共查询到20条相似文献,搜索用时 15 毫秒
1.
Øyvind Helgesen 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):50-78
Retaining students is becoming increasingly important for institutions offering higher education. Thus, ideas from relationship marketing (RM) should be of great interest to university and college officials entrusted with student enrollment and retention. The RM approach means that great importance is attached to the creation of student value. The value proposition to students should match their needs. The creation of value should be regarded as an ongoing process over the lifetime of the relationship. Student surveys should be carried out and analyzed thoroughly in order to identify key success factors for student value and student loyalty. This study is based on a research model in which loyalty is the ultimate variable. Path coefficients of direct and indirect drivers of loyalty are estimated by way of a structural equation modeling approach, and implications for decision makers and further research are discussed. 相似文献
2.
Jenny Roberts 《Journal of Higher Education Policy & Management》2018,40(2):140-153
ABSTRACTStudent attrition remains a persistent problem within the Australian higher education sector. Contributing factors include financial, reputational and quality issues, which can pose significant risks for a university’s sustainability. Institutional culture is fundamental to decisions student make about withdrawing or remaining in higher education. Therefore, student retention requires a sustained, deeply embedded commitment from all parts of the institution, placing student experience at the forefront of all activities in the student lifecycle. Applying a lifecycle approach to the way in which institutions think about student retention benefits students by providing comprehensive and consistent support. Given that less is known about how professional staff contribute to student academic learning journeys as part of whole of institution responses to student retention, this paper focusses on the contributions that professional staff make within the student lifecycle and how they can most readily map their contributions to student retention and success. 相似文献
3.
Despite institutional strategies to prevent student withdrawal, attrition remains a concern across higher education sectors in the United States, the United Kingdom and Australia. In the case of Australian universities, attrition rates have remained consistently high since 2002. Some level of attrition is inevitable, but universities can influence the circumstances and the consequences of departure. This article draws on two research projects conducted within an Australian institution. The studies confirm that withdrawing students: often leave for personal reasons; are typically young and from under-represented backgrounds; generally remain positive about higher education; and are relatively likely to return to the sector in future. Despite our findings, institutional strategies around the point of departure remain variable and, contrary to their stated intentions, departing students are rarely seen as future students by the institutions from which they withdraw. Preventive strategies need to be combined with broader institutional policies designed to re-engage and re-recruit the cohort of departed students. 相似文献
4.
厦门大学与哈佛大学的高等教育学硕士研究生培养步骤或环节设置基本一致,都包括对招生制度、培养目标、修业年限、课程教学、实践实习、学位论文等的规定。但哈佛大学的硕士生教育中没有关于科学研究和学位论文的要求,而且具体到其他各个环节中,两国也各有侧重和特色。究其原因在于中美两国硕士研究生教育的性质、定位不同。也正因如此,我们并不能简单地比较两国硕士研究生培养制度孰优孰劣。但参考并借鉴美国一些成熟的制度经验对我国研究生教育来说也不无裨益。 相似文献
5.
Dr Esther Muddiman 《British Journal of Sociology of Education》2018,39(5):607-622
Both educational policies and academic literature assume that students take an instrumental approach to their studies at university. However, despite wide-ranging discussions in the academic literature about contemporary arrangements and practices in higher education, empirical examinations of these conditions are notably scarce. This article reports on a comparative qualitative study into undergraduate students’ accounts of studying business or sociology at universities in Britain and Singapore. Drawing on Eric Fromm’s distinction between learning as ‘having’ and ‘being’, the article demonstrates that – regardless of national context – those studying business displayed many elements of passive, instrumentalised, or ‘having’ orientations to learning, whilst those studying sociology showed clear signs of the more active and less instrumental ‘being’ mode of learning. By examining subject allegiance across national borders, this article underscores the importance of recognising subject choice, alongside other important contextual factors, in moving towards a nuanced understanding of student dispositions. 相似文献
6.
《Journal of Further & Higher Education》2012,36(4):381-393
Student retention in higher education might be prioritised by funding authorities and universities but robust measurement of non‐completion is elusive. This investigation explores untapped data sources to enrich understanding of non‐completion. The analysis features the main undergraduate course in a part of a large UK university with retention concerns. Three data sources were explored; Registry, course administration and electronic information systems. Discrepancies emerged in data from them, with students' electronic engagement data revealing withdrawal patterns not evident in the other sources. The departures profile revealed by the information systems data is used to conjecture association between type of departure and stage of departure drawing on time‐based retention models. The analysis also draws on material from focus groups of course administrators and tutors. The results demonstrate a new way of pinpointing and quantifying non‐completion over time, electronic footprint analysis, which provides an additional basis for formulating and monitoring retention strategies. While not explaining why individuals withdraw, they reveal more about when they appear more likely to do so. Using data already captured they constitute feasible means of improving retention. 相似文献
7.
