Beyond Heroes and Villains: Examining Explanatory Mechanisms Underlying Moral Disengagement

In recent years, theorizing regarding the role and importance of media entertainment in everyday life has garnered much serious attention by media effects scholars. The role of moral judgments, sanctions, and lack thereof are areas in which theoretical development has expanded. The present study examines narrative exposure, identification, and moral judgment as indicators of the degree to which individuals may morally disengage during mediated entertainment experiences. In addition, this study attempts to further expand disposition theory and theorizing about the role of moral disengagement by moving beyond conceptualizations of good, bad, and morally ambiguous characters to explore more subtle moral distinctions between characters as they exist within the same narrative and along a continuum. Results suggest that identification and moral judgment serve as important mediators predicting moral disengagement; however, the nature of these relationships are moderated by the perception of the character’s moral fortitude.     

Shooting a metastable object: targeting as trigger for the actor-network in the open-world videogames

Targeting, to aim a crosshair at an object, is the most basic skill for a gamer to survive from enemies, solve puzzles, and make a story unfolded in videogames. As the trigger for the game objects’ reciprocal operations, this simple action functions to individuate the objects kept in their abstract initial state into the concrete functional units participating in a topological network operational in a videogame to achieve the gamer’s goal. In today’s open-world games, these objects disclose their agencies through the auras perceivable when the player characters use certain magical skills and technological aids. In this genre, a gamer’s narrative and ludic experiences, all triggered by one’s performance to target at the objects on the human side of the interface, are translated, on the machinic side, into the topological transformations of the objects’ network. As an experiment for a nonhuman turn in videogame studies, this essay examines how this topological network behind an open-world mobilizes the ludic and narrative behaviors of gamers for its never-ending transformation.     

Anarchism,the Chomsky Effect and the Descent from the Ivory Tower1

This paper examines how the Sydney Olympics Games’ opening ceremony presented images of a linear, multicultural, and chronological narrative of Australian history. However, the ceremony's attempts to manage difference produced multiple narratives of the Australian nation. Textual analysis of the Australian Channel 7 broadcast and newspaper coverage of the Olympics show how the ceremony's narrative of a united Australian nation responds to the increasing disintegration of nation-states’ boundaries in the context of globalization.     

Are Good Characters Better for Us? The Effect of Morality Salience on Entertainment Selection and Recovery Outcomes

Two experiments examined whether one’s moral self-perception affects the selection of content (Study 1) and whether exposure to different character types results in any recovery benefits (Study 2). Study 1 found that individuals were more likely to select films featuring good characters and morally ambiguous characters than films featuring bad characters regardless of their moral self-perceptions. Study 2 found that individuals whose vices were made salient relaxed and psychologically detached more after reading stories featuring good characters and MACs than after reading a bad character story, whereas those whose virtues were made salient experienced an equal level of recovery benefits regardless of character type. Findings thus indicate that morality salience does not affect selection of content featuring different character types, but it does affect the recovery outcomes one experiences after narrative exposure.     

Black Panthers in Peyton Place

This article uses the prime-time drama Peyton Place (ABC, 1964–67) to examine the challenges of racial integration in the serial narrative. Peyton Place broke ground as a prime-time serial, but declined in popularity by its fourth year on the air. An African-American family was added to the story canvas as part of a strategy to revive audience interest by exploring stories with social relevance. I use the archived papers of the show’s writers and producers to examine the negotiations behind the racial integration of a continuing drama that established its success with a white cast of characters.     

From Admiration to Devotion? The Longitudinal Relation between Adolescents’ Involvement with and Viewing Frequency of Reality TV

ABSTRACT

Research indicates that reality TV viewing frequency and involvement with reality TV are linked. However, previous studies employed cross-sectional designs and were carried out among college students and general adult population, but not among the most frequent consumers of reality TV: adolescents. To better understand the causal link between this demographic segment’s reality TV viewing and involvement, we conducted a longitudinal study among 392 adolescents (ages 15 to 17). Frequency of reality TV viewing increased narrative engagement, parasocial interaction, emotional empathy, merging with the characters, wishful identification, perceived realism, and enjoyment of reality TV six months later. No reverse effects on viewing existed.     

取舍与平衡:文徵明与“后赤壁赋”叙事性长卷的图式生成

本文在"叙事画"的范畴中,讨论按照线性顺序展现苏轼《后赤壁赋》的长卷作品。在相关的图像群内部,文徵明的《仿赵伯骕后赤壁赋图》是继北宋乔仲常之后的第二个高峰,展示了赤壁主题叙事性长卷的另一种图式来源,并在其成型过程中发挥了重要影响。这不仅因为"苏轼情结"贯彻了文氏一生的艺术道路、赤壁主题是其晚年最重要的创作,更是因为这幅作品革新了为乔仲常开启的段落型叙事,创造了崭新的流畅型叙事方式,而这在明中后期的苏州画坊中被广为接受。相关的三件作品-徵仲本、赵孟款本和居节本,反映出当时通行的赤壁长卷图式是以"流畅型"叙事为基础,通过组合乔仲常本与仿赵本的布局安排,临摹仿赵本的风格细节,并自创部分人物形象,得以最终定型。其过程显现了明中后期画家对图像的叙事能力及叙事结构的通俗化探索。     

Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections

This study examined the use of narrative political advertisements during the 2014 midterm elections. A content analysis of 243 ads identified three narratives types: autobiographical, voter stories, and testimonials. Narrative ads were mostly positive and focused almost equally on issues and candidates’ characters. Negative attack ads and anonymous announcers were primarily used by candidates who lost the election, whereas winners employed more often autobiographical spots and included family members in the ads. The growing use of narratives in political advertising as found in the present study suggests that future research should further examine the effects of narrative political ads on individuals.     

