Acceptance,motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

National governing bodies (NGB) of sport are not-for-profit organisations that typically receive less mainstream media coverage and have much smaller marketing budgets than mainstream professional sports. Therefore, they must seek alternative methods from mainstream media and traditional marketing in order to increase brand awareness and reach fans and stakeholders. While all sport organisations stand poised to benefit from social media, NGBs seem to be a segment of the sport industry uniquely positioned to capitalise on social media's benefits. Because there is currently no known literature on NGBs’ use of social media, this study examined the role that social media plays within NGBs in the United States including employees’ acceptance of social media, motivations to use social media, and the organisation's current usage of social media. An online survey was distributed to NGB employees in the spring of 2012, and results revealed that contrary to studies on other sport organisations, NGB employees reported high levels of acceptance and motivation to use social media regardless of demographic factors. Additionally, NGBs seemed to use social media as a communications tool to a greater degree than as a marketing tool. Implications for international and niche sport organisations are presented in the conclusion.     

Examining the factors influencing organizational creativity in professional sport organizations

Increasingly, globalization and the adoption of a market economy have made innovation fundamental for the success of professional sport organizations. Yet oligarchical league structures, isomorphic and hyper-traditional cultures, and hierarchical organizational structures can enhance or hinder organizational creativity, the beginning stage of the innovation process. Therefore, the purpose of this research is to determine the antecedents of organizational creativity in professional sport organizations. Perception of organizational creativity is theorized to be influenced by employee creativity, work environment, and the social interactions of employees. The results, based on a survey of three professional sport organizations’ front offices, indicated perceptions of a work environment with a clear vision and better work processes were associated with greater perceptions of organizational creativity. The lack of relationships between many of the factors theorized to influence organizational creativity, such as an employee’s advice network, could indicate the sport industry is unique in creativity management. This study is the beginning in understanding the first step of innovation, and the processes that influence employees’ perceptions regarding the ways in which their work environment relate to organizational creativity.     

Grappling with the Past: Wrestling and Performative Identity in Kenya

This article explores the decline of indigenous forms of wrestling under colonial rule in Kenya as well as contemporary attempts to revive the sport. Highlighting the role the colonial and post-colonial state played in marginalising ‘traditional' sports reveals a long history of hierarchical control of sport in Kenya. Local responses to this top-down approach also show how cultural lobbies and grass-roots organisations have tried to preserve, reinvent and market the sport as a moral symbol of masculine ethnic pride and cultural identity amidst a sometimes tense political landscape. With the current historiography of sport in Africa heavily imbalanced in favour of studies that highlight the adaptation of European sports within the continent, this article also serves as an initial examination of the historical roots and colonial decline of indigenous sporting traditions in Kenya.     

Media,Culture, and the Meanings of Hockey

This essay describes a plan for investigating the cultural meanings of hockey in Canada by examining media narratives of high-level amateur and professional hockey during the late nineteenth and early twentieth centuries. In particular, this project analyzes English Canadian newspaper coverage of Stanley Cup games between 1894 and 1907, as well as the telegraph reconstructions that enabled fans to share a simultaneous experience of distant games. Media coverage of hockey brought Canadians into local and national communities of interest, while constructing narratives of manhood, regional rivalry, and civic pride. Hockey played a significant role in the construction of gender and class identities, and in debates about amateurism, professionalism, and community representation in sport. By exploring key issues related to media, gender, and community identities in early hockey, this research addresses important gaps in the study of sport history and the analysis of sport and Canadian popular culture.     

Fan identification and national identity

It is commonly assumed that sport plays an important role for national identity. However, empirical research has primarily focused on sport’s role for emotional-affectice rather than cognitive aspects of national identity. Therefore, research presented here explores whether identification with the German national soccer team serves to reinforce ethnic or civic conceptions of national identity. Analyses of a unique dataset conducted during the 2014 FIFA World Cup and the 2016?EURO show that national team identification is an important determinant of national pride and national belonging. Respondents who identify with the national soccer team can adhere to different conceptions of national identity. It seems that national pride and affection as well as conceptions of national identity represent stable attitudes not affected by the success of the national team. Further research should improve conceptual clarity and measurement.     