李良虎 《桂林师范高等专科学校学报》2010,24(3):153-156
从专业培养目标阐述汉语专业大学生进行职业生涯规划的必要性。通过对高专院校的汉语专业大学生的职业生涯规划情况的调查,了解其现状及存在的问题,并提出帮助汉语专业学生完善职业生涯规划的对策。 相似文献
8.
Jonas Forsman Maartje van den Bogaard Cedric Linder Duncan Fraser 《European Journal of Engineering Education》2015,40(3):235-255
This study uses multilayer minimum spanning tree analysis to develop a model for student retention from a complex system perspective, using data obtained from first-year engineering students at a large well-regarded institution in the European Union. The results show that the elements of the system of student retention are related to one another through a network of links and that some of these links were found to be strongly persistent across different scales (group sizes). The links were also seen to group together in different clusters of strongly related elements. Links between elements across a wide range of these clusters would have system-wide influence. It was found that there were no elements that are both persistent and have system-wide effects. This complex system view of student retention explains why actions to enhance student retention aimed at single elements in the system have had such limited impact. This study therefore points to the need for a more system-wide approach to enhancing student retention. 相似文献
9.
Elizabeth Knight 《高等教育研究与发展》2020,39(1):141-155
ABSTRACTThis study investigates the changing discourses of the value of degrees in prospectuses between 1976 and 2013, chosen due to the massification of higher education and use of the particular marketing tool of prospectuses. This research analysed the messages in prospectuses through the period in four English higher education institutions of different status, to consider how these changes reveal the communication of the value of the idea of a degree in the period. Four topics of the value of a degree were identified as part of the wider literature review: the value of a degree for traditional liberal purposes; as a marker of prestige of the awarding institution; for graduate employment; and for employability. The research finds that while significant change in each institution’s construction of degree value is reflected in the prospectuses, the adjustments in discourse between each set of prospectuses are incremental, and not necessarily possible to link causally to specific governmental policies. Over the period, a re-calibration of the idea of the value of a degree can be tracked towards employment purposes and away from the traditional liberal idea of higher education. However, a review of the most recent marketing materials indicates some shift back towards a re-valuation of traditional liberal values. The analysis contributes a historical perspective on how higher education can suggest markers to understand shifts in the value of a degree, and also draws on literatures that use institutional materials to examine public discourses of value. 相似文献
10.
Elisabeth Hovdhaugen Nicoline Frølich Per Olaf Aamodt 《European Journal of Education》2013,48(1):165-177
European universities are facing demands for better student retention, especially in countries where state funding is no longer based on the number of students, but on the number of graduates. An extensive literature on retention focuses on the characteristics of students who leave higher education without a degree. Much less is known about the measures taken by higher education institutions to encourage study progress. This article examines whether retention strategies are incorporated into the institutions’ overall strategies and the policies and activities developed by universities to foster study progress and enhance retention rates. The results suggest that the universities’ overall strategies and retention activities are loosely coupled and that the universities tend to use blanket measures addressing retention, regardless of why students are leaving. 相似文献
11.
Sergio W. Carvalho Márcio de Oliveira Mota 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):145-165
The globalization of educational services and the increasing competition coming from the private sector have forced higher education institutions to market their programs more aggressively and to look at student loyalty as the key for future success. Student loyalty to higher education institutions represents not only a more stable financial basis for such institutions but also continuing support for them after graduation. The present research examines the relational exchange process between higher education institutions and their students. Specifically, it explores the process by which trust is first developed and then translated into students' perceived value of the higher education institutions, ultimately leading to the development of student loyalty toward those institutions. The identification of the components and the outcomes of student trust are presented on the basis of Sirdeshmukh, Singh, and Sabol's trust–value–loyalty framework. 相似文献
12.
Mark Nichols 《Distance Education》2010,31(1):93-113
To improve student retention in distance education, Simpson suggested in 2003 that institutions analyse their own retention characteristics and ‘spot the leaks.’ In 2008 the Centre for Distance Learning at Laidlaw College, New Zealand, employed two part‐time academic support coordinators in an effort to improve student retention and success. This study compares the retention statistics for first‐time student outcomes across two semesters, one without and one with specific course retention interventions. Results are benchmarked across national data. Interviews with students who were retained revealed that students frequently attribute their success to their own efforts. Student support services in distance education might therefore be perceived by its beneficiaries as a ‘hygiene’ factor (Herzberg, 1968, 2008) in that their presence is not generally appreciated by students. However, their absence is noticed. The similarity of this finding with Shin’s institutional transactional presence (2002, 2003) is also explored. 相似文献
13.
