Fear of Isolation and Perceived Affordances: The Spiral of Silence on Social Networking Sites Regarding Police Discrimination

The spiral of silence (SoS) framework elaborates the factors that determine whether individuals are willing to express their opinions in public. Although previous scholarship has examined differences in between face-to-face and computer-mediated communication, research studies have rarely tested how perceived affordances of the channel influence whether individuals express opinions or self-censor. In this study (N = 399), we examine several propositions of SoS within the context of discussing police discrimination on Facebook. To extend the theory’s relevance to social networking sites, we examined how users’ perceptions of network association, social presence, anonymity, and persistence related to opinion expression. Findings indicate support for some of the theory’s original tenets, as well as the role of multiple perceived affordances in determining whether people will express an opinion to their online social network. We discuss the implications for measuring and understanding political expression and silencing on social media as well as offline.     

Race and Gender as Peripheral Cues on Political Campaign Web Sites

This study examines the roles candidate race and gender may play in the evaluation of candidates presented via campaign Web sites. Apparent race and gender of a candidate were manipulated while issue information was held constant on a campaign Web site. The candidate's gender was shown to affect evaluations of the candidate (positively for female candidates) after controlling for participant political ideology, political knowledge, and political self-efficacy. The candidate's race did not affect evaluations of the candidate. Findings are discussed in the context of peripheral bias of central processing.     

Facebook Use and Its Role in Shaping Access to Social Benefits among Older Adults

Adults who are 65 years or older have increasingly adopted social network sites (SNSs), Facebook in particular. Yet the ramifications of SNS use in this population remain understudied. Using a nationally representative sample of U.S. adults (N = 2,003), this study focuses on Facebook users (N = 1,138) and examines patterns of Facebook use by younger (aged 18–65 years) and older users (aged 65 or older), as well as the social benefits associated with older users’ Facebook use. Findings show that older users have different network structures, but the frequency of their visits and engagement in Social Media Relationship Maintenance Behaviors (SMRMB), a measure of perceived likelihood to engage with others via social media, do not significantly differ from those of younger users. Moreover, our results suggest that among older users (N = 98), the number of self-reported “actual” friends on Facebook and SMRMB positively predict perceived support, while SMRMB contributes to perceptions of access to useful information. Overall, the study highlights unique usage patterns and social benefits associated with Facebook use among older adults. As such, its findings provide insights for the future design of technological interventions to help older adults better access social benefits associated with SNS use.     

Partisans and Controversial News Online: Comparing Perceptions of Bias and Credibility in News Content From Blogs and Mainstream Media

Based on the hostile media effect (HME), this 2 (partisan opinion) × 2 (news source) × 2 (content valence) factorial experiment investigated how partisans (N = 132), in terms of perceived bias and credibility, assess same-sex marriage coverage by either an online mainstream news source or a citizen blog. Partisans who disagreed with the content's valence evaluated both mainstream online news and the blog posting as more biased and less credible than did partisans who agreed with the content's valence. The perceived reach of blog postings appears to generate a relative HME similar to that triggered by mainstream news. In particular, this study suggests that user-generated content—specifically blog postings—might generate a stronger relative HME than that observed with mainstream news.     

Chronemics in Instructor–Student E-Mail Communication: An Experimental Examination of Student Evaluations of Instructor Response Speeds

Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting.     

Shared Entertainment,Shared Opinions: The Influence of Social TV Comments on the Evaluation of Talent Shows

The present research investigated whether co-viewer comments in social TV interactions are able to enhance or weaken media effects. With the example of talent shows, the valence of co-viewer comments (pro/contra/none) as well as the type of content (antisocial behavior vs. conventional performance) were varied in an experiment (N = 117). Results showed that participants’ own comments and their private attitudes about the judges varied in line with comment valence. Findings suggest that social TV viewers are prone to social influence of their co-viewers, which might amplify problems regarding the portrayal of antisocial behavior in reality TV.     

Meet the candidates

Objective: To consider sex roles in public speaking through the conversational style of modern-day political rhetoric Type of speech: Informative Point value: 15% of course grade Requirements: (a) References: 3; (b) Length: 5–7 minutes, (c) Visual aid: No; (d) Outline: Yes; (e) Prerequisite reading: Any biographical information found on the person that students are portraying, Chapter 11 (Brydon & Scott, 2002); (f) Additional requirements: None This assignment requires students to research the biography of either a political candidate or a candidate's spouse, and structure this information in an informative way. Students then portray the candidate or the candidate's spouse and present the information at a “meet the candidates” forum in class.     