The Case of Urbino: Sporting Traditions and Training Schools for Teachers of Physical Education and Sport Sciences

The University of Urbino is composed of 10 different faculties, the youngest of which is the Faculty of Sport Sciences. Local interest in sport games and athleticism dates from early Renaissance, and Urbino's citizens still continue to cultivate the passion for such activities. For many centuries participation in physical exercise had been largely neglected on the national level, but after the Italian unification of 1861 interest in gymnastics experienced remarkable growth due to its function in reforming and uniting the identity of the population. In the fascist era mass sport affirmed and was the pride of Mussolini; two academies were founded for the training of highly specialized male and female teachers of physical education and sports. But after the fall of the regime these activities had a difficult time being accepted. Finally, in the 1960s a number of ISEF schools (Advanced Institute of Physical Education) were founded and among them that of Urbino; later, in 2000, the government gave universities the option of establishing their own schools of sport sciences. Urbino promptly closed its ISEF and opened the Faculty of Sport Sciences. The paper makes frequent references to both the broad framework of national physical education and sport and the more modest reality of Urbino.     

Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)

The concepts of organizational identification and team identification have been researched heavily over the last half-century. However, scholars have failed to specifically examine organizational identification among sport employees. We develop a theoretical framework of organizational identification of sport employees, coined Sport Employee Identification (SEI). We conceptualize SEI as an amalgamation of organizational identification and team identification in which sport employees are both external (fans) and internal (employee) members of the sport organization. The development of the SEI model is based on related theory and further ethnographic data are collected over a four-month period within an intercollegiate athletics fundraising department. Implications for scholars and practitioners and avenues for future research are discussed.     

The cultural transition of Indigenous Australian athletes’ into professional sport

This article reports on a study that inquired into the journeys of sixteen Indigenous Australian athletes from their first touch of the footy to the Australian Football League (AFL) and National Rugby League (NRL) that identified two distinct stages of their journeys. These were: (1) the development of expertize and of a distinctly Aboriginal style of play from their first touch of a footy to around the age of thirteen and, (2) a process of cultural transitioning toward and into the AFL and NRL. This article takes an interdisciplinary approach to focus on the second stage of transitioning into the world of professional sport and sport as business. Identifying this as a process of cultural transitioning from local Aboriginal culture to the culture of professional sport provided insight into this transitioning process while illuminating the profound importance of culture in this process. It also helped identify the ways in which tensions between local approaches to ‘footy’ as play and cultural expression and professional sport as work, within the global culture of sport-as-business, were manifested in the challenges that the participants had to overcome. This article thus contributes to knowledge about Indigenous development of sporting expertize, of the specific challenges they face in transitioning into the global culture of commodified sport and how they succeed from a cultural perspective.     

The antecedents and consequences of positive organizational behavior: The role of psychological capital for promoting employee well-being in sport organizations

A positive approach to addressing mental health issues in workplaces advocates the examination of an untapped resource—psychological capital—as a potential positive construct in contemporary organizational behavior. The authors tested various antecedents and outcomes of psychological capital, and examined the role of this construct in psychological well-being and job satisfaction among sport employees. To test 11 hypotheses, the researchers recruited 708 employees from the athletic departments of Division I institutions. Results indicate that the meaningful work of employees and a supportive organizational climate positively influenced psychological capital, thereby leading to high levels of job satisfaction and psychological well-being. Psychological capital also functioned either as a partial mediator or as a full mediator. In this study, the authors offer a new perspective on sport employees’ mental health outcomes, with particular emphasis on positive organizational behavior in sport settings.     

Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) initiatives by focusing on the role of corporate credibility. The study examined consumer responses to environmental initiatives by two professional sport teams, and showed that organizational and program characteristics were associated with the corporate credibility of the teams in supporting environmental protection (i.e., environmental credibility). Environmental credibility, in turn, was found to have a positive association with consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the teams’ home games. The results further revealed that environmental credibility was more strongly associated with recycling intentions during games for respondents who were less involved in environmental issues. Together, these findings suggest that professional sport organizations can be an effective vehicle for socially beneficial behavior by increasing their credibility in CSM involvement.     

