Use of Special Collections as an Opportunity for Outreach in the Academic Library

ABSTRACT

Academic special collections librarians have made great strides in making their collections discoverable and accessible to a wide audience. This article examines use of special collections departments and the many kinds of outreach librarians undertake to increase access to and knowledge of their collections, including creating electronic finding aids, digitizing material, collaborating with faculty, increasing participation in instruction and reference, and using exhibits, social media, and relationships with community partners to further the mission and goals of the library and the college or university. The article uses the University of Illinois at Chicago Special Collections Department as a case study.     

Overlap among College and University Library Collections

Analysis of twenty-six college and university libraries' monographic holdings in WorldCat shows that university libraries hold radically more rare titles and their collections are seven times larger than college libraries. Language and Literature (Library of Congress [LC] class P) accounts for 30% of university and 27% of college holdings. The number of books held declines and the number owned by only one library increases after the 2000 publication year. Since then, total library budgets have barely kept pace with inflation and book budgets have declined as a percentage of library expenditures. These changes align with current emphasis on priorities other than book collections.     

Marketing Reference Resources and Services Through a University Outreach Program

Abstract

In many respects the Outreach Program at Mississippi State University Libraries provides an excellent framework for the marketing of reference services and resources. It is often the close, long-term collaboration between academic faculty and reference librarians, however, that makes the discovery of crucial information needs possible. In-depth interviews with strategically selected faculty and continuous feedback provide the basis of effective planning for reference services and a wise marketing strategy.     

Access to Serials Collections in Four Nigerian Universities

Abstract

The author surveyed four university libraries in southwest Nigeria regarding access to their serials collections. It was found that in the libraries surveyed, undergraduates not in their final year often had at most limited access to the collections. This can be attributed to a variety of reasons including security and a lack of space; however, of more importance still is the fact that the collections are intended to cater mainly to researchers. In addition, it was found that the libraries usually provide open access to their serials collections, the collections are generally understaffed and suffer from a shortage of current, relvant journals.     

Special Collections in View: Marketing and Outreach as Reference Services

Abstract

This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.     

Of Fans,Friends, and Followers: Methods for Assessing Social Media Outreach in Special Collections Repositories

Increasing adoption and implementation of social media applications suggests a cultural shift in the way special collections departments communicate with external constituents. Research shows many social networking tools are used successfully to connect with special collections patrons, but limited documentation exists to describe whether special collections departments receive demonstrable returns for the time, effort, and energy expended to sustain social media activity. This article provides the results of an empirical study that examined social media usage in special collections departments at 125 Association of Research Libraries member institutions. By analyzing publicly available data from profiles on a variety of social media platforms, the authors explore how special collections units employ social networking tools and whether it is possible to determine success in terms of benefits received by the department, such as increased dialogue between departments and supporters. By using return on investment, this study found that special collections departments achieve moderate success when using social media to advertise collections, events, and activities, but they have little success when using social media to engage with external constituents. To address less successful aspects of social media projects, departments can engage in routine assessment activities, such as return on investment, to make the most of new technologies.     

When it's all Greek: The Importance of Collaborative Information Literacy Outreach Programming to Greek Student Organizations

This article examines the rationale and benefits of establishing collaborative outreach partnerships between academic librarians and student services professionals to meet the information literacy needs of Greek students. Through a literature review and case study, the authors discuss the realities involved in facilitating this kind of collaboration and its potential to create meaningful co-curricular outreach programming.     

Checking Out the Library: Partnering for Outreach to Short-Term International Students

In the academic year 2015–2016, librarians at Eastern Washington University implemented a series of outreach events for incoming cohorts of international students from Japan participating in a short-term English language program on their campus. The outcome of those outreach efforts has yielded valuable insights into the challenges associated with reaching a short-term international student population, and the particularly vital importance of a strong partnership with program faculty and staff.     

From the ACRL 13th National Conference: Collaborative Solutions to Digitization for College Library Special Collections

ABSTRACT

While much has been written on individual digital project planning, little has been discussed in the area of collaborative digital projects, especially at the college library level. The aim of this article is to examine a variety of collaborative solutions that have been implemented by Franklin and Marshall College at the institutional, local, regional, and national levels. With the assistance of an analytical questionnaire, readers will learn to evaluate their college library collections for successful digitization and identify collaborative opportunities at various levels.     

Repurposing and Renovating Space for High-Density Storage: Kansas State University Libraries' Answer to Additional Collections Space

While many libraries have built new high-density storage facilities, fewer academic libraries have repurposed and renovated an existing building for that new end. This article details Kansas State University Libraries' experience renovating an existing structure for high-density storage purposes and the improved collection management options that resulted.     

Collaborative Approaches to the Management of Geospatial Data Collections in Canadian Academic Libraries: A Historical Case Study

The Ontario Council of University Libraries (OCUL) is a consortium of the twenty-one university libraries in Ontario, Canada. Since 1967, OCUL member institutions have worked together to share costs and workload through collective purchasing and licensing of information resources and more recently through the establishment of a shared digital infrastructure known as Scholars Portal. Under the auspices of OCUL, Ontario's university map librarians formed the OCUL Map Group in 1973 to seek opportunities to communicate and collaborate to improve the collections and services they offer their users. The opportunities provided by collaboration have ensured a greater capacity to manage evolving collections of geospatial data. The group has served as a community of practice, which has provided educational opportunities and facilitated collaborative problem solving through a listserv, conference calls, and face-to-face meetings. This collegial environment has also led to the completion of a number of projects, which have resulted in the creation of new technical infrastructures and strategies for sharing the workload of data management tasks. This paper discusses the role of collaboration in OCUL projects and offers some suggestions for others considering embarking on collaborations of their own.     

