An integrated model of parental mediation: the effect of family communication on children's perception of television reality and negative viewing effects

This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing.     

Factors affecting parental control over children's television viewing: A pilot study

In the pre-divestiture era, the regulatory environment in the US was fairly uniform and harmonious with the FCC setting the course and the PUCs making accommodative changes. The divestiture fractured this monolithic system as it forced the PUCs to respond to new forces unleashed in their own backyards. Within this new environment, there is considerable disparity among the PUCs in their ability to implement new ideas. This paper seeks to understand, via a comparative study of local telephone competition policy making in Arkansas and New York, the structural factors that influence PUCs' ability to introduce new ideas into their states.     

Determinants of parental guidance of children's television viewing for a special subgroup: Mass media scholars

This study examines the level and nature of parental guidance regarding revision exercised by mass media scholars. It also focuses On relationship of that guidance to beliefs the scholars here about the effects of television, to characteristics of the scholarship, and to basic demographic information.     

The words of children's television

The dialogue and nonverbal formal features of six children's television programs are described. The findings of this study have implications for models of young viewers' information processing when viewing, and possible effects of the medium on children's language development.     

The rules of viewing television in public places

Naturalistic methods were employed in studying television viewing in a variety of public places. The behavioral regularities that emerged included adjustment to the setting, to other viewers and to the television set, as well as an openness for television‐related interaction.     

Impact of the VCR on control of television viewing

Familial control of television viewing in light of the introduction of the videocassette recorder (VCR) was examined by: asking sets of parents and children about their use of VCRs and television, determining differences in these perceptions, and relating family demographics to use and control. In‐home interviews with 110 families found agreement on who chooses the programs to be watched. Some differences were noted, however, between parents’ and children's perceptions of how the viewing situation is controlled.     

Daytime television talk shows: Guests,content and interactions

Strident controversy over the often‐bizarre subject matter of daytime television talk shows motivated this content analysis of 11 shows with the highest Nielsen ratings in 1994–95. A sample of 10 episodes of each of the shows was videotaped and subjected to a systematic analysis of the shows’ guests, topics of discussion and interactions. Results indicate that this genre of program indulges in overrepresentation of female, youthful and African American guests. The most prevalent major topic of discussion was parenting on nearly half the episodes. In general, these talk shows center around family issues, sexual activity and dating.     

Antecedents of children's comprehension of television advertising

This study compared the importance of role taking and logical operations stage in predicting children's understanding of the purpose of television advertising. Role taking was found to be the more critical variable.     

The impact of group viewing on patterns of television program choice

This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.     

“Let's talk about sex”: visitor comments in Contraception: Uncovering the collection of Dame Margaret Sparrow

Contraception: Uncovering the collection of Dame Margaret Sparrow was an exhibition at the Museum of New Zealand Te Papa Tongarewa which featured a participatory activity titled “Let's talk about sex” where visitors could answer the question: “If you could give your younger self one piece of advice about contraception, what would it be?” Over 2200 comments were written, inspiring an evaluation project. The resulting analysis provides insights into visitors’ attitudes, values, behaviours, experiences and concerns about contraception, sex, sexuality and sexual health in the early 21st century. The results also demonstrate the value and usefulness of visitor comments both as an exhibition experience and as data to complement formal evaluation methods. The paper also acknowledges the less successful aspects of the project.     

The effectiveness of health disclosures within children's television commercials

In a study involving 164 children ages 3 to 14, the effectiveness of incorporating health information disclosures into actual television commercials was tested. Results indicated that most children were able to recall and make sense of such disclosures.     

The federal communications commission and the regulation of children's television

This paper takes a specific issue, the regulation of children's television, and shows how that issue might best be examined. The method of analysis used is the Krasnow‐Longley‐Terry systems approach to broadcast regulation.     

Bridging identities through religious television contents: Javanese female descendants,Islamic viewing and Malay identity projection

This study explores the uses of Islamic television content in bridging the gap between Javanese and Malay identity among the Malay women of Javanese descent in Malaysia. Malaysian religious television programmes have constantly promoted the Islamic identifications of Malayness, enabling the Malay audience to reconstruct the culturally religious identity. While the reconstruction of Islamic identity through television viewing simply represents a lived experience for the majority of the Malay society, it has some cultural meanings for certain Malay sub-ethnic communities, such as the Javanese. This ethnographic study on a Malaysian Javanese community reveals that the interpretive engagement of this particular community in Islamic television viewing serves the purpose of negotiating Malay identity. The results of this study suggest that religious content can serve as an engaging platform to construct multi-ethnic identities beside popular and ethnic-related contents.     

The relationships of trait verbal aggressiveness and frequency of viewing and enjoyment of television sitcoms

Verbal aggressiveness is the tendency to attack the self‐concept of another person with the intent to inflict psychological pain (Infante & Wigley, 1986). This study focused on how low and high verbally aggressives differ in the television sitcoms they watch and how enjoyable they find those shows. Participants (N = 555) first completed the Verbal Aggressiveness Scale. Then they were asked how often they watch particular television sitcoms and if they watched a given sitcom, how entertaining they found that show to be. The sitcoms included in this study were those that were televised in April 1996. Of the 33 shows included in the analyses, low verbal aggressives differed from high verbal aggressives on 8 shows for frequency of watching and on 11 shows for entertainment value.     

Formal features in children's science television: Sound effects,visual pace,and topic shifts

This study analyzes the auditory, visual, and information‐presentation pace of children's science television programs. These half‐hour programs averaged more than 19 sound effects per minute, 14 visual changes (cuts, wipes, and fades/dissolves) per minute, and more than 27 topic shifts per program. These results indicate that the current crop of programs presents content at a pace that may reduce their effectiveness.     

The effect on parental buying habits of children exposed to children's television programs

Few Americans are familiar with the financial structure of commercial television in Great Britain. This article is intended to illuminate the sometimes tortured fiscal relationships between ITA, the programme contractors, and the British government. Dr. Mayer, an independent television consultant, is assistant professor at the University of Illinois, Chicago Circle.     

图书馆导向标识牌设计漫谈

文章对图书馆导向标识牌的设置、标识牌语言设计及外形设计等方面进行分析,旨在使图书馆标识牌的设计更好地顺应当今图书馆服务工作以人为本、读者至上的服务宗旨。     

Culturally tailored narrative evidence about family health history: a moderated mediation analysis

This study tests a theoretical model named the Extended Elaboration Likelihood Model for Narrative Evidence Processing (EELM-NEP) to investigate associations between message processing, message outcomes, and behavioral intentions (BI) in the context of family health history communication. Furthermore, to investigate the role of cultural tailoring within these associations, this study explores how the type of culturally tailored narrative evidence and participants’ cultural identity moderate the relationships between message processing, message outcomes, and BI. A percentile bootstrap method and pairwise comparison tests in structural equation modeling (SEM) were employed. According to the results, identification significantly predicted engagement, and engagement had significant and positive effects on perceived message quality (PMQ), comprehension, perceived message effectiveness (PME), and BI. PME and resistance to counter-arguing significantly and positively affected BI. Importantly, the EELM-ENP model as well as pairwise comparison tests revealed that the messages were more effective when the participants read culturally distant messages. Findings suggest that cultural novelty might be more effective than cultural closeness in narrative persuasion.