If you build it,will they come?: A case study of digital spaces and brand in the National Basketball Association

This case addresses the relationship between sport and digital spaces by introducing students to strategic marketing processes related to developing a team-managed fan website. The case was created in conjunction with three former members of the Cleveland Cavaliers who helped create www.cavfanatic.com, the official fan site of the team. Key areas addressed within the case study are brand development, brand communication, and brand extension. The case follows a new hire, Natalie, as she joins the new media team of www.cavfanatic.com. The sport marketers she works with review the development of the website and provide information on the strategic development process they went through. In the end, Natalie is charged with looking forward and developing further strategies to continue to engage the Cavaliers fans and to develop the CavFanatic brand.     

Working towards inclusive physical education in a primary school: ‘some days I just don’t get it right’

Background: In Aotearoa New Zealand, as it is internationally, there is a desire to ensure physical education is inclusive of all students regardless of their abilities. Yet, medical discourses associated with disability continue to position students who are perceived as not having the capacity to participate fully in traditional physical education programmes as the teacher’s ‘helper’, ‘helped’, or ‘helpless’. As a result, these students may have negative experiences of physical education and this can impact on future involvement in movement-related activities within school and community settings.

Methodology: Drawing on the data from a larger critical participatory action research project, we explore how one primary school teacher, Joel, attempted to work more inclusively within physical education. Specifically, we draw from personal journaling, student work and records of dialogical conversations to shed light on Joel’s experiences.

Conclusion: Joel’s experience demonstrates that there is not one singular solution to inclusion within physical education and it is a combination of actions that support this process. In Joel’s case, this included becoming a reflexive practitioner, getting to know his students, being receptive as opposed to respective to difference in positive ways rather than seeing this as limiting, working imaginatively to reconsider what constitutes learning in physical education, and sharing ownership for curriculum design and learning with his students. Working in this way illustrates how a multi-layered approach can make a difference to how all the students in a class experience inclusion, including students positioned as disabled.     

Communicating aims and learning goals in physical education: part of a subject for learning?

Based on a socio-cultural perspective on learning, the aim of this article is to examine how aims and learning goals are communicated in physical education (PE) practice. A special focus is on scrutinising how teaching practices are framed in terms of whether and how the aims and learning goals are made explicit or not to students. The aim is also to relate these kinds of communications to different movement cultures. The result shows that many of the students taking part in the study do not understand what they are supposed to learn in PE. However, if the goals are well articulated by teachers, the students are more likely to both understand and be aware of the learning outcomes and what to learn in PE. The opposite is also true. If the goals and objectives are not clarified, students find it difficult to state the learning objectives and know what they are supposed to learn.     

Don’t bring it on: the case against cheerleading as a collegiate sport

The 2010 Quinnipiac cheerleading case raises interesting questions about the nature of both cheerleading and sport, as well as about the moral character of each. In this paper we explore some of those questions, and argue that no form of college cheerleading currently in existence deserves, from a moral point of view, to be recognized as a sport for Title IX purposes. To reach that conclusion, we evaluate cheerleading using a quasi-legal argument based on the NCAA’s definition of sport and conclude that cheerleading fails to qualify as a legitimate sport. A philosophical argument leads to the same conclusion, primarily because of the essential entertainment-aspect of cheerleading. We then examine a consequentialist moral case for making cheerleading an intercollegiate sport and argue that the balance of moral reasons is against doing so. Finally, we look at cheerleading’s newest offspring – Acrobatics and Tumbling, and STUNT – and express our moral reservations about their current claims to be worthy of Title IX recognition. While we would not claim that any single one of our arguments is decisive, we are convinced that the cumulative weight of the arguments against granting intercollegiate sport status to any of the forms of cheerleading or its derivatives is, at present, irresistible.     