Access to Online Historical Aerial Photography Collections: Past Practice,Present State,and Future Opportunities

The authors review how access to historical aerial photograph collections has evolved in response to technological developments and addresses areas for further advancement, with a particular emphasis on developing, preserving, and sustaining online collections. The authors focus specifically on the areas of metadata, the Semantic Web and linked data, and sustainability through collaboration. The article includes brief case studies, highlighting various projects involving the aerial photography collections at the University of Minnesota. The conclusion asserts the critical role played by geographic information librarians in effectively carrying out the strategies described in the article as they relate to the long-term sustainability of digital geospatial collections.     

Comparative Usage of Science E-book and Print Collections at Texas A&M University Libraries

This study compares usage figures between equivalent e-books and print books owned by the Texas A&M University Libraries in the physical sciences and technology. For NetLibrary, the top 10 science e-books were used over six times more than the print books, and the top 10 chemistry e-books were used over three times more than their print counterparts. For ebrary, the top 17 science e-books were used at least 17 times more than the same print books. In Safari, the top 10 computer science e-books were used 207 times more than their print counterparts. Usage statistics such as these can help librarians make informed e-book purchase decisions, especially in times of retrenchment.     

Libraries in Second Life: Linking Collections,Clients, and Communities in a Virtual World

The multi-user virtual environment Second Life has drawn attention from many librarians who established virtual libraries and information spaces there. Even as interest in Second Life diminishes, it is worthwhile to look at how libraries in Second Life were established and what models they followed. This study examines the purposes, users, collections, and community integration of Second Life libraries. Researchers identified over 75 libraries in Second Life through the professional literature and search results within Second Life. Using this sample, they identified seven general categories of libraries and discuss examples of each. Some Second Life library spaces help to set a scene and contribute to the ethos of a larger space. Other Second Life libraries connect physical libraries with virtual communities. Still others serve communities that exist only in virtual spaces, supporting common interests or role-playing scenarios. Finally, some Second Life libraries expand understandings of what a virtual library might be, whether through imaginative architecture or unusual collections. Second Life libraries offer collections of resources tailored to the needs of individual communities and make them available in different formats. They also offer social and educational programs, much as physical libraries do. Whatever the future of Second Life, the libraries that have been established there raise important questions for future virtual library work.     

Russian,Japanese, and Latin Oh My! Using Technology to Catalog Non-English Language Titles

Abstract

Nearly every library where the dominant language is English also has materials that are written in other languages. These materials can present unique challenges for catalogers. Many non-English language materials are located in the array of collections of the Special Collection Department of Mississippi State University (MSU). To properly process and catalog these materials, the cataloger used online tools which provided a greater understanding of the materials, allowing a higher cataloging standard. The author discusses the various tools and methods that were used to catalog these materials.     

Providing Access and Preservation Services to Collections in Remote Storage Facilities

ABSTRACT

As libraries continue to acquire, catalog, and preserve paper-based collections, and the early promise of digital technologies to put everything online has not yet been fully realized, the need to physically retain little used analog collections has intensified. Thus a growing trend in the field of academic and public libraries is an increased awareness of the importance of remote storage facilities (RSF). A recent American Library Association meeting featured speakers who were involved with such a facility. The speakers offered tips and hints on surviving and even thriving in one successfully. The authors of this article hope that by documenting the highlights of these presentations, other librarians and staff in the planning, construction, or implementation phase of a RSF will be better prepared for the challenges and difficulties they will face when trying to provide access to and physically maintain a collection geographically distant from their main library.     

Live and Online: Using Co-Streaming to Reach Users

The increase in distance education students and the changing preferences for online instruction led the Health Sciences Library to seek creative approaches to traditional classroom instruction. Library instructors compared two different class formats: online-only classes and in-person classes with online sections. The second format, called “co-streaming,” provided instruction in traditional classroom and virtual environments at the same time. A postclass survey was used to gather users' evaluations of the instruction and the format via which it was offered. This paper examines the user response to, and satisfaction with, the co-streaming classes.     

Promoting a Juvenile Awards Approval Plan: Using Collaboration and Selected Projects for Improved Visibility and Findability to Promote Juvenile Collections in Academic Libraries

This article describes a project to promote an approval plan for purchasing award-winning juvenile books. The overall project utilizes a combination of projects for promoting awareness and use of the awards books and the juvenile collection in general. The promotion plan includes collaborative work with teacher education faculty, projects to increase the visibility of the juvenile collection in the library, and projects to improve the findability of the juvenile books via the online catalog and an online subject guide. Initial assessment of the plan indicates some success with increased book circulation and increased use of the online guide.     

Simple Marketing Techniques and Space Planning to Increase Circulation

In the academic Information Commons, the frontline staff are key library assets. This article demonstrates one example of frontline staff observing, analyzing, and modifying user behavior using simple marketing techniques and space planning. James Madison University East Campus Library personnel increased circulation of books by increasing the visibility of the book collection. Minor furniture changes in the lobby, adding rotating themed book displays and providing digital and print signage, produced a dramatic effect. Circulation numbers essentially doubled for the lobby browsing book collection and markedly increased for books highlighted in the displays.