A good hustle: the moral economy of market competition in adult webcam modeling

In this article, we examine how models working on Chaturbate, one of the world’s most popular adult webcam platforms, negotiate and make sense of the dynamic ways in which this platform configures their competitive environment. By combining different perspectives from the field of economic sociology, we demonstrate how competition on Chaturbate is shaped by various market devices whose strategic negotiation informs – and is informed by – the moral economy articulated on web forums where models gather to discuss their work experiences and market strategies. We first introduce Chaturbate and the ways in which it organizes market competition, surveying the environment models have to negotiate. We then zoom in on two controversial strategies for beating the competition, each of which upset the moral economy of Chaturbate’s model community. Subsequently, we turn to what models term ‘the hustle,’ which encompasses a number of competitive strategies and criteria judged to be fair and thus legitimate. The final part of our analysis considers the limitations of the hustle, as well as the meritocratic and entrepreneurial discourse that surround it, in light of what we identify as Chaturbate’s ‘manufactured uncertainty.’     

The separation of economy and sentiment: a comparison of how individuals perceive hostile worlds

ABSTRACT

Analyses of the relationship between economy and sentiment tend to focus on connection rather than separation. Scholars recognize that individuals sometimes identify moral conflicts between economy and sentiment, but primarily focus their research on the boundary or relational work performed to mitigate or disappear the conflict. Instead, I analyze how individuals talk about the relationship between economy and sentiment as separate or hostile, comparing two theoretically distinct groups: non-religious individuals and practicing evangelicals. The comparison allows me to analyze patterns of discourse and boundary-making based on access to institutionalized culture. I find that both groups articulate perceptions of hostile worlds by: (1) maintaining the taboo against talking about money, (2) recommending neutral separation, and (3) demarcating areas of life as too sacred for money. Through comparison, I find that non-religious respondents describe a less permeable vertical boundary line, whereby economy and sentiment are separated into separate spheres, as if side-by-side, while evangelicals describe a more permeable horizontal boundary line, where separation is maintained through the use of consistent hierarchical discourses that assert the moral importance of sentiment over economy. My findings underscore how unequal access to cultural schema differentially shape how individuals connect economy and sentiment, if at all.     

Mobile consumers and the retail industry: the resistible advent of a new marketing scene

ABSTRACT

Over the last ten years, marketing professionals have invested in various devices aimed at digitalizing the point of sale. Mobile phones, and the connection they open between the digital and physical worlds, are likely to profoundly renew the way organizations build the representations of consumers upon which they operate. This article aims to describe the new, mobile-based market infrastructure that is currently being implemented; the figures of the consumer it builds on and renews for marketing purposes; and the opportunities it offers to create a new marketing scene. We address this question by focusing on the world of physical retail. We show that online commerce websites and http cookies have enabled a connection between three traditionally separate figures of the consumer and associated marketing scenes: the consumer as an audience, as a shopping cart, or as a (loyalty) card. The smartphone carries the promise of pursuing this movement into store aisles. We show, however, that the domestication of physical geography to cultivate mobile consumers is particularly difficult, and so far based on a series of disparate attempts and experiments.     

The moral economy of face: marketized gift and depoliticized solidarity in South Korea’s fair trade

ABSTRACT

Metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade is frequently described as ‘face-to-face commerce’ and its goal is presented as pursuing ‘global trade with a human face.’ By asking how and why fair trade relies on the metaphors of face, this article analyzes the political implications and limits of the trope. I first examine the intimate connection between gift-exchange and face based on Marcel Mauss’s analysis of the gift and I present face as a locus of symbolic recognition and politics. Next, drawing on ethnographic research into Beautiful Coffee, the largest fair trade organization in South Korea, I illuminate fair trade as a hybrid practice of ‘marketized gift-exchange’ in which the various faces of producers and consumers are produced and circulated along with market transactions. In examining the meanings of those faces, I maintain that the prevalent metaphor of face in fair trade betrays the contradictory nature of market-based solidarity that is sought through the activism to redefine the whole economic structure based on moral and ethical practices.     

Revulsion and awe: charting the development of the moral economy of capitalism and its hero in the American imagination,from the protestant ethic to ecstasy of the entrepreneur

ABSTRACT

The spirit of capitalism shifted throughout the twentieth century, Boltanski and Chiapello place it sometime in the period between the 1960s and 1990s [2005, The New Spirit of Capitalism, Verso, London], for Bell it had happened by the mid-1970s and its contradictions were already apparent [1998, The Cultural Contradictions of Capitalism, Basic Books, New York]. David Harvey is more specific and cites 1979 as the dawn of the new era [2005, The New Spirit of Capitalism, Verso, London]. This paper seeks to build on this scholarship of the changing spirit of capitalism and read it through the development of the heroic figure of the American imagination, through the representation of the capitalist hero. Its aim is to situate the figure of the capitalist hero in the post-crash era and ultimately to understand the seductive power of the new capitalism that enables it to thrive. My thesis is that the seductive power of the new capitalism can be understood as an oscillation between revulsion and awe, we are both morally repulsed by the venality of capitalism yet also captivated by it. Revulsion and awe are at the core of the libidinality of the new capitalism and can be seen through the representation of the heroic object of the capitalist imagination.     

