Approaches to the storage of low use and last copy research materials

This paper draws together the issues regarding the retention of print collections for academic libraries in a digital environment. The discussion focuses on a fundamental mission of academic libraries – ensuring ongoing access to older research material; leaving the discussion of the other key mission, providing current and relevant publications, to be discussed in other forums.The paper incorporates a review of approaches from the literature and from the authors' own experiences. Issues discussed include selecting material, development and management of print repositories, pros and cons of institutional or cooperative facilities and economic aspects. Although the focus is international particular references are made to the Australian experience.The authors suggest that a network of national, and ideally international, print repositories will provide the most reliable and cost-effective solution.     

科技期刊封面设计对阅读和馆藏的影响

一些科技期刊因经济利益驱使,重视角度错位,管理制度欠缺,致使期刊出现各种问题,给阅读和馆藏带来许多不便。文章探讨科技期刊的封一、书脊的某些设计问题对阅读和馆藏的影响,并提出相应的建议。     

Reinforcing attitudes in a gatewatching news era: Individual-level antecedents to sharing fact-checks on social media

Despite the prevalence of fact-checking, little is known about who posts fact-checks online. Based upon a content analysis of Facebook and Twitter digital trace data and a linked online survey (N?=?783), this study reveals that sharing fact-checks in political conversations on social media is linked to age, ideology, and political behaviors. Moreover, an individual’s need for orientation (NFO) is an even stronger predictor of sharing a fact-check than ideological intensity or relevance, alone, and also influences the type of fact-check format (with or without a rating scale) that is shared. Finally, participants generally shared fact-checks to reinforce their existing attitudes. Consequently, concerns over the effects of fact-checking should move beyond a limited-effects approach (e.g., changing attitudes) to also include reinforcing accurate beliefs.     

The role of geographical proximity in knowledge diffusion,measured by citations to scientific literature

This paper analyses the influence of geographic distance on knowledge flows, measured through citations to scientific publications. Previous works using the same approach are limited to single disciplines. In this study, we analyse the Italian scientific production in all disciplines matured in the period 2010–2012. To calculate the geographic distances between citing and cited publications, each one is associated with a “prevalent” territory on the basis of the authors’ affiliations. The results of the application of a gravity model, estimated using ordinary least squares regression, show that despite the spread of IT, geographic distance continues to be an influential factor in the process of knowledge flows between territories. In particular, the analysis reveals that the effect of geographic distance on knowledge flows is significant at the national level, not negligible at the continental level, but completely irrelevant at the intercontinental level.     

Measuring engagement on twitter using a composite index: An application to social media influencers

Engagement on social networks is a complex concept, in which many interconnected, difficult-to-assess components interact. It is precisely this complexity which motivated this work, which proposes a composite index as a tool to measure engagement. Using TOPSIS, a multicriteria method that bases its ranking on minimizing the distance to the ideal point and maximizing the distance to the anti-ideal, a mix of indicators based on two approaches is used: the tweet approach and the follower approach. The former reflects engagement based on user production, and the latter measures engagement by popularity. This index was applied to a group of Social Media Influencers and a general ranking was obtained, as well as a ranking by each approach to measuring engagement. A comparison of the rankings generated by the different approaches shows the suitability and pertinence of both, as it is confirmed that they measure different aspects, and that both are needed to offer a holistic view of the engagement generated by a user on Twitter; this is a new finding compared to prior studies, which only focused on one approach or the other.     

1994—2007年CBMdisc收录MRI维护维修文献的计量分析

利用“中国生物医学文献数据库”（CBMdisc）,对1994—2007年5月国内MRI维护维修相关中文文献进行文献计量学分析,对今后国内MRI维护维修工作具有重要指导意义。     

Public trust: a comprehensive investigation on perceived media credibility in China

The purpose of this study is to provide a comprehensive investigation on perceived media credibility in China. In order to assess people's attitudes toward six media formats (television [TV], newspapers, radio, magazines, websites, and mobile devices), a series of surveys were conducted with a random sample of 5807 residents in 10 cities in China. Findings indicated that Chinese respondents perceived TV to be the most credible among all media and that TV was rated as more credible than newspapers. In addition, two official mouthpieces, China Central Television and the People's Daily, were both perceived to be highly credible. But readership in general was a nonfactor in terms of credibility. These findings challenged conventional thinking on media credibility. Implications and directions for future research are discussed.     

