Reexamining the Link Between Cultivation Factors and Viewer Involvement: Investigating Viewing Amount as a Catalyst for the Transportation Process

In an effort to expand on prior cultivation research involving narrative processing (Bilandzic &; Busselle, 2008 Bilandzic , H. , &; Busselle , R. W. ( 2008 ). Transportation and transportability in the cultivation of genre-consistent attitudes and estimates . Journal of Communication , 58 ( 3 ), 508 – 529 . doi: 10.1111/j.1460–2466.2008.00397.x [Crossref] , [Google Scholar]), this study examined the interrelationships between viewing amount and the transportation process. Results showed that transportation mediated the relationship between genre-specific television viewing and perceived realism, while overall television viewing directly predicted reduced counterarguing. In addition, structural equation modeling was employed to test a combined cultivation-transportation model leading to changes in viewer excessive drinking perceptions. Findings indicated that genre-specific television viewing indirectly influenced beliefs through increased transportation. Conversely, a significant, direct path was found between overall viewing and excessive drinking beliefs, supporting the original cultivation perspective.     

Motivation for Watching Television Violence and Viewer Aggression

We examined whether motivation for watching television violence explains viewer aggression and considered the contribution of individual viewer differences, including locus of control, experience with crime, exposure to television violence, perceived realism, and viewer involvement. Several viewing motives and individual differences predicted aggression. Where exposure to television violence was a significant predictor of aggression, experience with crime, locus of control, or motivation were stronger predictors. Path analysis revealed direct and indirect links between audience predictors and aggression outcomes. Results were consistent with uses and gratifications assumptions that individual characteristics and expectations mediate the impact of exposure. Individual characteristics predicted aggressive attitudes, often independent of motivation, contextual factors or attitudes, and exposure. There was no conclusive direct link between exposure and aggression. Because motivation for watching television violence differentially affected aggression, research that neglects to consider viewer motivation and other audience characteristics when drawing conclusions about the effects of violence on aggression is called into question.     

Television and Political Participation Among Adolescents: The Impact of Television Viewing,Entertainment and Information Preferences

Although sweeping statements about the effect of television viewing on political participation could still be found in the literature in the 1990s, it is now commonly held that the effect of television should be studied as a multidimensional phenomenon. Not only the time spent watching television but also the kinds of programs being watched and even the preference for particular stations are assumed to have an effect. In this article, we report on a survey among 6,330 Belgian adolescents allowing for a comprehensive analysis of the relationship between various dimensions of television viewing and political participation. We focus on adolescents, because research suggests that the decline in participation levels clearly manifests itself in this age group. The results of the analysis confirm a negative impact of the amount of television viewing, which is partly counterbalanced by a positive impact of a preference for information and for public broadcasting. We discuss the implications of these findings among adolescents for adult participation behavior.     

Antecedents of Adolescents' Motives for Television Use

According to the uses and gratifications approach, individuals try to satisfy needs by means of media use. The empirical application of this approach is often problematic because of the concept of “needs.” It is argued that the focus should shift to social and psychological factors as direct explanations of behavior. This article hypothesizes that adolescents' television use for mood management is predicted by factors related to the school and family contexts. Results support the hypothesis that tensions generated within the social contexts of home and school life are directly and indirectly related to the use of television for mood management.     

Parental Mediation of Preschool Children's Television Viewing

This study examines parental mediation of preschool children's television viewing. Becker's (1981) theory of parent-child relations is used to frame mediation in terms of parenting resources. A survey of 129 parents of preschool children (ages 1-5) reveals that when resources are in highest demand, attitudes toward television are a factor in deciding whether television mediation will benefit children. Demographic variables, parents' attitudes about television, and parents' involvement with children all significantly predicted restrictive and instructive mediation. The findings are discussed in light of young Children's needs for mediation as a guide to television's novel set of technical and cultural codes.     

The Relation Between Television Viewing and the Values Orientations of Japanese Students

Applying the postulates and methodology of the universal value structure theory articulated by Schwarrs and Bilsky (1987, 1990) to mass communication, this study employs value type analysis to investigate how respondents' cultural background and television viewing habits are related to their perceptions of the importance of value types and to individualistic or collectivistic value structures. In this study, we found significant relations between television program genres viewed and individualist, collectivist, and mixed value types. The findings indicate that-throughout individualist, collectivist, and mixed value types-television program genre usually serves as a stronger predictor of value type importance than do demographic variables.     

Television Viewing Preferences: Programs,Schedules, and the Structure of Viewing Choices Made by Israeli Adults

Using analysis of program content and programming features, this study identifies patterns of television viewing preferences that explain why certain shows are frequently watched with certain other shows. Principal components analysis (PCA) of data collected from a sample of 750 Israeli adults was used to identify groups of shows often watched by the same viewers. A further analysis was conducted to uncover common features of these shows. The results replicate earlier findings indicating that program viewing preferences are explained by channel loyalty and genre loyalty, but the study adds a focus on the importance of programming language in non-English-speaking television markets.     

2010年中国电视市场收视动态

2010年中国电视市场大环境相对稳定,常态时期的电视收视总量保持稳定,"内容为王"继续引导竞争方向,不同层级间频道竞争更加激烈.本文通过对2010年电视收视市场动态的分析,可以为透视电视市场现状表象后的动因提供诸多参考.     

Feeling Connected via Television Viewing: Exploring the Scale and Its Correlates

Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing.     

