手机动漫的媒介形态及其产业问题分析

手机动漫是手机媒体化趋势的产物。从电信运营商的政策变动和市场动作,到互联网巨头的应用商店模式,手机动漫已然迈入技术开发和市场应用的成熟阶段。从社会背景分析、传播渠道和方式、媒介形态演变多角度切入,把握手机动漫的应用趋势,对于新时期振兴我国动漫产业发展具有战略意义。     

新闻传播专业学生媒介素养调查研究——以烟台大学为例

媒介素养是选择、理解媒介信息和使用新媒介的能力,而对媒介进行规范化使用是提高媒介素养的关键。本文以烟台大学新闻传播专业的本科生和研究生为对象,以媒介使用规范化和媒介素养为核心开展调研,并针对学生规范化使用媒介的程度不高、缺乏对媒介相关概念的理论化认知及普通院校媒介素养课程缺失等问题,提出了几点思考,以期为高校媒介素养教育提供借鉴。     

外籍汉语学习者对中国媒介的使用情况——以北京、上海为例

本研究通过问卷调查,了解外籍汉语学习者对中国媒介的使用情况.研究发现:电视是使用频率最高的媒介,但电影的满意度高于电视,而书报与网站的使用频率与满意度较低.在媒介内容偏好方面,最吸引外国人的节目类型是新闻、电视剧与动画片.     

中学生媒介素养现状分析与启示——以西安两所中学为例

一、媒介素养与我国媒介素养教育现状在西方,面向媒介使用者进行的媒介素养教育及其相关研究已经经历了很长时间,一般认为1933年英国学者利维斯(ER.Leavis)和桑普森     

博物馆的跨媒介传播研究 ——以三星堆博物馆为例

近年来,博物馆凭借多样的传播方式和丰富的文化体验,热度不断攀升.无论是主动同报纸专栏、电视频道、商业机构谋求合作,还是调整内部管理、组建年轻化团队、布局新媒体平台、重塑内容产品,如今的博物馆传播不再局限于"以物为媒、以人为媒",复合媒介的应用成为传播力提升的有效途径.三星堆博物馆立足于古蜀文化,从传播渠道、传播内容、传播受众三个方面改善,为博物馆的跨媒介传播提供了有益启示.     

融媒背景下手机新闻传播形态的发展创新与研究

现如今,在随着我国网络时代的不断发展进行下,媒体行业随着前进的浪潮也在不断地进行创新。媒介的融合,在市场环境的变换和各种媒体的激烈竞争下,给传统媒体的发展带来了新的机遇,手机新闻信息传播方式的出现也将融合媒体向更加深层次进行发展,手机媒体以其高度灵活的突出特点,在各类新媒体中以飞快的速度得到发展壮大,摇身一变成了现代人获取新闻资讯的首选方式。媒介的融合将融媒体可以在各样的媒体中进行互通,也可以实现共同促进、共同应对更多激烈的市场竞争环境。本文在将传统媒体和目前手机新闻传播的传播形态进行对比后,进一步分析手机新闻传播的特征,并对此进行总结,以期为融合媒体背景下手机新闻传播形态的发展创新提出思路。     

全媒体时代如何增强新闻图片传播效果──以手机媒介为例

互联网技术的不断发展以及通信技术的不断进步,使人们对于新闻图片的接收更加便利。图片在新闻传播中起到了十分重要的作用,如何增强新闻图片传播的效果是目前传媒行业需要解决的重要问题。本文对于全媒体时代的社会背景以及手机传播媒介进行了研究分析,并针对增强新闻图片传播效果提出了一些应对措施。     

对新闻传播类大学生媒介素养调查分析——以河北省四所高校为例

本文以河北省新闻传播专业的本科学生为例,进行媒介素养调查研究。调查显示大学生近期媒介素养呈以下特点:学生媒介接触渠道比较多样,以电脑为主,但使用手机网络人群数量具有强大的上升潜能,媒介消费动机倾向于了解信息但是以娱乐为主。学生对媒介的理解和分析批判素养较高,能够清楚地认识到媒介的商业属性、意识形态属性,对大众文化具有较高的认知与反思能力。在参与媒介传播能力方面程度比较低。     

中小学生网络媒介素养及其教育现状的调查——以江苏省17所中小学为例

《中小学生媒介素养教育研究》课题组历时8个月,在江苏省17所中小学校,对家长、教师及学生进行了万人媒介素养现状的调查。调查数据显示:网络在学生日常实际使用的8大媒介中排名第三,且大有赶超书籍之势。但学校和家庭的网络媒介素养教育均严重缺失,因而学生们的网络媒介素养堪忧,且城乡差异明显:乡镇学生由于缺少关爱及引导,网络媒介素养更为薄弱;城郊结合部由于缺少监管,学生受网络的负面影响更为严重。     

媒介融合环境下对农电视节目的传播现状、特点及其前瞻

随着信息技术的飞速发展,对农电视节目的媒介环境和传播形态发生了深刻的变化。媒介融合改变了对农电视节目的组织结构与工作流程,极大地增强了农村节目的影响范围和作用力。     

Reporting Mobile Social Media Use: How Survey and Experience Sampling Measures Differ

Quantifying the ubiquitous, ephemeral, and highly diverse patterns of mobile social media (MSM) use is a challenge for communication research. Most researchers employ retrospective survey measurement, thus depending on the accuracy of users’ memories and generalizations. Alternatively, some researchers rely on in-situ measurement, being less dependent on users’ memories and generalizations, but requiring random situation samples. To assess differences and similarities between these two measurement approaches we analyzed whether characteristics (duration and frequency of a usage episode, habit, elaboration, and gratifications) of MSM use (regarding Facebook, WhatsApp, and YouTube) vary between retrospective survey and mobile experience sampling measurement. We observe a consistent pattern of higher estimates in retrospect as compared to individual averages of in-situ reports. The absolute magnitude of these differences varies considerably between platforms and characteristics studied. Nonetheless, for most constructs and platforms we find low significant positive correlations between retrospective and aggregated in-situ values.     

