少儿科普图书畅销元素探析

少儿科普图书在青少年获取科学知识、培养科学精神中发挥着至关重要的作用.优质的内容、“明星效应”、突破创新、优秀的作者和编辑团队等都是少儿科普图书获得专业认可和市场好评的关键因素.     

旅游类畅销图书的选题策划

随着旅游者尤其是自助游、自驾游的人数逐年增加,旅游类图书市场稳步增长,但也面临着游客市场更加细化、深度旅游和个性化旅游需求日趋明显的现状,出版社要在选题策划上不断创新才能迎接挑战。     

农业技术类畅销图书浅析

近年来,随着党和国家对"三农"问题的日益重视,"三农"图书的出版发行呈现出升温势头.据新闻出版总署2005年3月统计,2005年"三农"图书选题数量比2004年增加了29.9%,涉足"三农"图书的出版单位也明显增加.     

打造畅销图书 强化过程管理

由于畅销书具有社会影响力大、利润高、资金回笼快、利于出版社品牌建设等不可比拟的优势和效用，所以，打造畅销书就成为很多出版策划人孜孜不倦奋斗的目标。     

图书包装及图书价值

图书包装及图书价值覃琼送【南宁】随着我国社会主义市场经济的建立与发展，出版业与市场的关系越来越密切，出版社对图书的商品属性和对市场作用的认识正迅速地深化，市场营销观念取代了传统的以行政手段为基础的计划管理模式，正确运用各种营销手段，制定出能够达到预期...     

基于认知理论的中文图书畅销原因分析

文章梳理了近几年中文图书销售的概况及畅销图书的基本类型,以皮亚杰的认知理论为基础分析了中文图书畅销的原因,进而提出中文图书出版社发展的相关建议。     

电视图书的发展状况及畅销潜力

电视图书是指与电视内容资源有关的图书,包括以电视台、电视栏目、电视剧、主持人、幕后制作人员等为主题内容而出版的图书.从电视与图书的关系而言,它完成了从电视向图书的跨媒体转化,是一种后电视开发,但它不是对电视节目的照搬照抄,而是以电视内容资源为基础,运用书面语言的独特魅力对电视内容进行新的诠释、平衡和调整,是对电视内容资源的再度开发和利用.     

也谈畅销与长销——音乐图书编辑浅见

在图书市场,同文学、社科等其他种类图书一样,音乐图书也呈现畅销、长销等景象。打造某类市场形态的书,虽没有固定不变的模式和规律可循,但还是有一些共同特点可谈。     

2009年法国国内旅游图书畅销

受国际金融危机、甲型H1N1流感和多起空难的严重影响,2009年法国多数游客不再远行,而是选择在法国国内旅游。于是,法国国内旅游指南图书销售量大幅上扬。     

中文图书供应商服务能力评价探索

书商评价是图书馆选择书商的基础，书商服务能力是书商评价的重要指标之一，文章以西安交通大学书商评价实践为例对书商服务能力评价进行了探讨分析，指出了目前书商服务存在的问题。     

基于高校图书馆采购招标的馆配商竞争研究

馆配市场是馆配商与高校图书馆合作的平台,也是高校图书馆进行馆藏文献资源建设的来源,文章针对中文图书采购市场上的馆配商及其馆配市场进行了分析,并主要就在高校采购招标环境下的馆配商的竞争与发展导向战略提出了对策。     

探讨图书馆和书商的合作共赢关系

指出图书馆和书商是一种合作与共赢的关系,并结合文献采购招标阐述图书馆和书商应该在彼此信任、双向沟通的基础上,不断深入挖掘合作内容,互惠互利,实现双赢目标.     

Enhancing Peer Feedback and Speech Preparation: The Speech Video Activity

Courses: Basic Course, Public Speaking, Hybrid

Objectives: Students will execute a small group activity designed to improve the quality of their presentations through peer feedback and video “drafting” and to enhance the creative possibilities for their informative speeches     

Speech as process: Effects of experimental design

The traditional design for the study of language variables is a controlled message design in which one kernel message is manipulated to produce message variations that represent the language variable contrasts. Thus message content is the same across treatment conditions and hence crossed with the treatment factors. Jackson and Jacobs (1983) criticized this design on three grounds. They argued that messages should be natural rather than contrived, that messages should be nested within treatment conditions rather than crossed with treatment factors, and that each study should use as many messages as possible. Their paper has been used by reviewers as the basis for rejecting studies done using the traditional design. This paper presents a detailed analysis of the arguments presented in Jackson and Jacobs (1983) as well as subsequent papers by Jackson (1984) and Jackson and Jacobs (1987). The arguments are shown to contain both methodological and substantive errors. When the arguments are corrected, it is shown that nested designs and multiple messages should be used only when absolutely necessary. It is the traditional controlled message, crossed design and not the naturalistic message, nested design which is robust; robust against not only incidental but fundamental confounding, robust against message by treatment by message interactions, and relatively robust against Type II error. Taken together with meta‐analysis, the traditional single message, crossed design can detect and identify message by treatment interactions. On the other hand, the multiple message design makes it impossible to identify such interactions.