‘All the places we were not supposed to go’: a case study of formative class and gender habitus in adventure climbing

This paper explores the origins of meaning in adventurous activities. Specifically, the paper reports on a study of 10 adventure climbers in the Scottish mountaineering community. The study explores how formative experiences have influenced engagement in adventure climbing. Work has been done on the phenomenology of adventure and how individuals interpret and find meaning in the activity—this paper goes a step further and asks where do these dispositions come from? Using Bourdieu’s ideas of field, habitus and forms of capital to frame these experiences in the wider social environment, early experiences are identified that, for the subjects of this study, provide a framework for their later adoption of the ‘adventure habitus’. Among these influences are mainstream education, adventure education in particular, as well as broader formative experiences relating to factors such as gender and class. In addition, the study suggests that accounts differ between males and females in terms of their attitudes and dispositions towards adventure. This may relate to their respective experiences as well as expanding opportunities for both males and females. However, while the ‘adventure field’ provides a context where women can develop transformative identities, these are nearly always subject to male validation.     

‘You don't need a degree to get a coaching job’: investigating the employability of sports coaching degree students

ABSTRACT

Though highly popular, degree-level sports coaching qualifications are in their infancy, and it remains that ‘an individual intending to become an accredited coaching practitioner can only do so by undertaking their sport's national governing body (NGB) coaching award(s)’ [Nelson et al., 2006, p. 254. Formal, nonformal and informal coach learning: A holistic conceptualisation. International Journal of Sports Science & Coaching, 1(3), 247–259]. Consequently, little is known about the development of HE sports coaching students’ employability. This study critically investigates sports coaching students’ degree-study motives, development of employability skills and perceptions of career prospects as graduates. Survey data and follow-up interviews from two U.K. post-92 universities reveal tensions between liberal and vocational philosophies of university education and concerns about the graduate labour market. Critical incidents and missed opportunities in students’ development of key skills for coaching during and outside of university are also discussed.     

“The process isn’t a case of report it and stop”: Athletes’ lived experience of whistleblowing on doping in sport

Whistleblowing is effective for exposing doping in sport, garnering increased support and promotion within the global anti-doping community. However, limited attention has been afforded towards understanding the doping whistleblowing process. In response, the authors convey a sense of the whistleblowing context by using the actual words of whistleblowers to illuminate their experience. To achieve this aim, the authors have adopted a narrative approach. Three doping whistleblowers were interviewed regarding their lived experiences of whistleblowing on doping and the data has been represented in the form of one composite creative non-fiction story. The story narrates the whistleblowing experience as a process whereby individuals must (a) determine what they witnessed and experienced was doping, (b) make the decision and take action to report it, and (c) deal with the myriad of consequences and emotions. It also highlights the dilemma faced by whistleblowers who are likely equally compelled to adhere to the moral of loyalty and fairness; yet in this context they are unable to do both. Stemming from the story presented and the forms of retribution experienced, the authors offer practical suggestions for sporting organisations to address in order to empower others to whistleblow on doping in sport. Specifically, organisations should establish and implement whistleblowing policies that: (a) provide protection for whistleblowers, (b) mandate whistleblowing education, and (c) identify an independent person for individuals to seek guidance and support from before, during and following the act of whistleblowing.     

‘Where do I go from here?’: learning to become activist teachers through a community of practice

Background: Student-Centered Inquiry as Curriculum (SCIC) is an activist approach [Oliver, K. L., and H. A. Oesterreich. 2013. Student-Centered Inquiry as Curriculum as a Model for Field-Based Teacher Education. Journal of Curriculum Studies 45 (3): 394–417. doi:10.1080/00220272.2012.719550] inspired by years of research with youth. It was designed as a means of listening and responding to youth in order to better facilitate students’ interest, motivation, and learning in physical education settings. While we have a strong and growing body of activist research with youth in physical education, SCIC as a specific approach to working with youth is in its infancy; thus, there is a need to further explore the challenges teachers/researchers face learning to use this approach to teaching.