Mobile Phone Use in AA Networks: An Exploratory Study

The purpose of this study was to explore the role of mobile phone use for mutual support within social networks of Alcoholic Anonymous (AA). A sample of mobile phone owners and non-owners in AA was surveyed to assess their perceptions and uses of this technology. Mobile phone owners reported very positive perceptions of the technology as a resource for recovery and heavy use of the mobile phone for this purpose. Non-owners also reported positive perceptions of the mobile phone as a resource for recovery and that expense was the primary reason for not using a mobile phone in their recovery efforts. Heuristic, theoretical, and practical implications of the study are included in the discussion.     

Mobile Phone Use in AA Networks: An Exploratory Study

The purpose of this study was to explore the role of mobile phone use for mutual support within social networks of Alcoholic Anonymous (AA). A sample of mobile phone owners and non-owners in AA was surveyed to assess their perceptions and uses of this technology. Mobile phone owners reported very positive perceptions of the technology as a resource for recovery and heavy use of the mobile phone for this purpose. Non-owners also reported positive perceptions of the mobile phone as a resource for recovery and that expense was the primary reason for not using a mobile phone in their recovery efforts. Heuristic, theoretical, and practical implications of the study are included in the discussion.     

Librarians Use of Web 2.0 in UK Medical Schools: Outcomes of A National Survey

Using the results of an Email survey, this paper reviews the use of Web 2.0 technologies by librarians working in UK Medical Schools. Web 2.0 has been hailed as an innovation for facilitation of two way communication on the net, and it is, therefore, timely to measure how effectively librarians are capturing this opportunity for increased student engagement. The social nature of Web 2.0 can be particularly appropriate for undergraduate medical students who fit their studies around the unsocial hours and geographical isolation of clinical placements. This paper will investigate library use of blogs, Facebook, and Twitter. Consideration will also be given as to whether they facilitate a more collabroative library service or if they leave undergraduate medical students swamped with yet more information to manage.     

“Everyone Deserves a Smartphone?”: Understanding the Media’s Legitimation of Mobile Technology Use by Syrian Refugees

This study investigates English-speaking media’s legitimation of smartphone uses by Syrian refugees to explore how “otherness” is negotiated through technologies. Qualitatively examining the media coverage of the Syrian refugees’ use of smartphones between early 2015 and early 2017, we identified rhetorical devices and narrative strategies. The findings indicated a gradual shift in mediated legitimation strategies. In this process, two major themes emerged: (1) strategies to legitimate uses of technology and (2) demystifying refugees. The first theme identified that media articles focused on refugees’ instrumental uses of smartphones over the emotional uses as a legitimation strategy, utilizing metaphors and referencing third parties. The second theme showed media coverage further debunked conflation over poverty and precarity while negotiating otherness. Over time, the media coverage started to fall into the “humanitarian imaginary” of refugees by keeping them at the margins as people who need aid, largely limiting their legitimated mobile phone use to pragmatic uses. The findings contribute to understanding how media coverage can shape the way people make sense of the refugee population at a moment in time of technological appropriation amid ongoing political crises.     

Living in the Smartphone Age: Examining the Conditional Indirect Effects of Mobile Phone Use on Political Participation

Employing original survey data, this study examined how mobile phone communication is associated with political participation. Findings revealed that informational use of mobile phone and mobile-based political talk are positively associated with political participation. Specifically, using a mobile smartphone for news and information leads to increased levels of political participation through mobile-mediated political discussion. More importantly, we found gaps in political participation between individuals with higher and lower education levels: education significantly moderates the mediating relationship, with more educated individuals showing a stronger effect of mobile phone use for news/information on political participation through mobile-mediated political discussion.     

CD-ROM in Schools: A Survey of Public Secondary Schools in Berkshire County,Massachusetts

No abstract available for this article.     

内容、形态、场景与满足:移动新媒体有声书的用户使用研究 —以移动应用"微信读书"与"微信听书"为中心

以移动应用"微信读书""微信听书"为中心,围绕"内容""形态""场景""满足"四个角度,对移动新媒体有声书的用户使用现状进行量化与质化结合的实证研究,并在此基础上对有声书传播的问题与发展进行讨论.目前移动新媒体有声书传播包含"AI语音—文字有声化""真人语音—口语传播"两种声音与表达形态的对位,用户对二者的使用基本相等;用户收听内容以文学类为首,整体"重文轻理",且内容大多与用户自身职业(专业)无关;夜晚的卧室与白天的家庭起居空间为主要传播场景,"时间管理满足""情感满足""身体满足""知识满足""经济满足"构成有声书用户主要的使用满足.总体来看,内容的有限性、场景的封闭性、传播的交互性和声音的艺术性是移动新媒体有声书在未来发展中面临的四个重要问题,有声书的发展能否迈入新时代,取决于实践对这四个问题的回应与创新.     

试论手机出版发展的机遇与策略

目前我国手机用户已达8.33亿,中国手机网民规模已达2.77亿。自2004年7月《中国妇女报》推出我国第一份手机报纸《中国妇女报·彩信版》以来,我国手机出版产业在数字出版中所占份额越来越大。国家新闻出版总署发布的《2009年新闻出版产业分析报告》显示,2009年数字出版总收入已达799.4亿元人民币,