How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct information processing routes are active when consumers (here prospective students) evaluate complex beliefs. Furthermore, service values have distinct effects on the processing of WOM information. Self-oriented values foster more cognitive processing, whereas socially oriented values have the opposite effect. Considering the reasons as to why a service is needed (service values) should be a focus for marketers since they can be a powerful persuasion approach affecting the processing of WOM. This study contributes to earlier research on higher education marketing by incorporating service values into the pre-purchase phase of prospective students’ decision-making.     

汉语构词研究与语言信息处理

汉语构词研究与中文信息处理关系密切，同时中文信息处理对汉语构词研究也提出了更高更进一步的要求。     

语言单位和认知语境在信息处理中的作用

在信息处理过程中，语言单位和认知语境决定了学习者能否正确地理解语篇中的语言意义，研究语言单位和认知语境在信息处理中的作用，会有助于英语教学，更有效地影响和转变中国学生习得英语的思维方式。作者对如何利用语言单位和认知语境来获取语言意义作了一定的探讨和研究。     

如何解决高职教育中存在的信息不对称问题

大力发展职业教育是我国高等教育的一项基本国策,但高职教育中存在信息不对称是制约发展的瓶颈,只有消除信息不对称,才能使高职教育良性发展。     

Influence of learning techniques on information processing

The present study establishes the fact that effective information processing is dependent on the learning techniques one adopts. A sample of 100 students in the age group from 13 to 17 including boys and girls were chosen. They were divided into two groups of control and experimental. To the experimental group, certain specific learning techniques were taught for a period of six months. The same group was tested taking blood samples to study the neuro transmitter serotonin levelshenme before and after adopting learning techniques. Results of the study proved that there is significant relationship between learning techniques and the information processing ability of an individual.     

Understandingg in terms of information processing

Psychometric g, the general factor in individual differences in all types of tests and performances involving any mental ability, has much wider importance and implications than are encompassed by the field of psychometrics. It is argued that the nature of g must be understood in terms of information processes rather than in terms of the specific knowledge and skills that are seen in the content of conventional mental tests. The wide range of individual differences in g and disparities in the distribution of g in different subpopulations have important implications for understanding some of the major problems confronting public education.     

提升高等教育评估的价值发现功能

高等教育评估作为实践和活动的评估有着发现价值的功能,它通过对教育教学现实的综合分析、对主体潜在的教育需求的分析以及对主体教育需求与客体现状的动态关系的分析来加以体现。高等教育评估要建立价值发现的实践机制,以利于大学自身的发展。     

Speed of information processing in generally gifted and excelling-in-mathematics adolescents

A considerable amount of recent evidence suggests that speed of information processing (SIP) may be related to general giftedness as well as contributing to higher mathematical ability. To date, no study has examined SIP associated with both general giftedness (G) and excellence in mathematics (EM). This paper presents a part of more extensive research aimed at a multidimensional examination of mathematical giftedness, which is a complex function of the G factor and EM factor. The research population consisted of four groups of 10th–11th grade students who differed in their G level and EM level. 190 participants performed five SIP tests: Visual-matching, Cross-out of numbers, Digit-symbol, Symbol-search and Simple arithmetic exercises. We found that the G–EM group outperformed the three other study groups on all five tests. The findings reveal that between-group differences in performance on Cross-out of numbers and Simple arithmetic exercises tests are associated with both G and EM factors, whereas especially the G factor had an effect on students’ scores on Digit-symbol, Symbol-search and Visual-matching tests. In addition, we found gender differences on the Digit-symbol and Symbol-search tests. The results of this study suggest that EM and G factors are interrelated but represent different traits with respect to the SIP.     

信息技术对高等教育的影响

信息技术的广泛应用使高等教育发生了巨大的变革,这种变革主要表现在高校管理模式、教学模式、文化模式等方面。     

Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality,Educational Outcomes,and Value of the MBA

Word-of-mouth recommendations from current students are an important source of influence when prospective MBA students are selecting a school. Based on a sample of 16,297 graduating MBA students, this paper uses multiple regression analysis to identify the factors that affect a school recommendation and to assess their relative importance. Separate models are developed based on prior research on service quality, educational outcomes, and perceived equity; then, variables from the separate models are combined into an overall model. Implications are discussed for school administrators and the marketing professionals who support them.     