Purpose: This study explores how educators, in different contexts, learn to use an activist approach called SCIC, in order to better facilitate students’ interest, motivation, and learning in physical education and physical activity settings.

Research setting and participants: Participants included a university professor, a college instructor, a postdoctoral student, a doctoral student, and a pre-service teacher. Data were collected between January and May 2016.

Data collection and analysis: Data collection included weekly field notes and debriefings following observations, teacher artifacts, weekly collaborative group meetings, and two individual interviews per teaching participant.

Discussion and conclusions: The main challenge that emerged was learning how to move from a theoretical understanding of student-centered pedagogy to the practice of student-centered pedagogy. Specifically, the amount of time that was necessary to build a foundation that allowed for student and teacher understanding, respect, and comfort, negotiating teacher and student assumptions that were embedded in the status quo of physical education (PE), and the struggle to gather and use meaningful data to guide pedagogical decisions. We negotiated these challenges through our professional learning community whereby we worked to all be able to see and name what was happening in our individual classes and collectively planned what was needed to move forward through these challenges.     

‘He didn’t want to let his team down’: the challenge of dual loyalty for team physicians

Team physicians have a complicated job that involves potentially conflicting obligations to multiple entities. Though responsible for the medical care of the athletes as individuals, they also have obligations to the team that employs them which can include returning athletes to play who are at heightened risk of re-injury. The fact that the athletes and owners have some overlapping interests (e.g. players playing well and winning games) only complicates this issue. Further, there are strong financial incentives to do what is necessary to obtain and keep a position as a team physician. This article examines dual loyalty and conflict of interest in sports medicine, and argues that there is not now a widely accepted or adequate solution to either. Moving toward a solution will require fairly serious changes in the role of the team physician.

Abbreviations: FIMS International Federation of Sports Medicine; NFL National Football League; MVP Most Valuable Player; RGIII Robert Griffin, III     

Intensity of effort and momentary failure in resistance training:Are we asking a binary question for a continuous variable?

<正>1.Introduction There is a growing body of research supporting the idea that a plethora of health benefits can result from resistance training using a low volume,high-effort approach(e.g.,increased metabolic rate and bone mineral density,a reduction in blood pressure,and improved muscle quality and insulin sensitivity,among others^1,2).Further,muscular strength and muscle mass—primary goals and benefits of participation in resistance training—are independently strong predictors...     

Looking for a Refuge of ‘Normalcy’ during the Argentine Dictatorship: The Case of Atlanta Football Club

Abstract

This article examines the history of Club Atlético Atlanta of Buenos Aires during the years of the military dictatorship (1976–1983) within the framework of efforts to reconsider the impact of repression on everyday life. Club Atlético Atlanta is a microcosm of Argentine society, and it contained everything: from victims of repression, to the son of genocidal general Roberto Eduardo Viola. Conformism, indifference, adaptation, support for the military authorities, or opposition to them, as well as resistance strategies, were a mosaic of expressions showing that various attitudes coexisted while facing the impact of state terror on daily life. The advent of dictatorship did not mean the same rupture for everyone, and did not alter in the same way certain dimensions of everyday life and routines for different individuals and groups. The story of a neighbourhood club such as Atlanta and the perceptions and memories of its fans may help us move forward on this path, to ascertain the links between the ‘micro’ level of social life and the great narratives of politics and the State.     

‘Doing it for Dot’: exploring active ageing sport tourism experiences through the medium of creative analytical practice

ABSTRACT

This is a true story about the active sport tourists encountered at the 17th World Veterans Championships (WVC 2014), with a particular focus on the movements and memories of the world's oldest international table tennis player. Through the employment of creative analytical practice and, more specifically, creative non-fiction, I offer an (auto)ethnographical narrative designed to target your sociological imagination, engendering a deeper, personally applicable, appreciation towards the consumption and production of active sport tourism. A couple of overlapping evocative vignettes offer a candid insight into how new awareness, attraction, attachment and allegiance have been created from my personal involvement and social interaction with over 200 active ageing athletes, including an inspiring Australian centenarian named Dorothy (Dot) de Low. By sharing my story, I hope to encourage others to stop hiding in the shadows, embrace their subjectivity and share their lived experiences of active sport tourism engagement.     

