论高职教师职业人文素养

高职教师的职业人文素养是高职教师专业成长的重要的品质基础,其主要内涵包括职业认知、职业态度、职业思想和职业方法,具有专业性、内隐性、整体性、渗透性和开放性等特点。强化认知、引导实践和促进反思是目前高职院校培育高职教师的职业人文素养的三个基本着力点。     

MARKETING HIGHER EDUCATION: MYTHS AND PROBLEMS

The budgetary decentralization of higher education in the United Kingdom calls for individual institutions and units within them to take increasing responsibility for raising their own funds. The author, who argues that higher education institutions must derive an increasing proportion of their budgets from the marketing of their products goes on to explain how this can be done. To begin with, the nature of marketing and of market research must be well understood, and the legitimacy of the marketing process itself must be accepted by all the members of the university community. It is then necessary to do a marketing audit so as to establish what a given institution has to sell and what its outside environment wishes to buy. Flexibility on the part of the seller with regard to type, level, duration, and scheduling of courses is very important. It is also necessary to be able to persuade the potential buyer that he wants to have what the seller has to offer. At this point, however, the author cautions the reader as to the dangers of some seven market myths as applied to higher education and the dangers of oversell. He concludes that with prudence higher education can be marketed to the satisfaction of all concerned with results which avoid the “unhappy paradox” that the marketing of higher education is both essential and disastrous.     

PROBLEMS AND PRIORITIES OF RUSSIAN HIGHER EDUCATION

A wide‐ranging discussion of the problems facing Russian higher education in the period of transition is introduced. Although enrollment and employment levels in higher education continue to be high and have not suffered the sorts of cuts as in the other sectors of the Russian economy, much must be done to increase the efficiency of the system. For the author, the key to increased modernization and efficiency is increased reliance on the information technologies in all areas of teaching, learning, and research. She cites the case of World University in California that is completely an on line operation even while arguing that certain elements of traditional higher education should be retained in the Russian Federation. She is persuaded that both humanistic and scientific subjects and programmes can benefit from informatization. The result will be a world‐class higher education system for Russia.     

高等教育与经济的新型关系——再论高等教育产业

教育产业属性与生产性是联系在一直的，高等教育从生产性向产业属性的飞跃，使得高等教育与经济融为一体。与其他产业相比，高等教育产业处在复杂的悖论之中。高等教育产业活动过程可以分为两个层次，即投入－产出过程，服务－消费过程。高等教育产业在实际运作过程中，面临如何既保持自身内部的供求平衡，又不致于跨层次系统的供求产生矛盾冲突，因此，高等教育与经济的关系比以往任何时候复杂。     

高职院校学生德育工作雏议

加强高职生思想道德建设的方式要宽领域、多渠道。全校各部门、各方面要把学生思想道德教育贯穿到各自工作的全过程,形成思想道德教育的合力,齐抓共管,常抓不懈。真正实现教书育人管理育人服务育人的教育宗旨。培养一代优秀的高职生,必须坚持两手抓:一手抓专业文化基础理论、专业技能的提高;一手抓思想道德素质的提高。只有坚持两手抓,才能达到全面提高,从而加快学校事业发展的进程,保证社会主义建设后继有人。