Teaching health campaigns by doing health campaigns

Courses: Health Campaigns, Health Communication, Communication Campaigns, Public Relations Campaigns, Persuasion.

Objectives: Students will demonstrate their ability to work effectively both individually and in teams to apply health communication theory to emerging, practical, on-campus health issues via formative research, multimodal message development, community engagement, and effective presentation of findings.     

基于Pinterest的公共图书馆资源推广研究

文章主要在对国内公共图书馆服务推广现状的基础上,结合国外公共图书馆利用Pinterest开展推广服务的状况,对国外公共图书馆在Pinterest平台上提供的服务内容以及活跃度进行调查,分析其有益的经验和存在的问题,提出运用可视化社交媒体开展公共图书馆工作,增强公共图书馆在可视化平台上的相互合作,抓住用户需求,利用平台板块细分优点,丰富页面活动信息内容,以期对国内公共图书馆提供帮助。     

Public library computer training for older adults to access high-quality Internet health information

An innovative experiment to develop and evaluate a public library computer training program to teach older adults to access and use high-quality Internet health information involved a productive collaboration among public libraries, the National Institute on Aging and the National Library of Medicine of the National Institutes of Health (NIH), and a Library and Information Science (LIS) academic program at a state university. One hundred and thirty-one older adults aged 54–89 participated in the study between September 2007 and July 2008. Key findings include: a) participants had overwhelmingly positive perceptions of the training program; b) after learning about two NIH websites (http://nihseniorhealth.gov and http://medlineplus.gov) from the training, many participants started using these online resources to find high-quality health and medical information and, further, to guide their decision making regarding a health- or medically-related matter; and c) computer anxiety significantly decreased (p < .001) while computer interest and efficacy significantly increased (p = .001 and p < .001, respectively) from pre- to post-training, suggesting statistically significant improvements in computer attitudes between pre- and post-training. The findings have implications for public libraries, LIS academic programs, and other organizations interested in providing similar programs in their communities.     

公共图书馆如何通过技术手段构建合理的公共服务体系

论文以金陵图书馆新馆建设为例，探讨了区域中心图书馆如何通过技术手段建设有形和无形的图书馆服务网络，构建合理的公共服务体系。     

大运河畔的苏州市民公社

清末民初,苏州城区及周边的吴江、常熟等地出现一种由商人领导和组织的、按城市街道区域划分、主要从事公益活动的自治组织——市民公社。最早的市民公社是成立于宣统元年五月(1909年7月)的观前大街市民公社,其区域范围东自醋坊桥、西至察院场口。观前大街市民公社成立后,谋划有方,组织得当,“以救火会为下手之方,推及于疏沟、修道、蠲除污浊等事”,消防、市政、卫生等公益事业成效初显。     

Public interest programming: Taxation by regulation

This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity.     

Public health practitioners' information access and use patterns in the Maryland (USA) public health departments of Anne Arundel and Wicomico Counties

PURPOSE: To increase understanding of the information needs and use of public health practitioners. SETTING: From June 2005 to May 2006, the library offered a course in public health information resources to eighteen practitioners in two counties, access to the library's licensed electronic resources through a tailored web portal, and consulting services. EVALUATION METHOD: We combined usage statistics from the web portal, self-report and observational data collected during training and shadowing of participants. CONCLUSIONS: The data from this project indicate that usage of licensed information resources and services is infrequent but broad ranging. A few users register at the high end of the usage range, but one use of one high quality article can have a significant impact on policy decisions. Time and competing responsibilities often constrain the retrieval and use of resources for evidence-based decision making and an informationist or power-user model may be more appropriate than training all practitioners to integrate searching into their workflow. This study indicates (i) that evidence-based public health practice requires seamless and broadly based information access; and (ii) that the currently existing patchwork does not support the level of use or take into account the time constraints of information needs for public health practice.     

Mapping differences in access to public libraries by travel mode and time of day

Public libraries strive to provide everyone in their surrounding communities the ability to access their information and services. However, previous research indicates that the closer someone lives to a library, the more likely they are to visit, while reduced proximity can dissuade or even prevent people from visiting. This study extends upon existing research on spatial access to libraries to detail a methodology for measuring how access can differ temporally, either by time of day or by the day of the week, as well as by available travel mode. This is exemplified in a case study of access to libraries in Regina, Canada, finding that those who are reliant on public transit have substantially less access to public libraries than those with a private car. Results also show that travelling to libraries during the morning, evening, or weekend takes longer, on average, than during weekday afternoons due to reduced opening hours.     

