What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy

With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few studies have explored what drives perceived value and if customers’ ethical self-efficacy will moderate the effect of perceived value on purchase intention. Thus, based on the value-based adoption model and previous literature, this study explores the antecedents of perceived value and the moderating effect of ethical self-efficacy for online piracy (ESEOP) on the relationship between perceived value and purchase intention in the context of online content services. Data collected from 124 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that perceived enjoyment, perceived usefulness, perceived fee, and ESEOP have a significant influence on perceived value and that ESEOP can enhance the positive effect of perceived value on purchase intention. The findings of this study provide several important theoretical and practical implications for consumer online content purchase behaviors.     

Understanding mobile health service use: An investigation of routine and emergency use intentions

This study theorizes two information systems (IS) use behaviors associated with individuals’ behavioral intention of mobile health (mHealth) services. Emergency use refers to individuals’ use of IS in emergency situations. Routine use refers to individuals’ use of IS on a basis. We adopt motivation theory as our overarching theoretical lens through which we investigate the influence of individuals’ different motivation incentives on their emergency and routine use intentions of mHealth services. We also investigate the influences of technological and psychological antecedents on extrinsic and intrinsic motivations. Based on data collected from 241 participants, we find that perceived usefulness enhances people’s emergency and routine use intentions of mHealth services and that perceived enjoyment positively influences routine use intention. In addition, we find that perceived source credibility, perceived service availability, and perceived diagnosticity influence perceived usefulness (extrinsic motivation), whereas perceived autonomy, perceived competence, perceived relatedness, and curiosity affect perceived enjoyment (intrinsic motivation). This research offers insights for IS literature regarding mHealth emergency and routine use behaviors.     

Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments

This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed.     

Modelling internet banking adoption in Fiji: A developing country perspective

The purpose of this study is to investigate the behavioral intention to adopt internet banking (IB) by individuals under the influence of user espoused cultural values in Fiji. A conceptual framework is developed by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model, incorporating customer satisfaction and perceived risk constructs and cultural moderators of individualism and uncertainty avoidance. This research adopts a quantitative approach and collects data from 530 respondents. The proposed model is tested using structural equation modelling. The empirical results obtained suggest that IB adoption is positively influenced by the levels of performance expectancy, effort expectancy, social influence and facilitating conditions while perceived risk negatively influences IB usage intention. IB intention was found to positively impact usage behavior which ultimately impacts customer satisfaction. This study also reveals that uncertainty avoidance dampens the influence of performance expectancy and facilitating conditions on IB adoption intention. The study highlights the importance of individual’s cultural values in promoting IB adoption. It contributes to the literature by extending and testing a comprehensive research model to better understand IB behavior.     

移动互联网用户采纳研究——基于感知利益、成本和风险视角

基于感知利益、成本和风险视角,对移动互联网用户采纳行为进行研究,构建用户采纳的结构方程模型,以揭示影响用户采纳移动互联网的关键因素及其作用机理。利用SPSS软件对模型量表进行探索性因子分析,使用SmartPLS软件对模型量表进行验证性因子分析和对结构方程模型的假设进行检验。结果显示用户对移动互联网的感知有用性、感知乐趣、无所不在性、感知成本对感知价值影响显著,感知价值、社会影响和感知有用性对用户采纳意向有直接影响,用户创新意识对感知价值与用户采纳意向的关系有显著负向调节作用。最后,对研究结果进行了讨论,提出促进我国移动互联网发展的建议。     

Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness,stress to use and social influence

Potential for the use of mobile wallet is enormous and it is drawing attention as an alternative mode of payment worldwide. The present research aims to provide important insights into the TAM (Technology Acceptance Model) and UTAUT2 (Unified Theory of Acceptance and Use of Technology) models. This study develops a conceptual model to determine the most significant factors influencing user's intention, perceived satisfaction and recommendation to use mobile wallet. The research model included 206 responses from an online and manual survey in India. Our study tested the moderating effect of innovativeness, stress to use and social influence on user's perceived satisfaction and recommendation to use mobile wallet services. We found that ease of use, usefulness, perceived risk, attitude, to have significant effect on user's intention, which further influenced user's perceived satisfaction and recommendation to use mobile wallet services. We also determined the significant moderating effect of stress to use and social influence on user's perceived satisfaction and recommendation to mobile wallet services. This study provides an integrated framework for academicians to measure the moderating effect of psychological, social and risk factors on technology acceptance. It can also help practitioners by identifying important factors affecting user's decision, which further affects user's perceived satisfaction and recommendation to use mobile wallet services.     

