Media Education and the Media Industries: bridging the gaps?

Recent changes in the media industries and in pre‐vocational education have presented significant opportunities and challenges for media educators. This article sketches the broader context of these developments, and considers their implications for media education in terms of both course provision and pedagogic practice in schools and further education. It considers some of the possibilities and limitations of past attempts to teach about the structure and functioning of the media industries, and to integrate critical study and practical production. The article concludes by identifying a number of issues for further research and investigation.     

大众传媒视野下高职德育的挑战与回应刍议

随着21世纪的到来,现代信息传播手段的发展,大众传媒已全面、主动地参与社会生活,这种转变促使原本为"一方净土"的大学校园不可能远离社会,同时,大众传媒也在时刻冲击着校园中当代大学生世界观、人生观、价值观的形成过程,因此,作为高职教育中一个重要的组成部分——德育也应该要关注到这一新兴的载体。从大众传媒这个视点出发,从大众传媒的德育内涵视野下看到高职德育面临的冲击与挑战,进而思索如何回应这样的挑战,在理论层面上使得德育的理念不断与时俱进,提升高职德育的教学实效性。     

高等教育结构的多样化与高等教育大众化

高等教育大众化导致了高等教育结构的多样化，而高等教育结构的多样化又促进了高等教育的大众化。在世界高等教育大众化进程中，高等教育的形式结构、层次结构、等级结构和部门结构等方面都呈现出多样化的趋势。我国高等教育大众化也要走结构多样化之路，在规模扩张的同时要调整与优化结构，使高等教育全面得到发展。     

高职教育深化产教融合研究

近十几年,我国高职教育发展先后经历了人才培养模式改革、校企合作关系探索的重要阶段,现今经历“教育与生产的交叉制度”的新阶段。新阶段的高职教育要以经济人假设为基础,依据利益相关者管理理论,综合平衡产教融合过程中政、企（行）、校等利益相关者的利益需求,以三螺旋模型理论为参照,重构政、企（行）、校三边关系,创新建立新型组织（平台）,深化产教融合。     

Higher Education and the Media

Higher education generally is disappointed with the media - and newspapers, radio and television are not very interested in higher education. Stark statements that must be qualified and explained, but still fair headlines that sum up the unsatisfactory relationship between universities, polytechnics and colleges and the media. Of course disappointment with the media is not confined to higher education. Nor are the media often ready to accept the self-evaluation by institutions of their own significance. But the mismatch between the expectations of higher education and the priorities of the media seems to be especially severe. The purpose of this article is to test the truth of this impression of mutual ignorance, both actual and intentional, and to discuss its consequences for the making of higher education policy.     

高等教育大众化背景下的新闻传媒专业教学改革

在高等教育大众化阶段,新闻传媒专业人才培养存在计划经济管理模式与市场化就业两张皮问题,人才供给与社会需求失衡。在传统教学模式下,新闻传媒类专业人才培养地位及培养模式、课程体系、教学方式方法等方面存在诸多弊端,影响了人才培养质量,不能满足社会需求。新闻传媒类教学改革应按照＂从出口往回找＂的原则,以一专多能的应用型人才为培养目标,强化素质教育和学生的职业能力培养,更新教学方式方法,提高教学效果。     

大众化背景的精英教育

在发展大众化高等教育的同时,我们同样应当重视精英教育。我们的教育应当系统地培养政治精英、学术精英和国际精英。一流大学在某种意义上说就是造就精英的地方。面对学习型社会中的国家发展和全球化背景下的国际竞争,我们必须重新思考和设计精英教育。以才取人、公正筛选、精心培养、委以重任将是我国精英教育的一种思路。     

McLuhan,Mass Media,and Education

A lesson in Gestalt theory was presented to college students via lecture, videotape, audiotape, and printed notes. Comparing the effectiveness of various mass media, it was found that the group with the printed notes performed best on an examination of the material, followed by the lecture and videotape groups who fared equally well, and by the audio tape group who did the poorest. A test of prolonged retention two months later revealed that each group showed a significant drop in level of retention, but the relationship between the various medias remained the same. The general findings gave no support to McLuhan’s theory that the medium is the message. The content of the material and the attitude of the students greatly influenced the effectiveness of the media.     

论传媒教育及其实施策略

传媒教育是一种关涉掌握传媒知识、获取传媒技能、提升传媒素养的活动,传媒素养的提高是传媒教育的核心目的和最终结果。作为一种通识的素养教育,各级学校实施切实有效的传媒教育是必需的,但实践中,在具体操作和思想认同等方面仍存在问题。需着力进行传媒教育的社会组织建设;根据不同教育发展水平选择不同的传媒教育课程模式:或独立设置课程,或将传媒内容渗透于其他课程;多途径培养和提高传媒教育的师资水平;创新传媒教育的教学方法。     

A Tale of Two Test-Specification Strategies

How detailed should we make the specifications for educational tests? What should be the role of sample or “illustrative” items? How does the nature of test specifications impact on the usefulness of that test?     

发展高等职业教育是实现高等教育大众化的必然选择

无论是从马丁·特罗 (MartinTrow)的高等教育发展阶段划分理论中的有关论述 ,还是比较研究一些已经进入高等教育“大众化”阶段国家的“大众化”进程 ,以及从我国现阶段经济社会发展的需要等方面来看 ,大力发展高等职业教育是实现高等教育“大众化”的必然选择。最后 ,对发展高等职业教育提出若干建议。     

The Reform of French Higher Education, or the Ox and the Toad: A Fabulous Tale

Over the past four years, France has been engaged in a massive reform of its higher education system, reshaping the structure and content of studies from undergraduate through to research degrees. It is commonly acknowledged, by Right as much by the Left, that France is not educating enough students at higher education level and that, if intentions are acts, then by the turn of the century, the size of the intake should rise by half again to around 2 million enrolments. This consensus, however, is fragile and limited. Whether it can hold together depends as much on the way complementary refines in the field of management and participation structures are carried out as upon the attitudes of deeply vested interests inside the university. In essence success of the technocratic consensus for growth remains hostage to the profound political divisions that are to be found inside that institution.     

大众传播媒介的变化与学校教育

大众传播媒介的新发展势必给学校教育带来影响，本文就此分析了大众传播媒介环境给学校教育所带来的诸多影响，在此基础上，提出教育部门的应对措施。     

关于我国高等教育大众化的理论思考

以推动我国高等教育大众化的几个主要支撑理论为出发点,分析了当前对高等教育大众化理论的误读,探索了我国实现高等教育大众化的理论诉求.     

发展高等教育产业若干对策探讨

社会主义市场经济的发展和完善，使高等教育的产业特征越来越明显。本文从五个方面论述了发展高等教育产业的对策和途径，以求高等教育在社会主义市场经济条件下得以更大的发展。     

A Tale of Two Tests (and of Two Examinees)

It is widely accepted dogma that consequential decisions are better made with multiple measures, because using but a single one is thought more likely to be laden with biases and errors that can be better controlled with a wider source of evidence for making judgments. Unfortunately, advocates of using multiple measures too rarely provide detailed directions of exactly how to use them. In this article, we describe one source of problems with multiple measures and lay out a strategy for finding solutions.