The effect of nostalgia on self-continuity,pride, and intention to visit a sport team's hometown

ABSTRACT

The primary purpose of the current study was to develop a theoretical model regarding nostalgia, self-continuity, pride, and the intention to visit a sport team's hometown and examine the moderating effect of length of time as a sport fan. The study involved showing a short nostalgic video clip and investigated relationships using structural equation modeling (SEM) and multigroup SEM. The results suggest that self-continuity is an important indicator of the relationship between nostalgia and pride and enhances the intention to visit a sport team's hometown. The results also showed that self-continuity is an important indicator for new fans but not for long-term fans.     

Plasticity of human handedness: Decreased one-hand bias and inter-manual performance asymmetry in expert basketball players

Abstract

Athletes frequently have to adapt their skills to fast changes of play, often requiring the flexible execution of a particular movement skill with either hand. To assess the influence of sport-specific expertise and extensive sport training on human laterality, a video analysis of regular basketball games was performed for professional, semi-professional, and amateur players to investigate how non-dominant hand use and proficiency change with increasing expertise. Our results showed that the right-hand (i.e. dominant hand) bias in basketball players is reduced with increasing expertise (i.e. competitive level). Accordingly, we found that professional players use their non-dominant hand more often and with greater success than semi-professional and amateur players. This was true for most of the basketball-specific skills. Based on these results, we assume that increasing amounts of bilateral practice can lead to a shift in task-specific manual preference towards a higher use of both hands in competition, as well as to a higher proficiency for non-dominant hand actions in particular. From an applied perspective, the more frequent use and higher proficiency of the non-dominant hand in professional basketball players, compared with amateurs, suggests that the context-specific and skilled use of the non-dominant hand is crucial for successful play at higher competitive levels in the sport of basketball.     

论新时期体育的经济功能

体育以其特有的功能,在中国以经济建设为中心的社会主义建设中发挥着不可代替的作用。文章立足体育发展的时代特征,从体育与经济的辨证关系、体育对经济的作用、经济发展对体育的影响、体育产业———促进社会经济发展的重要支柱等几方面进行论述,以期充分理解新时期体育的经济功能。     

Anatomy of a Dead Heat: Visual Evidence at the 2012 US Olympic Trials

The adoption and use of visual technologies as decision aids in professional sport is increasing at a rapid rate, yet the study of such practice is virtually non-existent. Beyond the specific play or call in question, images used as decision aids in sport have immediate and far-reaching material and cultural impacts including athlete sponsorship packages, the professional reputation and expertise of athletes and officials, and lucrative contracts for imaging and technology companies. This paper borrows Lorraine Daston and Peter Galison's work on objectivity to examine one such case: the dead heat between Jeneba Tarmoh and Allyson Felix at the 2012 US Olympic Trials. The Tarmoh/Felix dead heat involved a complex assemblage of human and machine vision, and contains within it many of the issues involved in the use of sports decision aids. The paper argues that analyses of images used as decision aids in sport have much to offer academic and non-academic audiences interested in sport and visual culture.     

Plasticity of human handedness: decreased one-hand bias and inter-manual performance asymmetry in expert basketball players

Athletes frequently have to adapt their skills to fast changes of play, often requiring the flexible execution of a particular movement skill with either hand. To assess the influence of sport-specific expertise and extensive sport training on human laterality, a video analysis of regular basketball games was performed for professional, semi-professional, and amateur players to investigate how non-dominant hand use and proficiency change with increasing expertise. Our results showed that the right-hand (i.e. dominant hand) bias in basketball players is reduced with increasing expertise (i.e., competitive level). Accordingly, we found that professional players use their non-dominant hand more often and with greater success than semi-professional and amateur players. This was true for most of the basketball-specific skills. Based on these results, we assume that increasing amounts of bilateral practice can lead to a shift in task-specific manual preference towards a higher use of both hands in competition, as well as to a higher proficiency for non-dominant hand actions in particular. From an applied perspective, the more frequent use and higher proficiency of the non-dominant hand in professional basketball players, compared with amateurs, suggests that the context-specific and skilled use of the non-dominant hand is crucial for successful play at higher competitive levels in the sport of basketball.     

