独立学院大学生心理状况调查、评价及干预

独立学院曾是高校中的一种办学模式,随着教育发展,学生对就业感受到的压力和学习 压力不断增大,因心理危机而引发的学生休学、退学甚至自杀的案例时有发生,需要学校重视。本文 提出从四个方面完善独立学院大学生心理危机的干预措施：将积极心理学融入心理危机干预理论 体系,充分发挥独立学院大学生的主动性和积极性;将促进独立学院大学生自我成长和人格完善作 为心理危机干预目标,突出对学生科学认知模式和健全人格特征的塑造;针对独立学院大学生心理 危机特征表现,加强危机预防和预警体系建设;提升学生对于社会支持系统的认可、接受和使用程 度,建立专业的、具有人文关怀的社会支持系统。     

Potential of the social media as instruments of higher education marketing: a segmentation study

The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social media as a marketing tool. Particularly important is the potential of these tools to reach and attract future students. An important issue for research is to understand how potential students use social media and what their role is in the decision making process of choosing a program of study, a University, or College. This paper identifies market segments among future students based on the use of the social media and examines the impact of the social media on the choice of a higher education program and institution.

The study is based on data collected by means of a national survey among future university students in the Netherlands. Future students are pupils from the last two years of secondary education. Market segmentation was carried out based on the use of social media, by means of a cluster analysis and a factor analysis; the latter proved to be the best choice since it produced more differentiated market segments.

The findings indicate the existence of three distinct segments in the population of future students in the Netherlands on the basis of social media use. Another major finding of the study is that future students are mostly interested in social interaction and information seeking when using social media, while the content contributed by this group is limited to photo and video sharing. Compared to traditional communication channels social media still play a secondary role in the students' choice.

While penetration of social media is extremely high among future students, the impact of these in the choice of study and institution is relatively low compared to more traditional forms of university marketing. This paper provides university marketers with a useful insight into the developments in the market and discusses various options and opportunities for engaging social media as effective marketing tools.     

去行政化:回归大学教育本位

大学的去行政化问题是当前社会关注的热点.由于行政权力的泛化导致了大学内部治理机制危机,建立现代大学制度必须重构大学内部治理机制的目标,而回归教育本位则是大学内部去行政化的可循路径.     

高校生命危机事件中的信息传播和沟通

近十年来,高校生命危机事件的频繁发生,在社会上形成强烈的反响,在这些与生命有关的危机事件管理中,每一次危机的发生从媒体议题到公众议题再到政府(高校领导)议题,都是遵循一定的规律性。这就需要高校的代言人掌握信息传播的原则和技巧,第一时间与媒体主动沟通,更大程度地使信息透明化,争取处理问题的主动性和有效性。     

Subjectivity as subjective-science: campus freedom of speech as an intensive single-case study

ABSTRACT

Q methodology [Q] is a mixed method created to scientifically study subjectivity. This study uses a single-case design that offers intense analysis regarding a previous study about freedom of speech on university campuses in the US. The study provides insights regarding privilege, social justice, naivete, and speech crisis viewpoints among a variety of campus stakeholders, especially from a troubled, midsized public university in the US. Factor arrays from the earlier study (also called theoretical sorts) were combined with sorts from an individual who sorted under multiple conditions of instruction. This single-case sorter was selected from the most contentious viewpoint from the earlier study called ‘Speech Crisis’ view. This viewpoint consisted of stakeholders from the troubled public university. The operant factors that emerge from the analyses of these Q-sorts represent generalizations of feeling. This study further exemplifies that perception of a situation, including the stakeholder’s power position, can impact their subjective viewpoint creating perspectives of privilege as well as perspectives of crisis. Moreover, this expansion of an earlier study further illustrates how using a single-case Q study can enhance insight concerning an important topic while challenging the often perceived quantitative-qualitative duality.     

Widening participation and the media student experience

Despite an increase in higher education uptake in the UK, participation rates for working class students remain low. When working-class students attend university, they are often attracted to lower status universities to enrol in new subject areas, such as media studies. This study uses Bourdieu’s theory of stratification, and its reproduction via cultural and educational capital, to examine the experiences of a group of 55 media students using qualitative methods. The study finds that working class students often struggle to find their way to university, while middle-class ones may arrive through much easier routes. Working-class students are often circumscribed in their mobility by financial factors or caring roles. The students’ experiences of seminars can be alienating and difficult as the teaching may draw on implicit middle-class cultural capital with particular modes of address and verbal dexterity. The partnership model of teaching assumes a normative construction of a specific mode of studenthood and students may find themselves marginalised if they are not able to engage with this; the concept of independent learning may serve to aggravate this marginalisation. The students often receive strong support from families, particularly mothers, but may also experience distanciation between themselves and their friends from home. Middle-class students are able to project an assured career trajectory; working-class students are often ambitious but do not have access to the privileged cultural and social capital to realise their goals as effectively. Despite the relatively large numbers of students from working-class backgrounds, the institutional habitus of the university remains alien to some of its students.     