Assimilating to a boy’s body shape for the sake of performance: three female athletes’ body experiences in a sporting culture

This paper explores three female swimmers’ relationships with their male coaches and the body practices they were exposed to within Australian swimming. Particular attention is given to how the relationships and practices might relate to gender. Additionally, the article examines how (if at all) the conduct contributed to the social construction of an accepted female swimmer body. Through narrative accounts, the three adolescent female athletes articulate hierarchical male coach–female athlete relationships and specific body encounters they were exposed to and/or engaged with. Their experiences reveal how a sexually maturing body (growing breasts, female body shape and menstruating) was deemed unsuitable for performance and the swimmers were thus encouraged to transform their bodies and behaviours towards that of the boys. Using a feminist Foucauldian perspective, these accounts points to how the three swimmers came to regulate their diet, training and appearance in order to fulfil expectations. This self-regulation is problematic in two ways: first, no scientific evidence shows that a boy like physique is essential for best performance. Second, the stress from being pressured to achieve a particular body, as well as the shame that resulted from being unable to achieve the idealised physique, eventually caused the swimmers to develop an unhealthy relationship with their developing bodies. We highlight how those immersed in sporting contexts should recognise the serious implications of gender practices and power relations underpinning the male coach–female athlete dynamic in competitive sport.     

“Yoga is yoga. Yoga is everywhere. You either practice or you don’t”: a qualitative examination of yoga social dynamics

Within the context of yoga’s increasing popularity, the prevailing view that yoga is ‘good for everyone’ is often perpetuated by participants. This view is derived from popular media portrayals and activities, as well as scientific research purporting yoga’s health benefits for all citizens. This paper accordingly investigates these dominant claims reproduced about yoga practise in the United States using a qualitative study involving five practitioners. We specifically invoke Michel Foucault’s concepts of discourse and governmentality to interrogate how yogic ‘truths’ are negotiated, taken up, and reproduced by several participants in the San Francisco area. Five in depth semi-structured interviews were conducted with a diverse demographic sample of yoga participants. Our findings suggest that these various individuals invested in and reproduced the ideals of social inclusion and multicultural diversity with the accompanying view that yoga operated as a community or ‘family’. The practitioners subsequently acknowledged specific barriers and instances of exclusive practises within yoga and its communities. Yet, in some cases the participants countered that these perceptions of exclusion and barriers to practise could be overcome by individual choice-making; this latter view implicates a specific mode of neo-liberal self-governance. Our analysis therefore suggests that the yoga participants invested in and reproduced ideals of individualism and meritocracy relative to normative neo-liberal yoga discourses.     

Initial identification & selection bias versus the eventual confirmation of talent: evidence for the benefits of a rocky road?

Abstract

The relative age effect (RAE), whereby earlier birthdate children within a selection year are more commonly selected as talented, has been highlighted in the literature. As a consequence, these young athletes get into specialised training earlier and in greater numbers, leading (it is suggested) to a disproportionate opportunity for success. However, this disproportionality seems not to be manifest in senior teams. Accordingly, we examine the identification and conversion rates for academy rugby players, examining a sample of all players passing into and either graduating, or being dismissed from, a major English rugby academy. Data demonstrated a reversal of the RAE “benefit”, whereby late-birth players were less likely to be selected, but more likely to achieve senior professional status. Possible reasons are explored and, on the basis of our data, we propose a psychologically based explanation of greater “growth” due to additional challenge experienced by these initially disadvantaged younger players.     

