实现期刊编辑策划的主要途径

信息来源的多元化和更新速度的加快，使出版业的生态环境发生了实质性的变化，重视策划成为了出版业致胜的关键一着。必须从刊物的读者定位、内容定位到栏目和其中的选题、话题，以及装帧设计和开展的各种活动进行精心策划．并充分发挥编辑和作者的主观能动作用，才能在各种媒体的激烈竞争中争得自己的一席之地。     

浅谈新闻策划

介绍策划和新闻的本质,解释了新闻策划是媒体竟争的产物,分析了在新闻策划的注意的几个要点:在“客观事实是新闻的本源”真实性是新闻的生命“的基本新闻观念下,不断创新,使报道更具有新颖的视觉,深刻的思想内涵,不断提升媒体的影响力和竟争力。     

媒体:如何面对企业进行新闻策划?

企业生产产品的同时，也“生产”新闻。这是社会主义市场经济条件下市场竞争日益激烈的结果。现代媒体的竞争加剧了企业的新闻策划。媒体对企业的新闻策划应当保持理性，谨慎出击。     

媒体：如何面对企业进行新闻策划？

企业生产产品的同时，也“生产”新闻，这是社会主义市场经济条件下市场竞争日益激烈的结果，现代媒体的竞争加剧了企业的新闻策划，媒体对企业的新闻策划应当保持理性，谨慎出击。     

袖手旁观到幕后台前——试论公益策划中媒体社会角色的拓展

媒体的基本社会功能是传递信息,报道客观事实。而在公益活动策划中,传媒又积极介入社会事务,甚至直接在其中扮演重要角色,从而由纯粹的旁观报道者变为“当事人 报道者”。笔者认为,尽管媒体对公众事务的直接参与可能带来某些负面效应,但利大于弊。     

如何认识企业新闻策划

近年来企业新闻策划在媒体和企业中非常活跃．但对其进行理论层面的研究还相对薄弱。本文试图从企业新闻策划的内涵、企业新闻策划的优势以及企业新闻策划的运作原则几方面稍作阐释，以期使企业新闻策划能更规范、更有效地为我国新闻事业和企业的发展作出贡献。     

实画实说：以“武士图”来构建策划的方法体系模型

从策划涵义出发，构建策划的方法体系模型，是《项目策划》课程教学所面临的一个亟待解决的难题。在教学活动中引入“武士图”，“武士图”是一种教学手段，是一张“武士”的图画，这样就直观地构建了一个策划的方法体系模型，特别适合在女性教育中推广。     

资源共享 实现地方新闻有效传播最大化

地方经济的发展离不开好的舆论氛围，地方电视台应当在激烈的媒体竞争中充分发挥作用，实现新闻传播最大化，以促进地方社会经济的不断发展。     

借力造势巧策划

策划是画龙点睛之笔。成功的策划能够让好的新闻锦上添花，倍增意义，成为媒体的荣耀；能够让平凡的新闻绽放异彩，成为夺人眼球的亮点；能够让平淡的社会生活风生水起，拨动读者的心弦，形成新闻话题。     

新闻策划与媒介公信力

在激烈的市场竞争中,新闻策划已成为不少媒体的制胜法宝.重视之余,对新闻策划的概念却依然模糊,在实践中也暴露出了不少问题,一些媒体借新闻策划之名大行炒作之道,导致媒体的公信力下降.树立媒介公信力,必须遏制新闻炒作.     

高校实践活动的媒体诉求

高校活动虽然是媒体关注的热点,但是高校的实践活动因为实效性和社会效应相对有限,而成为媒体视域下的“孤岛”。然而,媒体与高校实践活动并不是一组二维悖论,高校实践活动本身对媒体存在诉求,媒体也希望通过高校的实践活动来张扬社会正能量。如何让二者在本位基础上实现最理想契合是媒体和教育理论者努力的方向。     

编辑在信息时代的“滤波”作用

编辑活动本质上是通过对社会上“爆炸”的信息进行筛选、加工、优化,来控制社会信息传播的质量、总量和速度,净化社会信息环境,协调人与信息的关系,即对信息进行滤波。滤波的途径有：加强法制建设,提高编辑人员的思想业务素质,强化三审制,实行选题统一审理,实行编辑和传播媒体分离,加强编辑的独立性等。     

The Embedded Lesson Approach to Social Media Research: Researching Online Phenomena in an Authentic Offline Setting

For American teenagers, social media participation has become a routine feature of everyday life, with ready access to their online networks via smartphones, tablets, and computers. Despite questions and concerns about its effects, relatively few educational researchers have qualitatively explored how students use social media. Complexities such as parental consent, unintended access to non-consented peers, and privacy rights may be deterrents to this research. In this paper, we describe our embedded lesson approach to studying teenagers’ social media use in a high school setting. We designed and delivered three consecutive lessons about social media to two classes. Embedded within these lessons were opportunities to collect data via surveys, focus groups, and observations, along with member checking as a form of quality assurance. This approach rapidly yielded a rich data set, while also giving students the opportunity to articulate and reflect on their social media activities and experiences.     