高校公共危机事件中舆情引导与媒体公关探析

随着社会变迁的加剧和改革的深化,高校的生存发展环境也面临新的态势和格局,高校公共危机事件的不断发生引发了现实与网络世界的极大关注.通过及时有效的信息公布和舆情引导可以规避和降低危机事件所带来的风险,给予高校管理新的教育“节点”,增强管理工作的科学化和有效性.     

构建和谐的社会生态：大学生思想政治教育思维方式的现代转换

本文基于重视大学生思想政治教育社会生态的研究是时代赋予大学生思想政治教育的全新课题,也是大学生思想政治教育思维方式现代转换的学理认识,对大学生思想政治教育的社会生态概念进行了梳理,并分析了大学生思想政治教育社会生态的当代发展与现实危机,在此基础上提出了构建大学生思想政治教育和谐的社会生态的具体路径。     

Acculturation strategies, social support, and cross-cultural adaptation: a mediation analysis

Previous acculturation research has established the influences of acculturation strategies and social support on cross-cultural adaptation. The present study attempted to elaborate these direct associations by proposing that social support and the use of the integration and marginalization strategies might affect psychological adaptation indirectly, via their influences on sociocultural adaptation. Two hundred and twelve Mainland Chinese students studying at a university in Hong Kong completed measures of psychological and sociocultural adaptation, the integration and marginalization strategies, and social support. Analyses using structural equation modeling (SEM) showed that sociocultural adaptation significantly mediated the effects of integration, marginalization, and social support on psychological adaptation. The direct impacts of social support and the two acculturation strategies on psychological adaptation were not significant. A multigroup SEM analysis revealed no gender differences in the full mediation model. Implications of the findings are discussed.     

新媒体冲击下大学生生活方式的嬗变

在新媒体的冲击下,大学生学业生活方式呈现网络依赖的加剧,交往生活方式受到网络社交的熏染正引发信任危机,消费生活方式表现为网购消费、时尚消费和情感消费,闲暇生活方式呈现网络化和泛娱乐化的特征,婚恋生活方式更是遭受物化的扭曲。重构和引导大学生生活方式必须以社会主义核心价值体系作为指导思想,以抢占新媒体阵地,提升高校德育的话语权为首要任务。     

金融危机对高校财务的负效应探析

由美国次贷危机所引发的金融危机不仅对世界各国的经济发展以及社会生活产生了严重影响,而且对与经济发展密切相关的高等教育产生了直接冲击,造成了一定程度的负面效应,尤其对高校财务的负面效应不容低估.金融危机背景下,经济发展减速明显,造成投入和支持高校发展的经费减少,主要表现为:政府对高校的拨款能力有所削弱,学费收入增加面临重重困难,争取社会捐赠举步维艰,债务化解受到较大冲击.在此种境况下,经费紧缺仍然是今后一段时期制约我国高等教育又好又快发展的瓶颈因素.     

Limits and potentials of social networking in academia: case study of the evolution of a mathematics Facebook community

The use of social networking services has rapidly increased in recent years, especially by university students. Some authors assert that they have educational potential in terms of promoting collaborative learning practices among undergraduate students which enhance engagement and understanding. This possibility is particularly relevant to mathematics learning, because university communities are frequently experienced as isolating and performance-oriented. This case study reports on the use of Facebook to support mathematical communication and more participative learning identities within a UK university mathematics department. It describes how the reactive formation of a student-led Facebook community became a source of conflict within the wider academic social community and how this conflict was eventually resolved. While it raises questions about the extent to which Facebook can encourage open collaborative learning within the wider context of student aspirations in a competitive climate, it notes its potential for fostering cross-cohort student support in a subject which frequently induces anxiety in its students.     

高校知识导向型媒体关系刍论

媒体的发展使得任何组织都无法忽视与媒体建立良好的互动关系,高校也不例外。借助高校在传播知识和文化上的优势,遵循双向对等,知识、服务、双赢的原则,建立知识导向型媒体关系将有助于塑造、修复和维护良好的高校社会形象。通过知识导向型媒体关系的建立,高校可以有效地平衡知识传递与信息公开。     

The Future of the Humanities in Today's Financial Markets

In this essay David Lea approaches the decline in the study and teaching of the humanities within the university context from a financial perspective. As humanities departments are either closed down or have their curriculum attenuated, it is obvious that the revenue previously available to support such programs has not been forthcoming. This change is often explained as the result of cost cutting necessary during periods of financial crisis, but this justification is belied by the fact that while the humanities have suffered during recent “financial crises,” other areas within the university have grown. Resources that could have supported the humanities have instead been applied elsewhere: first, to increasing the administration and ancillary support staff; and second, in support of subjects oriented toward technology and the market. Ultimately, Lea links the decline of the humanities to the growing financialization of the economy, the ideology of managerialism, and a contemporary tradition that accords with the “procedures of the realms of the market and of liberal individualist politics.”     