Personality Traits,Television Viewing,and the Cultivation Effect

This research investigates the impact of 3 personality traits—trait anxiety, sensation seeking, and psychoticism—on cultivation effects regarding perceptions of violence. A survey measuring violence prevalence estimates, personality traits, television consumption, and genre preferences was completed by 427 undergraduates. Results indicate that low trait–anxious individuals, and to a lesser extent high sensation seekers, are more susceptible to cultivation regarding personal vulnerability to crime whereas those low in psychoticism are susceptible to cultivation regarding societal violence perceptions. The worldview offered by these traits, as opposed to TV genre consumption or resonance, seems to best explain these effects.     

The Effect of Television Viewing on Adolescents' Civic Participation: Political Efficacy as a Mediating Mechanism

Pundits, parents, and scholars express concern about youth attention to late-night political comedy shows, such as The Daily Show, suggesting that such viewing is deleterious for an active, efficacious citizenry. Yet as civic participation declines among adults, it appears to be growing among adolescents. This study assessed the effects of television viewing on high school students' civic participation. Results demonstrate that viewing late-night TV and local TV news had a positive, significant effect on civic participation, and this relationship was mediated by political efficacy. Implications for the study of late-night TV and applications to research on political socialization are discussed.     

Family Television Viewing and Its Alternatives: Associations with Closeness within and between Generations

Audience research on family television viewing flourished in the 1980s and 1990s. These studies highlighted watching television as a family as a valuable family routine, structuring the rhythm of daily life and generating family harmony. Ever since, we have witnessed changes in both family structures and media structures, which have affected the ways television is consumed within the household. This begs the question whether earlier findings considering family closeness still hold up. Therefore, this study conducted a cross-sectional survey among a sample of 691 Belgian individuals, nested in 288 families. Drawing upon insights from literature on family rituals and media generations, the results of this study indicate that despite a robust prevalence of family viewing, alternative social patterns emerge coinciding with the appropriation of screen technologies beyond living room television. Further analysis reveals that deviations from family viewing are associated with lower closeness between generations. However, younger generations watching together do report higher levels of closeness with their generational counterparts.     

In Search of the Older Audience: Adult Age Differences in Television Viewing

General Social Survey data were used to test the claims that (a) older adults watch more television than younger adults and (b) they do so because of poor health, retirement, and widowhood. Older adults did watch more television on average than other age groups. This effect was not explained by birth cohort or altered by time of measurement. However, the age effect was small (despite striking mean differences), because variability within the youngest and oldest groups was large. Overall, traditional explanations of older adults' viewing were largely unsupported. Demographic and social variables explained younger adults' viewing better than older adults'.     

Predictors of Social Television Viewing: How Perceived Program,Media, and Audience Characteristics Affect Social Engagement With Television Programming

This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.     

Understanding the Nature,Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty

This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers.     

The Relationship of Dispositional and Situational Fear of Crime with Television Viewing and Direct Experience with Crime

Considerable differences exist in the size and direction of the relationship between television viewing and fear of crime found by previous studies. This article argues that different types of fear exist and that fear should not be confused with perception of risk. A distinction was introduced between dispositional fear of crime and situational fear of crime. The relationship between television viewing and the two types of fear was examined and a distinction was made between direct, indirect, and mediated experience with crime. Hawkins and Pingree (1990 Hawkins , R. P. , & Pingree , S. ( 1990 ). Divergent psychological processes in constructing social reality from mass media content . In N. Signorielli & M. Morgan (Eds.), Cultivation analysis: New directions in media effects research (pp. 35 – 50 ). Newbury Park , CA : Sage . [Google Scholar]) hypothesized that direct experience would interact negatively with television viewing, whereas cultivation's resonance hypothesis assumed a positive interaction. Face-to-face interviews were conducted with 1,394 adults in Flanders, Belgium. Television viewing was positively related to dispositional fear of crime, whereas direct experience with crime was not. Direct experience predicted situational fear of crime, whereas television did not. There were no interaction effects. This study suggests that the relationship between television viewing and fear of crime depends upon the operationalization of the concept of fear of crime. More research is needed to establish which types of fear exist and how they are related to television viewing and direct experience with crime.     

Minority Stress and LGB-Inclusive Television Viewing Frequency Among LGB Adults: The Roles of Community Connectedness and Perceived Social Support

Using a cross-sectional, correlational design, the present study examined the moderating roles of perceived social support and community connectedness in the relationship between minority stress and viewing frequency of lesbian, gay, and bisexual (LGB)–inclusive television shows among LGB adults. Participants identified predominately as White and female, and the largest group identified as bisexual. Participants completed self-report measures of minority stressors, social support, LGB community connectedness, and viewing frequency. A multiple linear regression was conducted to examine the relationships among these variables. Findings revealed that perceived social support moderated the effect of prejudice events on viewing frequency, such that LGB viewers who reported high levels of prejudice events and low perceived social support endorsed the highest levels of viewing frequency. These findings provide further insight into the ways in which LGB individuals consume media content and may be informative for clinicians in understanding coping strategies for minority stress among LGB clients.     

Television News Viewing,Governmental Scope,and Postmaterialist Spending: Assessing Mediation by Partisanship

This study uses 2000–2002 American National Election Study (ANES) panel data to assess the influence of national television news viewing on opinions concerning the need for federal involvement in social issues reflective of postmaterialist values. This relationship is analyzed in coordination with the testing of perceptions of the proper role of government in society as a potential mediator. In addition, political party identification (Democrat, Republican, and Independent) is assessed as a potential moderator. This study reveals 3 distinct processes of mediation (or the lack thereof) across the party identification groups, with the perceived role of government serving as a full mediator for Democrats, a simple mediator for Republicans, and not serving as a mediator for Independents.