Social media for professional development and networking opportunities in academia

The research reported on in this article explores the use of social media for work-related or professional purposes. In particular, it focuses on the perceptions and use of social media by academics in the UK. The purpose of the research was to explore the potential social media has to facilitate the changing landscape of higher education and support the individual academic in their role. Of particular interest is how specific social media tools are being used to enhance networking opportunities and contribute to career progression. The use of social media was explored in detail through interviews and a survey. Typical activities that are currently being undertaken were identified and user group profiles developed that articulate different levels of engagement with these tools and the motivations that each group of users have for using social media. The study found that, with increasing levels of activity, the number of motivations for using social media increase, as does the perceived number of successful outcomes, including contributions towards career progression. The main barriers to using social media were identified as a lack of time and skills to undertake these activities, as well as a negative perception of social media. Recommendations for increasing participation are to provide practical training, including the sharing of good practice, and to initiate dialogues within institutions regarding the potential career progression opportunities that social media may afford.     

媒介社会责任履行机制探讨

在新闻界建立起媒介社会责任履行机制的意义在于,用有效、普适的方式维持和规范媒介的新闻传播活动,使媒介成为真正对公众负责的媒介.其内涵是:基于共同体对于“责任”内涵的共识,由大众传媒组织或个人作为执行主体,社会为其义务方,媒介通过自觉维护新闻职业道德、追求专业主义的自律体系,履行应该承担的社会责任,同时在与政治、市场、公众和第三方机构互动中,接受问责与监督,以达到维护社会公共利益、保护受众目标的一种动态平衡机制     

论传播中的审美误区与规范

我国传播事业近年发展很快，但由于受消费主义及传媒形式变化的影响，传播过程中存在一些不足，低俗是其中的突出表现。传媒是美育的阵地，理应追求高品位，弘扬主旋律，大力传播现实变动中的崇高美；理应以正确的人生观、价值观影响受众，引导他们的审美活动向健康发展，激励他们按美的规律去开拓进取。倡导崇高，远离低俗，始终是传播媒体的社会责任。     

从编辑社会学角度观照和谐社会视野下的编辑活动

对编辑活动与社会活动关系的研究是编辑学基本理论研究的重要课题之一,编辑活动必然要受到作为社会大系统构成要素的政治、经济、文化的影响;反过来,编辑活动也肯定会对社会活动产生积极的或消极的影响。在构建社会主义和谐社会的今天,重新认识编辑学的社会本质,认清其在我国社会主义现代化建设全局中作为文化传播者的重要地位。对构建和谐社会营造良好的舆论环境显得尤其重要。     

How social media discourses organize communication online: a multi-level discursive analysis of tensions and contradictions in teens’ online experiences

Media reports frequently frame youth as foolish but also uniquely vulnerable when it comes to social media. However, adult framings of teen online activities and teens’ reported experiences regularly differ due to the privileging of adult concerns. In this paper, we take a youth-centered approach to teen online activities exploring the constitutive processes of social media and the micro-, meso-, and macro-level discourses associated with youth social media use. Through in-depth interviews with 55 culturally and socio-economically diverse young people, we examine the contradictions and tensions that organize teens’ experiences online, as well as the discursive resources they draw on to navigate online life. Our research showcases a multi-level discursive analysis that enables scholars to see how discourses intertwine to organize communication online, foregrounding theoretical implications about how young people resist and reify certain discourses about social media, as well as how identity and imagined audiences are maintained online.     

大众媒介的消极文化倾向与媒介管理

作为传播社会价值观念、塑造人们的行为方式、反映社会生活方式的大众媒介，也必然对社会文化产生深刻的影响。媒介管理的任务就是根据媒介传播的特点使之趋利避害，对社会文化的形成和发展产生积极的影响。     

当前我国大学生媒介素养调查研究报告

媒介素养是当代信息社会每个人必须具备的素养。采用调查法,对我国大学生的媒介素养现状进行了问卷调查。从1023份有效问卷中发现,大学生接触的媒介类别呈现多样化趋势,网络已经成为最受他们欢迎的媒介,他们的媒介活动也日益多元化,但从整体上看,大学生存在对媒介道德规范的认识较为模糊、媒介能力整体水平不高等问题。开展媒介素养教育、制定媒介素养教育政策、开设媒介素养教育课程是提高我国当代大学生素养必不可少的措施。