论高等教育学生资助的思想根源及方式选择

政府，社会组织和个人不同利益主体资助大学生各有相应的思想基础，在我国不同历史阶段学生资助理念呈现出不同的特点，在现阶段，政府在高等教育学生资助中具有重要意义。在学生直接资助中，“赠予性资助”，“推迟付费性资助”是两种常用的资助概念，包含了各自不同的资助方式，各有其利弊，结合国际大学生资助的发展趋势和我国的实际情况，在我国应选择以贷学金为主的混合资助方式。     

基于信息素质教育的高职学生职业能力培养

信息素质与职业能力之间存在着密切的联系,通过信息素质教育可以培养和提高高职学生的职业能力。为此,应在高职院校普及信息素质教育,增强学生的职业信息敏感度和利用信息资源解决专业技术问题的能力;通过介绍专业信息资源和组织案例教学,将信息素质教育与专业课学习实践相结合;将信息素质教育纳入高职教育的人才培养方案之中;提高教师的信息素质,带动学生信息素质的全面提升。     

论终身教育体系构建过程中的高等教育调适

近年来,构建终身教育体系成为我国社会和教育发展的一项重要战略.终身教育体系有许多不同于传统教育体系的特征,对各种形式的教育都提出了新的要求.高等教育在该体系构建过程中具有十分重要的地位和作用,应该主动地进行自我调适,推动终身教育体系的建设.因此,本文从高等教育理念的凸显、结构的优化和运行机制的调整等方面思考终身教育体系构建过程中高等教育的应对措施.     

论高校体育产业化发展面临的困难与消解

文章通过文献资料法、逻辑分析法、访谈调查法等方法,对我国部分高校体育产业化发展进行研究,旨在发现当前高校体育产业发展遇到的困境。研究结果表明,高校体育产业发展面临的困境主要表现为体制困境、经营困境、管理困境、人力资源困境等,并提出了消解措施。     

电子信息专业数字图像处理课程教学改革探索

数字图像处理是电子信息类本科生重要的专业课程。由于电子信息类专业教学目标的特定要求,教学改革在教学内容设置、前后续课程内容的衔接、实验教学等方面应符合专业培养的目标。课程教学改革通过在实践中的逐步实施,夯实了学生的专业理论基础,也提高了学生的实践和创新能力。     

高职院校"招生难"问题的原因分析

“招生难”是高职教育发展中的一个突出问题。具体来说，造成此问题的原因主要有：社会经济、文化、用人制度等社会因素；高教扩招、普高热、复读潮、经费投入不足、收费高等教育内部因素；招生秩序混乱、定位不明、师资力量薄弱、课程建设滞后、教学无特色等高职教育内部因素。     

Effects of communication load,affect, and anxiety on the performance of information processing tasks

Discrepant claims have been advanced regarding the impact of communication load on information processing. Recent research and theory suggest that an increase in speed results in decreased response accuracy during comprehensive listening. However, despite indicated relationships between cognitive and affective learning, few investigators have explored the impact of communication load on affective responses. In the present study, the impact of communication load on affect, state anxiety, and several types of information processing performance is demonstrated. Moreover, a significant relationship was found between task‐directed affect and three modes of processing. Practical and theoretical implications of these findings are discussed.     

How I teach evidence-based epidural information in a hospital and keep my job

A childbirth educator reveals her dilemma in teaching evidence-based practice in today's high-tech birth climate. She focuses on strategies to use when sharing epidural information with expectant parents.     

高校仪器档案网络信息平台建设的思考与对策

仪器设备是高校教学与科研重要的物质基础,建立仪器设备网络信息平台,有利于仪器的使用与共享.本文讨论了高校仪器设备档案信息网络化的作用以及在仪器管理与服务方面的优势,分析了仪器档案信网络化过程中存在的问题,初步提出了建立仪器档案信息网络平台的手段与方法.     

高校仪器档案网络信息平台建设的思考与对策

仪器设备是高校教学与科研重要的物质基础，建立仪器设备网络信息平台，有利于仪器的使用与共享．本文讨论了高校仪器设备档案信息网络化的作用以及在仪器管理与服务方面的优势，分析了仪器档案信网络化过程中存在的问题，初步提出了建立仪器档案信息网络平台的手段与方法．