Research center for a new approach of TCM

It is recognized that modern Western medicine (MWM) is largely allopathic and evidence-based,while traditional Chinese medicine (TCM) has its origin in the ancient Taoist     

The Critical Discourse Analysis on Consumer discourse in housing market——a culture approach

Introduction:Discourse,asFaircloughputsit,isawayofsignifyingex-periencesfromaparticularperspective.Discourseanalysisisthestudyofpatternsoflinguisticorganizationindiscourses.(Crys-tal,p116)WhileCDAisawayofcarryingoutsocialresearchwithafocuson‘discourse’-onlanguageandothersemioticfor-ms.Itpicksuprecenttheoriesof‘discoure’insocialscience,butpushesthemtowardswhattheygenerallylackinthehandsofsociologistsetc.Itisinthetraditionofcriticalsocialresearchthatquestionsoftherelationbetweenlanguagean…     

The city as a context for scientific activity: creating the Mediziner-Viertel in fin-de-siècle Vienna

At the turn of the 19th century, a surprisingly dense network of academic institutes and medical facilities developed on the margins of Ringstrasse, the impressive boulevard that surrounded the old city of Vienna. Enmeshed, socially and culturally in the life of the city, that area known as the Mediziner-Viertel grew out of the needs of natural scientists and physicians as much as it was shaped by the liberal ideology, feminists' petitions for women's acceptance to university studies, Vienna's intellectuals and Kaffeehaus culture. Recovering the city behind the structure of modern academic institutes tells us a good deal about the context in which intellectual work was developed and its impact on the production of scientific knowledge.     

The Pailure of a Black Hero in a White World——A Study of Othello''''s Tragedy

This article analyses the real cause of the tragedy of Othello. From the perspective of his social status, the article points out that the implication of his collapse into murderous violence is actually his constant worries about the threats to his social identity as a black hero in a white world.     

The Failure of a Black Hero in a White World——A Study of Othello''s Tragedy

This article analyses the real cause of the tragedy of Othello. From the perspective of his social status, the article points out that the implication of his collapse into murderous violence is actually his constant worries about the threats to his social identity as a black hero in a white world.     

An empirical analysis of the IC Navigator approach in practice – a case study of five manufacturing firms

The literature surrounding Intellectual Capital (IC) theory has grown substantially over the last 10 years with new models, frameworks and approaches introduced for how to manage IC. Yet, the practical implication of deploying IC methods in an organisation and its impact on a firm's business model innovation and decision-making process is relatively unexplored. This paper will review one tool, the IC Navigator approach and its effectiveness as a tool for resource deployment analysis and its impact on a firm's future value creation activities. The paper reports on research that involved five manufacturing firms who participated in an action learning workshop series and particularly the workshop dedicated to using the IC Navigator approach. The usefulness of this model as a tool to reconfiguring a firm's resources, as perceived by the five firms, is examined and findings are presented.     

Hermite–Pade´ approach to thermal stability of reacting masses in a slab with asymmetric convective cooling

In this paper, the thermal stability of combustible materials uniformly distributed in a slab under Bimolecular, Arrhenius and Sensitised exothermic reactions is investigated. The slab surfaces are assumed to exchange heat asymmetrically with the ambient following Newton's cooling law. Using a perturbation method coupled with a special type of Hermite–Pade´ approximation technique, the governing non-linear differential equation is tackled analytically. The important properties of the temperature field including thermal criticality conditions are obtained. These critical constants for thermal stability of the slab are represented by turning point on the bifurcation diagram and may be significant to the service-worthiness of industrial products, to the life span of structures, as well as to public safety.     

University libraries as a model for the determination of the need for information specialists in knowledge industries? An exploratory analysis of the information sector in Austria

In our paper we present an experimental study which investigated the possibility to project the need for information specialists serving knowledge workers in knowledge industries on the basis of an average university library serving their counterparts at a university. Information management functions, i.e. functions and processes related to information evaluation, acquisition, metadata creation, etc., performed in an average university library are the starting point of this investigation. The fundamental assumption is that these functions do not only occur in libraries but also in other contexts like, for instance, in knowledge industries. As a consequence, we try to estimate the need for information professionals in knowledge industries by means of quantitative methods from library and information science (Library Planning Model) and economics (input output analysis, occupational analysis). Our study confirms the validity of our assumption. Accordingly, the number of information specialists projected on the basis of university libraries is consistent with their actual number reported in national statistics. However, in order to attain a close fit, we had to revise the original research model by dismissing the split-up of information specialists into reader services and technical services staff.     

Is a higher rate of R&D tax credit a panacea for low levels of R&D in disadvantaged regions?

This paper studies the impact of R&D spending on output as well as forecasting the impact of a regionally enhanced R&D tax credit on the ‘user cost’ (or price) of R&D expenditure and subsequently the demand for R&D. The example we use of a ‘disadvantaged’ region is Northern Ireland (partly because it has the lowest levels of R&D spending in the UK, and partly because the necessary data is available for this region). We find that in the long run, R&D spending has a mostly positive impact on output across various manufacturing industries. In addition, plants with a zero R&D stock experience significant one-off negative productivity effects. As to the adjustment of R&D in response to changes in the ‘user cost’, our results suggest a rather slow adjustment over time, and a long-run own-price elasticity of around −1.4 for Northern Ireland. We also find that to have a major impact on R&D spending in the Province, the R&D tax credit would need to be increased substantially; this would be expensive in terms of the net exchequer cost.     

Research on the influencing factors of customer referral behavior based on social network—Application in the catering industry

PurposeThe purpose of this paper is to investigate how customers' social network affects customer referral behavior.MethodologyA survey of 180 qualified questionnaires from ordinary consumers in China was conducted. Structural equation model was performed on the collection of data.FindingsThe results show that condensed subgroups and the relationship strength between customers and between customers and companies have a greater influence on customer referrals than network density and centrality. In contrast, network scale and structural holes do not influence customer referrals.Originality/valueContributing to customer referral theory, this paper examines the influencing factors of customer referral behavior based on social network, providing theoretical suggestions for enterprises better using customer referral to acquire customers.     

Strive to Be a Powerhouse in China＇s S＆T Development——2010 Annual Meeting of CAS in Beijing

The 2010 annual conference of CAS opened on January 25 in Beijing. The three-day meeting reviewed the work of CAS over the past year and made arrangements for its tasks in the year ahead, with a focus on planning for the 12th fiveyear period （2011-2015） and the initiation of Innovation 2020 on a trial basis.     

Legendre wavelet operational matrix of derivative for optimal control in a convective–diffusive fluid problem

We consider the problem of controlling the model of one-dimensional fluid flow through a soil packed tube in which a contaminant is initially distributed. A fluid is pumped through a tube to remove the contaminant. The control problem is to determine the optimal convective velocity due to the fluid being pumped by minimizing a given performance criterion. The performance criterion is chosen to be a combination of the total contaminant at the final time and the cost of the control. The set of orthogonal Fourier trigonometry series is used as a basis function of the Galerkin procedure to lump the distributed parameter system. A Legendre wavelet operational matrix of derivative is used to approximate the control and modal state variables. The main characteristics of this technique is that it reduces these problems to those of solving a system of algebraic equations, thus greatly simplifying the problem. The effectiveness of the proposed approach is illustrated numerically and the results are quite satisfactory.