Relationship quality in higher education marketing: the role of social media engagement

The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education institutions build relationships with their stakeholders. This study explores how social media engagement impacts relationship quality between the university and one of its key stakeholder groups, students. Data were collected via an online survey and analyzed using the Mann–Whitney U test, regression and the Kruskal–Wallis test. Results indicated a positive association between students following a university via social media and the perception of having a high-quality relationship with their university, and that following a university on multiple social media sites leads to an even higher perception of relationship quality. The results provide important and timely implications for both universities and higher education marketers. Our findings suggest that higher education marketers should invest resources in social media communications to form high-quality relationships with their stakeholders.     

公共领域——一个公正媒介的乌托邦维度

与西方社会重建公共领域所遭遇的权力渗透和经济挤压不同,中国媒介公共领域的形成缺乏的是制度性空间。但政治属性和经济属性的双重互动导致的媒介排斥所引发的媒介合法性危机,也在促使媒介在可能的空间里靠近公共领域的精神。其中,面向中产阶级,引领社会责任,也许是一条途径。     

Social media in higher education: understanding how colleges and universities use Facebook

This study provides an understanding of the current social media landscape for higher education institutions. While it is recognized that consistency in school branding across all communications with stakeholders is important to attract and retain students, relatively little work has been done to determine specifically what type of content should be included in a school’s social media campaign, nor has there been an investigation as to the relative frequency of the content. The authors use content analysis to examine Facebook posts from 66 top US colleges and universities and engagement from their constituents on these posts. Results show that there are significant differences in engagement received on posts across institution type. Additionally, media type and posting frequency are factors that contribute to engagement. This study provides direction on how university social media managers can better manage their social media content to improve engagement and increase the reach of their posts.     

Those who can, teach: addressing the crisis in mathematics in UK schools and universities

The crisis in UK mathematics education, both in schools and universities, has been widely reported in the national media. A recent study shows that 26% of full-time mathematics teachers in UK schools have no qualification in the subject, and that 31% of all UK schools' mathematics teachers are now over the age of 50. The crisis in school mathematics has impacted on much of the university sector, with some departments under threat of closure and widespread difficulties experienced in student recruitment. The availability of attractive careers for mathematics graduates impacts upon the numbers choosing to enter teaching, thus risking a spiral of decline. Furthermore, studies suggest that UK mathematics graduates often lack confidence in several key skills essential for teaching, such as presenting information effectively, working in teams, and written communication. This paper recounts the development of a unit of study in the Faculty of Mathematical Studies at the University of Southampton, England, in conjunction with a new initiative, the Undergraduate Ambassadors Scheme, which seek to address the crisis in UK mathematics education through the training and placement of final year undergraduates as teaching assistants in local schools. This with a view to promoting mathematics to the broadest possible constituency as a university choice, whilst simultaneously developing those key transferable skills in which undergraduates regularly feel least confident, and allowing undergraduates to experience a flavour of teaching as a career option.     

Student-initiated Facebook sites: nurturing personal learning environments or a place for the disenfranchised?

ABSTRACT

Facebook is social media that is ubiquitously used in higher education contexts by both staff and students. It provides a platform for student networking and expression. The authors illuminate how pre-service teachers in an Australian university, undertaking undergraduate units, use Facebook as a student-initiated social media community. Although an increasing number of research studies have investigated student use of social media in higher education, this is an under-theorised area. In particular, little has been written about the student-initiated use of Facebook as a commentary on the activities running simultaneously to formal online learning programmes in universities. Data drawn from 15 semi-structured interviews support an investigation into student Facebook use. Findings highlight that student-driven Facebook sites have a range of purposes and offer ever-present access to a relational community online, although this can sometimes be problematic. When emotional support is not forthcoming from academics or there is disenfranchisement in formal learning spaces, membership in student-initiated learning communities can afford immediacy, informality, influence and shared emotional connections.     

How are campus students using social media to support their studies? An explorative interview study

Social media hype has created a lot of speculation among educators on how these media can be used to support learning, but there have been rather few studies so far. Our explorative interview study contributes by critically exploring how campus students perceive using social media to support their studies and the perceived benefits and limitations compared with other means. Although the vast majority of the respondents use social media frequently, a “digital dissonance” can be noted, because few of them feel that they use such media to support their studies. The interviewees mainly put forth e-mail and instant messaging, which are used among students to ask questions, coordinate group work and share files. Some of them mention using Wikipedia and YouTube for retrieving content and Facebook to initiate contact with course peers. Students regard social media as one of three key means of the educational experience, alongside face-to-face meetings and using the learning management systems, and are mainly used for brief questions and answers, and to coordinate group work. In conclusion, we argue that teaching strategy plays a key role in supporting students in moving from using social media to support coordination and information retrieval to also using such media for collaborative learning, when appropriate.