叫停“送礼”广告 彰显媒体责任

[微观点]:"送礼"广告具有三宗罪。一是加重社会负担,二是助推腐败之风,三是影响未成年人。广告没有底线,但媒体不应忘记责任。媒体对所发布的广告内容负有查验、核实的责任,不仅电台电视台,报纸、杂志等平面媒体和网络媒体也应加强自律,工商部门也要加强监管力度,全方位狙击"送礼"广告污染视听。     

双向发展——平面媒体发展的必然趋势

当今图像技术和视频技术高速发展,对平面媒体之一的报纸业产生巨大冲击,以往冗长的文字已不能满足读者需求,这就需要报纸从事人员以发展的角度对视觉信息和文字信息进行挖掘,即文字记者要掌握摄影技术知识,摄影记者要学会文字表达。这种"双向发展"既是媒体发展的需要,也是记者自身发展的需要,还是报社控制经营成本的需要,这些需要构成了平面媒体发展的必然趋势。     

媒体自我形象广告研究

媒体的自我形象广告,是指媒体通过本媒介或者他媒介,向目标受众传播自身品牌、理念、产品和服务等内容,使他们得以形成、维持和强化对媒体形象的认知感和忠诚度.本文主要论述媒体自我形象广告特点及如何通过自我形象广告来提升媒体品牌知名度问题.     

根植上党文化 增强长治电视台的核心竞争力

在央视强力媒体的＂压制＂、上星台的重重＂包围＂、以及平面媒体、网络媒体的＂阻击＂下,作为上党地区的地方电视台——长治台的生存和发展,变得＂日渐窘迫＂。再加上地方台自身不足的财力和单一的产业赢利模式,使得处于传媒＂金字塔＂塔底的长治台,要想获得在这种不对等竞争中＂胜利＂,就必须走科学发展和可持续发展之路,增强自己频道的核心竞争力。而它发展的＂土壤＂,就是本土受众引以为荣的璀璨而丰富的上党文化。     

差异化战略:媒体竞争的利器

本分析了差异化战略在媒体竞争中的作用，提出平面媒体实施差异化战略必须以科学、缜密的市场调查、市场细分和市场定位为基础，同时要与时俱进，扬长避短，确立自身的竞争优势。     

根植上党文化增强长治电视台的核心竞争力

在央视强力媒体的"压制"、上星台的重重"包围"、以及平面媒体、网络媒体的"阻击"下,作为上党地区的地方电视台--长治台的生存和发展,变得"日渐窘迫".再加上地方台自身不足的财力和单一的产业赢利模式,使得处于传媒"金字塔"塔底的长治台,要想获得在这种不对等竞争中"胜利",就必须走科学发展和可持续发展之路,增强自己频道的核心竞争力.而它发展的"土壤",就是本土受众引以为荣的璀璨而丰富的上党文化.     

新传媒时代电大校报的定位与发展

随着新闻体制改革的不断深入和网络媒体的迅速普及。和普通高校校园媒体多元化趋势日益明显相伴．电大校报也受到冲击。在新媒体时代背景下,电大校报如何定位,如何发挥平面媒体的优势拓展自身的发展空间．如何正视自身存在的问题。在与电子媒体相互融合、协调发展的同时扩大新闻信息容量、增强校报的可读性和吸引力,如何在适应电大现代远程教育的发展中形成自身优势和特色,是我们必须要思考的问题。     

地市级广电产业发展环境与对策探究

随着国家文化体制改革的逐步深入,在媒介经营越来越市场化的今天,数量众多的地市级广电媒体面临着产业发展上的外忧内困。要解决发展问题,一方面要在内容生产上凸显个性,牢牢吸引目标受众,以此获得更多的广告收益;另一方面,则要想方设法压缩成本,走跨地域合作之路,同时积极应对网络等新媒体的挑战,以求占得先机。     

副刊初探

随着纸质媒体的快速发展,特别是平面媒体(如网络)的异军突起,副刊的内涵与外延、社会功能与在媒体的作用,都发生了深刻的变化。传统的观点把副刊视为媒体“配角”,是人们茶余饭后的消遣工具。研究、探索副刊的发展规律,对于各媒体办好副刊,提高舆论引导水平,特别是纸质媒体面对网络的挑战,如何发挥自身优势,占领市场具有重要意义。     

网络时代下平面媒体栏目的特色及创新

平面媒体今后要在栏目定位、服务功能、内容和报道形式上创新,以谋求发展。     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.