The wrong fish: maneuvering the boundaries of market-based resource management

How can economic actors stay afloat in a highly volatile market environment? By drawing on ethnographic material from the Icelandic fishing industry, this article demonstrates how fishers maneuver the boundaries of market-based resource management that tend to ignore the ever-changing environment of the sea. The empirical material shows how fishers skillfully manipulate their socio-technical environment in order to adjust the market for so-called Individual Transferable Quotas (ITQs) with the movement of fish stocks. Accordingly, three coping practices are deployed: (i) tinkering with accounts, (ii) socio-technical conversion, and (iii) redefining boundaries. While these practices allow fishers to stay afloat, they are likewise undermined by the ever-changing environment of the sea, consequently fueling a money-induced cycle of socio-technical problem-solving and breakdowns.     

An assemblage of framings and tamings: multi-sited analysis of infrastructures as a methodology

ABSTRACT

The social life of methods – the idea that research methods are an important topic of inquiry in and of themselves – has been receiving increasing interest in scholarship on the organisation of the economy and social life, including Science and Technology Studies (STS). In STS, especially ethnographic methods have been important for decades. This article develops an ethnographic methodology for the study of a very new case that challenges the assumptions underpinning many STS ethnographies. This case is the networked energy infrastructure, and we specifically focus on its risk management and markets. Drawing upon recent STS interest in multi-sited ethnography, the article’s research design is termed the multi-sited analysis of infrastructures (MSAI), and it develops the concepts of framing and taming to focus on meaning formation as mundane sense-making and as technicalised reasoning on different sites. We demonstrate these concepts in a multi-sited ethnography of energy infrastructure and its risk management and market activities in public regulation, special control rooms (including energy trading), and households. The article rounds up by explaining how the application of our methodology contributes to the advancement of interests in multi-sited ethnography, relating our research to the previous work in the fields of STS, infrastructure studies, and their methods.     

The logic of practice in the practice of logics: practicing journalism and its relationship with business in times of technological changes

This paper investigates the workings of institutional logics in practice, by focusing in particular on the interplay between material, practical and linguistic dimensions of practices. In other words, drawing on Bourdieu's sens pratique, the paper explores the logic of practice in the practice of logics through a six months full-time ethnographic study at Il Sole-24 Ore, the largest Italian financial newspaper, between 2007 and 2008. An original conceptual framework is developed to analyse how the logic of journalism is enacted vis-à-vis that of advertising in a setting in which an old technology for news production – print newspaper – coexists with a new one – website – and thus encounters between new and old technological possibilities make workings of institutional logics particularly visible. The findings point out different mechanisms of institutional work dealing with actions that, made possible by new technological possibilities, are potentially, but not necessarily classified as divergent from institutional logics.     

Working as a real estate agent. Bringing the clients in line with the market

ABSTRACT

Drawing on ethnographic observations and interviews, this paper examines the market work performed by real estate agents in a residential market. The research explores how agents are engaged in market work to sell themselves, the market and the products in order to sell houses. Agents first invest in the clients by self-presentation techniques (likeability, availability, appearance, taste). They also work to bring the clients in line with the market by making them accept the market and its hierarchies; and finally, they enable clients to conform with the market, by relying on prices as signals and taste hierarchies. They act as market devices contributing to market valuation as they are engaged in making residential choices emerge, balancing the cold reality of the market with warm relationships to foster clients' engagement in transactions.     

Making news of value: exploiting dissonances in economic journalism

This article explores the multiple modes of valuation that pervade newsmaking in economic journalism. It does so by exploring the different ways in which journalists at Valor Econômico, the leading economic newspaper in Brazil, compete and cooperate in the production of news. Valor is a paradigmatic case for discussing valuation practices in newsmaking since its institutional promise is to produce news of value. How, if at all, do Valor journalists embrace the promise of producing news that generates value? Elaborating on Stark’s (2009. The sense of dissonance. Accounts of worth in economic life. Princeton University Press) idea of dissonance, it is contended that different orders of worth collide and cooperate within Valor newsroom. Moreover, journalists engage in a variety of valuation practices through which these orders of worth are shaped, defined, and refined, reflecting different understandings of economy and society, and different conceptions of what journalism is good for. I argue that Valor’s direction intentionally fosters a plural space of value dissonance in order to improve the quality of news reporting. I emphasise, however, that these dissonances are only productive against a larger background of consonance about what actually there is to disagree about. The article is based on a seven-month ethnography of Valor’s newsroom in São Paulo between 2013 and 2015.     

