Internationalization of the women's magazine industry in Taiwan context,process and influence

This paper looks at the impact of internationalization on the women's magazine industry in Taiwan. It addresses the growing concentration of ownership and control at the international level, how the subsequent standardization has affected advertising, and the implications this has had for the magazines’ readership.

The influx of international magazines to the Taiwanese market since the mid 1980s saw a marked shift of advertising toward transnational brand products. With this in mind, content analysis was conducted to compare advertising in local magazines with that of locally available editions of international titles. The domestic titles, New Woman and Nong‐nong and the Chinese editions of Cosmopolitan and Marie Claire were analysed for 1995. The results indicate that commercial forces have resulted in Taiwan's women's magazines presenting the international stereotype of women in aesthetic roles.     

Life and death of a viewer poll

The “viewer poll,” as a programming and research technique, lasted for but a short span of broadcasting's history. The case history presented here should serve to illustrate both the strengths and many weaknesses of this technique. Dr. Steven H. Chaffee is associate professor and assistant chairman of the Mass Communications Research Center of the University of Wisconsin.     

主动"下海"--《食品与机械》市场化运作的探索

通过对<食品与机械>杂志20年办刊历史的回顾和总结,探讨科技期刊市场化运作的经验和教训,并指出了目前期刊业所面临的危机及潜在的问题.     

确有似无若即若离——解读美国政府对于期刊的管理方式

美国期刊业与其他文化产业一样,其基本性质是商业性。就创立而言,任何个人或团体都可以像开办其他公司一样出版期刊,衡量的标尺是市场,深层次上则涉及到权利。某种程度上,宪法第一修正案免除了美国政府对期刊出版发行的控制:政府不得规定期刊的内容,不得限制某种期刊的出版。尽管如此,美国期刊业不可能完全游离于政府的管理之外;政府也并非不想干预期刊业,毕竟,期刊业对政治文化,意识形态和大众舆论的影响不容忽视。严格地说,在美国期刊领域,管理和被管理的关系是存在的,只是采取了不那么明显和直接的方式,而这样一种"确有似无,若即若离"的关系恰是美国政府对期刊产业管理方式的最大特点。对此,本文将从几个方面进行解读。     

《中国国家地理》杂志的“地理味儿”

我是《中国国家地理》杂志内容总监,迄今已在该杂志做采编工作20年,亲身经历了她从《地理知识》杂志改版更名为《中国国家地理》、发行量从1.5万册/期增长到100万册/期、杂志社从十几个人发展到拥有几百人的传媒集团的全过程。本文通过总结在《中国国家地理》20年的采编实践,探讨了自1999年以来中国科普期刊内容特性的几个发展阶段,探究了该杂志在近20年间是如何将其内容制作的性质从简单科普向科学传播转变的,介绍了其在内容制作方面是怎样完成了对美国的《国家地理》杂志从学习和模仿到质变和超越的实践经验,总结出有中国特色的“地理味儿”是如何制造出来的一些经验。我最想表明的意思是,《中国国家地理》的实践给我们以信心:中国的科普期刊,只要坚持科学传播理念、遵循媒体传播规律,完全可以走出一条有中国特色的科普道路,并成为向全世界展现中国的一张名片。     

Examining the emergence of broadcasting in the 1920s through magazine advertising

This paper focuses on the emergence of radio receiver technology and its use by the American public as revealed in 1,725 magazine display advertisements in 12 general circulation and women's magazines from 1920 through 1929. It explores how the complicated wireless telephone receiver was adapted to usability for the decidedly nontechnical public. The study also explores how the “new”; radio — broadcasting — became useful to the general public in various aspects of daily life by the end of the decade. From a technical and social novelty in 1920, radio had evolved to a place squarely‐ on the path to social and cultural integration with American society by 1929.     

中华医学会系列杂志广告经营情况的调研报告

期刊的广告收入一直是期刊收入的重要来源,但是目前期刊广告经营情况千差万别。本次调研对中华医学会系列64种期刊的180位编辑进行了关于广告经营相关问题的问卷调查,以了解各期刊目前的广告经营情况,以及编辑对广告经营的认识,并对自主经营广告和广告公司代理经营广告的经营模式进行分析。     

Asia through time: Asian news in time magazine

Twenty years ago, the International Commission for the Study of Communication Problems determined that 68 per cent of the world's population, comprising the developing world, accounted for only 10 to 30 per cent of reported world news. This imbalance in the flow of international news, combined with a Western news ethic that tends to emphasize the aberrational, has been blamed for presenting a skewed view of the developing world. This paper employs content analysis conducted at ten year intervals to determine how Time magazine has stood in the light of this argument over the years.     

泛期刊学的概念与定义

在分析历史背景和社会需求的基础上,提出"泛期刊学"的概念和定义,并对其属性、研究任务和内容,以及学科特点做了论证.     

The effectiveness of appeals used in Cambodian and Vietnamese magazine ads

In this two-part study, a content analysis of advertisements published in Cambodian and Vietnamese magazines was first conducted to determine the kinds of advertising appeals (functional, individualistic, and collectivistic) that were most frequently employed. The findings indicated that across product types, the Cambodian ads contained more individualistic appeals. The Vietnamese ads, on the other hand, depicted more collectivistic and functional appeals. Next, an experiment was conducted to determine audience response to the use of three appeals in ads that promote four product types (informative, affective, habit-forming, and self-satisfaction). Vietnamese participants responded more positively to functional appeals across product types. They also preferred collectivistic rather than individualistic appeals for ads that promote habit-forming and self-satisfaction products. Cambodian consumers, on the other hand, registered more positive attitudes toward ads with individualistic and functional appeals.     

ALEPH500系统与期刊管理质量的提高

文章阐述了在ALEPH500系统中实现高校图书馆期刊管理的模式,提出了有关提高期刊管理质量的几点建议,分析了录入期刊信息时应注意的若干事项.     

创立并利用杂志品牌开展多种经营

<中国药房>杂志白手起家,历经13年,已发展成为具有一定规模的杂志社,并有3家控股公司和1家参股公司.这靠的是"办出刊物特色,创立并利用杂志品牌,开展多种经营"的发展思路和实际运作,为探索科技期刊的办刊模式积累了一定经验.     

网络环境下高校期刊人员的继续教育

阐述了网络环境下高校图书馆期刊工作的特点，论述了高校图书馆对期刊人员进行继续教育的必要性以及继续教育的内容和方法。     

论大学图书馆如何在期刊阅览室构建创新式的管理模式

当前大学图书馆出现“期刊过少、人员过多”、管理方式与时代脱节、不能为读者提供优质专业的服务等弊端。基于此,本文深入分析了大学图书馆未来发展的趋势,认为要完善大学图书馆的管理体系,就必须走不断创新的道路,构建一个全新的管理模式。     

印度独立后新闻业发展的四个特征

本文论述了印度独立后新闻业发展的四个特征。作者认为 ,理解印度新闻业内部的 ,以及与政府与执政党的种种利益冲突 ;理解印度复杂的语言和种族 ,以及相互间的矛盾 ,是理解印度独立后新闻业发展的钥匙