The Presbyopic Six: Exploring Marginalization of Protest and of Journalism in a Television-Online Advertising Campaign

This article is a textual analysis of a recent ad campaign for Varilux eyewear that features a fictional group of protesters known as "The Presbyopic Six." Varilux is a brand of eyeglass lenses marketed by Essilor, a French corporation. Viewers "follow" the protesters from their arrest for defacing a large-print book sign at a bookstore through booking, and through interviews with fictional journalist Lauren Lewis while incarcerated in a minimum-security prison. The ads suggest that new, more aggressive methods of protest have clearly passed the Presbyopic Six by. The campaign announces and celebrates their marginalization. The campaign also suggests that contemporary journalism is driven by the same kind of homogeneity. It could also be argued that a degree of evolution in protest and journalism is seen in these ads. Thus, the campaign may also be a veiled criticism of today's anonymous, aggressive protestors.     

金沙江：中国西部龙——金沙江文化论稿之一

被人们称为“中国西部龙”的金沙江是长江的上游。金沙江化是长江化的一个重要组成部分。生息在金沙江流域的各族人民不仅创造和保存了丰富多彩的民族化，而且都认同是“龙的传人”，有着悠久的龙崇拜(包括蛇、鱼、马等灵物崇拜)的传统习俗。金沙江流域自古盛产黄金，所以又被称为“中国西部金龙”。同属于古蜀明不同阶段的三星堆遗址与金沙村遗址先后出土了极其丰富的黄金器物。过去，其来源被认为是一个谜。深入开展金沙江化研究，也许能为解开“黄金来源之谜”提供方向。