Facting fiction: Revolution,the United Nations,and cultural politics of electricity

In the summer of 2013, the United Nations and NBC began a season-long collaborative campaign involving the primetime television series Revolution (2012–2014), a show about the global loss of electricity, to promote the former’s energy resource campaigns. The two entities collaboratively produced various texts and events encouraging audiences to learn more about United Nations energy initiatives and how people throughout the world lack consistent access to electricity. This essay offers a close, rhetorical reading of the collaboration’s paratexts, examining stated responses from actors, creators, interviewers, and panel participants within this content. In particular, I argue that contact between the paratexts and the “formative” text (that of the show’s narrative) can encourage viewers to think about electricity from the perspective of their own material practices, dependencies, and fears over losing the technological world. I examine how these invested viewers interpreted the United Nations’ efforts through such commitments. Naming a fictive world, and its feared loss, as metonymic of energy politics illustrates how meaning, emotion, and texts circulate, while also implicating the use of celebrity platforms for sociopolitical issues such as energy access.     

Character Motivations in the Representation of Mental Health Professionals in Popular Film

A narrative approach to studying media that focuses on character motivations represented in film is presented. A content analysis identified the motivations of 58 mental health professional characters represented in popular films (1990–1999). These characters were most commonly motivated by money, power, or a concern for others. Characters motivated by love/lust or self-healing were less common. Young female characters were more strongly motivated by love than other characters. Those characters motivated by a concern for others also tended to be motivated by a need for self-healing but not by a need for power. The distortions and insights of cinematic depictions of mental health professionals' motivations are considered. The implications of a narrative approach for future audience response media research are also discussed.     

Deceiving or disrupting the pink aisle? GoldieBlox,corporate narratives,and the gendered toy debate

Using the coordinated management of meaning theory as a guide, this article examines critiques and commendations of toy company, GoldieBlox Inc.’s, goal of “disrupting the pink aisle.” Notwithstanding capitalistic enterprise, it is argued that GoldieBlox’s corporate narrative engages in an imperative social skill that its toys still lack: critical reflection. Although GoldieBlox’s toys are rudimentary in their science, technology, engineering, and math designs, the company’s corporate narrative—driven by its origin story, mission and vision statements, and marketing strategies—challenges a 100-year-old gendered toy tradition and prompts significant questions of gender representation and improbable beauty ideals in our children’s toys.     

Unapologetic women, "Comic Men" and feminine spectatorship in David E. Kelley's Ally McBeal

–This essay examines how the narrative structure of the Fox primetime television hit Ally McBeal opens the text to a feminist reading. Despite critics' charges to the contrary, I argue that producer/screenwriter David E. Kelley's teleplays construct a preferred feminine spectator position that appropriates dominant male gazes in three ways: the feminine setting of the law firm, the refusal of women characters to yield to the male gaze, and the “comic spectacle of maleness.” Ally McBeal's preferred feminine spectatorship stance is articulated through comic strategies in which gender ideals are questioned through mockery, thus opening a safe space for viewers to reject dominant patriarchal meanings and to experience a feminist epistemology.     

What Makes Characters’ Bad Behaviors Acceptable? The Effects of Character Motivation and Outcome on Perceptions,Character Liking,and Moral Disengagement

Many characters in entertainment content behave in morally questionable ways at least some of the time. However, the negative effects of those behaviors on individuals’ judgments of the character may be diminished in some instances. This study examined the effects of character motivation and outcome in a written narrative on character perceptions and moral disengagement. The findings of a 2 (motivation: altruistic, selfish) × 2 (outcome: positive, negative) experiment (N = 123) revealed that both motivation and outcome affect perceptions of the character's positive and negative attributes, character liking, and moral disengagement. Specifically, altruistic motivations and positive outcomes led to more favorable perceptions of a character's attributes, greater character liking, and more justification of the character's actions. Furthermore, moral disengagement mediated the effects of motivation and outcome on perceptions of characters' positive and negative attributes, and in turn positive attributes mediated the effect of moral disengagement on character liking. Implications for future entertainment research are discussed.     

