“I’ll see you in Mystic Falls”: intimacy,feelings, and public issues in Ian Somerhalder’s celebrity activism

Critics of celebrity activism often assume that fans blindly follow celebrities who invite them to support celebrity activism and charity. These fans are often imagined as participating in celebrity activism only because their beloved celebrity asked them to — not out of any kind of rational understanding of a political issue, awareness of a public problem, or commitment to a public issue. We contest this view of celebrity activism. Drawing on scholars like Bennett, Ellcessor, and Chouliaraki, we argue that the case of Ian Somerhalder demonstrates that a commitment to a celebrity may actually be connected to a commitment to a public issue. We trace the ways in which Somerhalder plays with the slippage between television celebrity and his character, arguing that such slippage merges the intimacy fans feel for Damon with the intimacy fans feel for Somerhalder and imbues Somerhalder’s environmental appeals with the values his on-screen character comes to represent in The Vampire Diaries. We argue that Somerhalder deploys themes and ideals from The Vampire Diaries in his communication with fans and in his activist appeals. Ultimately, Somerhalder’s celebrity activism demonstrates how intimacy with celebrities might function to connect fans to public issues in powerful ways.     

Changing the Game: The Role of Social Media in Overcoming Old Media's Attention Deficit Toward Women's Sport

Social media is now an integral part of modern sports broadcasting, which combines old and new media into a redefined and multidimensional experience for fans. The popularity of social media has particular implications for professional women's sports due to this convergence, and may be utilised by organisations to address some of the issues women's sports face from a lack of traditional broadcast coverage. This article discusses Twitter activity surrounding the ANZ Championship netball competition and analyses the ways social media can help transcend the structural challenges that “old” media has placed on professional women's sports.     

Visual Propaganda in the Age of Social Media: An Empirical Analysis of Twitter Images During the 2012 Israeli–Hamas Conflict

This study analyzed images posted to Twitter by the Israel Defense Forces and Hamas' Alqassam Brigades during the November 2012 Gaza conflict to understand aspects of visual propaganda in the age of social media and online social networking. Content analysis was conducted to identify themes and frames prominently appearing in a total of 243 Twitter images posted by the two sides during a two-month period. Resistance and unity were the most prominent themes in the images posted by Israel and causalities of civilians and resistance were most prominent in Hamas-posted images. The majority of the Israeli images featured the analytical propaganda frame whereas the emotional propaganda frame was dominant in Hamas images.     

Tweet,Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing

Sports fans are increasingly turning to Twitter to experience events and receive commentary. Using the theoretical grounding of disposition theory, this study surveyed sports fans to measure how Twitter potentially influenced their enjoyment of viewing live and mediated sporting events. Respondents primarily used Twitter to augment their consumption of sports, and heavy Twitter users reported higher enjoyment levels when using the social networking site while watching sports. Findings also suggest how the manner in which respondents used Twitter impacted their sports viewing enjoyment.     

Library support for emergency management during the time of natural disasters: Through the lens of public library Twitter data

The public libraries in the Carolinas engaged with their communities using Twitter throughout the phases of Hurricane Florence in 2018. A total of 161 libraries in Carolinas were examined. The framework of crisis informatics, content analysis, and network analysis were applied to 738 Twitter posts from 17 libraries, which had Twitter presence, to understand interaction details between the libraries and communities that they serve. Findings include that the libraries shared a mixture of both disaster- and non-disaster-related information via their Twitter pages. The disaster-related tweets were mostly shared in the During (291 out of 349) and After (56 out of 349) phases. The number of general library-related tweets in the During phase dropped drastically compared to those in the Before or After phases. The libraries were also retweeting disaster-related tweets from various governmental agencies and NGOs to the community members in their social network. These findings indicate that the libraries switched their roles from a general services institution to an emergency information hub as the threat from the hurricane began affecting the communities. The knowledge gained from our study could be used to improve community resilience by further illuminating the role of public libraries as public infrastructures that host and facilitate the development of social capital during and after disaster events by becoming information and communication hubs.     

Routinizing a New Technology in the Newsroom: Twitter as a News Source in Mainstream Media

This study examined how news organizations employed Twitter as a news source, based on information subsidy and gatekeeping perspectives. News content analysis from 7 major media entities in 2010–2011 demonstrated that journalists embraced Twitter as a new channel for information gathering. TV frequently cited Twitter as a sole or a primary source. However, despite active usage of Twitter overall, journalists in both TV and newspapers maintained conventional routines by relying primarily on Twitter accounts of official sources. The popularity of Twitter accounts, as indicated by the number of followers, did not contribute to attracting more attention from journalists.     

