How Much Time Do You Spend Online? Understanding and Improving the Accuracy of Self-Reported Measures of Internet Use

Given the importance of survey measures of online media use for communication research, it is crucial to assess and improve their quality, in particular because the increasingly fragmented and ubiquitous usage of internet complicates the accuracy of self-reported measures. This study contributes to the discussion regarding the accuracy of self-reported internet use by presenting relevant factors potentially affecting biases of self-reports and testing survey design strategies to improve accuracy. Combining automatic tracking data and survey data from the same participants (N = 690) confirmed low levels of accuracy and tendencies of over-reporting. The analysis revealed biases due to a range of factors associated with the intensity of (actual) internet usage, propensity to multitask, day of reference, and the usage of mobile devices. An anchoring technique could not be proved to reduce inaccuracies of reporting behavior. Several recommendations for research practice follow from these findings.     

When Online Instruction Doesn’t Measure Up: How Can You Tell,and What Should You Do?

At Duquesne University, freshmen are required to take a one-credit information literacy course. This course has traditionally been offered mostly face-to-face, but has expanded into more online offerings. Unfortunately, the experience for students and instructors online was not as positive as those involved with the face-to-face version of the course. Assessment results on a variety of levels and anecdotal evidence indicated that students did not work as well together to learn as those did in the face-to-face version of the course. Not only did instructors receive lower student evaluation scores, but students did not perform as well on their final, collaborative project. While there will be barriers to learning online, especially when students work together in a group, instructors and instructional designers can take distinct steps to make the experience a positive one. Instructors must use particular interventions to increase student-to-student interaction that leads to learning.     

Online scholarly publishing in China: Who? What? How?

This overview describes the general situation of online scholarly publishing in China from both the supply and demand points of view. Based on desk research, online survey, and face‐to‐face interviews, we identify scholars' perceptions as well as expectations of the current online publishing system. We offer some personal recommendations for change. We then provide a list of business models for stakeholders.     

Understanding Information Behaviour: How Do Students and Faculty Find Books?

Faculty and students at University College London (UCL) were polled online in November 2006 as part of a wider investigation into the impact of e-books in UK higher education. One of the survey questions probed the strategies that members of the academic community use to identify the conventional printed books that they need for work, study, or leisure. This article reports on a quasi-experimental statistical investigation of the survey findings for this single question. Multivariate data analysis suggests that book discovery is very highly structured, with gender, subject discipline, and academic status offering powerful predictors of certain underlying behavioural strategies. A model of book discovery strategies is developed and this is used to help segment the survey population into those with high or low levels of dependence on formal library systems or nonlibrary-based solutions. The paper concludes with a discussion of some of the practical implications of these findings for librarians, publishers, and booksellers.     

Legacy and Native News Brands Online: Do They Show Different News Consumption Patterns?

The distinction between legacy media and digital media has frequently been used to analyze the journalistic and commercial contrast between traditional media (offline) and new media (online). However, little research has been carried out on the degree to which legacy brands differ from digital native brands in the digital environment. Are legacy and digital native news brands associated with similar news consumption patterns, or do those patterns differ substantially? This work intends to give an answer to this question, taking as a reference the Spanish case. The underlying assumption of this study is the idea that legacy brands carry over into the digital world some of the consumption characteristics of their old products, which could differ greatly from those associated with new digital native products. While not in the manner initially planned, the study confirms the existence of small differences in those characteristics between groups of brands, but mostly related to journalistic factors, not marketing ones. These findings have important consequences for the branding of legacy and native news brands.     

Evaluating Legal Information Retrieval Systems: How Do the Ranked-Retrieval Methods of WESTLAW and LEXIS Measure Up?

Abstract

This article contends that the relative effectiveness of Lexis and Westlaw should be measured by their ability to find and rank relevant documents. It contains an evaluation of Boolean systems and includes discussion of the Blair and Maron and the Dabney studies in which high recall was the goal of online searches. It then suggests that when other means of discovering relevant cases are available, the need for high recall is diminished. Finally, the article examines and presents performance test results of Lexis' Freestyle and Westlaw's Win natural language search engines.     