从采访收费到采访付费 --产业化语境下媒介产品和媒介资源属性的嬗变

从孙道临采访收费说起 2005年春节过后，中国各大媒体相继拉开了纪念“中国电影百年”活动的序幕，但活动刚开始就发生了一桩让不少国人颇感新奇的事情：2月23日《羊城晚报》的一篇文章称，在制作“走访老电影人”的系列专题的过程中，他们致电老艺术家孙道临，请求采访，却被告知必须付费才能接受采访。     

Effects of entertainment media framing on support for gay rights in China: Mechanisms of attribution and value framing

This study investigates the framing effects of gay-themed entertainment media in China. Specifically, the study explores the mechanisms underlying attribution framing and value framing, through two separate experiments. The results of the first experiment indicate that exposure to attribution frames had considerable influence on the participants' perceptions of the controllability of homosexuality and their emotional responses. In addition, fictional entertainment media's framing of the origin of homosexuality indirectly influenced the participants' opinion through anger. Those participants exposed to a program homosexuality as a type of ‘controllable’ sexuality were likely to express anger and thus were not likely to support gay rights. The results of the second experiment indicate that the core values reflected in a gay-themed program affected the participants' opinions by changing their perception of the importance of value-related beliefs. Those participants exposed to a frame reflecting family values were likely to consider beliefs about family values to be important, which facilitated their support for gay people's personal dignity and equal rights to jobs, housing, and freedom of expression, among others.     

传统医学期刊与新媒体微博共赢发展

《中华消化杂志》借助丁香园网站医学专业会员汇聚的优势,开设了丁香客微博官方主页,初步建立了一个有活力、高效率的线上交流平台,大大增进了编者与读者及作者间的沟通和互动。通过微博平台让临床医师及时了解到消化领域的发展动态,拉近了读者和作者间的距离,提高了杂志知名度,增加了杂志的发行量。网站借助入驻杂志的业界影响力,吸引更多的网友关注网站,帮助网站打造品牌形象,推广延伸产品和服务。我们的实践表明,传统医学期刊与新媒体微博相结合实现了共赢发展。     

Predicting exposure to and liking of media violence: a uses and gratifications approach

The current study examined the interpersonal coordination of nonverbal immediacy behaviors in the emotional support process. Participants (N = 216) disclosed a distressing event to a confederate who was trained to exhibit emotional support that varied in high, moderate, or low nonverbal immediacy. After the 5-minute conversation, participants evaluated the confederate on several scales. Trained coders coded 10 immediacy cues of confederates and participants. Results indicated that participants tended to match confederates, regardless of the immediacy condition. Perceived liking for the helper did not moderate immediacy matching and exerted only a main effect on confederate immediacy; participants reported liking better highly immediate helpers than either moderately immediate or nonimmediate helpers. The study also generated several sex differences, such that, with the exception of eye contact, women tended to match confederates more than did men.     

From e-government to we-government: Defining a typology for citizen coproduction in the age of social media

This paper examines the evolution of citizen coproduction in the age of social media, web 2.0 interactivity, and ubiquitous connectivity. The paper first discusses the re-emergence of citizen coproduction – whereby citizens perform the role of partner rather than customer in the delivery of public services – as a fashionable policy option in the face of persistent budget deficits and the advent of new channels for mass collaboration. Finding a plethora of competing labels, models, and concepts for coproduction in the age of social media, the paper proposes a unified typology to support systematic analysis based on the overarching categories of “Citizen Sourcing,” “Government as a Platform,” and “Do-It-Yourself Government.” To demonstrate its use, the typology is applied to leading U.S. government implementations. The paper concludes with a discussion of the potential implications for public administration, the remaining limitations and rising social concerns, and the possible emergence of a new social contract that empowers the public to play a far more active role in the functioning of their government.     

