Brand’s Social Media Presence as Networks: The Role of Interactivity and Network Centrality on Engagement

Despite ample research on brand engagement via social media, little research considers the aggregate effect of multiple same-brand accounts on engagement. Multiple same-brand accounts are common because they allow brands to extend their reach, tailor their messaging, and cross-promote their products/services. Therefore, this study tests whether interaction between same-brand social media accounts and centrality within same-brand conversational networks is related to user engagement. An analysis of 3,380 brand accounts found that after controlling for interactions with users, interactions between brand accounts contributed significantly to user engagement and that account centrality measures were associated with measures of engagement.     

Construct Validity of Adults’ Retrospective Memory for Childhood TV Viewing: Self-Reported Early Exposure to Violent TV Programs Predicts Current Aggression

Construct validity was investigated of a measure of remote past television viewing in which adults reported their childhood viewing of specific television series. Good recall of past viewing was predicted due to two robust memory capabilities, specifically, high accuracy at estimating frequency of exposure to stimuli, and durable long-term memories for repeatedly-encountered material. Validity was tested by examining relationships between self-reported childhood TV viewing and current aggression. Results indicated that recalled childhood viewing of programs containing violent content was positively related to adult aggressive behavior directly, and aggressive cognitions indirectly, independently of adult exposure to violent TV programs, exposure to nonviolent TV programs, parental disciplinary style, and sex. A valid self-report measure of remote past TV viewing behavior can enable researchers to examine, in a relatively quick and inexpensive manner, long-term relationships between early viewing of any television content and any later psychological outcomes of interest.     

Defensive Communication and Burnout in the Workplace: The Mediating Role of Leader–Member Exchange

This paper investigates the relationship between defensive communication in performance appraisal settings by considering the mediating effect of leader–member exchange relationships. In a study of employees of a US federal fire department, defensive communication was associated with lower quality leader–member exchange relationships, which in turn was related to burnout. We discuss the implications of these findings, particularly as they apply to organizations and their employees, as well as limitations and directions for future research.     

Imagination and Narrative: Young People’s Experiences

Imagery generation in dramatized audio drama is still poorly understood with the majority of work having been done from a radio advertising perspective. This study sought to understand audio drama imagery generation by using teenage listeners. The study demonstrated that teenagers can follow purely auditory narrative with ease and can generate unique and vivid imagery through aural dramatic stimulation. The study also showed that listening in the dark and as a group are appealing for audiences.     

Educational TV Consumption and Children’s Interest in Leisure Reading and Writing: A Test of the Validated Curriculum Hypothesis

The relationship between children’s TV consumption and literacy outcomes is currently unclear, as past research has identified both linear and curvilinear trends. One explanation for the contradictory results is the varying content children consume; specifically, researchers have argued that research-based educational TV programming should be positively related to literacy outcomes whereas non research-based programming should be negatively related to literacy outcomes (what we refer to as the validated curriculum hypothesis). To test this hypothesis, students in grades 4 and 5 N = 120) completed a survey assessing educational TV consumption and leisure reading/writing behaviors. The results upheld the validated curriculum hypothesis and revealed several key moderators including composite TV consumption and parents’ reading behavior.     

Media Violence and Adolescents’ ADHD-Related Behaviors: The Role of Parental Mediation

We examined the role of parental media mediation in the relationship between media violence and adolescents’ ADHD-related behaviors. Survey data from 1,017 adolescents (10–14 years) show that parents can play an important role in this relationship, depending on the media mediation strategies that they use (i.e., restrictive or active mediation) and how they apply these strategies (i.e., in a controlling, inconsistent, or autonomy-supportive way). Our findings support the notion that contextual factors are critical in understanding media effects, and provide directions for how parents can manage their adolescents’ violent media use, and possibly by extension, their ADHD-related behaviors.     

A Neurotic Extrovert Who is Open to New Experiences? Understanding How Personality Traits May Impact the Commenting Behaviors of Online News Readers

This article develops a theoretical context for the influence of personality traits on commenting behaviors on online news Web sites. Drawing on the literature of personality, and online behaviors, we examine how personality traits may influence which individuals make contributions on news Web sites. Additionally the article focuses on how the commenting “landscape,” in particular moderation policies and user interfaces, may impact those who contribute.     

Crisis Communication Strategy on Social Media and the Public’s Cognitive and Affective Responses: A Case of Foster Farms Salmonella Outbreak

This study examined an organization’s crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and the public’s cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptance of the message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of the message and more negative emotions than a technical translation strategy.     

Social Gerontology—Integrative and Territorial Aspects: A Citation Analysis of Subject Scatter and Database Coverage

To determine the mix of resources used in social gerontology research, a citation analysis was conducted. A representative sample of citations was selected from three prominent gerontology journals and information was added to determine subject scatter and database coverage for the cited materials. Results indicate that a significant portion of gerontology research, even from a social science perspective, relies roughly equally on medical resources as it does social science resources. Furthermore, there is a small but defined core of literature constituting scholarly “territory” unique to gerontology. Analysis of database indexing indicated that broad, interdisciplinary databases provide more comprehensive coverage of the cited materials than do subject-specific databases.     

