EXPO-nential Success Redux,or, If You Plan It They Will Come

An important aspect of the lifecycle of electronic resources is disseminating the arrival of new resources on campus and reminding the campus of currently subscribed materials. A database page accessible by subject, topic or format, training sessions by vendors, either live or via the Web, information literacy presentations for one-shot classes or workshops for the entire campus are standard marketing strategies; however, even with clear and comprehensive presentations demonstrating awareness of the strengths and limitations of subscribed resources, if only a handful of the 15,000+ users show up, the program may appear to be an exercise in futility. Another route to disseminate this important information is the library expo or vendor fair. Vendors set up booths for three to five hours to meet with users. They provide booth giveaways and help with door prizes to attract students, faculty, and administrators to the fair. Users can spare a short time to browse the booths between classes and meetings to learn about new resources and ask questions about their old favorites. This article will provide insights in the planning, marketing, and assessment of the library expo held at Indiana University of Pennsylvania.     

They Will Use It,If You Buy It!: Results of an Expanded Survey on the Use of Classification Web

This article presents the results of a survey examining the extent to which working catalogers use Classification Web, the Library of Congress’ online resource for subject heading and classification documentation. An earlier survey analyzed Class Web's usefulness on an institutional level. This broader survey expands on that analysis and provides information on such questions as: What types of institutions subscribe to Class Web? What are the reasons for using Class Web when performing original or copy cataloging? and What other resources do catalogers use for classification/subject heading analysis?     

Librarian Like a Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distant Users

ABSTRACT

The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians.

This article originally published in Journal of Library Administration, Vol. 50, Issues 5–6, pages 628–637, 2010. doi:http://dx.doi.org/10.1080/01930826.2010.488928.     

Ain't No (Sky)River Wide Enough to Keep Me from Getting to You: SkyRiver,Innovative, OCLC,and the Fight for Control over the Bibliographic Data,Cataloging Services,ILL, and ILS Markets

This article describes the litigation involving SkyRiver Technology Solutions and Online Computer Library Center, Inc. (OCLC). At its heart is who owns library catalog records. It begins with an overview of the organizations and examines their histories, products, and positions in the library services market in an attempt to understand and explain the background for the current situation. It continues with an overview of the lawsuit, including the plaintiffs’ claims for relief and the major arguments in OCLC's motion to dismiss. Finally, it turns to what the lawsuit means for the library services marketplaces, what potential changes may occur, and what OCLC's future might look like.