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This study investigated the relationship between the communication source variables of attraction, credibility, and perceived similarity and the overall image of public figures. The arrangement of 15 public figures in a multidimensional space was compared to their arrangement on measures of attraction, credibility, and similarity. The arrangement of public figures in the multidimensional space was based on respondents' paired comparisons among all public figures. Results indicated that most of the theoretic concepts were used by respondents to construct their iamge of public figures. However, the concepts did not emerge as major determinants of that image. It was suggested that these concepts might be part of a latent structure which emerges whenever public figures are viewed as communicative sources.     

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This article employed cluster analysis and multidimensional scaling techniques to develop a working typology of relevant compliance‐gaining message strategies. Subjects constructed and sorted strategies they reported to use in three compliance‐gaining situations. The resultant typology included “direct‐rational,” “manipulation,” “exchange” and “threat” strategies. A category of “expertise claims” strategies emerged in the solutions for a negotiating situation. Some of the obtained categories supported strategies used in Clark (1979) and Fitzpatrick and Winke (1979), providing independent support for the existence of some aspects of their taxonomies. It was concluded that future research on identifying factors influencing strategy preference strive to incorporate more relevant forms of strategy choices.     

我想成为像你一样的人

<正>一切关于未来的想象,都是对某种职业或者身份的想象。初二那年,我想成为有钱人,每天给班上喜欢的女生买她喜欢吃的糖炒栗子。但是我从来没在作文里提过,作文里写的都是成为作家。我没有想过要成为一名医生,我爸我姐都是医生,太熟悉这个职业,反而有些厌倦。可是很多年后,有些后悔,成为医生或许能让我的生活更不一样。从很多年前到很多年后的中间这些年,我还做过很多的梦。我喜欢过苦情的林志炫,爱把《单身情歌》挂在嘴边,想过成     

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Applying concepts of Hugh Dalziel Duncan and Kenneth Burke to the rhetoric of Erik H. Erikson reveals that Erikson's thesis supports a social hierarchy that is based upon sex roles and supported by the mysteries of sex and science.     

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The author explores the internal and external communication techniques of the Women's Liberation Front and concludes that techniques which aim to alter the social structure are more effective than those which aim to alter social attitudes.     

我写散文

刚开始写诗的时候,没想过散文,后来诗写顺手了,就更疏远了散文,偶尔碰上一篇顺眼的,就捧了读,但也是只读不写。 突然有一天内心怦然一动,好像生活的经历中缺点什么,于是就想起了散文,诗写数年了,也小有起色,但就是感情世界缺了完整性,细一琢磨,才明白散文是对诗歌的一种补充。因有这种想法,有时就不由自主地尝试着写写散文,感觉也挺不错,这是另一种抒情形式。 我把散文当作一种文字的散步,一种情绪的扩展,轻松而淡然,雅致而悠然。写诗写累的时候,就把散文当作知己,约来纸上交流谈心,无所谓主题的轻重,无所谓词辞的修饰,一切都自然而然,漫不经心,舒