Do Library Fines Work?: Analysis of the Effectiveness of Fines on Patron's Return Behavior at Two Mid-sized Academic Libraries

Data on library fines imposed at Eastern Illinois University and the University of Hawaii at Manoa was extracted and compared to determine whether fines had an impact on the patron's return behavior. The results indicated that fines as well as patron group status (undergraduate, graduate, faculty) have an impact on the patron's return behavior.     

MPACT and citation impact: Two sides of the same scholarly coin?

This article provides the first comparison of citation counts and mentoring impact (MPACT) indicators — indicators that serve to quantify the process of doctoral mentoring. Using a dataset of 120 library and information science (LIS) faculty members in North America, this article examines the correlation between MPACT indicators and citation counts. Results suggest that MPACT indicators measure something distinct from citation counts. The article discusses these distinctions, with emphasis on differences between faculty ranks. It considers possible explanations for weak correlations between citations and mentoring at the full professor rank as well as implications for faculty activity analysis and broader institutional evolution.     

Educating Zoo Visitors about Complex Environmental Issues: Should We Do It and How?

Modern zoos are committed to environmental education and thus have a mandate to inform the public about biodiversity and conservation. Historically, zoos have avoided complex topics like biodiversity loss from overpopulation and overconsumption in their educational materials, for fear of being offensive or creating a sense of hopelessness. To measure visitor attitudes towards educating about such topics and to help determine effective presentation techniques, we assessed people's knowledge of and attitudes towards the commercial hunting and consumption of wildlife in West and Central Africa (the bushmeat crisis) and examined how the use of different types of images affected these variables. Zoo visitors were exposed to one of six series of photographs, each accompanied by the same text. Photos in three of the series contained explicit, disturbing images of dead animals. The other three series presented benign images related to the bushmeat crisis (i.e., logging, changes in hunting practices). While 83 percnt of visitors had never heard of the bushmeat trade, 98 percent felt zoos should be educating about the topic. Ninety‐seven percent felt the disturbing images were appropriate for zoo visitors except for children under the age of 12. While people spent significantly more time looking at the disturbing images, this did not lead to increases in knowledge (factual or conservation‐related) on the topic. However, visitors who saw the disturbing images were significantly more likely to report being influenced by the images. While the type of image did not affect the frequency of conservation‐related behaviors, significantly more people engaged in a conservation‐related behavior when an opportunity was provided on‐site rather than off‐site. The results demonstrate that the public believes zoos should educate about bushmeat, and that realistic images influence people's perception of an issue. However, visitors' lack of knowledge gains, even when disturbing images are used, suggests that a static display of text with photographs may not be the most effective method for educating about complex issues like bushmeat. Finally, the results show that zoos should provide on‐site opportunities for people to turn their conservation interests into action.     

What is a Media Company? A Reconceptualization for the Online World

The current understanding of a media company is based on the idea of a publisher or broadcaster producing or aggregating, bundling, and distributing content. In this scenario, the content creation mainly is done by professionals. However, with the advent of mobile devices and ubiquitous Internet access, users have been enabled to produce content themselves. This gave rise to a new form of media companies: the platform operators, who aggregate, manage, and distribute user-generated content. Based on a historical summary, this article delineates the characteristics of this new approach of content distribution, draws comparisons to the traditional media companies, derives implications for the media markets, and provides a definition for the term media company that is valid in both the online and offline world.     

How to improve the prediction based on citation impact percentiles for years shortly after the publication date?

The findings of Bornmann, Leydesdorff, and Wang (2013b) revealed that the consideration of journal impact improves the prediction of long-term citation impact. This paper further explores the possibility of improving citation impact measurements on the base of a short citation window by the consideration of journal impact and other variables, such as the number of authors, the number of cited references, and the number of pages. The dataset contains 475,391 journal papers published in 1980 and indexed in Web of Science (WoS, Thomson Reuters), and all annual citation counts (from 1980 to 2010) for these papers. As an indicator of citation impact, we used percentiles of citations calculated using the approach of Hazen (1914). Our results show that citation impact measurement can really be improved: If factors generally influencing citation impact are considered in the statistical analysis, the explained variance in the long-term citation impact can be much increased. However, this increase is only visible when using the years shortly after publication but not when using later years.     

