Understanding Academic E-books Through the Diffusion of Innovations Theory as a Basis for Developing Effective Marketing and Educational Strategies

Academic libraries are choosing to purchase electronic books (e-books) rather than print more frequently for multiple reasons. Unfortunately, e-books are not being used as much as they should be. With increasing academic e-book collections, many studies have examined student and faculty use of and attitudes towards this innovation. This paper will analyze the results in this area of research and align them with the Diffusion of Innovations Theory that includes the Rogers Diffusion of Innovations Curve, innovation categories, and the factors affecting the diffusion process of an innovation. This analysis will give libraries a better understanding of who is using academic e-books, why academic e-books are being used, and how to influence the behaviour of the academic libraries' patrons to increase their use of academic e-books. An analysis of these three areas will help libraries to develop effective marketing and education strategies aimed at increasing e-book usage.     

需求驱动采购的标准:美国NISO DDA的发展和作用

[目的/意义]探讨美国图书馆需求驱动采购（DDA）的标准化发展,介绍美国国家信息标准协会（NISO）出版的《图书的需求驱动采购推荐实施规范》（NISO DDA）,为中国图书馆DDA标准化建设提供参考。[方法/过程]通过文献考察,介绍NISO DDA产生的背景、规范的制定过程、规范的要素、作用以及NISO DDA应用中面临的挑战。[结果/结论]NISO DDA为DDA走向标准化和可持续发展奠定了基础。它对保护图书馆、出版商、经销商、电子图书数据库集成商等各利益相关者的利益,以及对各方在合作共赢的基础上规范化采纳推广DDA提供指南并起到积极的作用。同时,DDA的可持续发展继续面临着挑战。图书出版链中的各利益相关者仍然为DDA的可持续发展及标准化建设积极探索。     

读者决策的图书馆藏书采购——藏书建设2.0版

读者决策的图书馆采购开始迅速地应用在美国研究型图书馆,尤其是在电子图书采购的实践中.文章简要地回顾了图书馆藏书建设的形成以及催生这种新型模式的原因和技术环境,并描述了它的工作流程和问题.     

All About Demand-Driven Acquisition

This article reports on a talk delivered at the Mississippi State University Libraries eResource & Emerging Technologies Summit. The author introduces the concept of Demand-Driven Acquisition (DDA) for e-books and explains how it works. The author discusses predicting and controlling costs, as well as other implementation decisions. Finally, the author discusses the possibility of removing books from a DDA program and speculates on some of the effects of DDA on libraries and scholarly publishing.     

Ethnographic methods in academic libraries: A review

Research in academic libraries has recently seen an increase in the use of ethnographic-based methods to collect data. Primarily used to learn about library users and their interaction with spaces and resources, the methods are proving particularly useful to academic libraries. The data ethnographic methods retrieve is rich, context specific, and often difficult to collect via other methods. This review provides an overview of research demonstrating how ethnography can be applied to learn about a variety of issues in academic libraries, ranging from space use to a way of teaching new students about library resources and facilities.     

台湾地区大学图书馆电子书使用现况调查

由于数字出版的发展,电子书已在台湾的大学及技专校院图书馆占重要地位。为了解大学师生对这些电子书的使用状况,台湾学术电子书联盟于2010年进行了大规模的使用调查。调查问题包括：大学师生是否使用过图书馆的电子书,使用频率为何,透过何种管道查询电子书,使用电子书的意愿为何,使用电子书的动机为何,使用电子书遇到的问题及需要协助的困难为何,哪些是用户重视的电子书质量及功能,对于台湾学术电子书联盟引进的电子书满意度如何。调查采用在线问卷,共有91个学校,26,120位教职员生填答。调查发现,大学教师、研究员及研究生使用过电子书的比例高达六成以上;在同时有纸本书及电子书的情况下,半数以上的教师、研究员及研究生会优先选用电子书,但大学生仍喜爱纸本图书;对于电子书的质量,用户重视的是全文影像是否清晰、搜寻功能是否良好、使用接口是否易于操作、浏览方式是否便利、全文阅读方式是否符合需求等。另外,找不到所需的电子书,是读者最常遇到的困扰,显示图书馆的电子书种类仍不足以应付使用者的需求。     

E-BOOKS IN ACADEMIC LIBRARIES: AN INTERNATIONAL OVERVIEW

This paper provides a broad international overview of e-books in academic libraries. The inconsistent terminology relating to e-books is noted in the first section and a brief history of e-books and some current definitions are given. The stakeholders within the e-book industry are described, with details of some of the services offered. For users and staff in library and information services, e-books can provide a variety of advantages as well as challenges, and these are outlined for those in academic libraries. Findings from various studies on e-books are presented and some of the issues involved in managing e-books in academic libraries are described. Finally an overview is presented of the e-Books Working Group in the United Kingdom. The paper is illustrated with a number of screenshots related to e-books in academic libraries in various parts of the world.     