Consumer databases as practical accomplishments: the making of digital objects in three movements

This paper aims to reflect on some key issues linked to the production of digital objects in business settings. In doing so, it problematizes current social science scholarship, which emphasizes the analysis of digital data and analytics, and reinforces the magnitude of its consequences and ‘data power’. The paper proposes making three corrective ‘movements’ that might enrich our approaches to how databases and analytics are assembled in business settings. The first movement involves the problem of ethnographic access to data-making practices. We propose taking seriously the issue of fabricating an ethnographic encounter where the process of making digital objects is exposed. The second movement concerns the visibility and the type of politics taking place in data practices. We argue for the need to displace attention from data impacts and results to the myriad of mundane practices and devices through which these objects are assembled. The third movement we suggest requires a focus on examining error and failure as key aspects of the manufacturing of consumer databases. Each of these movements is illustrated by ethnographic vignettes from a 9-month ethnographic experiment that involved participating in the first stages of the manufacturing of an online financial retail company's consumer database.     

Cultural discourses of privacy: Interrogating globalized workplace relationships in Japan

Using Carbaugh’s (2005. Cultures in conversation. Mahwah, NJ: Lawrence Erlbaum; 2007. Cultural discourse analysis: Communication practices and intercultural encounters. Journal of Intercultural Communication Research, 36(3), 167–182) cultural discourse analysis and Petronio’s (2002. Boundaries of privacy: Dialectics of disclosure. Albany, NY: State University of New York Press) Communication Privacy Management (CPM) Theory, this study highlights four cultural premises that garner intercultural privacy management between foreign English language teachers (ELTs) and Japanese coworkers (JCWs) in Japan. The analysis revealed that ELTs: (a) expected not to be a “free space” for privacy inquisition by JCWs, and (b) expected voluntary reciprocity in (egalitarian) workplace relationships. JCWs viewed: (a) privacy inquisitions as acts of kindness/caring and (b) soliciting help from a supervisor as providing opportunities for better care. This study calls for attention to intercultural privacy management and enhances CPM’s cultural criteria.     

The moral economy of face: marketized gift and depoliticized solidarity in South Korea’s fair trade

ABSTRACT

Metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade is frequently described as ‘face-to-face commerce’ and its goal is presented as pursuing ‘global trade with a human face.’ By asking how and why fair trade relies on the metaphors of face, this article analyzes the political implications and limits of the trope. I first examine the intimate connection between gift-exchange and face based on Marcel Mauss’s analysis of the gift and I present face as a locus of symbolic recognition and politics. Next, drawing on ethnographic research into Beautiful Coffee, the largest fair trade organization in South Korea, I illuminate fair trade as a hybrid practice of ‘marketized gift-exchange’ in which the various faces of producers and consumers are produced and circulated along with market transactions. In examining the meanings of those faces, I maintain that the prevalent metaphor of face in fair trade betrays the contradictory nature of market-based solidarity that is sought through the activism to redefine the whole economic structure based on moral and ethical practices.     

Calculation in the pirate bazaars

Recent debates in economic sociology have focused on the question of long-term calculation specific to capitalism. With a renewed interest in Max Weber’s work, particularly his seminal essay, The protestant ethic and the spirit of capitalism, scholars such as Arjun Appadurai and Jens Beckert have analysed calculative devices intrinsic to long-term accounting. Appadurai highlights the charismatic figure of the financial player who speculates on uncertainty, the same realm of uncertainty that in Beckert’s work becomes intelligible through the creation of market fictions. In this paper, I instead explore calculation as it unfolds in bazaars selling contraband and pirated electronic goods. Based on an ethnographic account of Delhi’s Lajpat Rai market, Palika Bazaar, and Nehru Place, I argue that calculation in the pirate bazaars is of a short-term nature and oriented to an embedded economic rationality that is closely entangled with the longue durée of everyday life. Rather than future-oriented fictions, small-scale traders employ moral stories and piracy-related discourses to meet day-to-day survival needs.     

Values in motion: anti-counterfeiting measures and the securitization of pharmaceutical flows

ABSTRACT

The past decade has seen an increase in anti-counterfeiting practices, especially in the pharmaceutical field. These practices aim at reducing the number of bad medicines available on the market, especially in countries where pharmaceutical regulation is still weak. But they have been accused of serving the interests of Big Pharma by reinforcing intellectual property instead of promoting better quality medicines. Based on a study of the controversies provoked by anti-counterfeiting laws and devices, this paper analyses anti-counterfeiting politics and shows: (a) the aim of this mode of government is to discriminate between medicines in order to regulate the value attached to distribution processes and (b) the tensions and contradictions which characterize anti-counterfeiting discourses and practices. As such, a central characteristic of pharmaceutical markets is the shift of value conflicts towards circulation and distribution rather than production. The securitization of pharmaceutical flows, rather than being in addition to the production of pharmaceuticals, emerges as a new disputed way of producing economic value, legality and social legitimacy for globalized technical commodities such as medicines.     