Parents’ Use of the V-Chip and Perceptions of Television Ratings: The Role of Family Characteristics and the Home Media Environment

Nearly 20 years after the Telecommunications Act of 1996, it is unclear how its mandates influence current parents’ mediation behavior. Parents of 2- to 17-year-old children (N = 1,431) were surveyed about their awareness and perceptions of the TV ratings system and use of the V-chip. Most (81%) parents knew about the ratings system and found it to be only “somewhat useful.” Only 16% of those parents had ever used the V-chip. Ratings awareness and perceptions and V-chip use varied with family characteristics. Policymakers should revisit how to provide better tools for mediating children’s viewing in this new information age.     

Librarians’ Use of Images on LibGuides and Other Social Media Platforms

This study compared the use of librarians’ profile images across Web platforms designed for librarian-patron communication. The primary focus was LibGuides profiles at a peer group of Association of Research Libraries institutions. Librarians are currently using a variety of options, including professional head shots, casual head shots, other photos, alternate images, avatars, and no image. Where possible, results were also analyzed by gender. For a smaller selection of libraries, LibGuides photos were compared with Facebook photos to see if different images were used for a professional versus a personal social media setting. This research was done in December 2010 and duplicated in May 2012 to track changes over time. The later study also reviews profile images for the smaller selection of libraries in LinkedIn and ALA Connect. The findings provide a baseline for further comparative research, could also inform individual librarians’ image choices based on patterns among their peers, and gives the profession a starting point for discussions about the types of images librarians use.     

Leveraging Springshare’s Appointments Scheduler for Research Consultations: Experiences and Recommendations

Providing research consultations is an essential job responsibility for all academic librarians. One software option that can help to facilitate the process of scheduling research consultations is Springshare’s Appointments Scheduler (SAS), a feature within their LibCal software product. SAS has a number of features that make it easy for patrons and librarians to create, manage, and optimize the appointment. This article describes the SAS product and provides tips and recommendations that will help librarians to leverage all of its features.     

The Representation of Altruistic and Egoistic Motivations in Children’s TV Programming

A content analysis of children’s television examined the frequency with which behaviors were (a) driven by altruistic versus egoistic motivations, (b) performed by affable/surly characters, (c) rewarded/punished, and (d) present in content popular among different age groups (2–5, 6–11, and 12–17 years old). We found that portrayal patterns stressed the importance of egoistic motivations (particularly competence, autonomy, and relatedness) for older children. The findings are interpreted in line with logic underlying the model of intuitive morality and exemplars (MIME; Tamborini, 2013), suggesting that media representations can influence the motivations of their viewers.     

Mediating Role of Supervisory Communication Practices on Relations Between Leader–Member Exchange and Perceived Employee Commitment to Workgroup

Based on a study on employees and their immediate manager in a Malaysian organization, we examine the total, direct, and indirect effects of supervisory communication practices with LMX and group commitment using structural equation modeling and bootstrap procedure. Based on our analysis, we found that within the group where the supervisor and subordinates are embedded, positive relationships communication, upward openness communication, and job-relevant communication partially mediated the relation between LMX and group commitment. The consequences of these findings are discussed and elaborated in this article.     

Social Media and Information Behavior: A Citation Analysis of Current Research from 2008–2015

This article presents a survey study of social media and information behavior research published from 2008 to 2015 by way of bibliometric principles. Web of Science, Scopus, and Google Scholar were used in order to determine the publication rate, established researchers, impact, productivity, and thematic areas of selected papers. The results show a dearth of published works and a low level of established authors; however, the results also indicate high rates of impact, especially in relation to information seeking and information sharing studies. Overall, this study serves as a springboard for new scholarly inquiries in order to further develop research in the field.     

Catalogers’ Perceptions and Use of Social Media and Conventional Information Sources for Professional Development

Many professional development information sources are available to catalogers, who may be constrained by limited time and money to devote to them. This article reports the results of a survey gathering information on six types of information sources: journal articles, conferences, electronic discussion lists, blogs, microblogs, and social networking sites. Catalogers rated these resources regarding their importance to filling professional development needs, the reliability of the information disseminated, and their usefulness for obtaining specific types of information. The results should help catalogers and their administrators decide where to focus their attention both as consumers and disseminators of continuing education information.     

Exploring the Influence of Parasocial Relationships and Experiences on Radio Listeners’ Consumer Behaviors

The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms.     

Does Facebook Use Predict College Students’ Social Capital? A Replication of Ellison,Steinfield, and Lampe’s (2007) Study Using the Original and More Recent Measures of Facebook Use and Social Capital

In 2007 Ellison, Steinfield, and Lampe published an article on the positive association between Facebook use and social capital that started a decade of research on the social outcomes of social network site use. Although cited almost 9,000 times, it received critique on the conceptualization and operationalization of Facebook use and social capital. In this study we replicate Ellison et al.’s study with original and alternative measures of social capital and Facebook use, thereby shedding light on the robustness, stability, and ecological validity of the original findings. We found that Facebook intensity positively predicts the original social capital measures, lending support to the validity of the original findings. Its relationship with structural measures, however, was weak for bridging and absent for bonding social capital.