Acquisitions in the nineties: Surviving the fragmenting future

Articles forecasting the effects of automation on libraries have only recently begun to recognize the impact technologies external to the library will have on the acquisition function and librarians in all parts of academic libraries. Although the technologies appear to be fragmenting the acquisitions process within and external to the library, these technologies offer options that will dramatically change how libraries serve their clientele. At this time, these options may preclude traditional organizational design. Acquisitions librarians and their peers in all library departments must explore and learn about these technologies and the information they can provide, and actively participate in the design of new services.     

A Facebook Page for the Journal of Web Librarianship

E-books have yet to assume a significant place in academic library collections. This article focuses on extracting common themes from the literature that might help the reader better understand why e-books have not yet become the cornerstone of the academic library. Patrons do not use e-books because they find the experience of using e-books incongruous with their experience of using other electronic resources, and many of the unexpected limitations they encounter when using e-books are not inherent to the format. Most often, they are purposefully imposed limitations tied to digital rights management techniques. Librarians do not purchase e-books because the titles they want to acquire are often not available electronically, because they are priced or packaged in a way that makes them less appealing than their print counterparts, or because acquiring e-books does not easily integrate into their normal acquisitions workflow.     

Application of adaptive boosting (AdaBoost) in demand-driven acquisition (DDA) prediction: A machine-learning approach

Demand-driven acquisition (DDA) programs are playing an increasingly important role in academic libraries. However, the literature surrounding this topic illustrates the wide-ranging, and frequently unpredictable, results of DDA implementation. As uncertainty abounds, librarians continue to seek out deeper understandings of those processes driving the use and purchase of DDA materials. Implicit in this search is a desire to understand how local environmental factors and user preferences dictate broader collection use and purchasing patterns. A small number of these studies have sought deeper insights through predictive modeling, though success has been limited. Following this line of inquiry, this study explores how machine learning might enable more effective collection development and management strategies through the predictive modeling of complex collection use and purchasing patterns. This research describes a replicable implementation of an adaptive boosting (AdaBoost) model that predicts the likelihood of DDA titles being triggered for purchase. The predictive capacity of this model is compared against a more traditional logistic regression model. This study's results show that the AdaBoost model possesses much higher predictive capacity than a regression-based model informed by the same set of predictors. The AdaBoost algorithm, once trained with local DDA data, provides accurate predictions in 82% of cases.     

"读者决策采购"在美国大学图书馆的实践及其对我国的启示

读者决策采购(PDA)是近年来在美国大学图书馆资源建设特别是电子图书建设中广泛应用的重要模式。该文介绍了读者决策采购的概念、产生背景、典型案例和特色,在此基础上,对其如何应用到我国大学图书馆资源建设进行了分析并提出了建议。     

Evolving Technical Services Workflows in a Demand-Driven Acquisitions Pilot

Demand-driven acquisitions (DDA) of electronic books (ebooks) has been a favored method of acquisitions in academic libraries for a number of years. Despite careful consideration and planning ahead of implementation, snags and hiccups may erupt in the acquisitions and cataloging workflow while executing a DDA pilot. Technical Services must remain attentive, collaborative, and flexible in order to redress known issues and anticipate potential ones. DDA is ultimately a worthwhile endeavor that has the potential to replace traditional bibliographer ebook title selection, particularly when the long-term integrity of a collections budget is in question.     

从大学生的认知度看电子图书的发展空间——以北京工商大学图书馆为例

分析目前高校电子图书使用状况,通过问卷调查获悉大学生对电子图书认知度较低、使用率很低和满意度不高,建议提高电子图书利用率应从图书馆、图书商和管理层三方面做出改进,立足于电子图书的优势,提高大学生的认知度和满意度,促进电子图书的快速发展。     

Seeing Library Data: A Prototype Data Visualization Application for Librarians

Visualizations can add value to raw library data. Tools that programmatically make such visualizations interactive can further increase the value of these data by giving librarians visual tools to analyze their datasets. To demonstrate these benefits, Kingsborough Community College Library built SeeCollections (http://b7jl.org/seecollections), a Web application that visualizes the libraries’ collections of books and e-books. This article discusses the how SeeCollections gathers data from Kingsborough's discovery layer API (Application Programming Interface) and transforms these data to create visualizations for the Web. SeeCollections is a lightweight, proof-of-concept data application based on a vendor API. API data are often accessible in academic libraries but are frequently underutilized. SeeCollections was built to demonstrate the immediate value of these API data sources to Kingsborough librarians by providing a visual interface to discovery layer data. Keeping in mind the broader literature on data visualization, this article will explore how SeeCollections was built.     

