从接受美学看广告翻译

在广告翻译中,读者的接受至关重要,接受美学以读者为中心,对广告翻译有重要启示。本文从接受美学的角度出发,强调广告翻译应重视读者"期待视野",分析译文中的语言美和内涵美。     

简析广告语的翻译

广告作为一种常见的推销手段,在传达商品信息、扩大产品知名度、激发消费者购买热情方面发挥着重要作用。为了拓展全球市场,使异国广告受众群体能理解与接受,广告的翻译显得越来越重要。广告语翻译除了遵循"简洁"、"变通"和"美学效果"的原则之外,还应使用一些翻译策略,文章提出了直译、意译、套译和仿译的策略,以期为提高广告语的翻译质量提供借鉴。     

由大陆、香港影片译名的不同谈翻译理论

片名是电影内容的眼睛,是电影广告的灵魂.文章对比分析了大陆、香港对引进电影片名的翻译.香港版译名大多脱离了原名,被视为"不信"、"乱译",受到传统译论的严厉批评,然而这些译名却常为观众所接受.本文用纽马克(Newmark)的文本范畴理论和交际翻译理论,德国学者克里斯蒂安·诺德(ChristianeNord)的目的论,以及英国著名翻译理论家西尔多·塞弗瑞(TheodoreSavory)的读者分析法理论解读了这种现象.     

顺应性原则在广告语言和广告翻译中的运用

在经济全球化发展和世界经贸交往日益密切的背景下。跨国广告日益普遍。广告翻译也就成了一种不可忽视的文化现象。广告翻译过程中需要运用大量的专业知识和技巧,本文从顺应的角度提出了广告语言和广告翻译中的技巧：顺应文化、消费者价值取向、消费者心理、语言现实等方面,赢得消费者的理解和认同,以使广告产品得到更大范围的流通和被接受。     

对“给力”一词翻译的解读

从2010年"给力"一词出现在网络中到被大众所接受、普及,以及出现"gelivable"这样被认可的翻译,该文作者从零翻译、东方情调化翻译倾向、以及文化层面分析了该翻译的合理性,由此预见网络流行词语的翻译将势必成为一种趋势。     

英语商业广告汉译的文化美学特征再现

在现代社会中,被喻为商业化身的广告逐渐成为人们日常生活中的一个重要组成部分。随着我国社会商品经济的迅速发展,改革开放的进一步深化,外国产品涌入中国市场的机会大大增加了,各种产品在市场上的竞争越演越烈,而广告是商品市场营销的一部分,因此广告翻译的地位也随之显得越来越重要。广告文体是一种具有极高商业价值的实用文体,它的最终目的和主要功能就是要使消费者接受它所宣传的商品或服务,因此广告语翻译的重点应放在受众群体的接受和反应上。另外,广告涉及文化、心理、审美等各种因素,具有独特的美学特征,     

从创译到译创的广告翻译

广告作为一种极具商业价值的实用文体,具有其独特的语言风格、文化特色以及明确的促销目的。广告翻译的成功与否取决于是否能在译文读者和广告受众中起到与源文件同样的作用。广告翻译策略已超越了传统的标准,发展到了富有创意的"创译",甚至是无需"忠实"于原文而更关注目标语文化和译文读者的"译创"。本文通过广告翻译实践,分析以上两种最新的、适合现代广告翻译的有效翻译策略。     

互文性视角下的广告翻译

克里斯蒂娃提出的"互文性"理论强调文本与文本之间的相互指涉、感应、接触、渗透和转移等作用。这一理论给广告翻译提供了一个新的视角,可以帮助人们理解广告翻译中传统翻译所无法解决的问题,从宏观和微观上对广告的创作和翻译提供一种新的认识论和方法论。     

论商标和广告标题翻译的自由度空间

文章从翻译的目的出发,以商标和广告的翻译为例,阐述了翻译的一大艺术特色,即自由性.文章的目的旨在强调:商标和广告的翻译有别于一般的文本翻译,它们的翻译不应该拘泥于形式或普通的翻译标准,而具有更大的灵活性和趣味性,以使产品为消费者所接受,这才是翻译的目的.     

广告翻译策略初探

在现代社会中,被喻为商业化身的广告已渗透到社会的各个角落,传统翻译理论原则和翻译策略已无法适应广告翻译的客观要求.作为对传统翻译理论的一个重大突破和翻译理论研究的重要补充,由德国费米尔等学者所提出的翻译功能理论无疑为广告翻译的理论研究开辟了一个新视角.这一观点对进行广告翻译具有十分之有效的指导意义.     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.