‘In our case,it seems obvious the British Organising Committee piped the tune’: the campaign for recognition of ‘Ireland’ in the Olympic Movement, 1935–1956

In the 22 years between 1935 and 1956, the Irish Olympic Council and its later variant the Olympic Council of Ireland engaged in a struggle with the International Olympic Committee (IOC) for the right to be recognized as Ireland in Olympic competition and to include Irish nationals regardless of their place of residence on the island on the team. After competing as Ireland in 1924, 1928 and 1932, the landscape changed significantly in 1935 when Ireland was rebranded as the Irish Free State and its selection was limited to the state's boundaries by the IOC. As a result, Ireland failed to compete in the 1936 Berlin Games and over the next two decades Irish Olympic officials engaged in a campaign for the right to select Irish nationals, regardless of where they resided in the island and to be recognized as Ireland for Olympic purposes. This had serious implications for Irish sport and had the potential to split the national federations on political boundary lines.     

Identity regulation in the North American field of men’s professional ice hockey: An examination of organizational control and preparation for athletic career retirement

Quality of adjustment to athletic career retirement is dependent, in part, on athletic identity salience, or the degree to which one defines themself in the athlete role. Researchers, however, have seldom explored how athlete identities are shaped and reshaped by organizations and managers prior to retirement. Consequently, the purpose of this study was to examine identity regulation in the North American field of men's professional ice hockey. Results from the study indicate that managers regulated a bipartite athletic identity, defined by performance excellence and beneficence; a largely self-directed, non-sporting alternative; and a nascent merger between the two. Further, regulation was found to limit individual development and, in turn, preparation for athletic career retirement. In an effort to assist athletes in developing identities that are more conducive to retirement and individual long-term well-being, the author suggests that organizations and managers in professional ice hockey challenge and reform extant practices and modes of regulation.     

A qualitative analysis of the factors determining the quality of relations between a novice physical education teacher and his students’ families: implications for the development of professional identity

The purposes of this study were: (a) to analyze the factors determining the quality of relationships between a novice physical education (PE) teacher and his students’ families and (b) understand the implications of these relationships for his professional identity. The data stemmed from detailed teacher’s diaries written by the participant throughout his first five years of teaching. The data analysis followed several rounds of cyclical inductive-deductive processes in order to identify and classify the patterns related to the aforementioned purposes. The results, presented in two sections, show two distinct sets of factors, which, respectively, had very different implications for the development of the teacher’s professional identity. On the one hand, in the first three years of teaching, there appeared 11 specific ‘struggle factors’ (6 socio-cultural and structural factors and 5 family prejudices toward PE) that threatened the teacher’s initial pedagogical passion and lead to a great deal of hesitation and discouragement on his part; on the other hand, in the fourth and fifth years, due to the teacher’s ongoing commitment and (self-)reflective practice, there emerged eight ‘success factors’ (one from the families and seven from the teacher) that transformed his previous discouragement into hope and self-confidence. Besides the detailed analysis of all these factors and their implications, some additional recommendations for PE teacher education programs and further research are provided.     

‘A Threat to National Unity’ – Football in Jordan: Ethnic Divisive or a Political Tool for the Regime?

In Jordan, national identity is composed of two sub-national identities: the Transjordanian identity of Jordan's indigenous inhabitants from east of the Jordan river, and the Palestinians originating in the west of the Jordan river. Historically, the Jordanian throne has maintained power through an alliance with the Transjordanians. As the majority of the Jordanians are of Palestinian origin, democratisation in Jordan would likely imply the Palestinians taking over the political momentum in the country. When unrest has erupted in Jordan, as during the democracy protests of the Arab Spring, this has on some occasions been labelled as threats to the national unity by the Jordanian monarchy. No one wants to return to the civil war of 1970. On the other hand, to avoid democratisation, the memory of the civil war must be sustained. Since the civil war, Jordan has had a history of ethnic-based football riots. These are reminders of the threats to stability, security and national unity. But as long as they are contained at the football stadiums, they serve the interests of political forces wanting to preserve power and political status quo.