Communication message cues and opinions about people with depression: an investigation of discussion on Weibo

A content analysis was conducted of the posts generated by mass media organizations and public opinion leaders on the Chinese social media platform Sina Weibo to investigate the associations between several communication message cues and opinions about people with depression (N = 102). The study revealed that the posts of the influential users were more likely to be stigmatizing when they communicated stereotypes, but less likely to be stigmatizing or more likely to be supportive when they made personal, genetic and medical, and social and environmental cause and responsibility claims. The posts were also more likely to be supportive if the influential users presented treatment and recovery information. In addition to finding out what communication cues activate the influential users' stigmatizing or supportive opinions, the study also examined and found the impact of the influential users' opinions on their followers' opinions on this issue (N = 8261). The findings showed that the public opinion leaders were more likely than the mass media to express support for people with depression. This support then translated into supportive responses among their followers toward those living with the disease.     

Deliberation 2.0: Comparing the Deliberative Quality of Online News User Comments Across Platforms

As news organizations look toward social networking sites as a way to expand their audience, the present article explores how this trend might impact discussion among users of political news content. A content analysis of user comments left by readers of the Washington Post suggests that when it comes to discussing political news, there are significant differences in the deliberative quality of those who access the news directly through the news organization's Web site and those who access the same news via Facebook. In short, comments left by Web site users exhibited greater deliberative quality than those left by Facebook users.     

Candidates’ use of informal communication on social media reduces credibility and support: Examining the consequences of expectancy violations

ABSTRACT

This experiment (N= 476) investigates how individuals evaluate political candidates who use informal communication on social media. We use expectancy violations theory (EVT) to predict that informal communication will lead to negative evaluations. Our results suggest that politicians’ use of informal communication on social media leads to expectancy violation, which decreases perceived credibility and lessens intention to support a candidate. This effect was not moderated by sex (male versus female) or age (young versus old) of the candidate, nor of participants being the same sex as the candidate. These findings suggest that political figures should use informal communication on social media with caution.     

The protasis of the great awakening in New England

Subjects differing in cognitive complexity formed impressions of another based on positive information about the other's work behavior and negative information about social behavior, or vice versa. Immediate impressions written to one context, and work‐ and social‐evaluation measures, reflected the valence of the information; general evaluative measures tended to neutrality. Impressions (written to the other context) and evaluations obtained two weeks later showed similar results. These results, in conjunction with those of subsidiary analyses involving Fishbein's attitude model, were interpreted as supporting a view of beliefs as substantive cognitions rather than as vacuous elements functioning only to contribute increments of affect.     

Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe

This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol marketing on social media.     

Emotion and political cognition: A test of bipolar,two-dimensional,and discrete models of emotion in predicting involvement and learning

This study assesses the usefulness of voters' emotions toward presidential candidates in predicting voter attitudes toward, involvement with, and learning of the candidates' statements at a debate. Three different models of the effects of emotions, including the bipolar model, Marcus and MacKuen's (1993) two-dimensional model, and a discrete emotions model were tested for their efficacy in predicting the responses of 81 participants who watched the 2000 Presidential Debate at Wake Forest University. Overall, the bipolar model in which positive and negative emotion terms fall along one continuum of affective valence was most consistent with the data. With regard to both presidential candidates, the more positive the emotion felt toward the candidate, the more positive the voters' attitudes were toward that candidate. Likewise, attitudes predicted greater involvement with the candidates, which subsequently predicted greater learning from the candidate at the debate.     

Modeling the Effects of Political Information Source Use and Online Expression on Young Adults’ Political Efficacy

This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking websites, and public affairs websites including government and candidate websites. A path analysis revealed significant differences in their association with online political expression and external efficacy. As an entry point in the theoretical model, involvement in public affairs positively associated with attention to political information sources, online political expression, and external political efficacy. Attention to hard news and to public affairs websites positively predicted political efficacy. Attention to online opinion and social media and to public affairs websites positively predicted online political expression.     

