成熟度、感知用户数量、感知风险、感知成本影响用户态度和使用意向。该模型对解释和预测物联网环境下交易类移动商务用户接受问题具有较好的实际意义。     

学术APP用户采纳意愿影响因素实证研究

[目的/意义]移动应用程序（APP）的大量供给及用户注意力稀缺性,导致了其激烈的生存竞争。对于亟待发展的学术APP而言,研究其用户采纳意愿的主要影响因素并加以利用具有重要意义。[方法/过程]以技术接受模型、期望确认模型等经典用户行为理论模型为基础,结合学术APP的特点,构建学术APP用户采纳意愿影响因素模型;运用问卷调查的方法收集数据并对数据进行统计分析和实证研究,从而验证模型的适用性。[结果/结论]感知有用性、感知易用性、满意度、感知权威及社会影响对学术APP用户采纳意愿有显著正向影响。学术APP开发者应当增加资源的可获得性,提升用户对有用性与易用性的感知;强化APP属性,提升用户满意度;严格控制资源的专业性,维护用户对权威性的感知;扩大学术APP的社会影响。     

网络直播APP使用行为影响因素模型及实证研究

[目的/意义]以网络直播为代表的新兴交互媒体正在深刻地改变人们的生活习惯和精神文化需求,对网络直播APP用户使用行为影响因素进行分析,可以让网络直播平台更好地了解网络直播用户的采纳特征,帮助平台运营商提供更好的服务。[方法/过程]基于TAM和UTAUT模型,采用问卷调查和结构方程模型构建网络直播APP用户使用行为的影响因素概念模型,针对典型群体对影响因素模型进行实证分析。[结果/结论]数据分析结果表明,网络直播APP用户使用意愿的影响最大的是感知交互性,其次是用户感知价值;感知风险性对网络直播用户使用意愿产生负向影响,社会因素对使用意愿不产生影响。     

User acceptance of intergovernmental services: An example of electronic document management system

The traditional focus of intergovernmental services research has been on technological development, not on user acceptance; yet user acceptance of intergovernmental services in each electronic government (e-Government) implementation affects the ultimate success of the e-Government project. In the e-Government implementation context, many governments have invested huge amounts of money and manpower to make intergovernmental services both available and user-accepted, although some individuals have no intention of using them. The electronic document management system (EDMS) is the most popular intergovernmental service in the e-Government project. Thus, e-Government researchers need to identify the factors that determine user acceptance of EDMS.     

The Effects of Personal and Social Uses of Mobile Health Applications on Healthy Behaviors

In the face of America’s obesity epidemic, mobile health applications (MHAs) offer solutions for motivating users to be healthier. MHAs include both personal features for the individual user (e.g., calorie tracking) and social features, which connect the user to others (e.g., for support or competition). The present study explores the connection between both personal and social uses of MHAs and healthy behaviors. Findings indicate that the use of MHAs is positively associated with healthier overall behaviors: Personal aspects were related to healthier eating and workout behaviors, and social aspects were positively associated with only healthier workout behaviors. Perceptions of social support from others predicted healthier overall behaviors and were related to increased body satisfaction. Implications for the role of social support in MHAs are discussed.     

Digital divide at individual level: Evidence for Eastern and Western European countries

The current study explores the digital divide by checking the phenomenon at the individual level. It digs into the individual pattern of adoption and use of a broad set of information and communications technologies (ICT) by introducing a conceptual model combining the extended unified theory of acceptance and use of technology (UTAUT2) and the five-factor model of personality. By doing so it provides insights on factors affecting technology adoption and the role of personality on individual usage behavior. Most of the UTAUT2 hypotheses are supported, with performance expectancy being the strongest predictor. Openness is a significant predictor of behavioral intention, whereas for usage behavior the significant personality predictors are openness, extraversion, and agreeableness. Moreover, as data were collected in Bulgaria and Portugal, a multi-group analysis revealed significant country differences. The effect of performance expectancy, habit, agreeableness, and neuroticism on behavioral intention, as well as the effect of age on usage, are stronger for Bulgaria, whereas the effect of hedonic motivation on behavioral intention and the effect of behavioral intention on usage are stronger for Portugal.     

Applications of Internet of Things in university libraries of Pakistan: An empirical investigation

This study aims to investigate the applications of the Internet of Things (IoTs) and highlights the challenges faced to implement IoTs in Pakistani university libraries. This study opted exploratory sequential mixed-methods approach and was completed in two phases. In the first phase, purposefully selected university librarians were interviewed. In the second phase, quantitative data were collected from 122 university librarians across Pakistan. This study found that Pakistani university libraries implemented IoTs-based appliances including smart air conditioners, automatic fire alarms, smart hand sanitizer machines, and smart security doors. Moreover, the university libraries were using limited IoT-based services that are auto notification of check-out, check-in the reading materials, self-check-out and self-check-in system, recognition of user's card, and the use of Radio Frequency Identification (RFID) tags for security perspective. The major challenges to implementing IoTs applications were found lack of a highly networked and integrated environment, budget problems, unavailability of policy and strategic plan, and the lack of technical personnel. This novel study explains the extent of IoTs applications and the challenges to adopt and implement IoTs in Pakistani university libraries. The research findings would be useful for library and university administrators who are interested to implement IoTs applications in their libraries.     

Behavioral Intention to Adopt Digital Library by the Undergraduates

The purpose of this research is to investigate the factors that affect undergraduates' behavioral intention to use digital library among the private universities in Malaysia. The target respondents are undergraduates from Malaysian private universities. Questionnaires were distributed among 500 undergraduates through either online or face-to-face method. Reliability test, normality test, Pearson Correlation Coefficient analysis, and Multiple Linear Regression (MLR) were carried out for data analysis. Performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and information quality had a positive and significant association with behavioral intention to adopt a digital library except for effort expectancy. This research successfully reinforced that the inspiration to ameliorate Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by synthesis of Information Systems Success Model (ISSM). This proposed framework with a combination of ISSM and UTAUT 2 has enhanced the fitness of UTAUT 2. Universities that have yet to implement digital library can comprehend undergraduates' needs better by considering all the significant factors to develop a digital library. The universities with the digital library may also notice the important features of the existing digital library that should be maintained and upgraded constantly so that they can fulfil undergraduates' requirements.     

基于修正UTAUT模型的使用盗版游戏软件的影响因素研究

基于修正UTAUT模型,文章构建了一个包含绩效期望、努力期望、社会影响、促成因素,以及个人价值观的综合效应模型,同时验证了性别、年龄、盗版游戏软件的使用经验的调节效果。通过1888份有效问卷,文章运用结构方程模型进行了实证检验。结论发现,对盗版游戏软件的感知有用性、感知易用性、正版游戏的市场壁垒、乐于分享的文化价值观念会促进对盗版游戏软件的使用意愿;对正版游戏软件的质量敏感性、社会影响、对盗版游戏的感知风险、伦理道德感会抑制对盗版游戏软件的使用意愿;性别和盗版游戏软件的使用经验在部分影响因素与盗版使用意愿之间起到了调节效果。