“It’s Not Okay”: FX’s Starved and Eating Disorders as Entertainment

In 2005, cable channel FX made the risky decision to air Eric Schaeffer’s Starved, a bold experiment that challenged preconceived notions about eating disorders, anorexia, bulimia, and compulsive eating. The show poses interesting questions about illness, forcing the viewer to consider whether eating disorders can ever be considered funny. The show ultimately received mixed reviews and was cancelled after just seven episodes. Through an exploration of this challenging show, the author examines what happens when eating disorders are explored through comedy rather than the more typical tragic narrative. By comparing the show to similar sitcoms such as Fat Actress as well as serious reality programming such as Intervention and made-for-television movies, it becomes clear that while Starved may push the viewer to confront the horror of the disease, it fails not only to create empathetic characters and situations but also is unable to make audiences laugh.     

The Cultivation of Idealistic Moral Expectations: The Role of Television Exposure and Narrative Engageability

The aim of this study was to gain a better understanding of how fictional television shapes people’s expectations about the moral workings of the real world, relying on cultivation theory and models of narrative and moral effects as theoretical frameworks. Using a cross-sectional sample of the general German adult population, this study investigated the relationship between television viewing time (overall television and three genres—crime drama, medical drama, sitcoms) and narrative engageability with three idealistic moral expectations (just world beliefs, professional altruism of doctors, tolerance of otherness). Although genre viewing was not related to idealistic moral expectations, overall television viewing and narrative engageability proved to have consistent positive relationships. Results indicate that television viewing, the audience’s eagerness to engage with narratives (narrative engageability), and moral expectations about the real world are intertwined and mutually dependent.     

Speaking into Silences: Autoethnography,Communication, and Applied Research

Editor's Note: Given the rare use of autoethnography in the field of communication, I invited Dr. Tillmann to discuss autoethnography as a valuable tool in applied communication research. This discussion serves as a prelude to her essay “Body and Bulimia Revisited: Reflections on ‘A Secret Life.’”

In 2004, two articles in the Journal of Applied Communication Research (Ashcraft & Tretheway, 2004; Goodall, 2004) celebrated the merits of auto- and narrative ethnography, methods of research grounded in lived experience and evocative modes of representation that seek to engage readers emotionally, aesthetically, ethically, and politically. Despite these and other persuasive calls for auto- and narrative ethnographic works, few have been published in communication journals. More than four years ago, JACR offered readers arguments for this kind of scholarship, yet no full-length autoethnography appeared in its pages—until now. This essay, a prelude to its companion, “Body and Bulimia Revisited,” speaks into that silence.     

Scientific storytelling: A narrative strategy for scientific communicators

Courses: Science communication, public speaking, technical communication, professional and/or management communication

Objectives: This activity about scientific and technical communication uses narrative principles to communicate complex information to broader audiences. Upon completion of the activity, students will be able to:

• (1)?Explain the four fundamental elements of Cohen’s framework for creating memorable anecdotes.

• (2)?Identify the four elements of Cohen’s framework in sample scientific presentations.

• (3)?Provide examples of how to apply Cohen’s framework to communicate complex information.

• (4)?Identify one or two complex concepts in their subject area that would benefit from a narrative approach.

• (5)?(Optional) Use Cohen’s framework to create a narrative relevant to their subject area.

     

The effects of narrative messages on optimistic bias in South Korea: a focus on controllability,collectivism, and risk perception in a massive fire crisis

This study examined the effect of narrative messages of a massive fire crisis on optimistic bias by experimentally comparing the effect of narrative describing a personal story on the crisis incident and that of non-narrative message (Study 1). Researchers further sought the interaction between controllability and the narrative message and the mediated moderation model of risk perception. In Study 2, the effect of narrative message describing a group story on the crisis incident on optimistic bias was further tested in terms of South Korea’s collectivistic culture. Collectivism, along with controllability, was used as a moderator, and mediated moderation models of risk perception were tested. The present research offers several major findings: (1) a narrative message describing a personal story decreased optimistic bias, (2) among people who read a narrative describing a personal story, those with high controllability had a lower level of optimistic bias than those with low controllability, (3) among people who read the narrative of a group story, those with high collectivism had a lower level of optimistic bias than those with low collectivism, and (4) the interaction between message types and collectivism affected risk perception and this risk perception increased optimistic bias. Theoretical implications of these findings are discussed.     

Israeli public diplomacy toward the United States: a network and narrative approach

Israel’s public diplomacy efforts in the U.S. are aimed at garnering American public support for Israeli foreign policy. This study aims to identify the networks of Israeli public diplomacy toward the United States. Using the theoretical frameworks of networked public diplomacy and strategic narrative, the authors try to understand how network strategy is used and information is circulated to create a strategic narrative. Therefore, the two methods of social network analysis and qualitative content analysis are applied to identify the networks of Israeli public diplomacy in the United States and the content produced by it. The study finds that in Israel’s public diplomacy model, the networking method stands in contrast to its government-oriented strategic narrative. Thus, new forms of communication are applied to conduct old strategies. The research identifies four types of actors who apply new public diplomacy techniques and dissects the strategic narrative they employ to affect the American public in the service of Israeli interests. Despite the effort to apply new forms of public diplomacy, strategic narrative production and dissemination remain highly governmental and closed, which is indicative of the persistence of old forms of public diplomacy.