Black Swan,Cracked Porcelain and Becoming-Animal

The film Black Swan, directed by Darren Aronofsky, provides a fruitful context for thinking about Deleuze's conceptualisation of structural transformation as a ‘presubjective’ process involving a critical and creative politics of engagement. Nina is a young dancer who has just secured the lead role in the New York Ballet's new production of Swan Lake. This role not only requires her to dance the pure and innocent character of the White Swan – a role that mirrors Nina's character in real life, and for which she is well suited – but also as the seductive and darkly erotic character of the Black Swan, a role quite alien to Nina. The film traces Nina's desperate efforts to meet the demands of this doubled characterisation. Through new forms of engagement with her peers, she enters into a ‘becoming-swan’ that frees her from the restraints and constraints imposed by her existing self. While this transformative process enables her to realise aesthetic perfection in her art, this comes at a heavy price: Nina not only is creatively destabilised, but ultimately is destroyed by the transformation she endures. By considering this work of cinema in light of Deleuze's writings on cinema, on ‘becoming-animal’, and on ‘Porcelain and Volcano’, this essay reflects upon a crucial question underlying much of Deleuze's political thought: how is it possible to privilege radical subjective and social transformation, without these structures of necessary coherence also ‘cracking up’ and being destroyed in the process?     

Thawing the North: Mostly Martha as a German-Italian Eatopia

Abstract

The establishment of the European Union, reunification of Germany, and Germany's extension of dual citizenship to immigrant minorities provided challenges to the country's understanding of itself as a nation. In negotiating these changes, debates on citizenship frequently centered on definitions of German culture. Using the concept of Leitkultur (guiding culture), conservatives argued that Germany should reject multiculturalism and stem immigration. This essay analyzes discourses on cultural policy in Germany through a contextual and textual analysis of the film Mostly Martha. In its alignment with aesthetic conventions of the art house food film, Mostly Martha participates in the debate on cultural citizenship and embodies changes in the German film industry that have moved German cinema toward increased commercialism. The film's main character, Martha, is transformed through an intercultural relationship and a trip to Italy. We argue that the film's citation of this well-known tradition of traveling south to redeem oneself and its treatment of ethnic “Otherness” engages in the Leitkultur debate and participates in the transition from national German to transnational cinema. Through the utopian treatment of Italian food, the film fetishizes cultural difference and reaffirms fixed constructs of nation and gender, thereby avoiding an explicitly politicized engagement with intercultural citizenship and identity.     

Moving beyond the anthropos and reclaiming the geo in intercultural communication: The transculturation of the martial art practice of Aikido

This ethnographic study examines the practice of Aikido, a martial art style originating from Japan, by a community of non-Japanese practitioners in the southwestern region of the United States. This paper recounts the second nature-making of the art's skillful responsiveness as a thing to be explained from the ground, rather than leaving its cultural dynamics and their appropriative relations unchallenged as a relatively homogenous process of globalization and increased contact. In the case of Shining Energy (a pseudonym), the “taking” of another's cultural elements and “making” it a fully habituated and naturalized way of moving and being (second nature) are predicated on geo-making, the production of ontologizing resources (first nature) that enable culturally sanctioned modes of somatic engagements with the world. The process of appropriating Aikido entails an inversion between the figure and ground that foregrounds the geo-making of the ground/field for activity itself.     

Where are the Missing Masses? The Quasi-Publics and Non-Publics of Technoscience

The paper offers a political-philosophical analysis of the state and publics in the age of technoscience to propose three distinct categories of publics: scientific-citizen publics constituted by civil society, quasi-publics that initiate another kind of engagement through the activation of ??political society,?? and non-publics cast outside these spheres of engagement. This re-categorization is possible when the central role of the state in its citizens?? engagement with technoscience is put upfront and the non-Western empirical contexts are taken seriously by Science, Technology and Policy (STP) studies. The paper argues that in most of the world the state maintains a political contract with technoscience to form a functional coupling as the state-technoscience duo, which shapes public engagement with science through different functional modalities of government. Civil society is the sphere of legitimate engagement and participation in technoscientific issues for the scientific-citizen publics. The quasi-publics choose to be in the shady zone of political society establishing a paralegal relationship with the state-technoscience duo, while the non-publics come into being due to conditions of extra-legality created by the duo. The non-publics are implicated in the political community paradoxically as an excluded category who cannot be included in deliberation because of their status as being expelled from political community in a ??state of exception.?? The paper proposes that the scientific-citizen publics are mobilized in contrast to the quasi-publics and with reference to the non-publics, helping STP studies to identify the ??missing masses?? of technoscience.     