Exploring the Relationship Between Athletes’ Perceptions of the Motivational Climate to Their Compassion,Self-Compassion,Shame, and Pride in Adult Recreational Sport

The purpose of this study was to examine the relationships between athletes’ perceptions of the motivational climate (caring, task-, and ego-involving) to their levels of compassion, self-compassion, pride, and shame in a recreational sport setting. Athletes (N = 164) in a competitive Wiffle Ball tournament completed a survey. A canonical correlation analysis revealed one significant function indicating that athletes’ perceptions of a caring and task-involving motivational climate were associated with higher levels of authentic pride and lower levels of hubristic pride. Results suggest adult recreational sport participants may benefit from experiencing a positive and supportive team climate.     

试论我国体育主导产业的选择

在整个体育产业系统中,存在一些对体育产业的整体发展起着引领和带动作用的"体育主导产业".选择合适的体育主导产业,有利于带动整个体育产业的发展,促进体育产业结构的优化.以产业经济学理论为指导确定的体育主导产业选择的三大标准,并以此为立足点认为我国应把健身娱乐业、竞赛表演业和体育用品业作为体育主导产业.     

Exploring the experiences of female sport fans: A collaborative self-ethnography

Hegemonic masculinity would suggest that sport fandom is the exclusive domain of men and women are subordinate. Yet, it is apparent that women make up a significant portion of the professional sport spectator market. As such, it is important to systematically examine the role of hegemonic masculinity in the female sport fan experience. The purpose of this paper was to document, explore, and reflect upon personal experiences of female sport fans using a collaborative self-ethnography approach. Over a period of 3 months, we documented our experiences attending professional sport events (e.g., Major League Baseball, Canadian Football League) in the United States and Canada. Analysis of the data occurred through a process of sharing and critical reflection of our narratives. We identified three common themes that defined our experiences as female sport fans: (a) negotiating our definition of being a sport fan, (b) female sport fan as “the outsider”, and (c) marginalisation of other women. Our work provides some insight into the lived experiences of female sport fans. Discussion of the findings is intended to shed light on the conversation regarding hegemonic masculinity within the sport fan literature.     

Sport-specific policies and factors that influence international success: The case of tennis

Countries continue to seek ways to achieve and sustain elite athlete success. However, competitive advantages in elite sport are largely found within individual sports’ contexts and policies. This paper uses tennis as an exemplar and mixed methods to examine sport-specific policy and other factors that influence international success. Thirty-five international tennis experts participated in a questionnaire which combined (a) open questions, and (b) Likert scale questions, based on the Sport Policy Factors that Lead to International Success (SPLISS) model. The findings support the significance of the SPLISS model at a tennis specific level. The most significant contribution of this paper rests on the emergence of two contextual themes, namely culture and commercial environment, which help explain the context within which tennis operates. These findings are important for understanding the ways elite sport success is fostered in professional sports like tennis and potentially transferring that knowledge to other commercialised sports. The paper advances the theoretical understanding of the combined meso-level and contextual factors at a sport-specific level that influence international success. The practical implications address high performance directors’ and sport policy makers’ challenge of nurturing and enhancing the tennis culture and commercial environment.     

Exploding the Myths of Sport and the Great War: A First Salvo

This article examines the connection between sport and the First World War. It challenges the conventional wisdom that the athleticism associated with a public school education made a significant contribution to the British war effort. Additionally it argues that athleticism had a negligible influence on elementary school pupils who comprised the bulk of the military forces. It also suggests that while army authorities eventually accepted that sport had a positive role to play and made it a compulsory element of military training, it also existed as an escape from hostilities rather than just preparation for them.