广告定位、广告策划与哲学

本文着重从广告定位、广告策划等广告运作过程中的核心意指来分析哲学范畴在其中的指导作用,以便能更加深刻地认识哲学观点在广告运作中所具有的理论指导意义.     

Narrative and social change: A case study of the Wagner act of 1935

The Wagner Act of 1935 (the National Labor Relations Act) transformed unionization and collective bargaining from legally‐acknowledged rights difficult to exercise into federally‐protected rights. The National Labor Relations Board was established as a legal body that could punish employers for violating workers’ rights to organize. A narrative analysis of the competing stories provided by the proponents and opponents of the Act reveals how consequence, context, and values interact in a narrative framework to legitimate social change in policies and to realign value structures.