Calculating the blue economy: producing trust in numbers with business tools and reflexive objectivity

ABSTRACT

The ‘blue economy’ has in recent years become a leading concept for envisioning what may come after the fossil-based era. In efforts at calculating the potential economic value of the ocean, policy-oriented documents seek to unite diverse actors around common goals. Through the calculation of numbers, large-scale and long-term policy visions are being crystallized. But how do such numbers come into being in practice? This article interrogates this question with an example from the Norwegian context: the established policy goal of a so-called ‘five-fold increase’ in marine value creation in the year 2050. While powerful numbers are commonly expected to be produced through the procedures of ‘mechanical objectivity’ that involve strict quantification and scientific methods, our analysis shows a rather different route towards a powerful number: By loosely combining tools developed for business management, the number is calculated by, first, openly combining qualitative and narrative operations into the calculation and then, next, decoupling qualitative uncertainties from the quantified potential. The result is a calculative process that takes the form of what we suggest to call ‘reflexive objectivity’ and a policy-oriented number that encourages risk-taking and action over restraint and precaution.     

Stigma,agency, and motherhood: Exploring the performativity of dual mother–female sex workers identities in Kathmandu,Nepal

ABSTRACT

Drawing upon the lived experiences of 35 female sex workers (FSW) in Kathmandu, Nepal, this article explores the performativity of sex work–mother dual identities. Performativity presents a way to rupture proscribed singular identities of being a sex worker and highlight agency through the act of expressing dual identities. Global South research has established a link between mothers’ vulnerability and the likelihood of sex work becoming the means of livelihood. Thematic analysis highlights performativity of the dual identities as well as highlighting agency of FSWs to navigate economic necessity, stigmatized societal conditions, gender inequalities, and motherhood through performativity of dual identities.     

Milk,Modernity and the Making of the Human

Branding is an economic and cultural process. Branding endows goods and services with value which corporations protect as their intellectual property, enabling brands to support share prices and be traded as assets in takeovers and mergers, at the same time as they serve to differentiate products competitively in the marketplace. Yet this ‘brand value’ depends on cultural perceptions of the meaning and worth of a brand. More than the unique image or positioning of a brand being maintained relative to others of its kind, such perceptions may involve the expressive and emotional attachment of consumers, and this may be very widely shared. This paper argues that, with certain brands, such shared attachment can occur on a national basis, so that they become symbols of national belonging. Whereas consumers attribute a putative foreign national origin to some global brands – for example, Harley-Davidson is unequivocally ‘American’ – they relate to other brands as expressive of their own national origin. This identification often persists even when national brands are taken over by global corporations, since the brand's association with the nation is a major dimension of its value, or the ‘brand equity’ which the new global owner has paid for, and intends to capitalise upon. The paper examines instances in which this has happened in Australia, such as the traditional brand Vegemite, long ago acquired by Kraft, and also cases where the Australian associations of a brand have been exploited in establishing its global identity, notably Foster's Lager.     

Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success

Previous studies of the movie industry have raised questions concerning the problematic relationship between the success-related aspects of artistic excellence and commercial appeal. The present article proposes that—when the former is measured by industry recognition (Oscars and other awards) and the latter by market performance (box office and video rentals) and when the former hinges on the evaluative judgments of reviewers and consumers (ratings of excellence) and the latter on the level of buzz among these audience members (amount of attention, word of mouth, or click of mouse)—the two phenomena are essentially separable as independent paths to conceptually distinct and empirically uncorrelated aspects of motion-picture success. An analysis of data for 190 movies from the year 2003 shows that reviewer-and-consumer evaluations and buzz respond differently to a film’s marketing clout (production budget, opening screens, and opening box office) and that these audience responses contribute independently to a film’s industry recognition and market performance along two separable paths. These findings suggest various implications for movie marketers, film producers, actors or actresses, and other members of the motion-picture industry.

The Consumption of Cultural Products: An Analysis of the Spanish Social Space

This article analyses the social consumption of cultural products by Spaniards from the standpoint of microeconomics and sociology. By comparing Lancaster's ``new consumer theory' to Bourdieu's theory, we show the usefulness of simultaneous analysis of consumption from both perspectives. The results provide evidence supporting the hypothesis of expressive functions, distinction and symbolic properties of cultural products. In addition, the ``new consumer theory' has various implications for both cultural policymaking and marketing of cultural products.     