Just-In-Time: A Case Study of Buying Instead of Borrowing at the University of North Texas Libraries, 2014–2017

There is a trend among academic libraries to increase collaboration between interlibrary loan and collection development to improve patron access to materials and build library collections. Instead of borrowing returnable materials, interlibrary loan may initiate purchases that will become part of the library's collection. This can mean anything from an organizational change combining interlibrary loan with the acquisitions unit or creating new workflows to facilitate purchasing. At the University of North Texas Libraries, the Interlibrary Loan office is a unit of the Access Services Department. Buying instead of borrowing for the ILL unit began with a Demand Driven Acquisitions (DDA) program and has expanded with the establishment of the University of North Texas Libraries' access-based collection development policy. Interlibrary Loan provides “Just-In-Time” (JIT) access to materials not available through regular interlibrary loan sources and adds relevant materials to the Libraries' collections.     

国外高校图书馆电子书利用权益相关问题探究

电子书在国外高校图书馆的使用主要存在如下问题:①对于图书馆读者使用电子书的限制:对于浏览、打印、下载和传送文件的限制;数字版权管理的限制。②图书馆文献流通和馆际互借的限制:对于用户数量和用户类型的限制;对于流通的限制;对于以课程储备为目的的电子书使用的限制和对于馆际互借的限制; ③电子书阅读器在高校图书馆的借阅限制:专有软件和文件格式的限制;不能离线访问的限制;用户设备上的电子书存在被撤销的潜在可能。应对许可限制最直接的方法就是从供应商处获取不限制使用的电子书、与其他图书馆和联盟合作从为用户争取最大权益的角度出发与出版商谈判对图书馆界有利的许可条款,并尽量购买供应商提供可接受的条款的电子书,同时培养用户良好的电子书使用习惯。     

Social network analysis: A methodological approach for understanding public libraries and their communities

Social network analysis (SNA) as theoretical framework and quantitatively oriented methodology offers public libraries and public library researchers an as-yet-unexplored way into their big data stories based on these library connections with their community. SNA offers library and information science researchers a methodology, and suggests a new research agenda, to better envision the relationships public libraries have with their communities both in-person and online by exploring the kinds of ties they have, how these ties lead to relationships, and how these relationships can be characterized. The quantitative orientation of SNA combined with its methods of data analysis in the forms of networks and hubs could give libraries the “hard” data they are so often in need of to demonstrate their value to their political leaders, and could uncover new directions in library use and library relationships.     

A Survey of the Value of Library Employment to the Undergraduate Experience

When exploring the overall impact of the academic library on the undergraduate experience library student workers are a unique group to consider. As both direct users and providers of library services to their peers, student workers enable libraries to gain an understanding of the general undergraduate population. The objective of this article is to present the findings of a study of undergraduate students employed at a university research library. A questionnaire distributed to 350 student workers gathered information about who they are and how they engage with their communities. This article will look at the value working in an academic library brings to undergraduates' lives. It will consider whether working in the library promotes student success, builds community, and provides them with valuable opportunities to engage in peer networking.     

When Librarians Hit the Books: Uses of and Attitudes Toward E-Books

Librarians offer a unique perspective on e-books: on one hand they collect these resources and train users as part of their jobs, while on the other hand, they may be users of e-books themselves. With recent increases in research expectations for Canadian academic librarians, this study aimed to discover: when librarians do research, do they use e-books and how often are they using them? This study examines the results of a survey of 392 academic librarians from across Canada. The survey generated data on librarians' use of, and attitudes towards, e-books. While a number of studies examine the use and opinions of e-books among other user groups, this study examines how librarians search for or use e-books differently than other user groups. Results will help librarians to improve their liaison work and make more informed collection development decisions at their own institutions.     

E-book ILL in Academic Libraries: A Three-Year Trend Report

In spite of the widespread trend of e-book adoption by U.S. academic libraries, interlibrary loan (ILL) of e-books is significantly lagging behind because of license agreement restrictions, unstandardized platforms, library policies, and technological barriers. More recently, the long-cherished tradition of ILL has been further challenged, because an increasing number of academic libraries are adopting user-based e-book purchasing models that have the potential to bypass ILL. This paper compares the findings of two longitudinal surveys on e-book ILL practices in U.S. academic libraries, based on random sampling. The results from inferential statistical analyses reveal that, while inter-library lending of entire e-books is seldom practiced and shows no growth, e-book chapter ILL is becoming more prevalent in U.S. academic libraries. Librarians have grown more knowledgeable about licensing and technological issues, but their perceptions of these barriers are mixed. The study also shows that larger institutions are more likely to perform e-book ILL services, and their librarians tend to be more positive about the future of e-book ILL.