Really Social Disaster: An Examination of Photo Sharing on Twitter During the #SCFlood

In the open marketplace of visuals where the most valued photographs “rise to the top” via tweets, likes, and retweets rather than being dictated by professionals, the study of what makes an image go really social is merited. One occurrence during which professional photojournalism and nonprofessional photography truly coexist, intermingle, and blur is that of a natural disaster. A body of research exists that has examined the visual framing of disasters, but none has addressed how these differently framed photos go social online or by whom. In this study, 1,078 Twitter photos shared by professional media outlets and nonprofessional tweeters were examined to see what portrayals of photos are elevated in the network. Established frames and new frames were examined: depictions of people, emotional hierarchy, novelty, victims, ordinary people, uniforms, emergency professionals, valence, pragmatic, human interest, and political. The results add empirical evidence to the different ways that professional members of media and other visual sharers understand, visually communicate, and react to disaster and add to the visual framing literature an element of really social visual framing.     

Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project

As governments are increasingly turning to social media as a means of engaging the public, questions remain as to how they are actually using various social media platforms. Do specific platforms engender specific types of messages? If so, what are they, and how do they affect civic engagement, co-participation, and address citizen concerns? In this paper, we compare the use of Instagram and Twitter by ‘The Big Lift’, a bridge re-decking project completed by Halifax Harbour Bridges. Based on a content analysis of Instagram (n = 248) and Twitter (n = 1278) public posts, we found that Instagram was used as a more ‘informal’ narrative platform that promoted a clicktivist type of responses from the audience, whereas Twitter was a more ‘formal’ news platform that supported greater two-way communication between the organization and the audience. We conclude that by building and maintaining their active presence and following base on social media, and especially on Twitter, organizations can develop a capacity to address social concerns during disruptive events or infrastructure projects like ‘The Big Lift’.     

Consuming the Fractured Female: Lessons from MTV's The Real World

Using MTV's popular long-running program The Real World as a case study, this essay examines the interrelationship of the construction and consumption of bodies in an increasingly surveillance-based, commercial, hybrid media culture. This article is part of a larger project that employed a multi-method approach grounded in feminism combining textual data from The Real World with interviews with producers and female fans of The Real World. The author investigates how Real World viewers make sense of the series' claims to the real, using the body as the site of cultural production. Two key frames of bodies on The Real World are identified: the troubled body and the heteronormative body. The analysis is situated among studies of media realism to interrogate the context in which real women today are recreated as the “fractured female” in popular culture. The author argues that scholars should continue in a move toward interdisciplinary approaches that link the cultural with the capital and offers the body as a major site of cultural production and reception.     

Something Old,Something New,Something Borrowed From Something Blue: Experiments on Dual Viewing TV and Twitter

The use of second screens to dual-view television and social media is exponentially increasing. As a result, television producers are increasingly augmenting television content with social media comments from viewers, which may serve as a type of real-time public opinion indicator. The current research effort utilizes two experimental studies to explore the effects of this new media production practice on viewer's attitudes and opinions. In these studies, a Twitter feed was integrated in to entertainment (Study 1) and political (Study 2) television broadcasts and manipulated to convey either positive or negative opinions of the content. Participants' opinions were found to conform to the majority opinion presented in the manipulated Twitter feed in nearly all of the analyses. Implications for dual viewing and second screen use are discussed in light of findings.     

Where populist citizens get the news: An investigation of news audience polarization along populist attitudes in 11 countries

This article presents a secondary analysis of two multi-national cross-sectional surveys conducted in 2015 (11 countries, N?=?10,570) and 2017 (4 countries, N?=?2165) to examine the relationship between populist attitudes and media use. The results indicate that populist citizens are more likely to consume news than non-populist citizens. Specifically, populist citizens exhibit a preference for commercial television (TV) news, as well as a tendency to read tabloid newspapers. While they use fewer quality newspapers, public TV news are not systematically avoided. Regarding the online news environment, populist citizens prefer Facebook over Twitter as a source of political information. This selective pattern will be discussed in light of the debates on news audience polarization and political polarization.     

Proximity and Terrorism News in Social Media: A Construal-Level Theoretical Approach to Networked Framing of Terrorism in Twitter

This study investigates networked framing of terrorism news in Twitter by distinguishing three proximity effects (geographic, social, and temporal proximity) on audience and media institutional frames (i.e., episodic/thematic and space frames), based on construal-level theory. An analysis of tweets during the Boston Marathon bombing and the Brussels Airport attack finds that institutional and audience frames show similarity but do not always converge on Twitter. Similarities in the audience and institutional frames are attributed to a universal human tendency for social categorization, inherent in the minds of not only ordinary citizens but also journalists. Proximity effects, however, were more salient on audience frames than on institutional frames.     

Public Libraries as Rhetorical Devices: Reimagining Print,Dewey, and Memory as Invention in the Digital Age

This article frames the public library and its system of organization as rhetorical tools. By providing an historic overview of libraries and their formation, the author recognizes the severed connection between library systems and the field of rhetoric, specifically the rhetorical canon of memoria. He seeks to reconnect memoria to the public library by recognizing the place-based nature of both classical memoria and library classification systems. The implications, he contends, run deep in libraries as seemingly neutral entities shape collective memory and education. Finally, the author provides a section that focuses on how digital-age libraries could be shaped, maintained, and managed in a way that recognizes memory as a rhetorical tool that aids in knowledge formation.     