Markets of Islam: performative charity and the Muslim middle classes in Turkey

ABSTRACT

This article examines the ways in which middle class Muslims in Turkey talk about Islamic ‘community’ and analyses these discourses in relation to the phenomenon of market Islam. The evidence is drawn from the author’s ethnographic fieldwork with donors, managers, and volunteers of a government friendly Islamic NGO, the Light House (Deniz Feneri Sosyal Yard?mla?ma ve Dayan??ma Derne?i) in 2009–2010, followed by subsequent trips in 2013 and 2015. I argue that Islamic charity is not merely a calculative economic behaviour or a reflection of deep-seated religious values, but rather a performative site of market Islam. In seeking to reconcile a faith-based understanding of charity with diverse interpretations of the neoliberal economy, I show that middle-class Muslims adhered to two discourses of ‘community’: whereas donors saw charitable giving as a market-enhancing mechanism, NGO managers defined their charitable work as part of an Islamic project focused on economic redistribution. Although they conceptualized the relationship between faith and markets in divergent ways, both discourses of market Islam posit ‘community’ as an intrinsic component of governing the poor in Turkey.     

Critical Complete-Member Ethnography: Theorizing Dialectics of Consensus and Conflict in Intracultural Communication

Abstract

In this article, I reflect on the critical potential of complete-member ethnography (CME) through a retrospective and methodological exploration of a 2004 ethnographic project. I offer my provisionary theorization of critical CME (CCME) by reworking data and experimenting with CCME writing. CCME is an innovative intracultural praxis which engages in and facilitates social justice and cultural reform through its dialectical and highly personalized communication theorization. I draw from three ethnographic traditions: ethnography of communication, critical ethnography, and autoethnography to theorize both consensual and conflictual aspects of CCME as dialectics. Implications for identity investments are discussed.     

Public Deliberation and Governance: Engaging with Science and Technology in Contemporary Europe

Whilst public engagement in decisions concerning science and technology is widely extolled, research shows that the application of deliberative democratic theory remains – at least in Europe – highly constrained. Science and technology policy requires closer attention to the wider context of governance and the compatibility of public deliberation with established modes of policy-making.     

Simulating the Ethical Community: Interactive Game Media and Engaging Human Rights Claims

Abstract

This paper examines the external bystander’s (un)ethical engagement with the suffering of distant others in the brave new world of the 21st century, where, thanks to the growth of information technologies, we are all daily spectators and bystanders of human atrocity. In a recent turn, humanitarian movements have sought to incite their audiences to action through the use of simulation and new game media – the last few years have seen a surge of ‘serious games’ such as Darfur is Dying and Sim Sweatshop, as well as the creation in online community Second Life of simulated refugee camps and political protests. The paper draws on the post‐modern theories of Jean Baudrillard and Slavoj ?i?ek, as well as the ethical philosophies of Michael Ignatieff, Stanley Cohen and Avishai Margalit, to expose the limitations of this move, arguing that interactivity and public remembering via online simulations are more properly aligned, in the real world, to interpassivity and ethical amnesia than to the forging of an effective ethical community of human beings.     

Dreamings beyond ‘opportunity’: the collaborative economics of an aboriginal heritage trail

This article presents the Lurujarri Heritage Trail, an Indigenous tourism experience in Northwest Australia as exemplary for a world different from the teleological-minded futurism of neoliberal market economics. Drawing on long-term ethnographic fieldwork undertaken between 2011 and 2015, it first outlines how in 1987 the Trail was established at the very margins of the Australian economy. Through its emphasis on the here and now that is grounded in a collaboration of people and land and acknowledges diverse worldviews and ontological differences, the Trail today offers its participants a means to experience Indigenous culture as different from Western politics and development policies. As a result, its allegedly marginal Dreaming (Bugarrigarra) leads beyond the pursuit of economic opportunity and in doing so enabled the defeat of large-scale industrialisation in the region.     

Imagined futures in mineral exploration

ABSTRACT

This paper uses ethnographic and archival data to analyze the creation and legitimation of predictions in industrial mineral exploration in Sweden. The search for exploitable ore deposits is a finance intensive process of resource creation in which mineral explorationists (e)valuate mineral deposits in order to assess their future minability. This paper builds on the recent literature on ‘imagined futures’ and futurework and combines it with the conceptual toolkit provided by (e)valuation research in order to outline how mineral explorationists establish a deposit’s existence and its future minability. Arguing that the creation of imagined futures plays an important role in mining and other social and economic phenomena, this article shows how imagined futures are created, and by whom, in the field of industrial mineral exploration, and how the creation of these futures is situated in a universe of actors’ beliefs, of valuation devices, and of norms and standards. The paper also shows how industrial standards guide this predictive enterprise and provides legitimacy to the results.