The new digital face of the consumerist mediator: the case of the ‘Yuka’ mobile app

ABSTRACT

Drawing on Mallard’s contribution [2007. Performance testing: dissection of a consumerist experiment. The sociological review, 55 (2), 152–172] on the work undertaken by consumerist journals to evaluate products independently from the mediation of market players, our goal is to characterize the new digital form of the consumerist mediator by using a specific case: Yuka, a mobile application (app) enabling consumers to obtain alternative health labeling on foodstuffs. Relying on interviews, observations of the app and analysis of underlying product databases and reports on food labeling issues, we examine the new forms of consumer-to-market interactions brought about by the app, the conceptions of health inscribed in its product qualification algorithm and the operation of the database on which it is based. Our position is threefold: firstly, we argue that the relationship between the consumer and the market established by Yuka is less distant than the one established by traditional consumerist mediators. Secondly, in the case of Yuka, we argue that the market relationship is based on a compromise between scientific logic, technological uncertainty and consumer concerns. Thirdly, we claim that this case demonstrates new ways for consumerist prescribers to politically intervene on markets, but that the potential of the intervention is tied to new issues related to the openness of product data.     

The data analytics industry and the promises of real-time knowing: perpetuating and deploying a rationality of speed

This article draws upon a sample of 34 data analytics providers in order to explore the rhetorical framing of the speediness of the data analytic solutions that they offer. General perceptions of cultural speed-up frame understandings of organisational life, against this backdrop of data analytics are presented as a potential solution to the need to speed-up and keep-up with the competition. As a result, it is argued that notions of speedy analytics are central to the spread and intensification of data-led decision-making, governance and ordering processes. The promises of real-time knowing are one means by which organisational speed and agility are seen to be achievable. The result is the pushing back of the limits of datafication. This article is concerned with the power of the data analytics industry and the powerful ways in which this industry presents and projects properties and promises onto data and data analytics. It suggests that this industry taps into, cultivates and then attempts to deploy the wider rationality of a need for speed.     

The logic of practice in the practice of logics: practicing journalism and its relationship with business in times of technological changes

This paper investigates the workings of institutional logics in practice, by focusing in particular on the interplay between material, practical and linguistic dimensions of practices. In other words, drawing on Bourdieu's sens pratique, the paper explores the logic of practice in the practice of logics through a six months full-time ethnographic study at Il Sole-24 Ore, the largest Italian financial newspaper, between 2007 and 2008. An original conceptual framework is developed to analyse how the logic of journalism is enacted vis-à-vis that of advertising in a setting in which an old technology for news production – print newspaper – coexists with a new one – website – and thus encounters between new and old technological possibilities make workings of institutional logics particularly visible. The findings point out different mechanisms of institutional work dealing with actions that, made possible by new technological possibilities, are potentially, but not necessarily classified as divergent from institutional logics.     

The Economic Dimension of the Culture and Leisure Industry in Spain: National, Sectoral and Regional Analysis

This article analyses the economic dimension of a set of activities groupedunder the heading, Culture and Leisure Industry, from three complementaryperspectives: national (Spain), sectoral and regional. Particular emphasis isplaced on determining the value added generated by this industry and itscontribution to the Gross Domestic Product – 4.5% – as wellas showing its level of employment both in absolute terms and as a percentageof the number of employees in the economy – 7.8%. This is apioneer project; studies in this field on either a national or internationalscale are scarce. The study demonstrates that the cultural sector is aproductive activity generating wealth in Spain. However, a high degree ofheterogeneity is found at both the sectoral and regional levels. Economicactivity is led by Performing, Musical and Audiovisual Arts (mainlyTelevision) and Publishing and Printing, which jointly account for about70% of sales and gross value added, and it is concentrated in similarproportions in developed regions specialized in service industries, Madrid andCatalonia, where most culture and leisure activities are available.     

Moving beyond the anthropos and reclaiming the geo in intercultural communication: The transculturation of the martial art practice of Aikido

This ethnographic study examines the practice of Aikido, a martial art style originating from Japan, by a community of non-Japanese practitioners in the southwestern region of the United States. This paper recounts the second nature-making of the art's skillful responsiveness as a thing to be explained from the ground, rather than leaving its cultural dynamics and their appropriative relations unchallenged as a relatively homogenous process of globalization and increased contact. In the case of Shining Energy (a pseudonym), the “taking” of another's cultural elements and “making” it a fully habituated and naturalized way of moving and being (second nature) are predicated on geo-making, the production of ontologizing resources (first nature) that enable culturally sanctioned modes of somatic engagements with the world. The process of appropriating Aikido entails an inversion between the figure and ground that foregrounds the geo-making of the ground/field for activity itself.     

文旅融合视角下研学旅行基地系统研究——以徐州市为例

研学课程开发使研学基地(营地)成为教育与文旅融合的桥梁和纽带。首先提出研学基地是开展研学旅行的载体,立德树人是研学基地课程开发的根本任务,文旅融合是研学基地课程开发的核心内容。实际调研发现,研学基地当前有3种课程开发模式,即基地自主开发模式、中小学老师自带课程+学生开发模式和研学培训机构介入开发模式。进一步提出构建国家级—省级—市级—区县级4层次、5种类型的研学基地系统,并具体分析了构建的4个标准：契合地方文脉、类型多样独特、服务功能完善、空间分布均衡。最后分析了徐州研学资源基础、研学主要存在的问题,并分层次与类别构建了徐州市研学基地系统。