The Analysis of“Chen Ou Style”:A Memetic Perspective

“Chen Ou Style”is one of the most popular discourses and widely used by many people in communication. In this pa?per, it is analyzed from a memetics perspective that regards“Chen Ou Style”as a strong m...     

A Tentative Study of Cultural Translation from the Perspective of Memetic-adaptation

Memetics is the study about cultural evolution,meme is the basic unit of culture,with language as its main medium,when meme was transmitted across language and culture obstacles,the adaptation theory from pragmatics provides the mechanism and selection criteria for the successfully transmitted meme via the means of translation,thus a memetic-adaptation paradigm for translation studies will be proposed based on memetics and adaptation theory.     

Application of Memetics Theory to English Writing

Memetics also shed new light for linguists who begin to study the mechanism of language development from a brand new perspective：the combi-nation of language learning and language memes. The current essay attempts to apply the memetics to teaching of English writing,and to helping students con-struct knowledge and develop skills of writing by recitation and imitation of language memes.     

Language and Culture: in View of Linguistic Memetics

Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicators, memes are propagated and transmitted through imitation; language, as part of culture, produces under the influence of memes. This paper discusses the relationship between language and culture and that between language and memes. In addition, the classification of linguistic memes and the survival law residing in the memes are also expounded. The next research will focus on the impact of linguistic memes on translation and language teaching.     

Study on the Network Catchwords from the Perspective of Memetics——Be gin with the Popular Sentence “Come to Wuhan University to See the Sea”

The sentence "Come to Wuhan University to see the sea" has become so popular in internet since June last year.This paper first looks back on the theory of memetics,and subsequently tries to discuss and find out the reason why this sentence could be so popular rapidly from the perspective of memetics,from the example,we could finally realize the ways and characteristics of the network language memes in replication and transmission.     

Analysis of Cultural Differences and Translation from a Memetic Point of View

Language and culture are two interwoven elements of a certain society.Culture difference is one important factor in the procedure of translation.Therefore,how to translate culture differences and the interpret these differences in the target language,should be taken into careful consideration.This paper analyzed the translation of culture loaded information from a perspective of memetic and holds that in the process of translation we should keep the meme unchanged as much as possible,so that the features of a certain culture were spread.     

Strategy or Interference？——The Role of Code-switching in Second Language Teaching

Code-switching is a socio-linguistic term,which refers to the switching from one language to another.This paper attempts to show that code-switching can be used as a teaching strategy for second language teaching by illustrating the possible reasons for the switching.It also explores the possibility of viewing code-switching as language interferenve from a teaching perspective.In accordance with these analysis this paper makes a conclusion that when code-switching is to compensate for a language cifficulty it may be viewed as interfernce and when it is used as a socio-linguistic tool it becomes a strategy.     

A Cognitive Study on Conceptual Metaphors in English News Headlines

The headline plays an important role in news report, which is a guide for readers to have a quick understanding the information of news. The headline is the"eye"of the news and it often has a lot of metaphors. The traditional theory of metaphor holds that as a rhetorical means, metaphor is mainly employed in literary works, while the theory of cognitive metaphor holds that metaphor is pervasive in our thought, action and language. The paper will discuss and analyze the characteristics of metaphors in headlines by analyzing a large number of English news examples. From the perspective of cognitive linguistics, this paper attempts to help readers to better understand the use of metaphors in headlines.     

Formulaic Language in Second Language Acquisition:A Review

This paper argues for the need of the reappraisal of the formulaic aspect of language in second language acquisition by drawing insights from recent development in applied linguistics, psycholinguistics and corpus linguistics. This library study begins by reviewing the dual-nature view of language in relation to formulaic aspect of language. Then, a brief survey of evidence from corpus linguistics is provided to demonstrate the formulaicity of language. What follows is the discussion of rehearsal and implicit learning vis-a-vis memory from the perspective of psycholinguistics. After that, the role of formulaic language in second language acquisition is examined by taking stock of empirical findings that have accumulated in this area. Finally, by way of conclusion, how the formulaicity of language can shed light on second/foreign language teaching theory is illustrated.     

The Comparison between English and Chinese Idioms

Language is the carrier of culture as it carries the information of particular language and culture of folk custom.Idiom,which is called"custom fossil",is formed during a long course of language application.As an important linguistic phenomenon,id iom acts an important role in cross-cultural communication and cultural information transmission.With the more frequent com munication between the English people and the Chinese people,there is a great demand for more research on English and Chi nese idioms.The paper analyzes the different classifications and characteristics of English and Chinese idioms and explore the fac tors that cause the differences between the two kinds of idioms.The aim of the paper is to help language learners to enhance the effectiveness of cross-cultural communication.     

The Interference of First Language in Second Language Learning

Second Language Acquisition mainly contributes to the process of second language learning to provide a scientific explanation for language learners’language ability and communicative ability.This paper focuses on the learners whose first language is Chinese and learn English as a second language,and analyzes the interference brought by first language from the perspective of the lexicon,grammar,and cultural differences to analyze the factors causing a negative impact on second language learning.     

Analysis of My Fair Lady from the Perspective of Sociolinguistics

My Fair Lady is a movie about how a poor flower girl is turned into a graceful lady by changing the language she speaks with the help of a linguist.It demonstrates the great influence that language exerts on a person’s experience.This paper tries to analyze the movie from the perspective of sociolinguistics,especially the language variations caused by region,class,and gender difference,with the aim of helping the reader to have a better understanding of the movie and displaying the charm of language.     