Priorities in preparation for opening day

The efforts of the Louisiana State University School of Medicine Library were channeled in the direction of overcoming obstacles; time, funds, space, staffing, and other problems that happen daily in preparing library facilities for the first class. Fortunately, however, these obstacles were minimized by a very co-operative and understanding administration and faculty.THE FOLLOWING MINIMUM RECOMMENDATIONS OFFERED FROM THE EXPERIENCES GAINED IN DEVELOPING A LIBRARY FOR OPENING DAY ARE: [List: see text]Naturally, these recommendations will vary, depending upon location, size of entering class, and the anticipated completion date of the new facilities.     

从两则案例引发的关于公共档案馆的思考

案例一:香港历史档案馆迁址遭到市民反对,最终重新考虑 香港历史档案馆成立于1972年,当时的临时馆址在港岛中区花园道1号A,位处美利大厦旁边停车场内的一座两层高的旧楼房.1974年9月搬迁到位于中区美利道2号的美利道多层停车场大厦的地下和阁楼,这里位于香港的中心地区,便于市民利用.     

Public health professionals in the Midwest: a profile of connectivity and information technology skills.

OBJECTIVES: The aim of this study was to assess Internet connections and information technology skills of public health workers in the Midwest. METHODS: A questionnaire was mailed to 713 local health departments (LHDs) in the ten states of the Greater Midwest Region. RESULTS: Three hundred forty-four LHDs (48%) responded. Overall, 85% own a computer that would allow Internet access. Half provide Internet access to some or all staff. Of these, two-thirds use e-mail and half search the Web. One-half are linked to the State Health Department, and 30% are linked to other local health departments. Over half use CDC-Wonder; less than 20% search MEDLINE. Two-thirds of the respondents expressed an interest in MEDLINE training, and three-fourths are interested in learning more about the Internet. Sixty-nine percent of respondents planned to enhance electronic communication capacity within the next year. CONCLUSIONS: Public health practitioners need timely, convenient access to information to aid them in improving the health of the American public. A majority of public health departments in the Midwest are technically capable of connecting to the Internet. This technological capability, combined with an expressed desire by public health agencies to have workers become computer literate, suggests an important role for health sciences librarians.     

我国不同区域民众利用公共图书馆状况调查研究

就公共图书馆服务的利用情况对全国24个省份的城乡民众进行问卷调查,从不同区域民众利用公共图书馆的比率、对图书馆位置的了解情况、不经常利用图书馆的原因、公共图书馆存在的竞争优势等方面进行统计分析。结果表明,被调查者中经常利用（每月或每周都用）图书馆的人数占18.1%;“知道也去过”图书馆的人数占44.7%;有时间但不经常利用图书馆的3个主要原因为：附近没有、书籍少且更新不及时和缺乏宣传而不了解;认为公共图书馆吸引人的地方是有丰富的信息资源、免费的服务和环境优雅。最后归纳民众针对图书馆建设、馆藏与组织、服务、活动与讲座及宣传方面所提出的宝贵建议。     

Public library consumer health information pilot project: results of a National Library of Medicine evaluation

In October 1998, the National Library of Medicine (NLM) launched a pilot project to learn about the role of public libraries in providing health information to the public and to generate information that would assist NLM and the National Network of Libraries of Medicine (NN/LM) in learning how best to work with public libraries in the future. Three regional medical libraries (RMLs), eight resource libraries, and forty-one public libraries or library systems from nine states and the District of Columbia were selected for participation. The pilot project included an evaluation component that was carried out in parallel with project implementation. The evaluation ran through September 1999. The results of the evaluation indicated that participating public librarians were enthusiastic about the training and information materials provided as part of the project and that many public libraries used the materials and conducted their own outreach to local communities and groups. Most libraries applied the modest funds to purchase additional Internet-accessible computers and/or upgrade their health-reference materials. However, few of the participating public libraries had health information centers (although health information was perceived as a top-ten or top-five topic of interest to patrons). Also, the project generated only minimal usage of NLM's consumer health database, known as MEDLINEplus, from the premises of the monitored libraries (patron usage from home or office locations was not tracked). The evaluation results suggested a balanced follow-up by NLM and the NN/LM, with a few carefully selected national activities, complemented by a package of targeted activities that, as of January 2000, are being planned, developed, or implemented. The results also highlighted the importance of building an evaluation component into projects like this one from the outset, to assure that objectives were met and that evaluative information was available on a timely basis, as was the case here.     

公共电视与公共领域构建

当代德国著名思想家尤根·哈贝马斯(Juergen Habermas)在其经典著作《公共领域的结构转型》中提出公共领域这一概念,并且详细论述了资产阶级公共领域的理想状态和结构转型.