Selling American books in Japan

Publishers who wish to participate in the Japanese market may distribute their English-language editions, sell Japanese rights to a Japanese publisher, or set up a company in Japan. This article discusses the first and third choices. It describes the U.S. companies with Japanese operations and the basic rules for success in such endeavors. The export process—especially promotion and distribution—is also discribed. *** DIRECT SUPPORT *** A05BB001 00002     

Descriptions of new books

DISCUSSION by William S. Howell, Professor and Chairman of the Department of Speech and Theatre Arts, University of Minnesota, and Donald K. Smith, Associate Professor of Speech and Theatre Arts, University of Minnesota … 1956, 292 pages, 5 ¾ × 8½, $4.00 … The Macmillan Company.

COMMUNICATIVE READING, by Otis J. Aggertt, Associate Professor of Speech, Albion College, and Elbert R. Bowen, Professor of Speech and Drama, Central Michigan College … 1956, 480 pages, 5 ¾ × 8½, $4.25 … The Macmillan Company.

SPEECH CORRECTION IN THE SCHOOLS, by Jon Eisenson, Professor of Speech and Director of Speech and Hearing Clinic, Queens College, and Mardel Ogilvie, Assistant Professor of Speech, Queens College … 1957, 294 pages, 5¼ × 8, $4.25 … The Macmillan Company.

SPEECH FOR YOU by Charles Masten, Assistant Professor of Speech, Kansas State Teachers College of Emporia, and George R. R. Pflaum, Head of Department of Speech, Kansas State Teachers College of Emporia. vii + 311 pages. $2.40 … Row, Peterson and Company.

WHITE BEAUTY. Poems by Mildred Jones Keefe. $1.50 … Expression Company, Magnolia, Mass.

HANDBOOK OF SPEECH IMPROVEMENT, by Charles Kenneth Thomas, Professor of Speech and Director of the Speech Clinic, Cornell University. 1956 … 135 pages, 5 3/8× 8, 16 illustrations … The Ronald Press Company.

PARLIAMENTARY PROCEDURE SIMPLIFIED, by Melanie F. Menderson, teacher of parliamentary procedure and parliamentarian of many leading national organizations for the past 20 years … New third edition, 164 pages, $2.75 … The Dale Press, 1077 Celestial Street, Cincinnati 2, Ohio.

COMMUNICATION: HANDLING IDEAS EFFECTIVELY, by Roy Ivan Johnson, The University of Florida; Marie Schalekamp, Head of the Communication Skills Department, Mason City Junior College; and Lloyd A. Garrison, Dean of the Graduate College and Professor of Education, University of Denver … 1956, 361 pages, 6×9, $4.50. McGraw‐Hill Book Company, Inc.

FUNDAMENTALS OF COMMUNICATION. An Integrated Approach, by Wayne N. Thompson, Associate Professor of Humanities, Chicago Undergraduate Division, University of Illinois … 1957, 582 pages, 6× 9, $5.00 … McGraw‐Hill Book Company, Inc.

COMPETITIVE DEBATE. Rules and Techniques, 3rd Rev. Edition, by George McCoy Musgrave ... 170 pages, 5¼ × 7 7/8 ... 1957, $2.50 … The H. W. Wilson Company.     

Descriptions of new books

A DICTIONARY OF SPEECH PATHOLOGY AND THERAPY by S. D. Robbins, Professor Emeritus of Psychology, Emerson College, formerly President of the American Speech and Hearing Association and for twenty years Chairman of its Nomenclature Committee ... Limited Edition. Attractive stiff paperbound edition, $1.90 postpaid ... Library Text Edition, $2.95 postpaid... Sci‐Art Publishers, Harvard Square, Cambridge 38, Mass.

RADIO CLASSICS, adapted by Norman A. Bailey, Romulus Linney, and Dominik Cascio. Copyright 1956, 169 pages, 8½ × 11, mimeoprint, spiral bound. Price open. Burgess Publishing Company.

THE ABC's OF PLAY PRODUCING by Howard Bailey... 1955. 276 pages, $3.50... David McKay Company, Inc.

NTRODUCTION TO OPERA: A Guidebook Sponsored by the Metropolitan Opera Guild. Edited by Mary Ellis Peltz with an Annotated List of Recordings by C. J. Luten … 332 pages … 51/8 × 81/8… $1.65 (Paperbound Everyday Handbook) ... Barnes & Noble, Inc.