Using mass media in the presidential primaries: Effects on candidate issue knowledge and confidence in judging candidate viability

The role of mass media in the presidential primaries has not been examined in the same fashion as in the presidential general elections, congressional elections, and gubernatorial elections. This study is based on a survey (face‐to‐face interviews) of 392 adults randomly selected from a city with a population of 444,000 during the 1996 presidential primaries. The results of the hierarchical multiple regression analyses show that television news programs increase learning about candidate issue policies. People's confidence in judging which candidate has a better chance to win the party's nomination is influenced by reading of newspaper campaign stories, viewing of the campaign commercials, and their attention to the campaign news on TV. This study enriches our understanding of media effects in the presidential primaries.     

从“物”到“物质性”：媒介研究中一组概念的辨析

“物质性转向”成为近年国内外媒介研究中的一个热门话题,然而,对于“什么是物质性”“物质性可以给思考媒介带来何种新意”之类的问题缺少关注。本文追溯“物”“物质”“物质性”本义的同时,借助海德格尔的“作为聚集的物”、布洛赫的“活力物质观”等理论资源,对这样一组概念进行溯源讨流,澄清这样一组概念在“物质性转向”中的意涵,辨析其带给理解媒介的理论价值与意义,以期有益于弥合“物质性转向”在媒介研究中“名”与“实”之间的种种沟壑。     

How to play the game of intellectual property rights in China: the impact of party affiliation and media location on the use of media frames

This paper explores the dynamic between media and social-political forces through a content analysis of Chinese media coverage of intellectual property rights (IPRs) since China's accession to the World Trade Organization in 2001. We examined how media attributes, such as party affiliation and media location, have influenced the use of media frames. Three media frames were extracted from previous studies: (1) national interest; (2) cost and benefit; and (3) legal/contractual. Our results demonstrate that both media attributes exert significant influence on the use of media frames in IPRs coverage: the closer a news organization is affiliated with the Chinese Communist Party, the more likely it would adopt a national interest frame. Moreover, national press and party newspapers are more likely to adopt the national interest frame in covering IPRs-related issues; whereas, regional/popular and professional press are more likely to report the IPRs-related issues from economic and legal perspectives.     

Applying user analytics to uses and effects of social media in China

ABSTRACT

We introduce what user analytics can do in the first half of the paper and then illustrate how to do user analytics in the second half. In the current context, user analytics refers to a set of diverse communication research methods on uses and effects of social media. User analytics has evolved from TV ratings research to online user research. The history illustrates what data sources, measures, and analyses can be used for what types of research questions under user analytics. We discuss the similarities of and differences between user analytics and other methods of computational communication research (e.g. content mining and online experiments), and compare the strengths and weaknesses of user analytics with traditional quantitative methods (e.g. survey). Finally, we present an application study of Chinese bloggers to demonstrate how to employ user analytics methods to study the production, consumption, and effects of user-generated content.     

Interplay of content type and product type in the consumer response to native advertising on social media

With the growth of consumer skepticism toward advertising, marketers have begun implementing native advertising. Drawing on the Persuasion Knowledge Model (PKM), this study examines how content type interacts with product type to influence consumer responses toward native advertising (persuasion knowledge, brand attitude, and intention to click ‘like’) on Facebook. A 2(content type: informative versus entertaining)×2(product type: utilitarian versus hedonic) between-subjects experimental study was conducted with a total of 155 college-attending Facebook users in South Korea. The results show that, for utilitarian products, informative content elicits more favorable consumer responses than entertaining content does. However, consumer responses are similar between informative and entertaining content for hedonic products. Furthermore, this study demonstrates that consumer persuasion knowledge mediates the interaction effects of content type and product type on consumer responses. Theoretical and practical implications are also discussed.     

从“媒介系统依赖”到“传播机体”——“媒介系统依赖论”发展回顾及新概念

祝建华 :本文描述的“传播机体”理论是“媒体依赖”理论在全球化和新媒体时代的继承和发展 ,用于分析媒体、个人、社群乃至社会各层面之互动关系。陈力丹 :鲍尔 -洛基奇是前任《传播学研究》的两主编之一 ,她与德弗勒的合著《大众传播诸论》1 5年前就在中国出版了中译本 ,因而被我国传播学界知悉。她在理论传播学方面与时俱进 ,现在已经将她早年论证的“媒介依赖论” ,以美国洛杉矶不同文化区域的传播生态作为研究对象 ,发展到了现在的“传播机体论”。本期发表的是她发言的理论部分。