二战后,美国联邦政府的国际学生教育政策在美国例外论、多元文化主义和实用主义价值观影响下,呈现出注重文化输出与国防安全、倡导技术移民、坚持国家利益至上的价值取向。后“9·11”时代,美国又确立了将国际学生教育作为保护国家安全和知识产权的重要屏障、吸纳海外科技创新人才的主要手段和提高经济效益的关键途径的政策理念。美国经验表明,国际学生教育政策可以与国家安全、经济贸易、文化外交、全球竞争力等多方面利益相融合,有效支撑国家发展战略。在全球学生流动受阻与大国博弈的背景下,美国的国际学生教育政策也暴露出深受外部环境牵制、吸引高科技人才政策缺乏稳定性、难以抵御高等教育财政风险的弊端。 相似文献
14.
学生自治作为西南联大学生的管理方式,既是联大民主精神的重要体现,也是影响联大学生生活与学校发展的一条重要脉络。西南联大学生自治会是最能代表该校学生自治面貌的学生组织之一,其内部结构主要由权力机关、执行机关、监察机关构成。通过对联大学生自治会的分析可以看出,联大学生自治具有组织性、自发性、相对独立性、发展性和兼顾性的特点。同时,其自治在服务学生学习和生活、促进学生个体发展、协助学校发展建设、维系联大民主精神、改良当地社会风气方面发挥了重要作用。 相似文献
15.
Mark Taylor Yvonne Turnbull Jo Bleasdale Hulya Francis Henry Forsyth 《Support for Learning》2016,31(4):367-384
Intended UK government changes to the Disabled Students’ Allowance will have a significant impact on the support that UK universities provide for students with disabilities. In this article we examine the types of transformation that may be needed to support for university students with disabilities, from a socio‐technical perspective. The research reported in this article involved a year‐long case study in a UK university. The potential changes required to support for students with disabilities within the university studied, to cater for the proposed UK government changes to the Disabled Students’ Allowance, include: providing non‐medical helpers through external agencies; developing a dyslexia screening process; providing enhanced library services, including access to printers and scanners and assistance with assistive software; providing laptops with assistive software; making assistive software available in a limited form in computing laboratories; and more co‐ordinated special examination provision. 相似文献
16.
《Journal of Marketing for HIGHER EDUCATION》2012,22(1):83-100
This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management policies and practices; trust in management policies and practices and trust in faculty positively impacts on perceived value; and, perceived value strongly affects student loyalty. 相似文献
17.
饶燕婷 《大学.研究与评价》2009,(Z1)
高等教育质量保障活动中存在着多个利益相关者,其中政府、社会、高校和学生是高等教育质量保障的核心利益相关者。不同的利益相关者对高等教育质量有不同的价值判断和诉求,在高等教育质量保障活动中进行着质量观和质量保障权力的博弈。为了实现利益相关者整体利益的最大化,应当重视利益相关者对高等教育质量的价值诉求和质量保障权力、完善学生利益表达机制、加强利益相关者之间的合作博弈,以促进高等教育质量保障多元主体参与机制的建立和完善。 相似文献
18.
The retention of students to graduation is a concern for most higher education institutions. This article seeks to understand why engineering and built environment students fail to continue their degree programmes despite being academically eligible to do so. The sample comprised 275 students registered between 2006 and 2011 in a faculty of engineering and the built environment, who were academically eligible to continue, but failed to register for their studies the following academic year. The sociological notions of structure and agency were used to make sense of the data. The findings suggest that some students had control over their decision to leave and some students’ decisions were dominated by various structural factors. The outcome of the study is helpful in terms of suggesting what actions can be taken in order reduce the number of students leaving in good academic standing. 相似文献
19.
詹春燕 《广东教育学院学报》2009,29(2):34-38
如何培育和提升广州大学城核心竞争力是其获得持续发展的关键。从价值链的观点分析,构建广州大学城核心竞争力的策略可概括为从其四大价值活动环节着手:加快高等教育大众化的进程;优化高等教育的层次结构与学科结构;运用区位优势,促进产学研一体化;加大政府扶持力度,提高高等教育国际化。 相似文献
20.
陈弘 《湖南师范大学教育科学学报》2006,5(5):62-64
科学发展观的本质问题是经济社会和人的发展协调统一,发展必须以人为本。具体体现到高等教育事业和高等学校管理上,必须树立学生主体理念,坚持以培养合格人才为根本任务,注重个性发展,充分尊重学生人格尊严和主体意识,不断满足学生全面发展的需要。 相似文献