新媒体环境下新闻传播的特点与发展研究——评《新媒体时代新闻传播业的变革》

随着互联网的不断发展,新媒体技术被广泛应用在各个行业领域中,极大地方便了人们的工作、学习和生活.新媒体环境下人们对新闻信息传播工作也提出了更高的要求,媒体必须充分发挥新媒体技术的优势,将新闻传播工作与新媒体有机结合在一起,优化新闻传播的内容和形式,为新闻传播工作注入更多的新鲜活力,最大限度满足市场不同层次用户的新闻接收...     

"全球媒体新秩序"和中国传媒产业的发展--一种历史的比较和理论的分析

当今社会,全球化已经成为被谈论得最多的话题之一。不论人们是否了解、是否喜欢、是否有确定和统一的认识,通信、媒体、金融、贸易和政治的全球化趋势已经成为现实,并正在从各个方面对现代人的生活产生巨大的影响。在这个过程中,媒介技术、媒介产业、以及与之相连的媒介文化的发展起到了不可替代的推动作用。在某种意义上可以说,正是新的国际信息与通讯系统方面的大步进展,使得各国     

直面数字化:媒介市场新趋势研究

本文从以下四个方面阐述了数字化背景下媒介市场发展的新趋势:数字化浪潮的到来与传媒产业版图的改写;全民DIY:第三代网络盈利模式“;碎片化”语境下传播力量的构建;创新是传媒业发展变革的永恒主题。     

新媒体环境下纸媒跨媒体发展模式探析

新媒体环境下,传统纸媒面对新兴数字媒体的挑战,为更好地满足受众个性化、多元化的信息需求,需要跨越新旧媒体的鸿沟,跨媒体运营和发展。通过与互联网和移动通信互联网等数字媒体的优势互补、强强联合的多渠道合作,促进纸媒与网络媒体之间在内容信息、受众资源和传播途径等方面的资源共享,在相互渗透和融合中实现多赢。     

技术市场发展现状及其影响因素分析

技术市场作为多层次资本市场的重要组成部分,其发展受众多因素的综合影响,正确识别技术市场的影响因素非常重要。在分析国内外技术市场发展现状的基础上,从环境因素和市场因素两个方面,包括政治因素、经济因素、社会因素、技术供给因素、技术需求因素,对影响我国技术市场发展的因素进行探讨,旨在建立一个完整的技术市场影响因素体系。     

国外新媒体环境下的议程设置研究

新媒体环境下媒体的议程设置功能是否依然有效是议程设置研究领域中迫切需要回答的问题。国外学者近年来对这一问题的研究主要集中在两个方面:一是检验新媒体环境下媒体对受众是否具有议程设置的功能,二是检验新媒体环境下的媒介间议程设置效果。现有研究表明,在新媒体环境下媒体对受众具有议程设置功能;网络媒体与传统媒体之间、网络媒体自身之间存在媒介间的议程设置效果。     

A Model for Structural Analysis of the Media Market

In recent years there have been calls for more extended use of industrial organization theory in media economic research and analysis. This article presents a model for structural analysis of the media market. Through combining the revised Structure Conduct-Performance model and the media product elements, a model is created that depicts the special characteristics of the media market.     

我国媒介广告市场集中度分析

市场集中度是通过市场参与者的数量和参与程度来反映市场的竞争或垄断程度的基本概念,通过对报业和电视媒介广告市场绝对集中度指数的计算,分析报业和电视媒介广告市场的市场结构和竞争状况。     

Development of the German Media Market: Opportunities and Challenges for U.S. Media Firms

Due to technological development and economic pressures, deregulation of the West European broadcasting market during the 1980s has led to an enormous increase in the number of television channels. The opening of the markets to commercial interests and the demand for TV software (programming material) at the same time give media companies diverse opportunities to become active across frontiers. Being the biggest broadcasting and advertising market in Western Europe, Germany has become an interesting target for foreign companies. The introduction of digital television in the summer of 1996 and further liberalization of ownership regulations have made entry into the German broadcasting market even more attractive. This article describes the development of the German TV sector and analyzes opportunities, restrictions, and consequences of international and particularly U.S. activities in the German market.     

新媒体技术发展对网络舆情信息工作的影响研究

新媒体技术发展使网络传播模式发生了深刻变化：传播主体与受众融合,传播渠道与方式多元,传统传播流程被改变;网络舆情形态也发生了深刻变化：个体成为网络舆情形成和扩散中心,政府“把关”功能严重削弱,出现传播权滥用与“网络串联示威”。新媒体技术还给网络舆情信息工作带来了重大挑战：信息采集数量巨大,信息分析难度增加,舆情预警时间缩短,舆情应对日益复杂。     

Advertising and Media Market Concentration

In media markets, the value of advertisement exposure depends on circulation, and media consumers' valuation is affected by advertising. This article analyzes media market competition in a duopoly framework. There exist symmetric and asymmetric equilibria in terms of firm size, and sometimes a natural monopoly may emerge. There is less scope for asymmetry when products are more differentiated. Some media exhibit public good features. This increases the scope for asymmetry when consumers value advertising positively. If their valuation is negative, only symmetric equilibria exist. Regulations limiting price competition increase the scope for natural monopoly.