Identification of critical quality dimensions for continuance intention in mHealth services: Case study of onecare service

Mobile health (mHealth) services support the continuous health-related monitoring, feedback, and behavior modification of individuals and populations through the use of personal mobile communication devices. Poor service quality is a major reason why many users have discontinued using mHealth services. However, only a few studies have identified the critical quality components for continuance intention. The current study aims to identify the crucial quality dimensions for users’ continuance intention in an mHealth service called Onecare. This service provides various forms of support for the day-to-day health behavior monitoring of college students by utilizing daily behavior data. In this research, five major quality dimensions of mHealth services, namely, content quality, engagement, reliability, usability, and privacy, were derived from existing studies. The effect of each quality dimension on continuance intention was estimated by analyzing the survey responses of 191 Onecare service users. The quality dimension with the most considerable effect on continuance intention was determined to be engagement followed by content quality and reliability. By contrast, the effects of usability and privacy on continuance intention were insignificant. Furthermore, this study found that the optimal quality management strategy can change depending on the objective, i.e., to increase continuance intention or satisfaction. These results will help mHealth service managers allocate their limited resources to effectively and efficiently improve continuance intention. Future research is required to verify if the findings of this study are generalizable to any population because the sample used in this work was specific to Korean college students.     

Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application

Understanding the main determinants of Internet banking adoption is important for banks and users; our understanding of the role of users’ perceived risk in Internet banking adoption is limited. In response, we develop a conceptual model that combines unified theory of acceptance and use of technology (UTAUT) with perceived risk to explain behaviour intention and usage behaviour of Internet banking. To test the conceptual model we collected data from Portugal (249 valid cases). Our results support some relationships of UTAUT, such as performance expectancy, effort expectancy, and social influence, and also the role of risk as a stronger predictor of intention. To explain usage behaviour of Internet banking the most important factor is behavioural intention to use Internet banking.     

Understanding the adoption of location-based recommendation agents among active users of social networking sites

Nowadays, using increasingly granular data, from real-time location information and detailed demographics to consumers-generated content on the social networking sites (SNSs), businesses are starting to offer precise location-based product recommendation services through mobile devices. Based on the technology acceptance model (TAM), this paper develops a theoretical model to examine the adoption intention of active SNS users toward location-based recommendation agents (LBRAs). The research model was tested by using the Partial Least Squares (PLS) technique. The results show that perceived usefulness, perceived control, and perceived institutional assurance are important in developing adoption intention. Perceived effort saving, special treatment, and social benefit have influences on the adoption intention through the mediating effect of perceived usefulness. Perceived accuracy has direct influence on adoption intention.     

Predicting subjective well-being among mHealth users: a readiness – value model

mHealth applications (MHA) have recently attracted great attention from various stakeholders as they are indeed important means to enhance users’ subjective well-being. While prior research has mainly focused on intention or adoption phase, little work has empirically examined the post-adoption effects of MHA with scarce attention given to the well-being outcome. Actual users are likely to conceive the values of MHA based mainly on their direct experience with it. In this paper, the dimensions of users’ technology readiness are regarded as major impetuses for perceived utilitarian and hedonic values, which in turn influence subjective well-being among MHA users. The proposed readiness-value model is analyzed using survey data collected from 731 users of MHA. The findings show that the model significantly predicts users’ subjective well-being considering that utilitarian value is more important for male users, whereas hedonic value has a more salient effect for female users. It also reveals that enablers of technology readiness (i.e., innovativeness and optimism) exert a stronger influence than that of inhibitors (i.e., discomfort and insecurity) on the perceived values of MHA. These results have essential implications for theory and practice.     

Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust

Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Jordanian context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors influencing behavioural intention and adoption of Mobile banking by customers of Jordanian banks. The proposed model has assimilated factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) along with trust. Data was collected by conducting a field survey questionnaire completed by 343 participants. The results mainly showed that behavioural intention is significantly and positively influenced by performance expectancy, effort expectancy, hedonic motivation, price value and trust. This study also looking forward to providing the Jordanian banks with applicable guidelines for effectively implementing and designing Mobile banking. Furthermore, research limitations and future directions will be discussed further in the last section.     

Mobile technology identity and self-efficacy: Implications for the adoption of clinically supported mobile health apps

Despite smartphone applications (apps) being key enablers of telemedicine, telehealth, and self-monitoring, adoption issues persist for mobile healthcare (mHealth) apps. This study diverged from the traditional adoption approach and drew on more innovative theories to predict the intentions of patients for adopting apps supported by clinics. More specifically, technology identity literature was explored to make this prediction and the study surveyed 292 patients who were seated in the waiting room of a local clinic. The results suggested that perceived mobile technology identity (MTI), perceived related IT experience, and perceived self-efficacy positively influences patients’ perceived intentions to adopt mHealth apps provided by clinics or hospitals. Furthermore, the results suggested that perceived related IT experience positively influences users perceived self-efficacy and perceived MTI. However, education was found to negatively influence patients’ perceived intentions to use mHealth apps. This study contributes to the growing literature on the use of these apps in trying to elevate the quality of patients’ lives. Moreover, there are implications for mHealth-app designers who are trying to make healthcare services accessible via smartphones.     

基于UTAUT和ITM整合视角的微信支付用户使用行为影响因素研究

微信支付是腾讯公司于2008年推出的移动支付创新产品,发展前景光明。本文在整合UTAUT模型和ITM模型的基础上,增加感知娱乐性和感知安全性两个因素,构建微信支付的用户接受模型,分析影响用户使用微信支付的关键因素。结果表明,按照影响力的大小,影响用户最终使用微信支付的因素依次为行为意愿、绩效期望、感知安全性、感知娱乐性、努力期望、初始信任以及便利条件。     

Examining the influence of intermediaries in facilitating e-government adoption: An empirical investigation

The adoption and diffusion of electronic government is often impeded by many social and individual factors relating to citizens. In this respect, intermediaries have emerged as a new model for delivering e-government services to overcome such obstacles. This study aims to examine the role of intermediaries in facilitating e-government adoption and diffusion using a survey based empirical study of 502 participants in Madinah City in Saudi Arabia. An extended UTAUT model is used as the theoretical basis utilizing trust in the Internet and Intermediaries. The results of this study show that there are significant relationships among the factors that influence intention to use e-government, namely, performance expectancy, effort expectancy, and trust of intermediary. In addition, the findings show that there is a significant relationship between facilitating conditions and usage behavior proving that intermediaries can influence adoption of e-government services.     

隐私视角下移动健康管理服务使用意愿的实证研究

［目的/意义］健康信息风险和用户隐私保护是健康大数据和移动健康时代的重要议题,从信息隐私和隐私计算视角,探究移动健康管理服务使用意愿的影响因素具有重要意义。［方法/过程］本文在分析移动健康管理服务特殊性和回顾相关研究的基础上,从信息隐私和隐私计算的视角,通过模型构建、问卷调查和假设验证等实证分析过程,重点探究信息隐私等相关因素对移动健康管理服务用户行为意向的影响。［结果/结论］研究表明：显著影响移动健康管理服务使用意愿的因素有感知收益和信任;隐私顾虑对使用意愿的影响并不显著,但并不意味着用户隐私保护不重要;此外,感知隐私控制是重要的心理要素,正向影响感知收益,负向影响隐私顾虑。对移动健康管理服务商来说,应该从信息隐私保护、感知收益提升、个人隐私控制强化以及用户信任建设等方面着手,从而促进移动健康管理服务的用户使用。     

The effect of positive TRI traits on centennials adoption of try-on technology in the context of E-fashion retailing

To provide a more realistic experience, e-retailers have implemented virtual try-on systems. It is, therefore, important to examine the variable that influences customers’ intention to use try-on technologies when online shopping for apparel. The main aim of the current study is to identify and examine the design and individual characteristics that influence centennials to adopt virtual try-on systems. Factors extracted from the UTAUT2 model and technology readiness were proposed in the current study model, which was empirically validated based on data collected from 315 participants. The main results of structural equation modeling largely supported the significant role of “optimism” and “innovativeness” in performance expectancy and price value. Behavioral intention was also predicted by all the factors of UTAUT2 apart from effort expectancy. These results provide a guideline for online retailers on how to communicate with their centennial customers to influence them to adopt try-on technology.     

Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM

Mobile banking (mBanking) enables customers to carry out their banking tasks via mobile devices. We advance the extant body of knowledge about mBanking adoption by proposing a model for understanding the importance and relationship between the user perception of mBanking, initial trust in mBanking services, and the fit between the technology and mBanking task characteristics. We synergistically combine the strengths of three IS theories – task technology fit (TTF) model, unified theory of acceptance and usage of technology (UTAUT), and initial trust model (ITM). The model was tested in a study conducted in Portugal, one of the European Union (EU) countries with the highest mobile phone adoption. Based on the sample of 194 individuals we applied partial least squares (PLS) to test the conceptual model propose. The path significance levels were estimated using the bootstrapping method (500 resamples). The study found that facilitating conditions and behavioral intentions directly influence mBanking adoption. Initial trust, performance expectancy, technology characteristics, and task technology fit have total effect on behavioral intention. The paper offers valuable insights to decision-makers involved in the implementation and deployment of mBanking services. For researchers, the paper highlights the usefulness of integrating TTF, UTAUT and ITM in the development of a decision support framework to study the adoption of new technologies.     

Continued use of wearable fitness technology: A value co-creation perspective

Despite the widespread adoption of the wearable fitness tracker (WFT), the phenomenon of acceptance-discontinuance has limited their value. This phenomenon has called attention to the issue of continued WFT use, with emphasis on how the value of the WFT can be sustained. Using the concept of value co-creation, this research aims to understand the effects of actor-to-actor interactions on continued use of a WFT, with a specific focus on the interactions generated through two WFT services: choice and involvement of dietitians. Considering a WFT’s service system as part of the greater healthcare ecosystem, this paper also considers the moderating role of self-efficacy in health management as an internal factor and healthcare system satisfaction as an external factor. A randomized experimentation using a scenario-based survey was conducted, and the data generated by 423 participants were analyzed. The results emphasize the significant positive effect of dietitian involvement on users’ intentions to continue using their WFT. Dietitian involvement not only improves continued use intention, but also realizes the effect of choice. The positive effect of dietitian involvement is robust, regardless of user satisfaction with the healthcare service system. Self-efficacy in health management also plays a key role in positively moderating the effect of choice on continued use intention. This study expands information system literature by providing theoretical insights into continued use from the perspective of value-co-creation. Our findings also have implications for the development of service systems for fitness wearables.     

在线健康社区用户持续使用意愿研究——基于感知价值理论

[目的/意义]为了在线健康社区的可持续发展，增强用户粘性，有必要对在线健康社区用户持续使用意愿影响因素进行研究。[方法/过程]通过感知收益和感知成本来衡量感知价值，并将感知价值理论结合期望确认模型构建了在线健康社区用户持续使用意愿的结构方程模型，采用问卷调查方法收集数据，利用AMOS 21.0验证模型中的假设。[结果/结论]研究结果表明：来源可靠性、信息准确性及时效性的提高能有效提高用户感知收益，进而对感知价值产生正向的影响；而更高的隐私安全性与反馈及时性则能通过降低感知成本提高用户的感知价值；感知有用性和感知价值显著影响用户满意度，进而影响用户持续使用意愿；相比于感知价值，在线健康社区中感知有用性对用户满意度的影响相对较小。     

创新开放度调节下的供应商信任、感知风险与企业科技服务购买意愿关系研究

以信任、感知风险和创新开放度理论为基础,构建影响中小企业科技服务购买意愿的概念框架并提出研究假设予以论证。以324家宁波中小企业为样本进行实证研究,结果表明：供应商信任(认知信任、情感信任)对企业科技服务购买意愿具有显著正向影响,而感知风险对企业科技服务购买意愿产生显著负向影响；供应商信任与科技服务感知风险之间具有显著负相关关系,且情感信任维度相关性更高；创新开放度对供应商情感信任、感知风险与企业科技服务购买意愿关系的调节作用显著。