An Analysis of Foreign Language Learning Styles from the Cognitive Perspective

From the 1970s,learning styles began to enter the domain of foreign language learning researches.Foreign language learning style is often regarded as a significant factor attributing to individual differences among language learners.Nowadays,many researchers begin studying individual learners’characteristics and exploring how different learners interact with external factors from cognitive perspective.The field-independence/dependence construct became a focus.Based on previous studies,the paper is committed to analyzing the nature of FID learners.It is expected that this research can establish a well-grounded basis for following studies.     

Domestication and Foreignization Concerning the Relation between Culture Types and Translating Approaches

As translating in most cases is considered a bicultural or even multicultural activity,cultural discrepancies and voids inevitably occur during the language decoding and encoding process of the translating.This is a heated issue that has existed for long,and translators frequently turn to two major approaches for a solutiondomestication and foreignization.However,no matter which approach a translator chooses,it is essential to make a comprehensive analysis of the cultural and influential factors that contained in the source language text,rather than simply checking through a dictionary or cyclopedia.Based on the types of culture classified by Professor Chen Hongweimaterial culture,institutional culture and mental culture,the following discussion will make an exemplification of the merits and choice between domestication and foreignization,concerning the relation between culture types and translating approaches.     

On Relationship between Language and Culture from Pragmatic Perspective

The idea that language and culture are closely related is normally abstract for most people.From pragmatic perspective,it’ s noteworthy to reveal a clearer and more detailed picture of the relationship between language and culture.Taking speech act,sociocultural pragmatics,contrastive pragmatics and interlanguage pragmatics as four aspects to study,the features and realiza tion patterns of their relationship are elaborated.Besides,implications of this study lie in the usage of the relationship in second language teaching and learning.     

The Enlightenment of Language Attrition and Forgetting to English Vocabulary Memory Strategies for College English Majors

This paper reviews the theory of language attrition,which refers to the loss or degradation of second language skills due to lack of using the second language for a certain period of time.Although our country attaches great importance to English language teaching,most of college English majors use English far less frequently than that of Chinese in real life,which makes them easily influenced by language attrition.Therefore,it is of great significance for college English majors to improve the efficiency of English vocabulary memory from the perspective of language attrition combined with Forgetting.This thesis consists of three parts.Chapter one is an analysis the concept of language attrition and Forgetting.Chapter two describes and analyzes the existing problems in current vocabulary memory among the college English majors via a questionnaire survey.The final chapter puts forward some corresponding countermeasures to help college English majors get rid of the influence of language attrition on vocabulary learning.     

Informal and formal approaches to communicative language teaching

The main purpose of this article is to give some clarity to the use of the term "communicative" in describing approaches to foreign or second language teaching. It is suggested that a distinction be drawn between "informal" communicative approaches which promote second language "acquisition", and "formal" communicative approaches which promote "learning". This distinction between "acquisition" and "learning", which is taken from the work of Stephen Krashen, is carefully explained and the conditions for achieving both in the classroom considered. In addition it is suggested that there is a need actively to teach pupils how to make use of conscious "learnt" knowledge in order to "monitor" their performance in a second language appropriately.     

Translation of Brand Names Based on Adaptation Theory

This paper,from the perspective of Verschueren’s adaptation theory,explores how a translator should adapt to the properties of products,different language customs,and consumers’psychology during the translation of brand names.First,a gen eral introduction is made on adaptation theory.Then,the application of adaptation theory in brand name translation is illustrated.Finally it is found that adaptation theory is very helpful for the translation of brand names.     

The Inspiration of The Interpreter’s Roles to College English Teaching

Jef Verschueren is the representative of European Continental pragmatic thought.He puts forward a new theory that pragmatics is a perspective on language and he uses the theory of adaptation to analyze pragmatics."The general concern for the study of linguistic pragmatics is to understand the meaningful functioning of a language as a dynamic process operating on context-structure relationships at various levels of salience"(Verschuren 2000:69).The focal points in contexts are the utterer and the interpreter,for the physical,social and mental aspects of contexts are activated by language users’cognitive processes.Verschueren divided interpreter’s roles into five types:addressee,side participant,bystander,listener-in and eavesdropper,which can explain the adaptation of context and language choices.This is also applicable in college English classroom as the English class is also a context.At present students taught at the same time by the same teacher do not master the knowledge at the same level.One of the reason is that students are not engaged in the class at the same level.According to the Verschueren’s theory,the best English teaching class is one that each student in the addressee of teachers.Addressee is a metaphor which means everyone should follow the teachers’explanation carefully and take part in the teaching activities.It has something to do with interaction theory,which considers students as active individuals but not passive receivers.One of the common interaction patterns is questioning.In this thesis,the question how to make students addresses through adoption of questioning approach in college English class will be researched.     

What to test and how to test: An evaluation of the Academic version of the International English Language Testing System

An attempt was made to evaluate what is tested and how it is tested in the IELTS academic test from a thinking-based perspective. The analysis framework is an incorporation of Bloom’s taxonomy of educational objectives and Bachman’s classification of language knowledge. It is found that the IELTS test exemplifies an assessment of test-takers’ language knowledge and cognitive processes.