Media discourse and perception of game regulatory issues

This study examines how the issue of game regulation has been discussed and influenced public perception by exploring ideologically differing media outlets’ distinct uses of frames by analyzing news contents (N = 1,217) and public opinion survey of the national sample of Korean gamers (N = 1,362), who play games currently. The analyses include the influence of media on attitudes toward game regulation, perception of games, and frame adoption, based on the results of news content analysis. The study found that (a) mainstream media was ambivalent about game issues and tended to define gaming and gamers in sensationalistic ways; (b) while the dynamics of media effects on public attitudes toward game regulation are complex, exposure to game-related news content significantly impacted public attitudes; mass media that highlight the negative aspects of games have strong impacts on public perception toward games, which may ultimately affect attitudes toward game regulation.     

Media Commons and the Sad Decline of Vancouver Indymedia

The author argues that the concept commons is a productive way of thinking about and practicing democratic and participatory media. He begins by defining media commons in such a way as to emphasize the relational and regulated nature of commons. Such a definition critiques the idea that commons are resources available to a public without limits as well as the tendency to define commons in terms of the essential characteristics of the resources in question. Next, the author's experience in the Indymedia movement is summarized to suggest that the failure of Vancouver Indymedia was due, in part, to the general inability to establish effective commons within the collective and over the website. He concludes the article by offering a survey and critique of tendencies in the formulation of the commons within wider academic and activist literatures, as well as its use in work more specifically focused on media and communication.     

‘No hugging please,we are Muslims’: Akademi Fantasia,Malay television audiences and the negotiation of global popular cultural forms

This paper analyses the audience reception of the Malaysian reality television programme Akademi Fantasia (AF), which first aired in 2003 and completed its ninth season in 2011. AF has been an influential pioneer in the national television industry, inaugurating the trend of local reality shows and weathering intense competition from similar shows to remain at the top of the ratings chart over the last decade. Based on the Mexican talent search show, La Academia, Malaysia's AF is a unique hybrid blend of an Idol-style talent contest and Big Brother observational spectacle. The article draws on primary audience research to investigate the ways in which Malay audiences interpret the potentially incommensurable cultural meanings generated within the context of a localised version of a global television format. Chua's concept of ‘identification and distancing’ is employed as a framework to analyse the complex ways in which perceived Malay ‘cultural norms’ assume primacy as interpretative lenses for audience evaluations of the show and measures of its local difference from similar global cultural products. The research also reveals how these cultural norms are themselves being negotiated by the audience as part of the everyday experience of inhabiting coexisting local and global popular cultural spaces. The analysis focuses on audience understandings and pleasure in the programme in relation to fashion and taste; the behaviour of the official judges; voyeurism and conflict in ‘backstage’ coverage; and emotional intimacy onstage in the public performance component of the programme.     

Tweeting but not Talking: The Missing Element in Talk Radio's Institutional Use of Twitter

The interplay between Twitter and media organizations has been an increasing area of research. This article examines how talk radio stations have adopted Twitter at an institutional level, based on a comparative study of the official accounts of three prominent talk radio stations in Canada in 2010 and 2011. While talk radio is considered an interpersonal medium, our analysis shows the stations mainly use Twitter as a one-way medium to broadcast news updates, rather than to engage with audiences. Our findings suggest a divergence between institutional and individual social media practices, with official accounts as formal channels of communication.     

Palin,Saturday Night Live,and Framing: Examining the Dynamics of Political Parody

This work investigates dynamics of political parody through a framing analysis of Saturday Night Live sketches that spoof former Governor Sarah Palin. It is posited that parodies of political figures can be fruitfully understood as reflecting, refracting, and creating political realities, as suggested by the identification of 4 dominant frames in Saturday Night Live sketches. Furthermore, the author argues that the framing approach can serve as a point of convergence for contrasting epistemological approaches to political humor research.     

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.     

The Notion of Convergence As an Epistemological Base for Evaluating the Effect of Violent TV Programming on Psychologically Normal Children

The extensive reach of popular culture through global communication systems has given rise to the international celebrity. This study provides insight into the powerful influence that celebrities can have on those who identify closely with their mediated images. An ethnographic study was conducted of 35 Elvis Presley fans, including in-depth interviews of more than 2 dozen popular Elvis impersonators representing a broad demographic of this population. Results indicate that Elvis fans and impersonators develop strong identification with him by consciously role modeling his values and by changing their own lifestyles to emulate him. Based on these findings, we present some formative ideas for developing a theory of celebrity identification. We also discuss important implications of identification with celebrities and present suggestions for future research on accessing their mediated social influence.