How Gender and Age Affect Newscasters' Credibility—An Investigation in Switzerland

In an experimental study conducted in Switzerland the effects of newscasters' gender and age on credibility were analyzed using a 2 × 2 × 2 factorial design. Participants (N = 160) evaluated Swiss, German, and Austrian TV news items in terms of credibility of the newscaster and credibility of the message. News items read by female newscasters were perceived as being more credible. In contrast, male newscasters were considered to be more credible persons. Furthermore, a significant interaction between the newscasters' gender and age was observed: Age had no effect on the credibility of the younger newscasters, whereas older male newscasters were perceived as being the most credible.     

Age Differences in Online Social Networking: Extending Socioemotional Selectivity Theory to Social Network Sites

This article extends socioemotional selectivity theory to online social networking by examining age differences in the size and composition of Facebook networks across a wide age range of Facebook users (18 to 93 years old) in a nationally representative sample. Findings suggest increasing selectivity of Facebook social partners with age. Compared to younger adults, friend networks of older adults are smaller but contain a greater proportion of individuals who are considered to be actual friends. Moreover, a higher proportion of actual to total Facebook friends is associated with lower levels of social isolation and loneliness across the life span.     

SNS use by the Korean government: a case of Me2Day

This study examines the debates and discussions surrounding the Korean government's Me2Day, the largest social networking and microblogging site in the country used by 26 government bureaus, including the Blue House. Me2Day users post messages composed of up to 150 characters and establish links with other users through multimedia-based information and knowledge obtained from their browsers, desktop computers, e-mail messages, and mobile phones. This study provides a better understanding of the characteristics and structures of cyberspace communication between the Korean government and citizens. The results indicate that although each bureau had different goals in terms of using Me2Day, users were more likely to use the service if their bureau actively posted messages or responded to user comments. Users tended to have critical attitudes toward the Korean government when they were allowed to freely post messages and share information.     

Mobile social networking as information ground: A case study

Mobile messaging systems, particularly those that incorporate social networking capabilities, affect how individuals socially interact and how they exchange information. This paper reports the impact of a mobile-device-based social networking service that enables users to form groups and send both text and photos to co-members. Survey and system usage data from 19 participants over 16 months were analyzed using information ground theory, which focuses on how people share everyday information in informal social settings. This study was novel in applying the theory to an online environment. In addition to how the mobile system functions as an information ground, the results highlight the types and usefulness of information shared, the role of information shared in everyday life, and how the system fits into participants' communication and social “ecosystem.” Usage analyses describe message sending frequency and system participation levels in relation to other factors, such as length of time in the system. Findings are discussed in the context of the information ground framework's seven propositions, to which we propose adding an emergent concept: “information capital,” i.e., an individual's capacity to access information based on his/her information grounds extent, and degrees of social capital and information literacy.     

Predicting a Threshold of Perceived Facebook Post Success via Likes and Reactions: A Test of Explanatory Mechanisms

Individuals frequently engage in self-presentation via social media and can subsequently receive various simple communicative cues (paralinguistic digital affordances; PDAs) from which they may determine the success of their self-presentation, including Likes and Upvotes. Previous research has found these communicatively abstract one-click cues are interpreted idiosyncratically when received, but the quantity received matters to users in determining whether a post is “successful.” The present work probes explanatory mechanisms behind the use of PDA responses as a metric of self-presentational success, deriving hypotheses from social comparison theory, social penetration theory, and expectancy violations theory. Results from a survey (N = 255) reveal that social comparison and communicative reciprocity provide explanatory power regarding the threshold of Likes and Reactions to a Facebook post needed to consider a post successful.     

Exploring the Relationship Between Computer-Mediated Communication,Sexual Identity Commitment,and Well-Being Among Lesbian,Gay, and Bisexual Adolescents

Lesbian, gay, and bisexual (LGB) adolescents are avid users of computer-mediated communication (CMC), but few empirical studies have investigated the function of CMC in the lives of LGB youth. Grounded in the media practice model, the present study explored the relationships among CMC, sexual identity commitment, and well-being by surveying LGB adolescents (N = 570). Results indicated that a positive relationship existed between time spent on social network sites and well-being that was mediated by sexual identity commitment. Time spent instant messaging, sending/receiving e-mail, or in chat rooms was not related to sexual identity commitment or well-being. Social network sites may aid LGB youth in understanding their sexual identities in ways that other CMC modalities cannot.