世界杯病毒

世界杯仿佛足球世界的麦加,有人想籍此沐浴神光,有人想趁机闻名天下,也有人只是想圆满自己的足球人生。然而一将功成万骨枯,为了那四年一度、32队、区区736张参赛门票,球员们都成了斗兽场中的角斗士,人挡杀人,佛挡杀佛……     

运动鞋品牌的顾客忠诚问题研究

本文主要运用的方法是结构方程的理论建构思想与方法,建立了1个关于顾客忠诚的理论框架,满意与信任则是该框架的核心中间因素。据本文提出的理论框架,对目前中国运动鞋市场上的主要品牌的顾客忠诚状况作了基本分析,认为这些主要运动鞋品牌企业获得优势市场地位的关键,在于构建1个以满意与信任为核心的顾客关系结构。     

民族舞蹈和文化认同——温哥华的中国移民女性之闲暇活动调查分析

本文试图运用理论和实践的透镜,来提供一个分析中国移民余暇活动,尤其是民族舞蹈的新视角。它揭示出在移民过程中,中国女性要面对的冲突和挫折。该研究证明中国女性移民试图运用舞蹈作为娱乐自我的一种方式,同时在北美推广中国文化。     

斯诺克运动文化认同与传播

斯诺克运动有利于促进世界文化的传播与交流.当前,斯诺克运动丈化在传播过程中遭遇本土文化壁垒和文化瓶颈现象,有必要整合资源,正确引导斯诺克丈化传播,构建多元体育文化认同体系,促进斯诺克运动文化创新,使斯诺克运动文化在世界范围内普及和发展.     

Implicit and Explicit Exercise and Sedentary Identity

We examined the relationship between implicit and explicit “exerciser” and “sedentary” self-identity when activated by stereotypes. Undergraduate participants (N = 141) wrote essays about university students who either liked to exercise or engage in sedentary activities. This was followed by an implicit identity task and an explicit measure of exercise self-identity. Results showed that implicit and explicit exerciser identities were not highly correlated. There were also no significant prime effects, but women showed greater implicit sedentary identity, whereas men showed greater implicit exercise identity. This research suggests that implicit exercise-related identity is a distinct construct from explicit exercise identity. The results also reflect responses to societal pressures for women to be thin and for men to be strong, when free of self-presentational bias.     

城市民间体育文化的认同与表达

城市民间体育文化发展应适应多元化和多层次性的文化需求.文化认同和文化参与是推动城市民间体育发展的主要影响因素,人们的文化认同与文化需求有关,价值观起主要的导向作用.通过节日民俗、健身娱乐、表演竞赛等表达类型的多样化,促使人们形成丰富立体的城市民间体育文化认同观念,构建体察、体验、体悟等多层次的文化表达途径.     

The Multiple In-group Identity Framework

The effects of team identification on sport consumer behaviour are well established. Recent research, however, has moved beyond this perspective to examine how groups within and beyond the team identity influence consumption. Assimilating previous research findings, we advance a Multiple In-group Identity Framework (MIIF), which consists of three levels: (1) superordinate (e.g., team identity), (2) subgroup (e.g., specific stadium area), and (3) relational group (e.g., friends or family). In the MIIF, we conceptualise the complex array of groups to which a consumer may belong within a superordinate identity. Each level includes groups with varying degrees of inclusiveness, homogeneity, and interpersonal attachment to other consumers between members. Individuals seek out sub and relational group membership because solely identifying at the superordinate level may not provide optimal distinctiveness or sufficient interpersonal attachment to other consumers. This provides self-concept benefits that nourish and operate in complement with the superordinate identification. The extent that different in-group identities influence behaviour relates to their importance in a consumer's self-concept and relevance to context. We provide implications for theory and practice.     

论中国职业足球认同危机及治理

在足球职业化推进的过程中,由于意识形态的依附,管理层对权力的掌控带来市场机制不完善,市场主体为追求商业利益引发失范行为和道德问题,管理混乱导致赛事水平不高,使职业足球处于认同危机.因此,树立联赛文化价值观,完善相关制度,同时引导传媒对主流价值观的宣传,来重塑职业足球的认同.     

体育师范生职业认同感的实证研究

主要运用文献资料法、问卷调查法、专家访谈法等,在教育实习前后对东北师范大学体育师范生职业认同感的变化规律进行实证研究。研究认为：教育实习后体育师范生职业认同感变化有非常显著的差异,职业意愿与期望、职业意志、职业价值、职业效能维度的均值都比实习前高;不同性别、不同家庭来源、不同实习学校的体育师范生职业认同感存在显著差异。     

Football Museums: History,Identity, and Connection

Abstract

With an increasing number of museums of popular culture, the portrayal of the ‘pop’ and everyday life experiences has linked museums more closely with projections of identities. Engaging with one of world’s most popular sports, football museums enhance the possibilities of reaching a wider public and of providing forums for issues of history and identity. Based on research conducted at the National Football Museum in Manchester and the Linzi Football Museum in Zibo, a cross-cultural study of how football museums represent the history of football, construct identities, and promote communications between different football cultures is provided. By examining the exhibiting practices, activity programmes, cultural settings of the two football museums, as well as connections between them, this article joins continuing efforts to understand the interpretations of football culture, with objectives of introducing the usually ignored Linzi Football Museum to the football world and communicating the development of football museums to a wider audience.     

Identity tensions in lesbian intercollegiate coaches

Using social identity perspective, we investigated the experiences of 13 lesbian college coaches. Through semistructured interviews, the coaches revealed the daily identity tensions they experienced. There was constant negotiation between their social identities of "coach" and "lesbian." The social context of intercollegiate women's athletics created a complex web that juxtaposed these identities against commanding social norms. The challenges these coaches faced ranged from doing what they believed was best for the well being of their athletes (e.g., fighting homonegativism) versus what was best for their professional well being (e.g., remaining silent). These coaches did not passively accept their fate; while they struggled with identity negotiation, they also found ways to counter the heterosexist atmosphere and create positive social change.     

Club Identity/Class Identity: Negotiations of Popular Memory by Followers of the Australian Football League

A lot of the fun in contemporary sports talk relies on shared understandings about the culture of competitive sporting teams. The purpose of this paper is to explore how often humorous discourses are negotiated by sport fans as they narrate a sense of their own history and identity as followers of professional sports teams. This analysis draws on research conducted with followers of the Australian Football League (AFL), which included 21 life story interviews. As an oral historian, I was interested in how individuals negotiated popular ideas about Australian football in the ‘composition’ of their memories. This attention to the dynamic between the public and personal is described as a ‘popular memory approach’ to oral history. In this paper I explore the place of class in popular understandings about AFL club cultures. I argue that the role class plays in popular discourse around sporting club cultures is revealed more fully when we examine the ways in which individuals – in this case followers of AFL teams – make sense of it.