SPEAK CORRECTLY by Lillian Haut, Speech teacher, New York City Schools... 56 pages, soft cover. 5½ × 8½. $1.50 … Speech Handbooks, 105 West 72nd St., New York 23, N. Y.

BUSINESS SPEAKING by James F. Clyne, Charles A. Dwyer, Edward J. Kilduff, Ralph M. Zink, all of the school of Commerce, Accounts, and Finance, New York University ... 246 pages, 10 illus., $3.75, Oxford University Press, Inc. (to be published Fall, 1956.

BASIC PUBLIC SPEAKING by Paul L. Soper, Professor of English and Speech... Chairman of the Speech Staff, University of Tennessee... New second edition. 400 pages. 12 photographs. $3.85 (college ed.) ...Oxford University Press, Inc. (March, 1956)

THE ROAD TO PERSUASION by William Muehl, Associate Professor of Public Speaking, Yale University … 282 pages, $3.95 … Oxford University Press, Inc. (Published September, 1956)

DISCUSSION by William S. Howell, Professor and Chairman of the Department of Speech and Theatre Arts, University of Minnesota, and Donald K. Smith, Associate Professor of Speech and Theatre Arts, University of Minnesota... 1956, 292 pages, 5¾ × 82½, $4.00 … The Macmillan Company.

COMMUNICATIVE READING, by Otis J. Aggertt, Associate Professor of Speech, Albion College, and Elbert R. Bowen, Professor of Speech and Drama, Central Michigan College … 1956, 480 pages, 5¾× 8½, $4.25 … The Macmillan Company.

SPEECH CORRECTION IN THE SCHOOLS, by Jon Eisenson, Professor of Speech and Director of Speech and Hearing Clinic, Queens College, and Mardel Ogilvie, Assistant Professor of Speech, Queens College ... Published in November ... The Macmillan Company.

LANGUAGE: A MODERN SYNTHESIS, by Joshua Whatmough, Professor of Comparative Philology and Chairman of the Department of Linguistics at Harvard University. With Appendixes, Glossary, Index; illustrated with diagrams, spectrogram, and map. Pp. ix+270. 1956. $4.75. St. Martin's Press, Inc., 103 Park Avenue, New York 17, New York.     

The impact of new technology on the distribution of books and journals

Sandra Paul discusses the impact of new technologies on book distribution. Standards such as the ISBN and ISSN have simplified computer-based communication and will facilitate the use of machine-readable codes for books and serials, which can speed up and make more accurate not only publisher-customer transactions but also warehousing and shipping. Sandra K. Paul is president of SKP Associates, past chairperson of the National Information Standards Organization, past chairperson, secretary, and subcommittee chair of BISAC, and treasurer of SISAC.     

对于"文化思潮"类图书分类的一些认识和想法

论文分析了目前各大图书馆对以“文化思潮”为主要内容的图书进行分类时所存在的问题以及《中图法》在这方面的不足，并总结了这类图书的分类方法。     

高校图书馆图书采购招标工作新探

图书市场的发展与繁荣，为图书馆的中图书采购工作提供了极大的选择余地。采用招标模式，可使图书馆充分利用市场竞争的激励机制，获得高质量、高水平的服务，同时也可使图书馆的图书采访工作在更规范、更适应市场需求的前提下，充分满足高校图书采购的原则和要求。     

图书馆古籍饮食文化数据库建设

本主要论述了建立古籍饮食化数据库的必要性，及数据库主要包涵的内容，最后阐述了建立古籍饮食化数据库的途径和方法。     

The use of electronic books in midwifery education: the student perspective

The objectives of this paper are: (i) to illustrate the use of e-books by health studies students at a college of higher education; (ii) to provide a demonstration of how e-books may be facilitated by library and information services staff working across the health and academic sectors; (iii) to comment upon the experiences of health studies students, in using e-books. A focus group of 10 student midwives was used to gain insight into how e-books may be used in an academic context for health professionals. The findings of the student midwives' focus group are reported and discussed. In this instance, the student midwives were encouraged to use e-books as part of a structured information skills programme. The paper concentrates on how the e-books were used within this context and addresses the potential benefits and disadvantages from a student perspective. The results provide evidence of a largely positive experience of using e-books as an electronic information resource. The focus group reveals many benefits and advantages in the facilitation and use of e-books, as well as addressing areas for development. It is concluded that e-books have a place in health library and information resources, but further development of e-books and e-book collections is required and subsequent investigation into their most effective use.