Readers' Letters

The use of Internet tools in economic pedagogy is growing. This paper attempts to investigate the impact of Internet tools, as a supplement to traditional teaching methods, on teaching and learning and attempts to answer the question why there are gaps between potential and reality of using Internet tools in economics education, based on our experience of integrating e‐learning into courses at Lancaster University. Responses to student questionnaires suggest that the practical features of e‐learning which are most successful at enhancing the learning experience are: the noticeboard, discussion space, multiple‐choice questions and freedom of expression anonymously. Moreover, the degree of the impact of these e‐learning features is affected by network access, residence off campus and student gender. In spite of the enormous potential of the Internet tools in higher education, it is found that much of it is not fully realized due to the problems encountered by lecturers/tutors and students and technical difficulties. It is important to note the many challenges associated with e‐learning which are yet to be debated and resolved.     

The forum

VALIDITY AND RHETORIC IN PHILOSOPHICAL ARGUMENT: AN OUTLOOK IN TRANSITION. By Henry W. Johnstone, Jr. University Park, Pennsylvania: The Dialogue Press of Man &; World, Publishers, 1978; pp. 155. $4.95.

POLITICAL PHILOSOPHY AND RHETORIC: A STUDY OF THE ORIGINS OF AMERICAN PARTY POLITICS. By John Zvesper. New York: Cambridge University Press, 1977; pp. vii+237. $19.50.

THE EDUCATION OF A PUBLIC MAN: MY LIFE AND POLITICS. By Hubert H. Humphrey. Ed. by Norman Sherman. Garden City, N.Y.: Doubleday &; Co., 1976; pp. xiii+495. $5.95 (paper).

GOD, CHURCH, AND FLAG: SENATOR JOSEPH R. MCCARTHY AND THE CATHOLIC CHURCH, 1950–57. By Donald F. Crosby. Chapel Hill: The University of North Carolina Press, 1978; pp. xv+307. $16.95.

CHAMBER THEATRE. By Robert S. Breen. Englewood Cliffs, N.J.: Prentice‐Hall, 1978; pp. 124. $5.95 (paper).

PERSPECTIVES ON CROSS‐CULTURAL COMMUNICATION. By Carley H. Dodd. Dubuque, Iowa: Kendall/Hunt Publishing Co., 1977; pp. 109. $4.95 (paper).

INTERCULTURAL COMMUNICATION. By L. E. Sarbaugh. Rochelle Park, N.J.: Hayden Book Co., 1979; pp. 148. $6.95 (paper).

INTERCULTURAL AND INTERNATIONAL COMMUNICATION. Edited by Fred L. Casmir. Washington, D.C.: University Press of America, Inc., 1978; pp. xx+814. $21.50.

FOUNDATIONS FOR CONVERSATION: ITS ART AND TECHNIQUES. By George P. Rice. North Quincy, Ma.: Christopher Publishing House, 1979; pp. 161. $6.95.     

The forum

The author's conviction that the marketing of family planning must be done in the same manner as any other commodity is outlined. The family planner must 1) motivate, 2) make efficient use of physical location, and 3) educate. Some comments on the importance of nonclinical education of the consumer are presented. The education family planning must acquire an "aura of normality" within the standard educational process such that is image in the public's mind is brought out from behind the ignorance of the past.     

The forum

In responding to David Kline's view that the role of mass communications was overemphasized to the neglect of formal and nonformal education, focus is on the position that education is a function of a properly constructed communications program for family planning and that the function is a channel for communication between the program personnel and the audience. The attempt is made to examine the conclusions reached by Kline, consider the conclusions in terms of the historical development of information and education activities in family planning, and to conclude with the presentation of a program framework for communication that identifies education as 1 of 2 channels to audiences. Kline is incorrect in maintaining that public information is overemphasized and in his suggestion that education has been neglected, but he is correct in his view that nonclinic education activities have been neglected. In trying to find more and better ways of communicating, attention must focus on the audience for family planning and how the audience learns. Information and education are the 2 channels for communication with the family planning audience. Information -- a 1-way process -- implies the use of the mass media. Education assumes the capacity for response. Both 1-way and 2-way messages assist in learning and decision-making; audiences learn more and make better decisions when many messages from many sources are provided.     

读者对文本的创造

读者对作品接受是在文本基础上的能动的创造,包括对已言文本和未言文本的创造。读者在能动的阅读中,不断发挥自己的创造力,成为作家的共写者。     

论坛版主

在Web2.0时代,像报纸、广播、电视这样的传统媒体都已经创建了网站,与自己的受众群进行在线交流。对年轻人来说,论坛版主是另一个就业机会。     

保守读者秘密与自助检索：基于维护读者主体地位的思考

图书馆与读者在法律上具有平等的民事主体地位。自助检索是维护读者的主体地位,保守读者秘密是法律赋予的职责。保守读者秘密对图书馆服务提出了的新要求。     

浅谈读者投诉及图书馆应对策略

＂以人为本＂管理思想在图书馆的应用,以及读者维权意识的增强,读者投诉越来越多,预防和正确处理读者投诉成为困扰图书馆管理的一大难题。认真分析读者投诉产生的根本原因,认识预防和解决投诉的重要性,并从合理角度和途径加以解决,对建设和谐图书馆具有重要意义。