Two faculty psychologists on the “ends” of speaking: George Campbell and Johann Sulzer

This essay demonstrates that certain factors which were working among British writer to alter thinking about rhetoric seem also to have been at work in the eighteenth century in Germany. These trends are exemplified in the writings of Johann Sulzer as compared to George Campbell.     

How Do You Like Your Forgiveness? Communication Style Preferences and Effects

Two studies examined forgiveness recipients’ evaluations of, and responses to, four styles of forgiveness-granting communication: engaging, deemphasizing, conditional, and suppressing. In the context of close friendships, Study 1 showed that whereas the engaging style was highly preferred, the suppressing and conditional styles were not. Content analysis suggested that the latter two styles are perceived as unclear, inauthentic, and/or in violation of norms. Study 2 suggested that engaging forgiveness is preferable because it effectively addresses personal and relational face needs and reduces uncertainty. Implications for the conceptualization of forgiveness-granting styles and the practical construction of forgiveness expressions are discussed.     

Navigating the MLA Bibliography—Redux: Performance Across Vendor Platforms and Discovery Tools

ABSTRACT

The authors updated their 2009 article on the MLA International Bibliography (MLAIB) by comparing it across three vendor platforms to determine if seemingly comparable searches continued to produce varying results. As much as possible, the authors tested the same searches as were tested in the original article and added additional ones for further exploration. Findings illustrate that while there are fewer differences than was the case previously, differences still exist. The authors also investigated discovery services to identify factors affecting MLAIB searches. The authors discuss the impact of their findings on users, from undergraduates to faculty researchers.     

What is a “MIVER” and How Does the Library Prepare for It?

ABSTRACT

The Military Installation Voluntary Education Review (MIVER) assesses the quality of selected on-base higher education programs and assists in the improvement of such programs through recommendations to the institutions and the military services. This poster relates the experience of one librarian's participation in such a review of the master's degree program in adult education offered by Kansas State University at Ft. Leavenworth. Topics covered include: the librarian's role in preparing the self-study document; steps taken to gather information; collaboration with responsible administrators/faculty members; pre-visit telephone interview with a site inspector; attending the actual site visit; and recommendations from the site team. Shared highlights and benefits specific to this librarian's experience include: developing a better working relationship with the teaching faculty; implementing a new method of reaching the students; gaining new knowledge of library services needed by this particular group of distance students; exploring opportunities for further activities; and reviewing outcomes and commendations received from the MIVER team.     

How Do We Learn?: Contributions of Learning Theory to Reference Service and Library Instruction

Summary

This article focuses on some major contributions from learning theory that impact how adults learn. Following an overview of two major learning theories—behavioral and cognitive theories—the authors discuss four factors that affect learning. These are attention, perception, memory, and contiguity and practice. Other topics presented include prior knowledge effect and transfer of knowledge problems. The article closes with five recommendations for incorporating results from learning theory research into reference service and user instruction.     

An Entrance for the Uninterested: Who Watches Soft News and How Does It Affect Their Political Participation?

As soft news shows in television present politics in an entertaining format, they are likely to attract and grab the attention of people who do not have a high interest in politics. Consequently, soft news might mobilize these citizens to engage in politics. This study tests this potential by using a 2-wave panel survey among a national sample of voters (N = 2,680) collected in relation to the 2015 National Election in Denmark. The results show that people with lower political interest were indeed more likely to increase their use of soft news during the election campaign and that, as a consequence, these low-motivated people also increased their passive participation, such as seeking additional information about the election. Further, the results show that this type of passive participation is likely to function as a stepping-stone to active forms of participation, such as attending political events or contacting politicians.